The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 43 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
Incert eTourismus GmbH & Co KG shines , with exclusive features like Gift Vouchers & Prepaid Experiences.
Upsellguru Gmbh shines when it comes to revenue and upselling effectiveness — especially for brand properties (5.0/5) , with exclusive features like Guest Segmentation & Targeting and Multi-Channel Delivery (Email, SMS, WhatsApp, Chat).
Side-by-side ratings based on 43 verified hotelier reviews on HTR.
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| Starting Price | Contact sales | From $300/mo |
| Verified Reviews | 4 | 39 |
After analyzing 43 verified reviews, Incert eTourismus GmbH & Co KG users most value its , while Upsellguru Gmbh users highlight revenue and upselling effectiveness, ease of setup and integration, guest engagement and satisfaction. Click any theme to see what reviewers say.
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Revenue and Upselling Effectiveness
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Ease of Setup and Integration
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Guest Engagement and Satisfaction
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System Flexibility and Customization
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Two-way PMS Integration
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Email Customization and Templates
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Reporting and Analytics
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How each product ranks among Upselling Software vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
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| Small (10-24 rooms) ▾ | — | #7 12 reviews |
| Mid-Size (25-74 rooms) ▾ | #23 2 reviews | #10 17 reviews |
| Large (75-199 rooms) ▾ | — | #13 8 reviews |
| X-Large (200+ rooms) | #15 1 reviews | #14 2 reviews |
By Property Type
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| Boutique ▾ | #23 1 reviews | #8 21 reviews |
| Luxury ▾ | — | #9 18 reviews |
| Branded / Chain ▾ | #23 1 reviews | #12 13 reviews |
| Extended Stay ▾ | — | #9 6 reviews |
By Region
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| North America | — | #13 2 reviews |
| Europe ▾ | #20 3 reviews | #7 28 reviews |
| Asia Pacific ▾ | — | #7 5 reviews |
Choosing the right upselling software for your hotel can significantly impact revenue and guest satisfaction. Both Incert eTourismus GmbH & Co KG (Incert) and UpsellGuru aim to enhance your ability to upsell efficiently, but they approach this goal differently. Incert specializes in broader digital sales tools, including vouchers and customized online shops, while UpsellGuru focuses solely on upselling through seamless PMS integrations and guest bidding features. Which software aligns better with your hotel’s specific needs?
Incert offers a versatile platform with a broad feature set, appealing to hotels wanting a comprehensive online sales solution. UpsellGuru, on the other hand, excels in its straightforward upsell process and guest engagement tools, making it ideal for hotels primarily seeking to boost ancillary revenue through targeted upselling. Are you looking for a broad digital sales ecosystem or a dedicated upselling tool?
Incert’s platform is designed to accommodate a wide range of hotel types, from boutique properties to international chains, by providing tailored solutions for online sales, vouchers, and marketing. Its extensive integration options and modular scalability make it suitable for hotels seeking a flexible, long-term digital presence. UpsellGuru, however, is more focused on the core upselling process, offering a streamlined interface that integrates directly with PMS systems to maximize revenue from upgrades and additional services.
If your hotel needs a comprehensive digital sales solution that includes vouchers, pre-paid experiences, and customizable online shops, Incert is the better fit. Conversely, if your primary goal is to increase revenue through targeted upselling, guest bidding, and seamless PMS integration, UpsellGuru’s focused approach makes it the stronger candidate. So, which approach better suits your hotel’s growth strategy?
If your hotel needs a broad digital sales platform that can handle vouchers, online shops, and future scalability, go with Incert. Its proven flexibility and scalable modules are ideal if you plan to expand your digital offerings or operate in multiple regions, especially in Europe where it has a strong presence.
If your hotel’s goal is to rapidly boost upsell revenue through targeted offers, guest segmentation, and dynamic upgrade pricing, UpsellGuru is the better pick. Its ease of setup, high user ratings (4.95/5), and features like bidding and offer orchestration make it suitable for hotels focused on immediate revenue impact and guest engagement. Which of these core priorities aligns with your hotel?
Incert scores a perfect 5/5 for ease of use, with many reviews praising its intuitive interface, quick onboarding, and straightforward management. Hotel teams find the platform self-explanatory and appreciate the robust support that helps them deploy and optimize their online shops smoothly.
UpsellGuru also scores highly at 4.87/5, with reviewers emphasizing its simple setup, quick integration, and user-friendly design. Many users highlight how easy it is to train staff and manage upselling campaigns without extensive technical expertise. Edge: Incert.
Incert offers 7 shared features with UpsellGuru, including core upselling functions, but it also provides unique capabilities like Gift Vouchers & Prepaid Experiences, catering to broader revenue streams. Incert’s additional features are tailored toward flexible online sales and marketing tools, making it a versatile platform for multiple revenue channels.
UpsellGuru, however, surpasses Incert in upselling-specific features with 5 unique offerings: Guest Segmentation & Targeting, Offer Experimentation & A/B Testing, Dynamic Upgrade Pricing, Offer Orchestration, and Multi-Channel Delivery. These features enable highly personalized and engaging upselling campaigns. Edge: UpsellGuru.
