ICG Fronthotel vs. Noovy PMS: Which Is Right for You?

Updated November 13, 2026  ·  25 verified reviews analyzed

TLDR

We analyzed 25 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:

ICG FrontHotel stands out with exclusive features like Employee Messaging.

Noovy shines in ease of use — especially for city-center properties (5.0/5), with exclusive features like Mobile App and Ancillary revenue tracking.

See the full breakdown below ↓

How Does ICG Fronthotel Compare to Noovy PMS?

Side-by-side ratings based on 25 verified hotelier reviews on HTR.

HTScore
0
76
Likelihood to Recommend
N/A
99%
Ease of Use
N/A
4.9/5
Customer Support
N/A
4.9/5
Value for Money
N/A
5.0/5
Starting Price Contact sales From $600/mo
Verified Reviews 0 25

What Are the Pros and Cons of ICG Fronthotel vs Noovy PMS?

After analyzing 25 verified reviews, ICG FrontHotel users most value its , while Noovy users highlight ease of use, customer service, automated payment processing. Click any theme to see what reviewers say.

ICG FrontHotel ICG FrontHotel Noovy Noovy
Pros
+ Ease of Use ▾
+ Customer Service ▾
+ Automated Payment Processing ▾
+ Direct OTAs Integration ▾
Cons
− Design ▾
− Reporting Tools ▾
− Translation Issues ▾

ICG FrontHotel vs Noovy: Rankings by Hotel Segment

How each product ranks among Property Management Systems vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.

By Hotel Size

Segment ICG FrontHotel ICG FrontHotel Noovy Noovy
Small (10-24 rooms) ▾ — #41 9 reviews
Mid-Size (25-74 rooms) ▾ — #36 14 reviews

By Property Type

Segment ICG FrontHotel ICG FrontHotel Noovy Noovy
Boutique ▾ — #39 14 reviews
Luxury — #56 2 reviews
Branded / Chain — #54 2 reviews

By Region

Segment ICG FrontHotel ICG FrontHotel Noovy Noovy
Europe ▾ — #24 23 reviews
Middle East — #15 2 reviews

Is ICG Fronthotel or Noovy PMS Better for Hotels?

ICG Fronthotel and Noovy PMS both aim to simplify hotel operations but diverge sharply in market presence and verified performance. ICG Fronthotel, despite its long tenure since 1985, lacks verified reviews and recent user feedback, providing no current insight into how it performs in daily hotel management. Noovy PMS, founded in 2017, boasts 25 verified reviews with a 5/5 overall rating, signaling strong market validation and satisfaction.

Both systems address core PMS functions including reservation management, billing, and housekeeping coordination. However, Noovy expands its scope with integrated channel management, booking engine, and revenue management modules. ICG Fronthotel emphasizes integrated mobile tools and synchronization but lacks recent user data to confirm these claims. Noovy’s extensive feature set and verified user satisfaction position it as a more proven choice for contemporary hotel operations.

ICG Fronthotel vs Noovy PMS: Which Should Your Hotel Choose?

If your property is a boutique, city center, or airport/conference hotel with a need for integrated channel management and revenue tools, Noovy PMS is the clear choice based on 25 reviews, all averaging 5/5 across these segments. Noovy’s direct OTA integrations and automated payment processing, cited by users as saving up to two hours daily in payment handling, suit properties aiming for operational efficiency and cost control.

If you manage a small independent hotel or hostel and prefer a system with claims of mobile synchronization and comprehensive operational coverage but lack the urgency of verified user feedback, ICG Fronthotel may be considered. However, with no reviews or pricing transparency, Noovy’s validated features and support make it a safer pick. Limited data on ICG FrontHotel’s fit restricts recommendations for specific hotel types beyond general operational needs.

Is ICG Fronthotel or Noovy PMS Easier to Use?

