ICG Fronthotel vs. ThinkReservations PMS: Which Is Right for You?

Updated May 19, 2026  ·  395 verified reviews analyzed

TLDR

We analyzed 395 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:

ICG FrontHotel shines , with exclusive features like Guest CRM and Payment Requests.

ThinkReservations shines in ease of use and customer support — especially for brand properties (0.0/5) , with exclusive features like Guest Communication (SMS Messaging) and Mobile App.

See the full breakdown below ↓

How Does ICG Fronthotel Compare to ThinkReservations PMS?

Side-by-side ratings based on 395 verified hotelier reviews on HTR.

HTScore
0
89
Likelihood to Recommend
0%
97%
Ease of Use
0.0/5
4.8/5
Customer Support
0.0/5
4.8/5
Value for Money
0.0/5
4.7/5
Starting Price Contact sales From $500/mo
Verified Reviews 0 395

What Are the Pros and Cons of ICG Fronthotel vs ThinkReservations PMS?

After analyzing 395 verified reviews, ICG FrontHotel users most value its , while ThinkReservations users highlight customer support, operational efficiency, data and reporting. Click any theme to see what reviewers say.

ICG FrontHotel ICG FrontHotel ThinkReservations ThinkReservations
Pros
+ Customer Support
+ Operational Efficiency
+ Data and Reporting
+ Integration with OTAs
Cons
Pricing and Fees
Security Features

ICG FrontHotel vs ThinkReservations: Rankings by Hotel Segment

How each product ranks among Property Management Systems vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.

By Hotel Size

Segment ICG FrontHotel ICG FrontHotel ThinkReservations ThinkReservations
Small (10-24 rooms) #4 145 reviews
Mid-Size (25-74 rooms) #9 25 reviews
Large (75-199 rooms) #6 3 reviews
X-Large (200+ rooms) #5 1 reviews

By Property Type

Segment ICG FrontHotel ICG FrontHotel ThinkReservations ThinkReservations
Boutique #7 100 reviews
Luxury #7 70 reviews
Branded / Chain #7 24 reviews
Extended Stay #11 8 reviews

By Region

Segment ICG FrontHotel ICG FrontHotel ThinkReservations ThinkReservations
North America #1 386 reviews
Europe #57 0 reviews
Asia Pacific #32 0 reviews
Middle East #32 0 reviews

The Decision

Choosing the right property management system (PMS) is critical for your hotel's efficiency, guest experience, and profitability. Both ICG FrontHotel and ThinkReservations aim to streamline operations, but they serve different hotel types and feature sets. Your decision depends on your hotel’s size, complexity, and specific needs. Do you need a broad feature set with strong OTA integration, or an all-in-one PMS tailored for smaller properties?

ICG FrontHotel offers extensive functionality and wide regional coverage, while ThinkReservations emphasizes ease of use, reliability, and superior support. Which system aligns best with your operational goals and guest service standards?

Is ICG FrontHotel or ThinkReservations Better for Hotels?

ICG FrontHotel and ThinkReservations are both designed to manage reservations, guest data, billing, and staff workflows. However, ICG FrontHotel’s strengths lie in its integrated features like guest CRM, ID scanning, automated space optimization, and employee messaging, making it suitable for hotels needing comprehensive control. ThinkReservations, on the other hand, excels at booking management, OTA connectivity, and revenue boosting with upselling tools, making it ideal for smaller properties focused on online distribution.

While ICG FrontHotel’s reviews are nonexistent and its user ratings are zero, ThinkReservations boasts a 4.88/5 rating from 356 reviews, with recent feedback emphasizing its ease of use, support, and revenue impact. Given the limited data on ICG FrontHotel, ThinkReservations appears more reliable for current hotel operations. Are you looking for a system with proven user satisfaction and real-world success stories?

ThinkReservations vs ICG FrontHotel: Which Should Your Hotel Choose?

If your hotel needs a user-friendly interface, strong OTA connectivity, and a focus on increasing online bookings, opt for ThinkReservations. Its features like booking engine, channel manager, guest messaging, and integrated payment processing are tailored for small to mid-sized hotels, inns, and B&Bs aiming to boost revenue and guest engagement.

