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The Hotels Network (Parity Management)
4.7 (209 REVIEWS)
HT Score
97 out of 100
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the world
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the world
Ozan, Nikolas, Jaime + 29 more experts recommend The Hotels Network
Read RecommendationsThe Hotels Network (Parity Management)
Ranked 2 (out of 10) in Hotel Rate Parity
2025 Finalist
HotelTechAwards
Hoteliers voted The Hotels Network as the #2 Hotel Rate Parity provider in the 2025 HotelTechAwards
Learn about the HotelTechAwards rigorous 3-month process to rank the best hotel software in the worldKeep track of price disparities and your hotel's competitiveness
95% recommended by 376 hotels
One & Only, Minor Hotels, Frasers Hospitality & 373 others
Bell - AI powered product analyst
I analyzed all of The Hotels Network’s product reviews, expert recommendations, features, capabilities, pricing, integrations and more to produce the below summary.
Hoteliers say
THN excels at enhancing user engagement and boosting revenue through its robust capabilities in maintaining hotel rate parity. Users appreciate its auditing functions for rate inconsistencies, providing immediate issue resolution to mitigate risk and protect profitability. While its parity problem detection and reporting tools are praised, users express a need for improvements in URL functionality and pop-up placement clarity. These features collectively contribute to improved occupancy, reputation, and revenue management for hotels.
One & Only, Minor Hotels, Frasers Hospitality & 373 others
Read their reviewsWhat Types of Hotels The Hotels Network is Popular For
Size
2 | X-Small (1-9 room)
18 | Small (10-24 room)
85 | Mid-Sized (25-74 room)
157 | Large (75-199 room)
146 | X-Large (200+ room)
Country
45 | Mexico
28 | United Kingdom
26 | Sweden
26 | Spain
25 | United States of America
24 | France
19 | Turkey
16 | Germany
13 | Thailand
11 | United Arab Emirates
11 | Switzerland
11 | Austria
10 | Greece
9 | Canada
9 | Portugal
8 | Ireland
7 | Malaysia
7 | Singapore
6 | Colombia
5 | Denmark
5 | Norway
4 | South Africa
3 | Maldives
3 | Netherlands
3 | Morocco
3 | Sri Lanka
3 | Australia
3 | Philippines
2 | India
2 | Italy
2 | Poland
2 | Hungary
2 | Vietnam
2 | Egypt
2 | Costa Rica
2 | Indonesia
1 | Andorra
1 | Seychelles
1 | Finland
1 | Dominican Republic
1 | China
1 | Ghana
1 | Mauritius
1 | Belgium
1 | Uruguay
1 | Ukraine
1 | Taiwan
1 | Laos
1 | Argentina
1 | Tunisia
1 | Barbados
1 | Qatar
1 | Kenya
1 | Nepal
1 | Peru
1 | Romania
Type
209 | Luxury Hotels
204 | Boutiques
175 | Resorts
132 | City Center Hotels
120 | Branded Hotels
113 | Bed & Breakfast & Inns
112 | Airport/Conference Hotels
73 | Limited Service & Budget Hotels
35 | Extended Stay & Serviced Apartments
31 | Vacation Rentals & Villas
20 | Hostels
13 | Casinos
6 | RV Parks & Campgrounds
4 | Motels
Region
193 | Europe
79 | North America
46 | Asia Pacific
33 | Middle East
12 | Africa
11 | South America
3 | Oceania
2 | Central America
Category
374 | Direct Booking Tools
209 | Hotel Rate Parity
196 | Business Intelligence
Didn’t find what you were looking for?
What is The Hotels Network?
Founded in 2015 | Headquarters in San Francisco | 170 employees
The Hotels Network (Parity Management) is a rate parity management tool designed for hoteliers aiming to optimize their direct bookings and enhance revenue. This platform offers comprehensive rate parity insights, allowing users to monitor and identify price disparities across various online travel agencies (OTAs) and metasearch engines.
