The Hotels Network (Parity Management)

4.7 (167 REVIEWS)

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HT Score  
95 out of 100
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the world
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Jaime, Paula, DeNea + 27 more experts recommend The Hotels Network

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The Hotels Network (Parity Management)

4.8 (167 REVIEWS)

Ranked 2 (out of 11) in Hotel Rate Parity

2025 Finalist HotelTechAwards

Hoteliers voted The Hotels Network as the #2 Hotel Rate Parity provider in the 2025 HotelTechAwards

Learn about the HotelTechAwards rigorous 3-month process to rank the best hotel software in the world

Keep track of price disparities and your hotel's competitiveness

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Bell avatar Bell - AI powered product analyst

I analyzed all of The Hotels Network’s product reviews, expert recommendations, features, capabilities, pricing, integrations and more to produce the below summary.

Hoteliers say

Hoteliers like THN for its advanced personalization and rate parity tools, which significantly boost direct bookings and enhance website engagement. Its A/B testing and analytics are key in refining marketing strategies and improving guest experience, while the rate comparison widget ensures guests see competitive rates, reducing OTA reliance. Despite some areas for potential expansion, such as deeper social media integration and enhanced onboarding documentation, THN is a robust tool for optimizing revenue and decreasing costs.

RecommendationAvatar RecommendationAvatar RecommendationAvatar

One & Only, Minor Hotels, Frasers Hospitality & 316 others

Read their reviews

What Types of Hotels The Hotels Network is Popular For

Size

4 | X-Small (1-9 room)

11 | Small (10-24 room)

73 | Medium (25-74 room)

133 | Large (75-199 room)

124 | X-Large (200+ room)

Country

34 | Mexico

24 | Sweden

23 | United States of America

20 | Spain

20 | United Kingdom

19 | France

14 | Germany

11 | Thailand

11 | Austria

10 | Switzerland

10 | Greece

10 | United Arab Emirates

9 | Portugal

7 | Singapore

7 | Canada

7 | Turkey

6 | Ireland

6 | Malaysia

6 | Colombia

5 | Norway

4 | Denmark

3 | Australia

3 | Maldives

3 | South Africa

3 | Morocco

2 | Indonesia

2 | Poland

2 | Hungary

2 | Vietnam

2 | Sri Lanka

2 | India

2 | Barbados

2 | Philippines

2 | Italy

2 | Egypt

1 | Ukraine

1 | Qatar

1 | Seychelles

1 | Ghana

1 | Mauritius

1 | Andorra

1 | Taiwan

1 | Laos

1 | Argentina

1 | Tunisia

1 | Uruguay

1 | Kenya

1 | Costa Rica

1 | Nepal

1 | Peru

1 | Romania

Type

164 | Luxury Hotels

155 | Boutiques

144 | Resorts

110 | City Center Hotels

102 | Branded Hotels

96 | Bed & Breakfast & Inns

89 | Airport/Conference Hotels

57 | Limited Service & Budget Hotels

24 | Extended Stay & Serviced Apartments

21 | Vacation Rentals & Villas

13 | Hostels

7 | Casinos

6 | RV Parks & Campgrounds

3 | Motels

Region

161 | Europe

64 | North America

40 | Asia Pacific

20 | Middle East

11 | Africa

10 | South America

3 | Oceania

2 | Central America

Category

311 | Direct Booking Tools

167 | Hotel Rate Parity

166 | Business Intelligence

What is The Hotels Network?

Founded in 2015 | Headquarters in San Francisco | 170 employees
The Hotels Network (Parity Management) is a rate parity management tool designed for hoteliers aiming to optimize their direct bookings and enhance revenue. This platform offers comprehensive rate parity insights, allowing users to monitor and identify price disparities across various online travel agencies (OTAs) and metasearch engines. Its distinctive features include advanced rate parity checks, providing real-time data down to the exact user search query. This enables hoteliers to make informed revenue management decisions and ensure their rates are competitive. Additionally, the tool empowers hotels to display price match offers directly to potential guests when discrepancies are detected, ultimately driving direct bookings. Seamless integration and sophisticated analytics further aid in refining marketing strategies, making it an invaluable asset for any hotelier focused on maximizing direct sales and maintaining rate integrity.

View website

Powered by AI

This description was generated by AI which analyzed the following sources to summarize a description of The Hotels Network products, features and capabilities. Leveraging user generated verified data sources allows us to generate a more helpful and realistic description for hoteliers free of sales promotion and hyperbole.

Sources

Verified hotelier reviews

Verified expert recommendations

Description provided by The Hotels Network

FAQs

Capabilities

Price Parity Benchmarking

Price Match

Price Comparison

Features

Other

0/4 features

Available Add-ons & Modules

Real-Time Search Ensuring 100% Accuracy

Hotel Rate Parity
With a simple yet powerful solution, visitors will be sure you are offering the best available rate compared to OTAs and other websites. You can also showcase any additional benefits of booking direct, such as a welcome drink or late check-out.

