The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 47 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
Amadeus shines when it comes to guest request management — especially for brand properties (3.8/5) , with exclusive features like Lost & found module and Preventative maintenance module.
LIKE MAGIC shines in ease of use and customer support , with exclusive features like Automated Replies and Message Templates.
Side-by-side ratings based on 47 verified hotelier reviews on HTR.
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| Starting Price | Contact sales | From $1,100/mo |
| Verified Reviews | 31 | 16 |
After analyzing 47 verified reviews, Amadeus users most value its guest request management, ease of use, internal communication, while LIKE MAGIC users highlight . Click any theme to see what reviewers say.
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Guest Request Management
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Ease of Use
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Internal Communication
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Reporting and Analytics
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Onboarding and Training
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Cost
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Technical Issues
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How each product ranks among Staff Collaboration Tools vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
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| Small (10-24 rooms) ▾ | #19 0 reviews | #7 7 reviews |
| Mid-Size (25-74 rooms) ▾ | #13 6 reviews | #16 5 reviews |
| Large (75-199 rooms) ▾ | #10 6 reviews | #19 2 reviews |
| X-Large (200+ rooms) | #9 3 reviews | — |
By Property Type
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| Boutique ▾ | #15 7 reviews | #17 5 reviews |
| Luxury ▾ | #10 12 reviews | #24 2 reviews |
| Branded / Chain | #13 4 reviews | #25 1 reviews |
| Extended Stay ▾ | #22 0 reviews | #8 8 reviews |
By Region
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| North America ▾ | #11 14 reviews | #33 0 reviews |
| Europe ▾ | #16 0 reviews | #6 15 reviews |
| Asia Pacific | #15 0 reviews | — |
| Middle East | #6 1 reviews | — |
Choosing the right staff collaboration tool is crucial for streamlining operations, improving guest experiences, and reducing costs. Both Amadeus - HotSOS® and LIKE MAGIC aim to enhance hotel workflows, but they approach this goal differently. HotSOS is a well-established platform with a broader feature set and larger user base, while LIKE MAGIC is a newer, highly-rated solution emphasizing automation and guest interaction. How do these differences impact your hotel?
Both products address operational efficiency and staff communication, but their focus areas diverge significantly. HotSOS emphasizes internal task management, preventative maintenance, and detailed reporting, whereas LIKE MAGIC centers on automating guest journeys and integrating guest-facing services. Which features align better with your hotel's priorities?
Are you seeking a mature system with extensive integrations and proven reliability, or an agile platform focused on automating guest experiences? The choice depends on which operational pain points your team needs to solve first.
HotSOS by Amadeus is designed for hotels that need detailed operational management, especially those with complex internal workflows. Its extensive feature set, including modules like Preventative Maintenance, Asset Tracking, and Service Recovery, makes it ideal for larger properties or those with high operational complexity.
LIKE MAGIC, on the other hand, is best suited for hotels prioritizing guest experience automation, such as boutique hotels, extended stays, or properties with a focus on self-service. Its digital guest journey capabilities, seamless integrations, and automation features are tailored to streamline check-ins, messaging, and service requests.
If your hotel needs robust internal management, choose Amadeus. If your focus is on elevating guest service through automation, LIKE MAGIC is the better fit.
Amadeus scores a 4.37/5 in ease of use, with a well-designed interface that most users find intuitive after onboarding. Its onboarding process, rated 4/5, is somewhat complex due to its extensive feature set, but users generally find it manageable with proper training.
LIKE MAGIC boasts a perfect 5/5 in user-friendliness, thanks to its simple, mobile-first design. Its onboarding is also highly rated at 4.93/5, with users praising its quick setup and intuitive interface, even for non-technical staff.
Edge: LIKE MAGIC.
Amadeus offers 11 unique features, including a Lost & Found module, Preventative Maintenance, Deep Cleaning, and Asset Tracking—features tailored to operational efficiency. Its message routing and service escalation tools support complex hotel workflows.
LIKE MAGIC provides 2 exclusive features, primarily focused on automation, including Automated Replies and Message Templates, which facilitate guest communication and staff responses.
While Amadeus’s feature set is more comprehensive, LIKE MAGIC excels in automating guest interactions and simplifying operations. If your hotel requires detailed operational tools, Amadeus is preferable. For automation-focused guest service, LIKE MAGIC shines.
Edge: Amadeus.
Amadeus's support scores a 3.76/5, with reviews indicating responsiveness but occasional delays, especially during onboarding. Some users find support inconsistent, citing slow responses to technical issues.
LIKE MAGIC scores an impressive 4.88/5, with many reviews highlighting quick, attentive support and proactive assistance. Users note that support is highly responsive, making onboarding and troubleshooting smoother.
Edge: LIKE MAGIC.
Amadeus boasts a verified partner network of 104, including major integrations like Oracle Hospitality, Mews, and SPOTPILOT, giving it broad connectivity with hotel systems worldwide.
LIKE MAGIC has 10 verified partners, including familiar names like Adyen and TrustYou, but its smaller network limits integration options compared to Amadeus’s extensive ecosystem.
If integration breadth is critical, Amadeus leads. For a more streamlined, purpose-built set of integrations, LIKE MAGIC may suffice.
Edge: Amadeus.
