The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 25 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
ICG FrontHotel shines , with exclusive features like Employee Messaging.
Noovy shines in ease of use and customer support , with exclusive features like Mobile App and Ancillary revenue tracking.
Side-by-side ratings based on 25 verified hotelier reviews on HTR.
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| Starting Price | Contact sales | From $600/mo |
| Verified Reviews | 0 | 25 |
After analyzing 25 verified reviews, ICG FrontHotel users most value its , while Noovy users highlight ease of use, customer service, automated payment processing. Click any theme to see what reviewers say.
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Ease of Use
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Customer Service
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Automated Payment Processing
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Direct OTAs Integration
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Design
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Reporting Tools
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How each product ranks among Property Management Systems vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
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| Small (10-24 rooms) ▾ | — | #39 11 reviews |
| Mid-Size (25-74 rooms) ▾ | — | #38 12 reviews |
By Property Type
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| Boutique ▾ | — | #38 14 reviews |
| Luxury | — | #54 2 reviews |
| Branded / Chain | — | #52 2 reviews |
By Region
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| Europe ▾ | — | #22 23 reviews |
| Middle East | — | #16 2 reviews |
Choosing the right property management system (PMS) is crucial for your hotel’s operational efficiency and guest experience. ICG Fronthotel by ICG FrontHotel and Noovy PMS both aim to streamline hotel management, but they diverge significantly in terms of reviews, features, and market presence. While ICG FrontHotel claims a long-standing reputation, it has no recent reviews or active user feedback. Conversely, Noovy PMS, with 19 reviews in the last six months and a 99% likelihood to recommend, offers more current insights into performance.
Both products address core hotel management challenges—reservations, billing, housekeeping—but their approaches differ. ICG FrontHotel is positioned as a comprehensive, experienced solution, yet it lacks recent validation, raising questions about current performance. Noovy, on the other hand, demonstrates active user engagement, high satisfaction, and a clear focus on automation and ease of use. Do you prioritize a proven, established platform or a modern, well-reviewed system with recent user feedback?
If your hotel needs a traditional, integrated PMS with extensive functionalities—especially if you operate primarily in North America, Europe, or Central and South America—ICG FrontHotel might seem appealing. It offers features like gift vouchers, shift planning, and employee messaging, which could benefit larger or more complex operations. However, with zero recent reviews, it’s difficult to verify if it currently meets your needs effectively.
If your hotel values user-friendliness, quick onboarding, and modern integrations, Noovy PMS is the clear choice. It boasts a 4.84/5 ease of use score, 4.89/5 customer support, and a 99% likelihood of recommendation based on 19 recent reviews. For hotels seeking a cost-effective, all-in-one system that is easy to implement and operate, Noovy’s platform is better suited.
In summary, choose ICG FrontHotel if you need a long-established, feature-rich PMS and are comfortable with less recent feedback. Opt for Noovy if your priority is recent, positive user experiences and a system designed for modern hotel operations.
ICG FrontHotel’s usability is unverified due to a lack of recent reviews, which raises concerns about how well your team will adapt. Its UI/UX score is 0/5, and there are no recent onboarding or support reviews to gauge ease of use, making it a risky choice for staff training and daily operations.
Noovy PMS excels with a 4.84/5 ease of use rating, praised by users for its intuitive interface and fast onboarding process—many mention that staff can adapt quickly, reducing operational errors. Its modern design and straightforward features help your team become productive faster.
Edge: Noovy.
ICG FrontHotel offers 37 features, but only four are exclusive, including gift vouchers and shift planning, which may be valuable but are limited relative to its total. Its core features are shared with other systems, and it lacks the extensive suite found in Noovy.
Noovy boasts 48 features, with 15 unique to its platform, such as a booking engine, revenue management, guest messaging, online checkout, and a mobile app. These features cater to modern hoteliers looking for an all-in-one, integrated solution that simplifies operations.
Edge: Noovy.
ICG FrontHotel has no recent reviews, so support quality cannot be confirmed, and its lack of feedback indicates uncertainty about its current service standards.
