ICG Fronthotel vs. Noovy PMS: Which Is Right for You?

Updated July 1, 2026  ·  25 verified reviews analyzed

TLDR

We analyzed 25 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:

ICG FrontHotel shines , with exclusive features like Employee Messaging.

Noovy shines in ease of use and customer support , with exclusive features like Mobile App and Ancillary revenue tracking.

See the full breakdown below ↓

How Does ICG Fronthotel Compare to Noovy PMS?

Side-by-side ratings based on 25 verified hotelier reviews on HTR.

HTScore
0
71
Likelihood to Recommend
0%
99%
Ease of Use
0.0/5
4.9/5
Customer Support
0.0/5
4.9/5
Value for Money
0.0/5
5.0/5
Starting Price Contact sales From $600/mo
Verified Reviews 0 25

What Are the Pros and Cons of ICG Fronthotel vs Noovy PMS?

After analyzing 25 verified reviews, ICG FrontHotel users most value its , while Noovy users highlight ease of use, customer service, automated payment processing. Click any theme to see what reviewers say.

ICG FrontHotel ICG FrontHotel Noovy Noovy
Pros
+ Ease of Use
+ Customer Service
+ Automated Payment Processing
+ Direct OTAs Integration
Cons
Design
Reporting Tools
Translation Issues

ICG FrontHotel vs Noovy: Rankings by Hotel Segment

How each product ranks among Property Management Systems vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.

By Hotel Size

Segment ICG FrontHotel ICG FrontHotel Noovy Noovy
Small (10-24 rooms) #39 11 reviews
Mid-Size (25-74 rooms) #38 12 reviews

By Property Type

Segment ICG FrontHotel ICG FrontHotel Noovy Noovy
Boutique #38 14 reviews
Luxury #54 2 reviews
Branded / Chain #52 2 reviews

By Region

Segment ICG FrontHotel ICG FrontHotel Noovy Noovy
Europe #22 23 reviews
Middle East #16 2 reviews

The Decision

Choosing the right property management system (PMS) is crucial for your hotel’s operational efficiency and guest experience. ICG Fronthotel by ICG FrontHotel and Noovy PMS both aim to streamline hotel management, but they diverge significantly in terms of reviews, features, and market presence. While ICG FrontHotel claims a long-standing reputation, it has no recent reviews or active user feedback. Conversely, Noovy PMS, with 19 reviews in the last six months and a 99% likelihood to recommend, offers more current insights into performance.

Both products address core hotel management challenges—reservations, billing, housekeeping—but their approaches differ. ICG FrontHotel is positioned as a comprehensive, experienced solution, yet it lacks recent validation, raising questions about current performance. Noovy, on the other hand, demonstrates active user engagement, high satisfaction, and a clear focus on automation and ease of use. Do you prioritize a proven, established platform or a modern, well-reviewed system with recent user feedback?

ICG FrontHotel or Noovy PMS: Which Is Better for Your Hotel?

If your hotel needs a traditional, integrated PMS with extensive functionalities—especially if you operate primarily in North America, Europe, or Central and South America—ICG FrontHotel might seem appealing. It offers features like gift vouchers, shift planning, and employee messaging, which could benefit larger or more complex operations. However, with zero recent reviews, it’s difficult to verify if it currently meets your needs effectively.

If your hotel values user-friendliness, quick onboarding, and modern integrations, Noovy PMS is the clear choice. It boasts a 4.84/5 ease of use score, 4.89/5 customer support, and a 99% likelihood of recommendation based on 19 recent reviews. For hotels seeking a cost-effective, all-in-one system that is easy to implement and operate, Noovy’s platform is better suited.

In summary, choose ICG FrontHotel if you need a long-established, feature-rich PMS and are comfortable with less recent feedback. Opt for Noovy if your priority is recent, positive user experiences and a system designed for modern hotel operations.

Is ICG FrontHotel or Noovy Easier to Use?

ICG FrontHotel’s usability is unverified due to a lack of recent reviews, which raises concerns about how well your team will adapt. Its UI/UX score is 0/5, and there are no recent onboarding or support reviews to gauge ease of use, making it a risky choice for staff training and daily operations.

Noovy PMS excels with a 4.84/5 ease of use rating, praised by users for its intuitive interface and fast onboarding process—many mention that staff can adapt quickly, reducing operational errors. Its modern design and straightforward features help your team become productive faster.

Edge: Noovy.

Which Has Better Features: ICG FrontHotel or Noovy PMS?

ICG FrontHotel offers 37 features, but only four are exclusive, including gift vouchers and shift planning, which may be valuable but are limited relative to its total. Its core features are shared with other systems, and it lacks the extensive suite found in Noovy.

Noovy boasts 48 features, with 15 unique to its platform, such as a booking engine, revenue management, guest messaging, online checkout, and a mobile app. These features cater to modern hoteliers looking for an all-in-one, integrated solution that simplifies operations.

Edge: Noovy.

Which Has Better Customer Support: ICG FrontHotel or Noovy PMS?