Its distinctive features include advanced rate parity checks, providing real-time data down to the exact user search query. This enables hoteliers to make informed revenue management decisions and ensure their rates are competitive. Additionally, the tool empowers hotels to display price match offers directly to potential guests when discrepancies are detected, ultimately driving direct bookings. Seamless integration and sophisticated analytics further aid in refining marketing strategies, making it an invaluable asset for any hotelier focused on maximizing direct sales and maintaining rate integrity.
Powered by AI
This description was generated by AI which analyzed the following sources to summarize a description of The Hotels Network products, features and capabilities. Leveraging user generated verified data sources allows us to generate a more helpful and realistic description for hoteliers free of sales promotion and hyperbole.
Sources
Verified hotelier reviews
We analyze all verified product reviews as a way to understand and summarize what real users/hoteliers are saying about the product to provide a more accurate and relevant description for buyers than only what vendors provide.
The Hotels Network Reviews Analyzed: 3
Read reviewsVerified expert recommendations
We analyze recommendations from industry experts who we ask to describe the most valuable features and capabilities of the product as well as key differentiators and what types of hotels the product works best for to extract unique insights and perspective for buyers.
The Hotels Network Expert Recommendations Analyzed: 0
Read expert recommendationsDescription provided by The Hotels Network
While its important to incorporate analysis from verified user reviews and industry experts to create more balanced content, the way a vendor describes their overall company and vision can also shed light on their unique perspective or way of doing business which is why the AI ingests this information as well to add more context to paint a picture of what the company says vs what users and industry experts say.
The Hotels Network's Provided Description:
"Controlling the price of your rooms is a vital part of growing your direct channel. Ensure you are offering visitors the best possible rates by identifying the price disparities your guests are finding online, both on OTAs and metasearch engines. Our tool monitors disparities down to the exact user search query so you can make better informed revenue management decisions. And if someone is undercutting your rate, we let you show users a price match offer."
FAQs
Capabilities
Price Parity Benchmarking
Price Parity Benchmarking
Compare your hotel's performance in terms of price parity to the market by benchmarking multiple competitive sets. Benchmark both price parity frequency as well as the amount (difference in price).
Price Match
Price Match
Display a price comparison widget on your website so visitors know you offer the best direct rates. If any price disparities with third parties are detected, match them in real-time.
Price Comparison
Price Comparison
Let visitors compare prices without leaving your website.
Features
Other
0/4 features
Available Add-ons & Modules
Real-Time Search Ensuring 100% Accuracy
Hotel Rate Parity
With a simple yet powerful solution, visitors will be sure you are offering the best available rate compared to OTAs and other websites. You can also showcase any additional benefits of booking direct, such as a welcome drink or late check-out.
The Hotels Network Reviews Summary
Ease of Use
4.7/5
Customer Support
4.9/5
ROI
4.5/5
Implementation
4.8/5
Recommended by
Achievements
This vendor's trending score is rising, The Hotels Network (Parity Management) is the #2 most trending product in the Hotel Rate Parity category (out of 10) and the #55 most trending product overall in the global hotel tech ecosystem. HTR assesses vendor's real time activity in the market to give buyers a sense of whether a product is gaining momentum
Learn moreThe Hotels Network has opened its internal systems to Hotel Tech Report and earned the Verified Support Certification.
Learn more about this achievement in the official press releaseHoteliers voted The Hotels Network as the #2 Hotel Rate Parity provider in the 2025 HotelTechAwards
Learn about the HotelTechAwards rigorous 3-month process to rank the best hotel software in the worldThis vendor has earned the Certificate of Excellence which is awarded to vendors who exemplify transparent cultures and come highly recommended by their clients. For more information, please see the help center.
Learn about the criteria required to achieve HotelTechReport's Certificate of Excellence
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the worldRecommended for
The Hotels Network Pricing
Average
This product is priced in line with the average product in the category which is usually an indicator that it is a standard product with standard functionality designed for typical operations and use cases and properties.