Noovy stands out with a 4.89/5 customer support rating, with reviews praising its friendly, reliable, and around-the-clock assistance. Users highlight quick response times and effective help, making onboarding and daily operations smoother.
Edge: Noovy.
ICG FrontHotel connects with 12 verified partners, including popular channels like SiteMinder and RateGain, but it lacks the extensive options that modern hotels often require.
Noovy integrates with 40 verified partners, including Omnibees, RevControl, and GuestRevu, offering a broad range of OTA, revenue management, and guest communication tools. Its numerous integrations make it more adaptable to diverse hotel technology stacks.
Edge: Noovy.
ICG FrontHotel has no recent reviews, so user ratings and satisfaction data are unavailable, casting doubt on its current performance.
Noovy has a strong review profile with 19 recent reviews, a 9.89/10 NPS score, and a 99% likelihood to recommend. Hotels of various sizes, especially boutique and city center properties, praise its ease of use, support, and automation features, reflecting high satisfaction.
Edge: Noovy.
ICG FrontHotel’s pricing information is not available, which complicates cost comparison. Its lack of transparent pricing suggests it may be tailored or enterprise-focused.
Noovy charges $600 per month for its all-in-one platform, with no additional implementation or setup fees. Its transparent pricing model makes budgeting straightforward, especially for small to mid-sized hotels.
Not ideal if:
Not ideal if:
The core difference lies in their market validation: Noovy has active, recent user reviews and high satisfaction scores, while ICG FrontHotel lacks recent feedback and support data. If you seek a modern, easy-to-use system with active support, Noovy is the safer choice.
Choose ICG FrontHotel if your hotel prioritizes an established, feature-rich system and you are comfortable with limited recent validation. For most hotels looking for reassurance through recent user reviews and a user-friendly platform, Noovy’s ongoing positive feedback makes it the recommended option.
In conclusion, if your hotel values current, high-rated support, extensive integrations, and a straightforward user experience, Noovy should be your choice. However, if your operation relies on a traditional, highly detailed PMS and regional presence is critical, ICG FrontHotel remains a potential option, albeit with less recent verification.
Property Management Systems pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.
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| Starting Price | — | From $600/mo |
According to HTR's product database, ICG Fronthotel and Noovy PMS share 33 features. Here are the key differences — features one has that the other lacks.
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| Ancillary revenue tracking | ||
| Automated Assignments | ||
| Booking Engine | ||
| Channel Manager | ||
| Cloud based | ||
| Employee Messaging | ||
| Gift Vouchers | ||
| Mobile App | ||
| Revenue management module | ||
| Shift Planning |
Showing top differences. 7 more features differ between these products.
Unique capabilities
What hoteliers love
Many reviews praise the system's ease of use, noting its user-friendly design and intuitive interface which makes training new staff quick and reduces... Many reviews praise the system's ease of use, noting its user-friendly design and intuitive interface which makes training new staff quick and reduces operational errors.
Excellent customer service is frequently mentioned, with users appreciating quick responses and effective resolutions, contributing to overall satisfa... Excellent customer service is frequently mentioned, with users appreciating quick responses and effective resolutions, contributing to overall satisfaction with the product.
The system facilitates automatic payment requests and processing, drastically simplifying billing and reducing error rates. This feature is also appre... The system facilitates automatic payment requests and processing, drastically simplifying billing and reducing error rates. This feature is also appreciated for its efficiency in handling non-refundable bookings.
Where hoteliers push back
Users appreciate the software's functionality but note that the design is slightly outdated, though a redesign is anticipated to address this issue.
The software offers robust reporting tools that provide insights into various aspects of hotel operations, aiding in better management decisions.
Unique capabilities
Where the ratings diverge most
It depends on your requirements. ICG Fronthotel and Noovy PMS share many core Property Management Systems features, but each has unique capabilities. ICG Fronthotel offers 12 verified integration partners, while Noovy PMS offers 40. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. Noovy PMS leads in ease of use at 4.9/5 vs 0.0/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
ICG Fronthotel: No. Noovy PMS: No. Neither product currently offers a free tier. Most Property Management Systems vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. ICG FrontHotel has an HT Score of 0 and Noovy has 71. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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