Noovy PMS has an ease of use rating of 4.9/5 across 25 reviews, with users highlighting its intuitive interface and rapid staff training. Reviewers emphasize a smooth onboarding process that reduces errors and speeds adoption among teams including front desk staff and management. Without any user reviews or onboarding data for ICG Fronthotel, usability cannot be assessed beyond the vendor’s claims of simplified and integrated operations.

Since both products meet the minimum threshold for comparison only in Noovy’s case, and no direct user evidence exists for ICG Fronthotel, the ease of use advantage remains unverified for ICG. Noovy’s established positive feedback on usability sets a high operational standard but does not conclusively outperform ICG without comparative data.

Edge: Even.

Which Has Better Features: ICG Fronthotel or Noovy PMS?

Noovy PMS offers 15 features not present in ICG Fronthotel, including a channel manager, booking engine, mobile app, cloud-based deployment, ancillary revenue tracking, a revenue management module, online checkout, and guest communication tools (SMS and centralized messaging). These features enable hoteliers to manage distribution, optimize pricing, integrate guest messaging workflows, and automate payments, directly impacting front desk efficiency and revenue streams.

ICG Fronthotel includes four unique features: gift vouchers, automated assignments, shift planning, and employee messaging, focusing on workforce management and upselling capabilities. These features support internal staff coordination and revenue opportunities but fall short of Noovy’s broader operational scope, especially in distribution and guest engagement.

Noovy’s extensive feature set supports end-to-end hotel operations from booking to check-out, while ICG Fronthotel’s unique features cater more narrowly to staff and operational task management.

Edge: Noovy PMS.

Which Has Better Customer Support: ICG Fronthotel or Noovy PMS?

Noovy PMS scores 4.9/5 in customer support and 4.7/5 in onboarding from 25 reviews. Users praise the support team’s responsiveness and effectiveness, describing it as “fast and friendly” and “very helpful and courteous.” The onboarding process is smooth, enabling quick setup with minimal operational disruption.

ICG Fronthotel has no verified customer support ratings or user testimonials, making assessment impossible. Without user feedback, no direct comparison can be made.

Edge: Even.

Which Has More Integrations: ICG Fronthotel or Noovy PMS?

Noovy PMS integrates with 41 verified partners, more than triple ICG Fronthotel’s 13. Both share common partners like SiteMinder and RateGain, essential for channel management and pricing strategies. Noovy’s integrations include major OTAs, revenue management tools, guest review platforms (e.g., GuestRevu, Revinate), and direct booking enhancers like Bookassist. These support properties seeking broader connectivity and enhanced guest communication.

ICG Fronthotel’s unique integrations focus on hardware and security systems (Onity, Vingcard), less on distribution or guest engagement software. Noovy’s partner ecosystem suits hotels prioritizing distribution, reputation management, and automation.

Edge: Noovy PMS.

Which Do Hoteliers Rate Higher: ICG Fronthotel or Noovy PMS?

Noovy PMS holds a perfect 5/5 overall rating with 25 reviews, including 17 for city center hotels, 14 for boutique hotels, and 10 for airport/conference hotels. Ratings remain consistent and recent reviews maintain this high score, indicating current satisfaction. Likelihood to recommend stands at 99%, reflecting strong user advocacy.

ICG Fronthotel lacks any user reviews, ratings, or recommendation data, precluding meaningful comparison.

Edge: Even.

How Much Do ICG Fronthotel and Noovy PMS Cost?

ICG Fronthotel does not publish pricing data or offer trials, leaving cost evaluation to direct vendor inquiry. This opacity increases purchasing risk since budget and ROI calculations cannot be performed pre-sale.

Noovy PMS charges a base price of $600 with no room-based or monthly flat fees disclosed. No trial is offered, but 24/7 support is included. The pricing model is transparent and provides cost predictability, especially for hotels seeking bundled PMS, channel manager, and booking engine capabilities.

What Type of Hotel Should Use ICG Fronthotel?