ICG FrontHotel has no recent reviews, so support quality cannot be confirmed, and its lack of feedback indicates uncertainty about its current service standards.

Noovy stands out with a 4.89/5 customer support rating, with reviews praising its friendly, reliable, and around-the-clock assistance. Users highlight quick response times and effective help, making onboarding and daily operations smoother.

Edge: Noovy.

Which Has More Integrations: ICG FrontHotel or Noovy PMS?

ICG FrontHotel connects with 12 verified partners, including popular channels like SiteMinder and RateGain, but it lacks the extensive options that modern hotels often require.

Noovy integrates with 40 verified partners, including Omnibees, RevControl, and GuestRevu, offering a broad range of OTA, revenue management, and guest communication tools. Its numerous integrations make it more adaptable to diverse hotel technology stacks.

Edge: Noovy.

Which Do Hoteliers Rate Higher: ICG FrontHotel or Noovy PMS?

ICG FrontHotel has no recent reviews, so user ratings and satisfaction data are unavailable, casting doubt on its current performance.

Noovy has a strong review profile with 19 recent reviews, a 9.89/10 NPS score, and a 99% likelihood to recommend. Hotels of various sizes, especially boutique and city center properties, praise its ease of use, support, and automation features, reflecting high satisfaction.

Edge: Noovy.

How Much Do ICG FrontHotel and Noovy PMS Cost?

ICG FrontHotel’s pricing information is not available, which complicates cost comparison. Its lack of transparent pricing suggests it may be tailored or enterprise-focused.

Noovy charges $600 per month for its all-in-one platform, with no additional implementation or setup fees. Its transparent pricing model makes budgeting straightforward, especially for small to mid-sized hotels.

What Type of Hotel Should Use ICG FrontHotel?

  • Hotels that need a long-standing, traditional PMS with a broad feature set.
  • Teams that operate in North, Central, or South America, where the product has regional presence.
  • Properties that value detailed operations like gift vouchers, shift planning, and employee messaging.
  • Hotels with complex operational needs that require an established solution.

Not ideal if:

  • You prioritize recent user feedback or modern interfaces.
  • You need a system with extensive integrations and guest communication.
  • You favor cloud-based, mobile-friendly platforms.

What Type of Hotel Should Use Noovy PMS?

  • Hotels of all sizes seeking an intuitive, modern PMS with easy onboarding.
  • Independent hotels, boutique properties, and city center hotels that benefit from automation.
  • Teams that want a cost-effective solution with comprehensive tools, including booking engine and revenue management.
  • Hotels that value reliable, 24/7 support and active user communities.

Not ideal if:

  • Your hotel requires a highly customizable or enterprise-level system.
  • You operate in regions where Noovy’s presence is limited.
  • You need specialized features like gift vouchers or shift planning, which are less emphasized.

Noovy PMS vs ICG FrontHotel: The Bottom Line for Hotels

The core difference lies in their market validation: Noovy has active, recent user reviews and high satisfaction scores, while ICG FrontHotel lacks recent feedback and support data. If you seek a modern, easy-to-use system with active support, Noovy is the safer choice.

Choose ICG FrontHotel if your hotel prioritizes an established, feature-rich system and you are comfortable with limited recent validation. For most hotels looking for reassurance through recent user reviews and a user-friendly platform, Noovy’s ongoing positive feedback makes it the recommended option.

In conclusion, if your hotel values current, high-rated support, extensive integrations, and a straightforward user experience, Noovy should be your choice. However, if your operation relies on a traditional, highly detailed PMS and regional presence is critical, ICG FrontHotel remains a potential option, albeit with less recent verification.

How Much Do ICG Fronthotel and Noovy PMS Cost?

Property Management Systems pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.

ICG FrontHotel ICG FrontHotel Noovy Noovy
Starting Price From $600/mo

Feature Comparison: ICG Fronthotel vs Noovy PMS

These are the features each vendor has configured, organized by feature group — the same data shown in the vendor dashboard. Expand a group to compare features side by side.