Incert’s support is rated 5/5, with reviews mentioning around-the-clock assistance and quick resolution of operational issues. Users appreciate the professional, solution-oriented approach, describing their relationship with support as “flawless” and “pleasant.”
UpsellGuru also enjoys a high support rating of 4.82/5, with users praising its responsive and friendly support team. Clients highlight the ease of onboarding and ongoing assistance in maximizing the platform’s potential. Edge: Incert.
UpsellGuru outperforms Incert with 44 verified integrations, including popular PMS systems like RoomRaccoon, SiteMinder, and RoomKey PMS. Shared integrations include Oracle Hospitality and Mews, but UpsellGuru’s broader ecosystem offers more options for diverse hotel tech stacks.
Incert has 15 verified partners, mainly focused on European markets, including Casablanca, ASA Hotelsoftware, and others. For hotels seeking extensive PMS and third-party system integrations, UpsellGuru provides a more comprehensive network. Edge: UpsellGuru.
UpsellGuru’s overall rating is 4.95/5 from 39 reviews, with recent reviews emphasizing ease of use, high ROI, and guest engagement. Hotels across various segments, especially boutique and independent properties, praise its straightforward setup and revenue impact.
Incert’s rating is 0/5 from only 4 reviews, with the limited data making it hard to gauge user satisfaction comprehensively. The few reviews focus on voucher functionalities rather than broader hotel operations. Given the recent reviews and higher rating, UpsellGuru is the clear leader.
Edge: UpsellGuru.
Incert does not list specific pricing details publicly, indicating a possible bespoke quote based on hotel size and needs. Its pricing model may include implementation fees or tiered modules, but clarity is lacking.
UpsellGuru charges a straightforward $300 monthly fee, with no mention of implementation fees or tiered pricing. This transparent pricing is attractive for hotels seeking predictable costs. If budget transparency is critical, UpsellGuru’s pricing structure is advantageous.
Hotels that benefit from Incert include:
Not ideal if:
Hotels that benefit from UpsellGuru include:
Not ideal if:
Incert offers a broad, adaptable platform suited for hotels that want to build a future-proof digital sales environment. It excels in online shop creation, vouchers, and integrated marketing tools, making it ideal for properties aiming for long-term digital growth.
UpsellGuru specializes in high-impact upselling, providing a streamlined, guest-focused experience. Its direct PMS integrations, bidding system, and high guest engagement scores make it the better choice for hotels seeking immediate revenue boosts and personalized upsell strategies.
For hotels needing a dedicated upselling solution with proven results, UpsellGuru is the clear winner. If your hotel aims for a comprehensive digital sales ecosystem, Incert offers more versatility and scalability. Ultimately, your choice depends on whether your priority is broad online sales or targeted upselling excellence.
Upselling Software pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.
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| Starting Price | — | From $300/mo |
According to HTR's product database, Incert and UpsellGuru share 7 features. Here are the key differences — features one has that the other lacks.
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| Dynamic Upgrade Pricing | ||
| Gift Vouchers & Prepaid Experiences | ||
| Guest Segmentation & Targeting | ||
| Multi-Channel Delivery (Email, SMS, WhatsApp, Chat) | ||
| Offer Experimentation & A/B Testing | ||
| Offer Orchestration (Booking → Pre-Arrival → Arrival → In-Stay → Post-Stay) |
Unique capabilities
What hoteliers love
Hoteliers appreciate UpsellGuru for its significant impact on increasing both room and ancillary revenue. The ability to set dynamic pricing and bid o... Hoteliers appreciate UpsellGuru for its significant impact on increasing both room and ancillary revenue. The ability to set dynamic pricing and bid options for upgrades has been particularly effective in engaging guests and maximizing profits.
Numerous reviews praise the straightforward setup and integration with PMS systems, citing ease of activation and seamless functionality with existing... Numerous reviews praise the straightforward setup and integration with PMS systems, citing ease of activation and seamless functionality with existing hotel systems. Users found it quick to get started and appreciated the intuitive interface.
The bidding feature, in particular, has been well-received for its engaging nature, giving guests a sense of control over their stay. Several reviews... The bidding feature, in particular, has been well-received for its engaging nature, giving guests a sense of control over their stay. Several reviews note how this has positively impacted the guest experience and satisfaction.
Where hoteliers push back
While many appreciate the existing PMS integrations, some users point out the need for more two-way integration with additional PMS providers to reduc... While many appreciate the existing PMS integrations, some users point out the need for more two-way integration with additional PMS providers to reduce manual work and streamline operations further.
A number of users feel that the current email templates are too rigid and lack customization options. Suggestions include more flexible design adjustm... A number of users feel that the current email templates are too rigid and lack customization options. Suggestions include more flexible design adjustments and the ability to add interactive elements like GIFs.
Ranks higher for
Unique capabilities
Where the ratings diverge most
It depends on your requirements. Incert and UpsellGuru share many core Upselling Software features, but each has unique capabilities. Incert offers 15 verified integration partners, while UpsellGuru offers 44. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. Incert leads in ease of use at 5.0/5 vs 4.9/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
Incert: No. UpsellGuru: No. Neither product currently offers a free tier. Most Upselling Software vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. Incert eTourismus GmbH & Co KG has an HT Score of 0 and Upsellguru Gmbh has 77. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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