  • Hotels that prioritize internal workforce management with features like shift planning and employee messaging.
  • Properties seeking integrated gift voucher management for upselling.
  • Teams wanting automated task assignments to coordinate housekeeping and maintenance.
  • Hotels with existing hardware integrations requiring compatibility with systems like Onity or Vingcard.
  • Not ideal if comprehensive channel management or guest communication automation is needed.
  • Not suited for properties requiring transparent pricing or verified user feedback.
  • Not recommended for hotels aiming for cloud-based or mobile PMS solutions.

What Type of Hotel Should Use Noovy PMS?

  • Boutique, city center, and airport/conference hotels with active OTA distribution needs.
  • Properties seeking an all-in-one PMS with integrated channel manager and booking engine.
  • Hotels prioritizing revenue management and ancillary revenue tracking.
  • Teams requiring automated payment processing and guest communication tools.
  • Budget-conscious properties valuing transparent pricing and included 24/7 support.
  • Not ideal if a property requires advanced housekeeping management beyond current capabilities.
  • May not fit hotels needing extensive customization or those with limited internet connectivity.

ICG Fronthotel vs Noovy PMS: The Bottom Line for Hotels

ICG Fronthotel and Noovy PMS differ fundamentally in market validation and feature breadth. ICG Fronthotel focuses on internal operations like staff scheduling and task assignments but lacks verified user feedback or pricing transparency. Noovy PMS delivers a proven, all-in-one cloud solution combining PMS, channel management, booking engine, and revenue tools validated by 25 five-star reviews.

Choose ICG Fronthotel if your hotel prioritizes workforce coordination and hardware system integration and can manage without user feedback or pricing clarity. Conversely, select Noovy PMS for modern independent hotels requiring direct OTA integrations, automated payments, guest messaging, and comprehensive operational control with reliable support and transparent pricing. Noovy’s extensive integrations and feature set make it the stronger option for hotels aiming to maximize revenue and streamline guest experiences.

How Much Do ICG Fronthotel and Noovy PMS Cost?

Property Management Systems pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.

ICG FrontHotel ICG FrontHotel Noovy Noovy
Starting Price — From $600/mo

Feature Comparison: ICG Fronthotel vs Noovy PMS

These are the features each vendor has configured, organized by feature group — the same data shown in the vendor dashboard. Expand a group to compare features side by side.

Feature ICG FrontHotel ICG FrontHotel Noovy Noovy
▾ Accounting & Finance
100%
100%
Direct billing
RevPaR & ADR Reports
Multi-currency
Transactional Emails (booking, folios, etc)
Automated night audit
▾ Marketing & Ecommerce
63%
88%
Guest Communication (SMS Messaging)
Native Email Marketing
Guest profiles
Guest CRM
Gift Vouchers
Channel Manager
Booking Engine
Transactional Emails (booking, folios, etc)
▾ Administration & Configuration
50%
75%
Centralized user & role management
Multi-lingual
Cloud based
On premise
▾ Customer Management
50%
100%
Guest Communication (SMS Messaging)
Guest profiles
Centralized Messaging
Transactional Emails (booking, folios, etc)
▾ Front Office
67%
92%
Mobile Device Notes & Tasks (Voice-to-Text)
Mobile App
Automated night audit
Calendar view
Multi-lingual
Task Management
Automated reminders
Guest profiles
Tablet/Kiosk Check-in
Payment Requests
Centralized Messaging
Automated Space Optimization
▾ Groups Management
100%
100%
Group functionality
Automated Space Optimization
▾ Guest Experience
67%
89%
Integrated ID & Passport Scanner
Digital Registration
Guest App
Online Check-in
Online Checkout
Guest Messaging
Transactional Emails (booking, folios, etc)
ID Scanning & Registration Pre-fill
Lobby Kiosk
▾ Housekeeping
88%
63%
Housekeeping module
Housekeeping Mobile App
Real-Time Status Updates
Automated Assignments
Real Time Reporting
Shift Planning
Employee Messaging
Online Checkout
▾ Payments
100%
100%
Integrated Payment Terminal & Card Reader
Direct billing
Multi-currency
Payment processing
Payment Requests
▾ Reservations Management
78%
89%
RevPaR & ADR Reports
Gift Vouchers
Channel Manager
Integrated CRS
Drag-n-Drop Tapechart
Rate Management
Automated Space Optimization
Rules Based Room Assignments
Transactional Emails (booking, folios, etc)
▾ Revenue Management
40%
100%
RevPaR & ADR Reports
Custom rates
Ancillary revenue tracking
Revenue management module
Base Pricing
▾ Taxes & Compliance
25%
75%
PCI Compliant
GDPR Compliant
SOC2 Complaint
Tax Configuration
▾ Support & Training
100%
100%
Online 24/7 support
▾ Food & Beverage
0%
0%
EPoS
▾ Spa
0%
0%
Spa & Wellness Module