Feature ICG FrontHotel ICG FrontHotel Noovy Noovy
Accounting & Finance
100%
100%
Direct billing
RevPaR & ADR Reports
Multi-currency
Transactional Emails (booking, folios, etc)
Automated night audit
Marketing & Ecommerce
63%
88%
Guest Communication (SMS Messaging)
Native Email Marketing
Guest profiles
Guest CRM
Gift Vouchers
Channel Manager
Booking Engine
Transactional Emails (booking, folios, etc)
Administration & Configuration
50%
75%
Centralized user & role management
Multi-lingual
Cloud based
On premise
Customer Management
50%
100%
Guest Communication (SMS Messaging)
Guest profiles
Centralized Messaging
Transactional Emails (booking, folios, etc)
Front Office
67%
92%
Mobile Device Notes & Tasks (Voice-to-Text)
Mobile App
Automated night audit
Calendar view
Multi-lingual
Task Management
Automated reminders
Guest profiles
Tablet/Kiosk Check-in
Payment Requests
Centralized Messaging
Automated Space Optimization
Groups Management
100%
100%
Group functionality
Automated Space Optimization
Guest Experience
67%
89%
Integrated ID & Passport Scanner
Digital Registration
Guest App
Online Check-in
Online Checkout
Guest Messaging
Transactional Emails (booking, folios, etc)
ID Scanning & Registration Pre-fill
Lobby Kiosk
Housekeeping
88%
63%
Housekeeping module
Housekeeping Mobile App
Real-Time Status Updates
Automated Assignments
Real Time Reporting
Shift Planning
Employee Messaging
Online Checkout
Payments
100%
100%
Integrated Payment Terminal & Card Reader
Direct billing
Multi-currency
Payment processing
Payment Requests
Reservations Management
78%
89%
RevPaR & ADR Reports
Gift Vouchers
Channel Manager
Integrated CRS
Drag-n-Drop Tapechart
Rate Management
Automated Space Optimization
Rules Based Room Assignments
Transactional Emails (booking, folios, etc)
Revenue Management
40%
100%
RevPaR & ADR Reports
Custom rates
Ancillary revenue tracking
Revenue management module
Base Pricing
Taxes & Compliance
25%
75%
PCI Compliant
GDPR Compliant
SOC2 Complaint
Tax Configuration
Support & Training
100%
100%
Online 24/7 support
Food & Beverage
0%
0%
EPoS
Spa
0%
0%
Spa & Wellness Module

ICG FrontHotel vs Noovy: The Bottom Line

ICG FrontHotel
ICG FrontHotel
0.0/5 from 0 reviews

Unique capabilities

Gift Vouchers Automated Assignments Shift Planning Employee Messaging
0.0/5 ease of use 0.0/5 support 12 integrations
Visit Profile
Noovy
Noovy
5.0/5 from 25 reviews

What hoteliers love

Ease of Use 94% positive

Many reviews praise the system's ease of use, noting its user-friendly design and intuitive interface which makes training new staff quick and reduces... Many reviews praise the system's ease of use, noting its user-friendly design and intuitive interface which makes training new staff quick and reduces operational errors.

Customer Service 100% positive

Excellent customer service is frequently mentioned, with users appreciating quick responses and effective resolutions, contributing to overall satisfa... Excellent customer service is frequently mentioned, with users appreciating quick responses and effective resolutions, contributing to overall satisfaction with the product.

Automated Payment Processing 64% positive

The system facilitates automatic payment requests and processing, drastically simplifying billing and reducing error rates. This feature is also appre... The system facilitates automatic payment requests and processing, drastically simplifying billing and reducing error rates. This feature is also appreciated for its efficiency in handling non-refundable bookings.

Where hoteliers push back

Design 62% negative

Users appreciate the software's functionality but note that the design is slightly outdated, though a redesign is anticipated to address this issue.

Reporting Tools 43% negative

The software offers robust reporting tools that provide insights into various aspects of hotel operations, aiding in better management decisions.

Unique capabilities

Channel Manager Booking Engine Mobile App Cloud based Ancillary revenue tracking
4.8/5 ease of use 4.9/5 support 40 integrations
Visit Profile

Where the ratings diverge most

Overall Rating Noovy 5.0 vs 0.0 (+5)
Ease of Use Noovy 4.8 vs 0.0 (+4.8)
Customer Support Noovy 4.9 vs 0.0 (+4.9)
Value for Money Noovy 5.0 vs 0.0 (+5)
Onboarding Noovy 4.8 vs 0.0 (+4.8)

Frequently Asked Questions About ICG Fronthotel vs Noovy PMS

Can ICG Fronthotel replace Noovy PMS?

It depends on your requirements. ICG Fronthotel and Noovy PMS share many core Property Management Systems features, but each has unique capabilities. ICG Fronthotel offers 12 verified integration partners, while Noovy PMS offers 40. Review the feature comparison above to see where they differ before switching.

Which is better for small or independent hotels?

Small hotels should prioritize ease of use and fast onboarding. Noovy PMS leads in ease of use at 4.9/5 vs 0.0/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.

Do ICG Fronthotel or Noovy PMS offer a free plan?

ICG Fronthotel: No. Noovy PMS: No. Neither product currently offers a free tier. Most Property Management Systems vendors offer demos or trials — request one from each to evaluate before committing.

How Does HTR Evaluate and Rank ICG Fronthotel and Noovy PMS?

The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. ICG FrontHotel has an HT Score of 0 and Noovy has 71. Here is how the score is calculated.

Criteria Group Weight What It Measures
Customer Ratings & Reviews

How highly do users recommend this product?

Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories

The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias.

Partner Ecosystem

How highly do tech partners recommend this company?

Partner Recommendations, Integration Quantity, Integration Quality

Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack.

Customer Centricity

How customer-centric is this organization?

Certified Support, Review Consistency, Profile Completeness

Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features.

Reach, Staying Power & Resources

How extensive is this company's reach and resourcing?

Geographic Reach, Staying Power, Company Resources, Trending Score

Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity.

Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →

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