Get an Instant Price Estimate
Enter your room count to get an instant price estimate for your property
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The Hotels Network Case Studies
How Elements Hotel & Spa delivered a relevant and engaging website experience to boost direct bookings and revenue
Swieradow Zdroj (Poland)
How Silken Hotels Leveraged Machine Learning to Boost Direct Bookings & ADR
Valladolid (Spain)
Boosting Direct Booking Conversions by 34%: Metro Hotel Marlow Sydney Central’s Strategy
Sydney (Australia)
How Parkhotel Adler Achieved a 20% Conversion Rate on Guests they Almost Lost
Hinterzarten (Germany)
Club Quarters' Winning Strategy to Boost Direct Reservations
New York City (United States of America)
References
"THN offers the perfect tool to engage and connect more closely with future guests. Being able to offer visitors the information they need at each point of the booking process has helped us significantly improve our conversion results."
Francesc Zambrana
Online Marketing Manager @
H10 Porto Poniente
"Thanks to THN’s innovative solution, we have been able to increase our website conversion by 25% in just a matter of days. Additionally, THN provides us the tools to be able to inform our website visitors on news about our brand or our hotels’ neighbourhoods. Catered to the most recent trends, THN has proven to react in a fast and dynamic way by building new and userfriendly solutions."
Heiko Rieder
VP of Revenue @
Pentahotel Birmingham
"Thanks to THN’s innovative solution, we have been able to increase our website conversion by 25% in just a matter of days. Additionally, THN provides us the tools to be able to inform our website visitors on news about our brand or our hotels’ neighborhoods. Catered to the most recent trends, THN has proven to react in a fast and dynamic way by building new and user-friendly solutions."
Heiko Rieder
Vice President Revenue Management @
The Penta Hotel
"The THN direct growth platform lets us improve the overall website experience we offer visitors and helps guide them towards making a reservation. This tool, together with their dedicated team of experts, have become essential for our brand and direct channel strategy."
Phromporn Sumatepimolchai
Cluster E-commerce Manager @
Hard Rock Hotel Maldives
"We wanted to target a certain type of guest with a relevant message to nudge them further down the booking funnel, and THN’s Email Capture tool enabled us to do exactly so. Taking advantage of the flexible targeting options, we were able to show the right message to the right people at the right time."
Erica Stigerud
Head of Online & Digital @
Elite Palace Hotel Stockholm
"THN offers the perfect tool to engage and connect more closely with future guests. Being able to offer visitors the information they need at each point of the booking process has helped us significantly improve our conversion results."
Francesc Zambrana
Online Marketing Manager @
H10 London Waterloo
Featured Customers
More Products by The Hotels Network
Hotelier Rating
Looking for specific info?
10
An essential platform to boost the direct channel with exceptional support
Performance Campaign Manager from 100 to 199 room Luxury Hotel in Es Canar (Balearic Islands)
Verified
3 days ago
As a Performance Campaign Manager, I especially value solutions that truly bring efficiency and clarity to daily operations. In this regard, The Hotels Network stands out for offering a highly user-friendly, intuitive platform that is constantly evolving to adapt to our needs and priorities. Personalization and Conversion allow us to signif...
Balearic Islands
Balearic Islands
Performance Campaign Manager
Large Hotel
10
The best web visibility and conversion tools
Senior Europe Traffic Advisor from 500+ room Airport/Conference Hotel in Playa d'en Bossa (Balearic Islands)
Verified
3 days ago
I believe it's the best tool we have available to help with direct conversions on our hotel website without needing to involve all the company's departments or external IT providers. It's fast and reliable. It also helps with quick decision-making thanks to its benchmarks.
Balearic Islands
Balearic Islands
Senior Europe Traffic Advisor
X-Large Hotel
10
A helpful tool that truly supports direct bookings
Manager of digital marketing from 500+ room in Juan Dolio (Dominican Republic)
Verified
4 days ago
What I appreciate most about The Hotels Network is how easy it is to use and how quickly it delivers results. The platform lets us customize messages, highlight offers, and guide users in a very natural way throughout the booking journey.
Their support team is also a big plus always responsive, friendly, and willing to help us get the most...