ICG FrontHotel vs Noovy: The Bottom Line

ICG FrontHotel
ICG FrontHotel
0 reviews

Unique capabilities

Gift Vouchers Automated Assignments Shift Planning Employee Messaging
13 integrations
Visit Profile
Noovy
Noovy
5.0/5 from 25 reviews

What hoteliers love

Ease of Use 94% positive

Many reviews praise the system's ease of use, noting its user-friendly design and intuitive interface which makes training new staff quick and reduces... Many reviews praise the system's ease of use, noting its user-friendly design and intuitive interface which makes training new staff quick and reduces operational errors.

Customer Service 100% positive

Excellent customer service is frequently mentioned, with users appreciating quick responses and effective resolutions, contributing to overall satisfa... Excellent customer service is frequently mentioned, with users appreciating quick responses and effective resolutions, contributing to overall satisfaction with the product.

Automated Payment Processing 64% positive

The system facilitates automatic payment requests and processing, drastically simplifying billing and reducing error rates. This feature is also appre... The system facilitates automatic payment requests and processing, drastically simplifying billing and reducing error rates. This feature is also appreciated for its efficiency in handling non-refundable bookings.

Where hoteliers push back

Design 62% negative

Users appreciate the software's functionality but note that the design is slightly outdated, though a redesign is anticipated to address this issue.

Reporting Tools 43% negative

The software offers robust reporting tools that provide insights into various aspects of hotel operations, aiding in better management decisions.

Unique capabilities

Channel Manager Booking Engine Mobile App Cloud based Ancillary revenue tracking
4.9/5 ease of use 4.9/5 support 41 integrations
Visit Profile

Frequently Asked Questions About ICG Fronthotel vs Noovy PMS

Can ICG Fronthotel replace Noovy PMS?

It depends on your requirements. ICG Fronthotel and Noovy PMS share many core Property Management Systems features, but each has unique capabilities. ICG Fronthotel offers 13 verified integration partners, while Noovy PMS offers 41. Review the feature comparison above to see where they differ before switching.

Do ICG Fronthotel or Noovy PMS offer a free plan?

ICG Fronthotel: No. Noovy PMS: No. Neither product currently offers a free tier. Most Property Management Systems vendors offer demos or trials — request one from each to evaluate before committing.

How Does HTR Evaluate and Rank ICG Fronthotel and Noovy PMS?

The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. ICG FrontHotel has an HT Score of 0 and Noovy has 76. Here is how the score is calculated.

Criteria Group Weight What It Measures
Customer Ratings & Reviews

How highly do users recommend this product?

Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾

The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias.

Partner Ecosystem

How highly do tech partners recommend this company?

Partner Recommendations, Integration Quantity, Integration Quality ▾

Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack.

Customer Centricity

How customer-centric is this organization?

Certified Support, Review Consistency, Profile Completeness ▾

Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features.

Reach, Staying Power & Resources

How extensive is this company's reach and resourcing?

Geographic Reach, Staying Power, Company Resources, Trending Score ▾

Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity.

Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →

Get Your Free AI Analyst Report

Custom recommendations tailored to your property

Ghostel icon
Trusted by
footer image 1 footer image 2 footer image 3 footer image 4 footer image 5 footer image 6 footer image 7

Let´s lookup your hotel information