If, however, your property requires detailed CRM, automated space management, ID verification, and mobile housekeeping tools, ICG FrontHotel might be better. Its extensive features cater to larger or more complex hotels that want a unified platform to manage all operational aspects. Based on reviews, ThinkReservations is the clearer choice for most hoteliers today.

Is ICG FrontHotel or ThinkReservations Easier to Use?

ThinkReservations scores a 4.82/5 in ease of use, with recent reviews praising its intuitive interface, straightforward onboarding, and excellent customer support. Many users say it feels like "adding another employee" due to its ease of operation and helpful training resources. Conversely, ICG FrontHotel’s usability data is nonexistent, leaving its user-friendliness uncertain.

Given ThinkReservations’ high ratings and recent positive reviews, it is clearly easier for your staff to adopt and operate. Edge: ThinkReservations.

Which Has Better Features: ICG FrontHotel or ThinkReservations?

ThinkReservations offers 12 features exclusive to its platform, including a booking engine, channel manager, guest communication via SMS, and GDPR compliance. ICG FrontHotel has 10 unique features like guest CRM, ID scanning, automated space optimization, and integrated CRS, appealing to hotels needing detailed operational control.

Both products share 27 features, but ThinkReservations’ broader OTA and revenue tools give it an advantage for hoteliers focused on distribution and sales. However, ICG FrontHotel’s specialized features suit larger hotels with complex management needs. Edge: ThinkReservations.

Which Has Better Customer Support: ICG FrontHotel or ThinkReservations?

ThinkReservations consistently receives 4.82/5 ratings for support, with reviews emphasizing its responsiveness, knowledgeable staff, and helpful onboarding. Customers describe the support team as "accessible," "friendly," and integral to their positive experience. ICG FrontHotel’s support data is unavailable, which raises concerns about its reliability and responsiveness.

In the current review landscape, ThinkReservations shows a clear lead in customer support quality. Edge: ThinkReservations.

Which Has More Integrations: ICG FrontHotel or ThinkReservations?

ThinkReservations integrates with 16 verified partners, including major OTAs like Airbnb, Expedia, and TripAdvisor, as well as channels like Sojern and TrustYou. ICG FrontHotel connects with 12 partners, including SiteMinder, RateGain, and Onity, but lacks many of the widely used OTAs.

For hotels relying on extensive OTA and channel integrations, ThinkReservations offers a more comprehensive ecosystem. Edge: ThinkReservations.

Which Do Hoteliers Rate Higher: ICG FrontHotel or ThinkReservations?

With 356 recent reviews, ThinkReservations holds a 4.88/5 rating, with small properties like B&Bs and inns particularly satisfied. Hoteliers praise its ease of use, support, and revenue features, often calling it "the best" and "easy to use." ICG FrontHotel’s ratings are unreported, making it impossible to judge user sentiment.

Given the volume and recency of ThinkReservations reviews, it clearly enjoys higher ratings from users. Edge: ThinkReservations.

How Much Do ICG FrontHotel and ThinkReservations Cost?

ICG FrontHotel does not publicly list pricing, leaving potential users uncertain about costs and contract terms. ThinkReservations charges a flat monthly fee of $500, with no setup or implementation fees, making its costs transparent and predictable.

For budget-conscious hotels or those seeking clear pricing, ThinkReservations offers better clarity. Edge: ThinkReservations.

What Type of Hotel Should Use ICG FrontHotel?

  • Hotels that need detailed operational control, including guest CRM, ID verification, and automated space management.
  • Large properties or chains with complex workflows requiring integrated hotel-wide management.
  • Properties with staff comfortable using mobile apps for housekeeping and employee messaging.
  • Hotels that prefer a comprehensive, all-in-one PMS with in-depth features.

Not ideal if your hotel is small or seeks simple online booking and revenue tools without extensive operational complexity.

What Type of Hotel Should Use ThinkReservations?

  • Small to mid-sized properties, inns, B&Bs, or boutique hotels seeking an easy-to-use PMS.
  • Hotels focusing on online distribution, channel management, and automated revenue opportunities.
  • Properties that value customer support and quick onboarding.
  • Hotels aiming to increase direct bookings through integrated booking engines and upselling.

