The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 24 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
hub OS shines .
LIKE MAGIC shines in customer support and ROI , with exclusive features like Mobile access on any device.
Side-by-side ratings based on 24 verified hotelier reviews on HTR.
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| Likelihood to Recommend |
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| Ease of Use |
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| Value for Money |
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| Starting Price | Contact sales | From $1,100/mo |
| Verified Reviews | 8 | 16 |
How each product ranks among Staff Collaboration Tools vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
| Segment |
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| Small (10-24 rooms) ▾ | #11 0 reviews | #7 7 reviews |
| Mid-Size (25-74 rooms) ▾ | #9 4 reviews | #16 5 reviews |
| Large (75-199 rooms) | #8 1 reviews | #19 2 reviews |
| X-Large (200+ rooms) | #21 0 reviews | — |
By Property Type
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| Boutique ▾ | #12 2 reviews | #17 5 reviews |
| Luxury | #12 3 reviews | #24 2 reviews |
| Branded / Chain ▾ | #9 5 reviews | #25 1 reviews |
| Extended Stay ▾ | #15 1 reviews | #8 8 reviews |
By Region
| Segment |
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| North America | #22 0 reviews | #33 0 reviews |
| Europe ▾ | #4 4 reviews | #6 15 reviews |
| Asia Pacific | #12 0 reviews | — |
| Middle East | #8 0 reviews | — |
Choosing the right staff collaboration tool is crucial in streamlining hotel operations and elevating guest experiences. Both hub OS Staff App and LIKE MAGIC aim to enhance staff coordination and efficiency, but they approach this goal differently. Your decision hinges on your hotel's specific needs—whether you prioritize comprehensive staff management or a fully integrated guest journey platform. How do these platforms compare in capabilities, ease of use, and overall impact on your team?
hub OS Staff App, developed by hub OS, is a property management-centric tool designed to streamline staff tasks such as housekeeping, maintenance, and internal communication. It’s praised for its user-friendly interface and multi-language support, making it suitable for hotels with diverse staff. Conversely, LIKE MAGIC offers a broader ecosystem that automates and connects the entire guest journey—from booking to check-out—and includes staff task management as part of its wider guest experience platform.
Both products aim to reduce operational response times, but their core focus diverges. hub OS emphasizes internal staff coordination and operational efficiency, while LIKE MAGIC integrates guest-facing features alongside task automation. Which aligns better with your hotel’s strategic focus—internal staff management or guest experience automation? This fundamental difference guides which platform could serve your hotel best.
Importantly, LIKE MAGIC boasts more recent reviews (2 in the last 6 months compared to zero for hub OS), and a slightly higher likelihood to recommend score (99% vs 98%), indicating a more active customer base and recent user engagement. This suggests LIKE MAGIC’s capabilities and customer satisfaction are currently superior, which is a critical factor in your decision.
If your hotel needs a staff app primarily for operational coordination—like managing housekeeping, maintenance, or internal communications—hub OS is the logical choice. It’s especially suitable if your team operates across multiple regions or languages, given its multilingual support and broad industry segments, including luxury, branded, city center, and resort hotels. Its review count of 4, though small, indicates a niche but dedicated user base.
On the other hand, if your hotel relies heavily on automating the entire guest journey—such as digital check-in, messaging, access control, and guest self-service—LIKE MAGIC is the better fit. Its 16 reviews and higher recent engagement demonstrate an active user community, particularly among extended stay and boutique hotels. The platform’s extensive feature set (12 unique features, including real-time task tracking, guest messaging, and API access) makes it a comprehensive solution for hotels seeking to modernize operations and guest interactions simultaneously.
In summary, choose hub OS if internal staff coordination is your priority. Opt for LIKE MAGIC if you want an all-in-one guest experience platform that also streamlines staff tasks. The stronger recent review activity favors LIKE MAGIC, indicating a more robust and current product.
hub OS Staff App scores a solid 4.5/5 for ease of use, with many reviews highlighting its intuitive interface and straightforward structure. Users praise its support center and the app’s ability to operate on devices with varying capabilities, making staff onboarding smoother. However, some users note challenges with real-time updates in Opera integrations and wish for multi-account login features, which could hinder staff responsiveness.
LIKE MAGIC, by contrast, earns a perfect 5/5 rating for ease of use, with reviews emphasizing its intuitive design and seamless onboarding process. Customers mention that staff can manage complex operations with minimal training, and the platform’s user interface supports self-service features, reducing reliance on support. Its focus on automation also minimizes manual input, making daily tasks less burdensome.
Edge: LIKE MAGIC.
hub OS offers core staff management features but has no exclusive functionalities beyond standard task coordination. It integrates with 23 partners, including popular hotel systems like Opera and Mews, but lacks the specialized features found in LIKE MAGIC.
LIKE MAGIC provides 12 unique features, such as work prioritization, case management, real-time task tracking, a virtual logbook, automated replies, and comprehensive API access. These features enable highly automated and customized workflows, directly impacting both staff efficiency and guest satisfaction. It also supports multi-property monitoring and detailed analytics dashboards, offering more advanced operational insights.
