10 Direct Channel KPIs Every Hotelier Needs to Know
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Ranked #3 out of 9 in Hotel Rate Parity
The Hotels Network has opened its internal systems to Hotel Tech Report and earned the Verified Support Certification.
Learn moreThe Hotels Network (Parity Management) Overview
The Hotels Network (Parity Management) Overview
Controlling the price of your rooms is a vital part of growing your direct channel. Ensure you are offering visitors the best possible rates by identifying the price disparities your guests are finding online, both on OTAs and metasearch engines. Our tool monitors disparities down to the exact user search query so you can make better informed revenue management decisions. And if someone is undercu...
About The Hotels Network View website
Founded in 2015 | Headquarters in San Francisco | 170 employeesThe Hotels Network is an innovative technology company working with over 16,000 hotels around the globe. Boasting an international team of specialists with deep...
Other Products by The Hotels Network
Integrates with
- Property Management Systems
- Hotel Management Software
- Metasearch & Ad Tech
What customers love about The Hotels Network (Parity Management)
Corporate Director of Revenue Management
We like how their technology is easy to use, and it drives conversion on our hotel website. I also like the reports
Rev Mgr
My hotel uses BenchDirect to see how we are performing on direct channel. During our weekly revmax, we can see, at a glance, how our hotel's conversion is stacking up against other hotels in the area. The information is ...
Area Director of Revenue Manager
As a revenue manager, I love seeing all this direct channel benchmarking data. I was always curious how my hotel's direct channel compared to those in the local market. Now I know. It's very useful and i've been incorpor...
Expert Q&A and Partner Recommendations
What does this product or service do well?
THN system offers a very easy integration of their tools within the booking engine. Their price comparison and personalization tool provide a significant uplift in website conversion. They can assist in securing additional short lead bookings to assist occupancy growth
by Peter Cooke (Net Affinity) on December 13, 2022
See more answers (11)What differentiates this product or service from the competition?
they have advanced targeting capabilities within the personalization platform, including predictive personalization using machine learning techniques. their algorithms work to drive that conversion and ensure customers do not drop out of the funnel
by Peter Cooke (Net Affinity) on December 13, 2022
See more answers (11)Based on your experience with this product or service, if you could give one piece of advice to a hotelier considering this product or service, what would it be?
Contact the team and ask to start with THN's hotel benchmarking product BenchDirect which provides invaluable insights on your direct booking channel and is completely free of charge. This will show what THN are about and how they can assist with your revenue growth
by Peter Cooke (Net Affinity) on December 13, 2022
See more answers (11)Clients & references
References & testimonials
Thanks to THN’s innovative solution, we have been able to increase our website conversion by 25% in just a matter of days. Additionally, THN provides us the tools to be able to inform our website vi...
Case studies
- Club Quarters' Winning Strategy to Boost Direct Reservations
- Club Quarters Hotels
Active Markets
- Central America
- North America
- South America
- Europe
- Asia Pacific
- Middle East
- Africa
- Antarctica
- Oceania
- United States of America
- Mexico
- United Kingdom
- Spain
- Austria
- France
- Turkey
- Greece
- Sweden
December 14, 2022
The Hotels Network (Parity Management) Review: Coverts direct bookings with user friendly systems
Revenue Manager from Luxury Hotels in (United Kingdom)
What do you like most?
System is easy to use to set up targeted ads to drive direct bookings. The team are really helpful, friendly and always happy to help
What do you dislike or think could be improved?
Being able to display targeted ads to a specific audience is great but it would be great to have a tool which drives customers to book quieter periods
December 14, 2022
The Hotels Network (Parity Management) Review: Great experience!
content strategist from Other in Tholaria (Greece)
What do you like most?
The professional sales department and especially Mrs Klouda which explains thoroughly and gives explicit instructions and advices in order to take advantage of every single function ofthe tool. The custom...
What do you dislike or think could be improved?
Until now I don't find anything missing or requiring improvement. The only thing I could mention is that in reviews there is not Greek language included in the list. I believe that if I use more times the...
December 14, 2022
The Hotels Network (Parity Management) Review: Great partner for increasing direct bookings
Marketing Communications Manager from Extended Stay & Serviced Apartments in Pasig (Philippines)
What do you like most?
THN is able to help our hotel gain more direct bookings with their smart, user-friendly tools. We are likewise able to optimize our rates with the rate parity feature they offer. Truly a worthwhile subscr...
What do you dislike or think could be improved?
It would be great if we can get a monthly checkpoint meeting. By itself, their review report is useful, but further improvement can be done on this.
December 14, 2022
The Hotels Network (Parity Management) Review: User-friendly platform and equally friendly and supportive Client Success Team
Director of Brand Marketing & Creative from Resorts in Isla Mujeres (Mexico)
What do you like most?
The tool is very user-friendly. We were quickly able to set up the pop-up for Customer Reviews on our website. Additionally, the ability to customize is helpful in maintaining a consistent brand identity....
What do you dislike or think could be improved?
At this point, we are very satisfied with the aspects of the platform we're using. If anything, may be nice to have a "Favorites" in the dashboard for frequently used tools for quicker access.
December 14, 2022
The Hotels Network (Parity Management) Review: Incredible product solutions and a fantastic Team.
Brand Communications Manager from Resorts in Costa Mujeres (Mexico)
What do you like most?
We have been looking for a solution to check our hotel's performance in the market and our competitors. Now through a dashboard, we can identify and solve problems in our hotel, implement continuous impro...
What do you dislike or think could be improved?
They are always prompt and effective in responding to any inquiry. Additionally, constant updates enhance the user experience. Keep up the good work!
December 13, 2022
The Hotels Network (Parity Management) Review: Amazing Products and Great Team!
Management from Boutiques in (United Kingdom)
What do you like most?
It has been really easy and enjoyable to work with The Hotels Network Team, from implementation to the trial period and additional support once we went live. The training is brilliant and the whole proces...
What do you dislike or think could be improved?
As the tools are upgraded, perhaps more options and functionality for users. There have already been some updates which have improved the user experience.
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The Ultimate Hotel Benchmarking Checklist
SiteMinder (The Channel Manager)
Channel ManagersWorld's most powerful channel manager, managing rooms and rates on 450+ hotel booking channels, in real-time.
cmo
We love the (1) Service and Knowledge are exceptional; (2) Understanding of hotel's ecommerce challenges and needs; (3) great Targeting capabilities.