Amadeus has a solid overall rating of 3.97/5 based on 31 reviews, with recent feedback indicating improved response times and operational gains. Smaller properties rate it somewhat lower (3.2/5), but larger hotels and resorts find value in its comprehensive features.
LIKE MAGIC, despite fewer reviews (16), has a perfect 0/5 rating, but this appears to be an anomaly. Its recent reviews from small hotels and serviced apartments consistently praise its simplicity and automation, rating it highly in support and user experience.
Considering review recency and engagement, LIKE MAGIC’s current user feedback is more favorable.
Edge: LIKE MAGIC.
Amadeus does not publicly disclose pricing details, often providing quotes based on property size and needs. It is generally seen as an investment suited for larger operations with extensive features.
LIKE MAGIC charges a flat base price of $1,100, with no mention of ongoing subscription fees or per-room costs. Its pricing model is transparent and appealing for small to mid-sized hotels seeking automation.
If budget transparency is important, LIKE MAGIC offers clearer, predictable pricing.
Hotels that will benefit most from Amadeus include:
Not ideal if:
Hotels suited for LIKE MAGIC are:
Not ideal if:
Amadeus - HotSOS® and LIKE MAGIC serve different hospitality needs. HotSOS is a mature, feature-rich platform that excels in internal operations, maintenance, and detailed analytics, making it suitable for larger, complex hotels.
LIKE MAGIC is a newer, automation-focused solution that simplifies guest interactions and streamlines operations for properties prioritizing guest experience and digital self-service. Its ease of use, support, and clear pricing make it attractive for small to mid-sized hotels.
Choose Amadeus if your goal is comprehensive operational control and integration. Opt for LIKE MAGIC if automation, guest experience, and quick setup are your priorities.
Ultimately, your hotel's size, operational complexity, and guest service focus determine the best fit. Both tools can significantly boost efficiency, but their ideal applications differ.
Staff Collaboration Tools pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.
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| Starting Price | — | From $1,100/mo |
According to HTR's product database, Amadeus - HotSOS® and LIKE MAGIC (Staff App) share 10 features. Here are the key differences — features one has that the other lacks.
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| Automated Replies | ||
| Deep cleaning | ||
| In app translation | ||
| Inspection | ||
| Lost & found module | ||
| Message Templates | ||
| Preventative maintenance module | ||
| Print old records |
Showing top differences. 1 more features differ between these products.
We analyzed 4 verified case studies to compare what hotels actually achieve with each platform across four key business objectives.
No published case study for this goal yet.
"Like Magic allowed us to operate with just six staff members, without compromising guest experience. The platform is easy to use, fun to work with, and has revolutionized how we ru..."
No published case study for this goal yet.
"LIKE MAGIC isn't just a tool for us, it's the backbone of our overall guest experience. If I ever worked somewhere else, I'd bring it with me."
What hoteliers love
HotSOS excels at managing guest requests by streamlining the process, allowing staff to place requests quickly and monitor their completion. This resu... HotSOS excels at managing guest requests by streamlining the process, allowing staff to place requests quickly and monitor their completion. This results in faster response times to guest needs, thereby improving guest satisfaction. However, there are some issues with entering requests manually and occasional glitches that cause delays.
Most users find HotSOS user-friendly and easy to teach to new employees. The interface supports multiple languages, which is beneficial in diverse hot... Most users find HotSOS user-friendly and easy to teach to new employees. The interface supports multiple languages, which is beneficial in diverse hotel environments. However, certain design elements and minor functions can be cumbersome and in need of improvement.
The tool greatly enhances internal communication by providing clear visibility of requests, assignments, and statuses across departments. This leads t... The tool greatly enhances internal communication by providing clear visibility of requests, assignments, and statuses across departments. This leads to better team coordination and accountability. Users appreciate the ability to communicate without phones, but some reviews highlight that miscommunication can still occur if the details are not clear or the recipient doesn't understand the request.
Where hoteliers push back
Users often find HotSOS challenging to onboard and train new staff. Many reviews note that the initial setup and programming are time-consuming and co... Users often find HotSOS challenging to onboard and train new staff. Many reviews note that the initial setup and programming are time-consuming and complicated, with some wishing for more comprehensive training resources. Nevertheless, once teams are trained, the software is perceived as easy to use.
HotSOS is generally viewed as an expensive solution, particularly for smaller properties. High consulting fees for customization and per-user costs ad... HotSOS is generally viewed as an expensive solution, particularly for smaller properties. High consulting fees for customization and per-user costs add to the financial burden, even though the features are deemed valuable.
Ranks higher for
Unique capabilities
Ranks higher for
Unique capabilities
Where the ratings diverge most
It depends on your requirements. Amadeus - HotSOS® and LIKE MAGIC (Staff App) share many core Staff Collaboration Tools features, but each has unique capabilities. Amadeus - HotSOS® offers 104 verified integration partners, while LIKE MAGIC (Staff App) offers 10. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. LIKE MAGIC (Staff App) leads in ease of use at 5.0/5 vs 4.4/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
Amadeus - HotSOS®: No. LIKE MAGIC (Staff App): No. Neither product currently offers a free tier. Most Staff Collaboration Tools vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. Amadeus has an HT Score of 26 and LIKE MAGIC has 0. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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