INCLUDED

The Hotels Network Reviews Summary

4.7
Excellent
Ease of Use
4.8/5
Customer Support
4.9/5
ROI
4.5/5
Implementation
4.8/5

Recommended by

Achievements

Trending Product

This vendor's trending score is rising, The Hotels Network (Parity Management) is the #3 most trending product in the Hotel Rate Parity category (out of 11) and the #91 most trending product overall in the global hotel tech ecosystem. HTR assesses vendor's real time activity in the market to give buyers a sense of whether a product is gaining momentum

Learn more
Certified Support

The Hotels Network has opened its internal systems to Hotel Tech Report and earned the Verified Support Certification.

Learn more about this achievement in the official press release
User's Choice Award

Hoteliers voted The Hotels Network as the #2 Hotel Rate Parity provider in the 2025 HotelTechAwards

Learn about the HotelTechAwards rigorous 3-month process to rank the best hotel software in the world
Certificate of Excellence

This vendor has earned the Certificate of Excellence which is awarded to vendors who exemplify transparent cultures and come highly recommended by their clients. For more information, please see the help center.

Learn about the criteria required to achieve HotelTechReport's Certificate of Excellence
Ht score logo
95 HT Score

Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.

Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the world

The Hotels Network Pricing

Average

This product is priced in line with the average product in the category which is usually an indicator that it is a standard product with standard functionality designed for typical operations and use cases and properties.

The Hotels Network Average The Hotels Network

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4

Success Stories

6

References

16

Featured Customers

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The Hotels Network Reviews

Hotelier Rating

Excellent
298
Very Good
40
Average
7
Poor
0
Terrible
1

Property Size

  • X-Small (4)
  • Small (11)
  • Medium (73)
  • Large (133)
  • X-Large (124)

Country

  • Mexico
    Mexico
    (34)
  • Sweden
    Sweden
    (24)
  • United States of America
    United States of America
    (23)
  • Spain
    Spain
    (20)
  • United Kingdom
    United Kingdom
    (20)
  • France
    France
    (19)
  • Germany
    Germany
    (14)
  • Thailand
    Thailand
    (11)
  • Austria
    Austria
    (11)
  • Switzerland
    Switzerland
    (10)
  • Greece
    Greece
    (10)
  • United Arab Emirates
    United Arab Emirates
    (10)
  • Portugal
    Portugal
    (9)
  • Singapore
    Singapore
    (7)
  • Canada
    Canada
    (7)
  • Turkey
    Turkey
    (7)
  • Ireland
    Ireland
    (6)
  • Malaysia
    Malaysia
    (6)
  • Colombia
    Colombia
    (6)
  • Norway
    Norway
    (5)
  • Denmark
    Denmark
    (4)
  • Australia
    Australia
    (3)
  • Maldives
    Maldives
    (3)
  • South Africa
    South Africa
    (3)
  • Morocco
    Morocco
    (3)
  • Indonesia
    Indonesia
    (2)
  • Poland
    Poland
    (2)
  • Hungary
    Hungary
    (2)
  • Vietnam
    Vietnam
    (2)
  • Sri Lanka
    Sri Lanka
    (2)
  • India
    India
    (2)
  • Barbados
    Barbados
    (2)
  • Philippines
    Philippines
    (2)
  • Italy
    Italy
    (2)
  • Egypt
    Egypt
    (2)
  • Ukraine
    Ukraine
    (1)
  • Qatar
    Qatar
    (1)
  • Seychelles
    Seychelles
    (1)
  • Ghana
    Ghana
    (1)
  • Mauritius
    Mauritius
    (1)
  • Andorra
    Andorra
    (1)
  • Taiwan
    Taiwan
    (1)
  • Laos
    Laos
    (1)
  • Argentina
    Argentina
    (1)
  • Tunisia
    Tunisia
    (1)
  • Uruguay
    Uruguay
    (1)
  • Kenya
    Kenya
    (1)
  • Costa Rica
    Costa Rica
    (1)
  • Nepal
    Nepal
    (1)
  • Peru
    Peru
    (1)
  • Romania
    Romania
    (1)

Region

  • North America
    North America
    (64)
  • Europe
    Europe
    (161)
  • Asia Pacific
    Asia Pacific
    (40)
  • Oceania
    Oceania
    (3)
  • Middle East
    Middle East
    (20)
  • South America
    South America
    (10)
  • Central America
    Central America
    (2)
  • Africa
    Africa
    (11)
10

Easy to use, max impressions, great partnership

Corporate Director Revenue and Marketing from 200 to 499 room Resort in Carlsbad (United States of America)

Verified
3 months ago
THN offers easy dashboard, and reporting to layer marketing and CTA needs on our vanity and brand websites. Their technology is also ever evolving to better optimize and easy tools for users. Also very helpful in combating rate parity issues. Not to mention, an incredible team that is always responsive.
Country United States of America
Corporate Director Revenue and Marketing
X-Large Hotel
10

Simplicity with some extreme sophistication for driving direct bookings. A game-changer for our book direct strategies!