Dominican Republic
Dominican Republic
Manager of digital marketing
X-Large Hotel
10
The Hotel Network is a great help and the team always go above and beyond
Digital Marketing Manager from 50-74 room Boutique in York (United Kingdom)
Verified
4 days ago
- The team are always on hand to help in any way and go above and beyond.
- Integrated looking creatives.
- Easy to use interface.
United Kingdom
United Kingdom
Digital Marketing Manager
Mid-Sized Hotel
10
THN is breadth, insight, service and a general parter in all that is leveraging the direct channel
Digital Lead from 500+ room Boutique in Copenhagen (Denmark)
Verified
4 days ago
THN is always available for discussing an issue or have a tool at hand that can solve the exact issue you have with pricing towards OTA's or making your own prices more visible to a customer.
Insightful and intuitive with new ideas to stay ahead it this game.
Denmark
Denmark
Digital Lead
X-Large Hotel
10
Excellent Tool to drive Direct booking
Group Director of Revenue and Distribution from 100 to 199 room Boutique in Hong Kong (China)
Verified
4 days ago
I like it is very easy to create, edit and track each banner, forms so to understand how to drive a better conversation rate and create more revenue on direct channel.
China
China
Group Director of Revenue and Distribution
Large Hotel
10
Technology that drives direct sales
Subdirectora e-Commerce from 500+ room Boutique in Cancun (Mexico)
Verified
5 days ago
THN is pure technology that drives direct sales, empowers businesses to connect with customers faster, smarter, and more efficiently. By integrating data analytics, automation, and personalized communication tools.
Mexico
Mexico
Subdirectora e-Commerce
X-Large Hotel
10
Excellent guide to provide users with navigation assistance
Marketing manager from 100 to 199 room Boutique in Puerto Vallarta (Mexico)
Verified
5 days ago
What I value most is the ability to identify and capture any visitor who arrives at the site, and then strategically guide them to the exact point I want them to be. This precision in the user flow allows me to maximize opportunities, optimize conversions, and ensure that each visit has a clear purpose within my ultimate goal. One of the fe...
Mexico
Mexico
Marketing manager
Large Hotel
10
Exceptional support and proactive partnership
CRM & Digital Project Manager from 500+ room in Dublin (Ireland)
Verified
5 days ago
We've had a genuinely outstanding experience with The Hotels Network team. Their support feels more like a partnership than a service.
Their customer success team especially Sonia and Nina have been phenomenal from day one. Nina’s positivity, fast turnaround, proactive suggestions, and willingness to jump on a call despite the time differe...
Ireland
Ireland
CRM & Digital Project Manager
X-Large Hotel
9
Nice and most techy tool to use in the hotel industry
Digital Project manager from 100 to 199 room Bed & Breakfast & Inn in Copenhagen (Denmark)
Verified
5 days ago
I like how techy the system is and how many opportunities you have.
I like Alessandra a lot our customer success manager.
Like that you keep up on the latest technology.
Denmark
Denmark
Digital Project manager
Large Hotel
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Expert Q&A and Partner Recommendations
Submit Recommendation
Question:
What does this product or service do well?
Answer:
The Hotels Network is one of the most effective tools we use to increase direct website bookings for the hotels we consult. Its personalization and parity management features help us boost conversion and optimize revenue performance. Beyond the technology, their team provides exceptional support — especially Cem in Türkiye, Diana from the former tech team, and Dide, who now assists us in all new technical processes. Their quick responses and professionalism make every integration smooth and efficient.
Showing all answers to: "What does this product or service do well?"
The Hotels Network is one of the most effective tools we use to increase direct website bookings for the hotels we consult. Its personalization and parity management features help us boost conversion and optimize revenue performance.
Beyond the technology, their team provides exceptional support — especially Cem in Türkiye, Diana from the former tech team, and Dide, who now assists us in all new technical processes. Their quick responses and professionalism make every integration smooth and efficient.
Review of The Hotels Network
Working with The Hotels Network has been a truly valuable experience for our property. What stands out most is the ease of use – from day one, the platform was intuitive, making implementation and day-to-day management seamless for our team.