Edge: LIKE MAGIC.
hub OS’s support scores 4/5, with reviews highlighting a helpful support center and responsive staff. Users appreciate the assistance during onboarding, but some note occasional delays in issue resolution, especially related to system updates.
LIKE MAGIC excels with a support rating of 4.88/5, with customers praising its proactive, responsive, and personalized support approach. The platform’s Swiss origin and dedicated team contribute to quick resolutions and ongoing product improvements. Recent reviews reflect high satisfaction, suggesting support quality is a significant advantage.
Edge: LIKE MAGIC.
hub OS boasts 23 verified integrations, including major PMS and operational systems like Oracle Hospitality, Mews, and Infor. Its extensive partner network supports a wide variety of hotel technology stacks, facilitating smoother data flows and system interoperability.
LIKE MAGIC has 10 verified integrations, with notable partners like SALTO Systems, Adyen, and TrustYou. While fewer in total, its open API and support for key operational systems allow for significant customization, especially for properties seeking tailored automation.
Edge: hub OS.
LIKE MAGIC garners higher recent ratings, with a 9.94/10 NPS score (vs 9.75/10 for hub OS). Its 16 reviews in the last 6 months reflect active user engagement, predominantly from extended stay and boutique hotels, which report high satisfaction with automation and guest engagement features.
hub OS has only 4 reviews, with a mix of positive comments on usability and support but fewer recent insights. Its ratings suggest a dedicated but smaller user base, mainly in resort and luxury segments.
Edge: LIKE MAGIC.
hub OS does not publicly display pricing, which may indicate customized quotes based on property size and needs. Its value proposition appears to focus on enterprise-level hotels with tailored solutions.
LIKE MAGIC’s transparent price is $1,100/month, with no setup or additional fees, making it easier to evaluate and budget for. Its cost reflects its extensive feature set and automation capabilities, suitable for hotels aiming for digital transformation.
Not ideal if your hotel focuses on automating the entire guest journey or prefers a guest-facing platform with extensive self-service features.
Not ideal if your hotel only needs basic staff management or has minimal digital guest engagement requirements.
The core difference between these platforms lies in their focus: hub OS is a staff-centric operational tool, while LIKE MAGIC offers a broader guest experience automation platform that includes staff management. If your hotel’s priority is internal staff coordination, hub OS provides a straightforward, reliable solution, especially if you value extensive integrations and regional support.
Conversely, if your goal is to elevate the guest experience through automation—reducing staff workload while providing seamless, digital services—LIKE MAGIC’s comprehensive feature set and recent reviews make it the superior choice. Its higher customer satisfaction and active user base underscore its current leadership in this space.
In summary, opt for hub OS if your main focus is internal staff management and operational efficiency. Choose LIKE MAGIC if you want a digital platform that drives guest satisfaction and automates the entire guest journey alongside staff tasks. Given its more recent reviews, feature depth, and higher user satisfaction, LIKE MAGIC emerges as the more compelling choice for most hotels seeking modern hospitality solutions today.
Staff Collaboration Tools pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.
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| Starting Price | — | From $1,100/mo |
These are the features each vendor has configured, organized by feature group — the same data shown in the vendor dashboard. Expand a group to compare features side by side.
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Task Management
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| Work Prioritization | ||
| File Library Support (images, documents and videos) | ||
| Asset Tracking | ||
| Case Management | ||
| Inspection | ||
| Deep cleaning | ||
| Preventative maintenance module | ||
| Real time task tracking | ||
| Virtual logbook | ||
| Lost & found module | ||
| Late checkouts | ||
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Messaging & Collaboration
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| Message Routing | ||
| Team goal setting (e.g. rewards sign-ups, satisfaction) | ||
| In app translation | ||
| Mobile access on any device | ||
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Escalations & Alerts
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| Service Recovery/Escalation | ||
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Reporting
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| Analytics dashboard | ||
| Multi-property portfolio monitoring | ||
| Print old records | ||
| Meter Reading | ||
| Compensation Tracking | ||
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Automation
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| Automated Replies | ||
| Message Templates | ||
| Open API | ||
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Templates
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| Message Templates |
We analyzed 4 verified case studies to compare what hotels actually achieve with each platform across four key business objectives.
No published case study for this goal yet.
"Like Magic allowed us to operate with just six staff members, without compromising guest experience. The platform is easy to use, fun to work with, and has revolutionized how we ru..."
No published case study for this goal yet.
"LIKE MAGIC isn't just a tool for us, it's the backbone of our overall guest experience. If I ever worked somewhere else, I'd bring it with me."
Ranks higher for
Ranks higher for
Unique capabilities
Where the ratings diverge most
It depends on your requirements. HubOS Staff App and LIKE MAGIC (Staff App) share many core Staff Collaboration Tools features, but each has unique capabilities. HubOS Staff App offers 24 verified integration partners, while LIKE MAGIC (Staff App) offers 11. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. LIKE MAGIC (Staff App) leads in ease of use at 5.0/5 vs 4.8/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
HubOS Staff App: No. LIKE MAGIC (Staff App): No. Neither product currently offers a free tier. Most Staff Collaboration Tools vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. hub OS has an HT Score of 0 and LIKE MAGIC has 0. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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