Director of Digital Marketing & Distribution, EMEA from 75-99 room Boutique in Edinburgh (United Kingdom)

Verified
4 months ago
The platform is the perfect blend of ease and sophistication—simple to use yet incredibly powerful when it comes to targeting. From personalized messaging to advanced segmentation, the possibilities are endless, and the impact on our direct bookings has been undeniable. What truly sets THN apart is its commitment to constant innovation. New...
Country United Kingdom
Director of Digital Marketing & Distribution, EMEA
Large Hotel
9

Review

E-commerce Representative from 200 to 499 room Boutique in Muratpasa (Turkey)

Verified
4 months ago
They have relevant and helpful employees. In that reason you can ask and do anything that you want. Also they have user friendly interface.
Country Turkey
E-commerce Representative
X-Large Hotel
10

They have an incredible Dashboard, where we can analyse the results, for better forecast

Marketing from 200 to 499 room City Center Hotel in Lisbon (Portugal)

Verified
4 months ago
The price comparison features, the OTA dashboard which give us an idea of the discrepancy and practising in terms of price in the OTA's.
Country Portugal
Marketing
X-Large Hotel
10

Excellent Customer Support

Senior Web Developer from 100 to 199 room Bed & Breakfast & Inn in Wyboston (United Kingdom)

Verified
4 months ago
Nina, our Customer Success Specialist has been outstanding!She provides valuable insights to make sure we're getting the most out of the platform, and is always quick to resolve any queries we may have.
Country United Kingdom
Senior Web Developer
Large Hotel
10

Very good tool

E-commerce from 100 to 199 room Limited Service & Budget Hotel in Cancun (Mexico)

Verified
4 months ago
The tool is very easy to use. The entire team provides excellent customer service. It helps with decision making.
Country Mexico
E-commerce
Large Hotel
10

Excellent tool to interact

Gerente de marketing from 200 to 499 room Bed & Breakfast & Inn in Puerto Vallarta (Mexico)

Verified
4 months ago
I can give clear messages regardless of the landing page my user is browsing, and I can customize it by geographic location.
Country Mexico
Gerente de marketing
X-Large Hotel
10

Great tech and great team!

Director of Marketing from 100 to 199 room Bed & Breakfast & Inn in Wyboston (United Kingdom)

Verified
4 months ago
The team have been invaluable helping us get the most out of the tech. Direct bookings are up and we have just started to enjoy the benefits of the personalisation tool. I particularly found the live event in Barcelona, useful and inspiring. I came away with hundreds of ideas. A lot of these have now been picked up by my team and supported...
Country United Kingdom
Director of Marketing
Large Hotel
10

Easy to use

CCO from 500+ room Resort in Roma (Italy)

Verified
4 months ago
The tools are really easy to use and above all, very helpful with the day by day work, all the team gives a big support for any issue. i would definately recommend
Country Italy
CCO
X-Large Hotel
10

Great Tool for your Direct bookings

GM from 75-99 room City Center Hotel in Lucerne (Switzerland)

Verified
5 months ago
THN covers a broad part of your direct bookings, with conversion, a lot of charts and data to go. The rate parity check helps to get rid of discrepancy and resolve problems around pricing.
Country Switzerland
GM
Large Hotel
  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • ...
  • 18

Expert Q&A and Partner Recommendations

Submit Recommendation
Question:

What does this product or service do well?

Answer:

The Benchdirect -Product catered to hospitality industry specifically, -Analyse 100% of the website traffic -Compare hotel’s website performance to the market and competition -Make better-informed decisions thanks to the real-time actionable insights -30+ Direct Booking Metrics An extensive range of key metrics related to: -Website and booking engine traffic -Rates and disparities -User profile and behavior -Future demand -Bookings and pickup Rate Parity -Real-time search: the only way to ensure OTA prices are always up-to-date -Dynamically display the relevant OTAs in each local market -Understands any tax configuration, no matter how the hotel or OTA display their prices -Hide/display OTAs when there is a price disparity -Display prices in any currency, in 29 languages

Question:

What differentiates this product or service from the competition?

Answer:

For Bench direct the tools are free and hotels can spot weak spots and see where they are losing revenue. They can also uncover opportunities to grow. For rate parity, it can show personalized perks and value-added services for each hotel. It can differentiate between new and loyal customers as well as track OTA price disparites among other things.

Question:

Based on your experience with this product or service, if you could give one piece of advice to a hotelier considering this product or service, what would it be?

Answer:

Leverage The Hotels Network to its full potential by focusing on its real-time insights and benchmarking tools. Use these features to understand your website performance, stay competitive, and personalize guest experiences. Ensure your team is trained to interpret the 30+ metrics provided, as these will guide smarter pricing, marketing, and operational decisions to maximize direct bookings.

RecommendationAvatar RecommendationAvatar RecommendationAvatar + 27 recommend
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Are you a consultant or vendor that recommends The Hotels Network? Leave a recommendation

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The Hotels Network Integrations

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Support

Verified Support

The Hotels Network has opened their internal support tools and processes to Hotel Tech Report and has achieved the GCSC Support Certification which verifies the tools and processes they have in place to support customers.

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Response Time

Less than a day

Responsiveness

Excellent

Optimized for quick response

This vendor has enabled Instant Connect to deliver fast follow-up to your request and same day price quotes.

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