Not ideal if your hotel needs advanced CRM, ID scanning, or large-scale operational controls found in ICG FrontHotel.

The Bottom Line for Hotels

ICG FrontHotel is a comprehensive PMS built for complex, large-scale properties that demand detailed control and integration. Its lack of recent reviews and user ratings suggest it’s less tested in today’s hotel environment, making it a riskier choice without extensive validation.

ThinkReservations is the clear leader in current satisfaction, support, and feature breadth, especially for small to mid-sized hotels looking to grow revenue and streamline operations. Its proven track record with over 350 reviews and recent positive feedback makes it the more reliable option at this time.

If your hotel prioritizes ease, support, and proven performance, Choose ThinkReservations. If you operate a large, complex hotel with specific operational needs, ICG FrontHotel could be considered—but proceed with caution due to limited recent user feedback.

How Much Do ICG Fronthotel and ThinkReservations PMS Cost?

Property Management Systems pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.

ICG FrontHotel ICG FrontHotel ThinkReservations ThinkReservations
Starting Price From $500/mo

Which Features Does ICG Fronthotel Have That ThinkReservations PMS Doesn't (and Vice Versa)?

According to HTR's product database, ICG Fronthotel and ThinkReservations PMS share 27 features. Here are the key differences — features one has that the other lacks.

Feature ICG FrontHotel ICG FrontHotel ThinkReservations ThinkReservations
Automated Space Optimization
Booking Engine
Channel Manager
Cloud based
EPoS
Guest CRM
Guest Communication (SMS Messaging)
ID Scanning & Registration Pre-fill
Integrated ID & Passport Scanner
Lobby Kiosk
Payment Requests
Task Management

Showing top differences. 10 more features differ between these products.

Real-World Results: ICG FrontHotel vs ThinkReservations by Business Goal

We analyzed 8 verified case studies to compare what hotels actually achieve with each platform across four key business objectives.

Increase Revenue & Reduce Costs
ICG FrontHotel ICG FrontHotel

No published case study for this goal yet.

ThinkReservations Blue Tang Inn Mid-Size
+ Blue Tang Inn was able to significantly increase its bottom line after implementing ThinkReservations, with 52% year on year increase during Q1.
+ The property capitalized on upsell opportunities, offering a wide variety of activities (snorkeling, scuba diving, sailing, fishing) as well as F&B packages. Upsell revenue increased 80% in Q1 2023 vs the previous year
+ Blue Tang Inn management was pleased to see the property booked more nights in Q1 2023, at a significant higher rate while the market maintained the previous year's numbers.

"I became aware of ThinkReservations at a trade show in the US, and I could see right away that it would help Blue Tang Inn streamline our operations, increase our booking and upsel..."

Kristin Fisher
Kristin Fisher
Sales and Marketing Director
Increase Operational Efficiency
ICG FrontHotel ICG FrontHotel

No published case study for this goal yet.

ThinkReservations Yara Palm Springs Small
+ 17.3% of revenue in 2024 came from items and packages, growing their revenue without additional capital investments.
+ Yara Palm Springs consistently has 62% of their bookings through their direct channels, saving thousands of dollars that would otherwise go to OTA commisions.
+ Yara Palm Springs has automated their guest journey and made it easy for guests to enjoy a personalized stay through technology, making it easier for the owners to operate their propertyremotely. "Living in another city from my hotel, working remotely on my hotel, being a mother, trying to have a social life...ThinkReservations makes it so I can still do all those things and be a hotel operator from wherever I am" said Kate.

"ThinkReservations Digital Registration has streamlined our check in process, making my job so much easier. Being able to ask guests for their ID and credit card ahead of time, agre..."

Improve Guest Experience
ICG FrontHotel ICG FrontHotel

No published case study for this goal yet.

ThinkReservations Inn on Main Small
+ Increased Repeat Guests - The inn has seen a notable rise in repeat bookings, including guests who have stayed over 20 times since implementing ThinkReservations.
+ Boosted Upsell Revenue - Upselling opportunities through the booking engine have resulted in a 15% increase in additional revenue from services like late check-ins and special packages.
+ Improved Efficiency - Administrative tasks have been reduced by 30%, allowing staff to dedicate more time to creating memorable guest experiences.