The Direct Booking Tools deliver tangible results. Not only have we seen an immediate uplift in direct conversion, but the level of personalisation ensures that each guest feels more engaged, resulting in a clear positive ROI.
Equally important is the Parity Management function. With real-time monitoring of rate parity across all channels, we are finally able to act quickly and confidently to protect our direct channel and maintain competitive positioning.
The BenchDirect business intelligence module has given us deep insights into our figures. It allows us to benchmark performance in ways that were previously impossible, providing a level of clarity that has directly influenced smarter commercial decisions.
Overall, The Hotels Network combines user-friendliness with sophisticated tools that not only enhance performance but also provide the kind of strategic insights every hotel needs to succeed in today’s competitive environment. I can highly recommend it to any hotel looking to strengthen its direct channel and gain a deeper understanding of its market positioning.
The Benchdirect
-Product catered to hospitality industry specifically,
-Analyse 100% of the website traffic
-Compare hotel’s website performance to the market and competition
-Make better-informed decisions thanks to the real-time actionable insights
-30+ Direct Booking Metrics
An extensive range of key metrics related to:
-Website and booking engine traffic
-Rates and disparities
-User profile and behavior
-Future demand
-Bookings and pickup
Rate Parity
-Real-time search: the only way to ensure OTA prices are always up-to-date
-Dynamically display the relevant OTAs in each local market
-Understands any tax configuration, no matter how the hotel or OTA display their prices
-Hide/display OTAs when there is a price disparity
-Display prices in any currency, in 29 languages
The Hotels Network products help hotels optimize their direct booking strategies. The THN's innovative solutions enable hotels to offer seamless, personalized guest experiences and boost conversion rates.
The Hotels Network is very effective at increasing direct bookings for hotels by offering a suite of personalized tools. One of its core strengths lies in its ability to tailor user experiences with dynamic content such as real-time price comparisons, personalized offers, and pop-up messages that encourage conversions.
Question:
What differentiates this product or service from the competition?
Answer:
What truly sets The Hotels Network apart is the combination of advanced technology and human support. While many platforms offer tools, THN offers partnership. Their ability to understand hotelier needs, adapt solutions quickly, and provide ongoing strategic guidance makes them a trusted long-term collaborator — not just a software provider. Technology alone is not enough — and THN proves how valuable it is to have a team that genuinely cares about your success.
Showing all answers to: "What differentiates this product or service from the competition?"
What truly sets The Hotels Network apart is the combination of advanced technology and human support. While many platforms offer tools, THN offers partnership.
Their ability to understand hotelier needs, adapt solutions quickly, and provide ongoing strategic guidance makes them a trusted long-term collaborator — not just a software provider.
Technology alone is not enough — and THN proves how valuable it is to have a team that genuinely cares about your success.
In my experience, what really differentiates The Hotels Network from its competitors is the way it combines simplicity with depth. Many platforms promise personalisation, parity monitoring, or benchmarking – but The Hotels Network manages to bring all of this together in a way that actually drives results without overwhelming hotel teams.
The ease of use is a big win. Unlike other tools that require heavy training or dedicated resources, THN feels intuitive. Within days you can set up personalised offers, track results, and act on insights. That speed to value is rare.
Then there’s the direct impact on ROI. I’ve worked with plenty of tools that generate “nice-to-have” reports, but with THN, the results are measurable and immediate. Conversion nudges, personalised messages, and streamlined booking flows translate directly into more direct bookings – and that’s something owners and GMs notice fast.
The Parity Management tool is another differentiator. Rate parity is often the silent killer of direct bookings, and THN’s ability to highlight and correct issues in real time is a huge step up from competitors. It empowers hoteliers to protect their direct channel instead of constantly playing catch-up.
Finally, BenchDirect provides something I haven’t seen elsewhere at this level: clear, actionable benchmarking. Instead of drowning in abstract data, you get a transparent view of how you’re performing against the market, and where opportunities lie. That mix of clarity and competitiveness is powerful.
