The Hotels Network vs. Net Affinity vs. Lighthouse: Which is a Better Fit?

The Hotels Network (Parity Management)

Other

Real Time Data Collection
Automated Prioritization
Distribution Partner Management
Workflow Automation

Net Affinity (Digital Marketing)

Website Development

Wordpress development
Custom CMS
Graphic design
Interactive Content
Copywriting
Conversion Rate Optimization
Tag Management & Tracking Configuration
Web Development
Web Design

SEO & Content

Interactive Content
Content Audit
SEO Content Strategy
Copywriting
SEO

Paid Search & Digital Advertising

Social media advertising
Influencer marketing
Copywriting
3rd party ad buys
Meta search marketing
PPC

E-commerce

E-commerce consulting
Conversion Rate Optimization
Tag Management & Tracking Configuration

Reporting & Analytics

Tag Management & Tracking Configuration
Data Analysis & Reporting

Email Marketing

Marketing Automation

Lead nurturing systems that build a wider funnel and manages leads through to close. Similar systems include HubSpot, Act-on and SharpSpring.
Email Marketing

Consulting Services

E-commerce consulting
Yield Management (Service/Consulting)

Revenue Management / Revenue Optimization / Yield Management
Content Audit
Copywriting

Social Media Management

Social Media Photography
Social Media Analytics
Reputation & Community Management
Graphic design
Social media management
Social media advertising
Influencer marketing

Other

Real Time Data Collection
Automated Prioritization
Distribution Partner Management
Workflow Automation

Lighthouse (Parity Insight)

Other

Real Time Data Collection
Automated Prioritization
Distribution Partner Management
Workflow Automation
In-app support
Open API

The ability for other systems to access the loyalty platform to issue, transfer, redeem, or exchange loyalty points/miles - this is not a fundamental requirement of a loyalty program, but increasingly desirable.

What Customers Are Saying

Most Recent Review

Easy to use, max impressions, great partnership

Corporate Director Revenue and Marketing

Couldn't ask for more

Managing Director from Little Horwood (United Kingdom)

Software has too many disadvantages compared to predecessor HQ Revenue

Revenue Manager from Erfurt (Germany)

Most Positive Review

User Friendly

from (Turkey)

Excellent support & expertise

Proprietor

Great Tools

General Manager

Most Critical

Great service overall with good support throughout the process

marketing manager

Great Tool

Revenue Manager

References

Heiko Rieder
VP of Revenue Pentahotel Birmingham

Pelayo Pando
Director of e-Commerce Business Development and Market Strategy NH Hotel Group - Headquarters

Monte Gardiner
Managing Director of Revenue Management Best Western Hotels & Resorts

Jeff Wermager
Senior Director of Revenue Optimisation Services Radisson Hotel Groups