"We try to take care of all the needs of our guests so that they have an experience rather than just a stay"

Chris Kennedy
Chris Kennedy
Co-Owner

ICG FrontHotel vs ThinkReservations: The Bottom Line

ICG FrontHotel
ICG FrontHotel
0.0/5 from 0 reviews

Unique capabilities

Guest CRM Payment Requests Automated Space Optimization Integrated ID & Passport Scanner ID Scanning & Registration Pre-fill
0.0/5 ease of use 0.0/5 support 12 integrations
Visit Profile
ThinkReservations
ThinkReservations
4.9/5 from 395 reviews

What hoteliers love

Customer Support 89% positive

Though already noted as excellent by many, a few reviews express the desire for additional support on weekends to better handle urgent inquiries.

Operational Efficiency 86% positive

ThinkReservations aids in streamlining operations through digital registration, night audits, and easy management of booking and check-in processes, a... ThinkReservations aids in streamlining operations through digital registration, night audits, and easy management of booking and check-in processes, allowing staff to focus more on guest interactions.

Data and Reporting 75% positive

The system offers comprehensive data and reporting features, enabling hoteliers to make informed decisions on pricing, guest satisfaction, and strateg... The system offers comprehensive data and reporting features, enabling hoteliers to make informed decisions on pricing, guest satisfaction, and strategy planning.

Where hoteliers push back

Pricing and Fees 100% negative

Some reviews highlight issues with the pricing structure, including dissatisfaction with channel manager fees and the high price of features like Thin... Some reviews highlight issues with the pricing structure, including dissatisfaction with channel manager fees and the high price of features like ThinkMessenger.

Security Features 67% negative

Mandatory two-step authentication is a point of frustration for some users, who find it burdensome and wish for lower security settings.

Unique capabilities

Channel Manager EPoS Booking Engine Cloud based Guest Communication (SMS Messaging)
4.8/5 ease of use 4.8/5 support 16 integrations
Visit Profile

Where the ratings diverge most

Overall Rating ThinkReservations 4.9 vs 0.0 (+4.9)
Ease of Use ThinkReservations 4.8 vs 0.0 (+4.8)
Customer Support ThinkReservations 4.8 vs 0.0 (+4.8)
Value for Money ThinkReservations 4.7 vs 0.0 (+4.7)
Onboarding ThinkReservations 4.7 vs 0.0 (+4.7)

Frequently Asked Questions About ICG Fronthotel vs ThinkReservations PMS

Can ICG Fronthotel replace ThinkReservations PMS?

It depends on your requirements. ICG Fronthotel and ThinkReservations PMS share many core Property Management Systems features, but each has unique capabilities. ICG Fronthotel offers 12 verified integration partners, while ThinkReservations PMS offers 16. Review the feature comparison above to see where they differ before switching.

Which is better for small or independent hotels?

Small hotels should prioritize ease of use and fast onboarding. ThinkReservations PMS leads in ease of use at 4.8/5 vs 0.0/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.

Do ICG Fronthotel or ThinkReservations PMS offer a free plan?

ICG Fronthotel: No. ThinkReservations PMS: No. Neither product currently offers a free tier. Most Property Management Systems vendors offer demos or trials — request one from each to evaluate before committing.

How Does HTR Evaluate and Rank ICG Fronthotel and ThinkReservations PMS?

The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. ICG FrontHotel has an HT Score of 0 and ThinkReservations has 89. Here is how the score is calculated.

Criteria Group Weight What It Measures
Customer Ratings & Reviews

How highly do users recommend this product?

Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories

The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias.

Partner Ecosystem

How highly do tech partners recommend this company?

Partner Recommendations, Integration Quantity, Integration Quality

Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack.

Customer Centricity

How customer-centric is this organization?

Certified Support, Review Consistency, Profile Completeness

Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features.

Reach, Staying Power & Resources

How extensive is this company's reach and resourcing?

Geographic Reach, Staying Power, Company Resources, Trending Score

Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity.

Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →

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