In short, THN stands out because it’s not just a collection of tools – it’s an ecosystem built around helping hotels take back control of their distribution. For me, it’s the rare tech partner that delivers both strategic insight and commercial results, all while being easy to implement.
For Bench direct the tools are free and hotels can spot weak spots and see where they are losing revenue. They can also uncover opportunities to grow.
For rate parity, it can show personalized perks and value-added services for each hotel. It can differentiate between new and loyal customers as well as track OTA price disparites among other things.
The Hotels Network provides a full-stack growth platform that includes data-driven personalization, AI tools, and predictive analytics. Together with Cloudbeds platform, hoteliers can access valuable insights into their performance and drive more direct bookings.
THN sets itself apart from competitors through its unique combination of machine learning, personalization, and conversion optimization tools. Unlike many other platforms that focus solely on bookings or analytics, THN offers an all-in-one solution that combines personalization, price comparison widgets, and real-time performance insights.
Question:
Based on your experience with this product or service, if you could give one piece of advice to a hotelier considering this product or service, what would it be?
Answer:
In today’s fast-changing digital landscape, especially with the rapid rise of AI, adapting your hotel’s technology stack is crucial. The Hotels Network is a great starting point to stay ahead of evolving guest behaviors and new booking habits. The travel industry is transforming fast — don’t miss the train.
Showing all answers to: "Based on your experience with this product or service, if you could give one piece of advice to a hotelier considering this product or service, what would it be?"
In today’s fast-changing digital landscape, especially with the rapid rise of AI, adapting your hotel’s technology stack is crucial. The Hotels Network is a great starting point to stay ahead of evolving guest behaviors and new booking habits.
The travel industry is transforming fast — don’t miss the train.
My one piece of advice to a hotelier considering The Hotels Network would be this: don’t just think of it as another booking tool – treat it as a strategic partner in building your direct channel. The platform is most effective when you dedicate time to tailoring the personalisation features to your audience and actively monitor the insights from BenchDirect and Parity Management. The ROI comes quickly, but the real long-term value lies in using those insights to adjust your overall distribution strategy.
Leverage The Hotels Network to its full potential by focusing on its real-time insights and benchmarking tools. Use these features to understand your website performance, stay competitive, and personalize guest experiences. Ensure your team is trained to interpret the 30+ metrics provided, as these will guide smarter pricing, marketing, and operational decisions to maximize direct bookings.
The Hotels Network is the perfect solution for hotels that want to improve performance and direct booking. Their solution enables hotels to efficiently benchmark to better understand the market and guest behavior.
This should be an absolute no brainer for hoteliers that would like to increase their direct bookings on their website, rather than focusing on selling on the OTA:s. The Hotels Network is a fantastic partner with a dedicated team of professionals, that really goes the extra mile for their clients.
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The Hotels Network Integrations
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| Company | Functionality | |
|---|---|---|
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SiteMinder
93% recommended by 2660 hotels |
Rate Shopping
+5 more |
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Cloudbeds
90% recommended by 1740 hotels |
Channel Managers
+3 more |
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Little Hotelier
93% recommended by 1450 hotels |
Hotel Management Software
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Yanolja Cloud Solution
96% recommended by 1415 hotels |
Channel Managers
+3 more |
|
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Mews
92% recommended by 710 hotels |
Hotel Management Software
+2 more |
|
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Oracle Hospitality
92% recommended by 613 hotels |
Property Management Systems
|
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RateGain
94% recommended by 577 hotels |
Hotel Rate Parity
+4 more |
|
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This integration hasn’t been verified by The Hotels Network yet.
IDeaS
93% recommended by 573 hotels |
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RoomRaccoon
97% recommended by 566 hotels |
Hotel Management Software
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Duetto
94% recommended by 566 hotels |
Business Intelligence
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Support
Verified Support
The Hotels Network has opened their internal support tools and processes to Hotel Tech Report and has achieved the GCSC Support Certification which verifies the tools and processes they have in place to support customers.
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