The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 42 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
Innkeepers Advantage shines in ease of use and customer support , with exclusive features like Transactional Emails (booking, folios, etc) and Native Email Marketing.
Planet shines .
Side-by-side ratings based on 42 verified hotelier reviews on HTR.
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| Starting Price | From $100/mo | Contact sales |
| Verified Reviews | 34 | 8 |
After analyzing 42 verified reviews, Innkeepers Advantage users most value its responsive customer support, intuitive user interface, customization and flexibility, while Planet users highlight . Click any theme to see what reviewers say.
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Responsive Customer Support
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Intuitive User Interface
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Customization and Flexibility
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Reporting Tools
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Comprehensive Training and Onboarding
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Design and Aesthetics
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How each product ranks among Hotel Management Software vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
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| Small (10-24 rooms) ▾ | #31 8 reviews | #35 4 reviews |
| Mid-Size (25-74 rooms) | #34 3 reviews | #26 3 reviews |
| Large (75-199 rooms) | #25 1 reviews | #27 0 reviews |
By Property Type
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| Boutique ▾ | #26 11 reviews | #36 2 reviews |
| Luxury | #30 4 reviews | #38 1 reviews |
| Branded / Chain | #24 4 reviews | #43 0 reviews |
| Extended Stay | #28 1 reviews | #36 0 reviews |
By Region
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| North America ▾ | #12 32 reviews | #27 1 reviews |
| Europe ▾ | — | #17 7 reviews |
Choosing between Innkeeper’s Advantage HMS and Planet HMS hinges on your hotel’s specific needs, budget, and growth ambitions. Both platforms aim to streamline operations, but they differ significantly in scope, user experience, and market presence. Innkeeper’s Advantage targets smaller, independent properties with a focus on ease of use and affordability, while Planet offers a more expansive, integrated solution suited for larger or multi-property management. How do you determine which best fits your current and future needs?
Innkeeper’s Advantage boasts a higher review count (34 reviews) and recent positive feedback, making it the more proven and trusted choice for small hotels and B&Bs. Planet’s lack of recent reviews and no ratings suggest it’s less tested in today’s market, especially for small-scale properties. For hoteliers prioritizing proven support and usability, Innkeeper’s Advantage clearly holds the advantage.
Both products aim to simplify hotel management but approach it differently. Innkeeper’s Advantage offers an all-in-one platform with a focus on intuitive reservation, guest management, and channel integration tailored for small properties. Planet provides a highly flexible, modular platform designed for scale, with a core PMS, booking engine, and extensive integrations. Innkeeper’s Advantage’s recent reviews, high ratings, and dedicated hotel-specific features make it the more reliable choice for small to mid-sized hotels. Conversely, Planet’s broader integrations marketplace and scalability appeal more to larger, tech-savvy hotel groups. Do you need a straightforward, proven solution or a flexible platform that can grow with your property?
If your hotel needs a straightforward, easy-to-implement system with excellent support, go with Innkeeper’s Advantage. Its high ease-of-use rating (4.74/5), strong customer support, and tailored features for small properties make it ideal for inns, B&Bs, and boutique hotels. If your hotel requires extensive integrations, a flexible PMS, or plans to expand across multiple locations, Planet’s marketplace of 194 verified partners and more comprehensive tech stack could better serve your long-term growth. For small independent properties, Innkeeper’s Advantage is the safer, more validated pick.
Innkeeper’s Advantage scores a 4.74/5 for ease of use, with reviews highlighting its simple, user-friendly interface and quick onboarding. Users appreciate how staff can quickly adapt without extensive training, and the system’s intuitive reservation and reporting features are praised. Planet, however, has no recent reviews or ratings, leaving its usability unverified in current hotel settings. Based on available data, Innkeeper’s Advantage clearly leads in user-friendliness. Edge: Innkeeper’s Advantage.
Innkeeper’s Advantage offers 45 features, including gift vouchers, direct billing, guest communication via SMS, housekeeper modules, mobile app, rate management, and revenue tracking—features typically missing from Planet. Planet’s core strengths include a PMS, booking engine, integrated payments, and a marketplace for third-party integrations, but it lacks many of Innkeeper’s Advantage’s specialized hotel management features. Innkeeper’s Advantage’s comprehensive feature set makes it more suitable for small properties seeking an all-in-one solution. Edge: Innkeeper’s Advantage.
Innkeeper’s Advantage boasts a perfect 5/5 customer support rating based on recent reviews, with users praising quick responses, personalized assistance, and ongoing support. Review quotes highlight how their support team helps hoteliers run operations smoothly and quickly resolve issues. Planet’s support data isn’t available, suggesting it’s less actively reviewed or less proven in current customer service standards. For reliable, hotel-specific support, Innkeeper’s Advantage is the clear leader. Edge: Innkeeper’s Advantage.
Planet’s integrations marketplace offers 194 verified partners, including popular tools like Innspire, Right Revenue, and RevControl, allowing extensive customization. Innkeeper’s Advantage supports only three verified integrations, including RemoteLock and PriceLabs, with a narrower focus on core hotel functions. If your hotel relies heavily on third-party integrations, Planet’s marketplace provides more options and flexibility. However, for properties that prefer a simpler, all-in-one system, Innkeeper’s Advantage’s limited but targeted integrations may suffice. Edge: Planet.
Innkeeper’s Advantage has accumulated 34 reviews, with a 5/5 overall rating and a 97% likelihood to recommend. Hoteliers, especially in the small hotel and B&B segments, praise its simplicity, support, and value. Planet, lacking recent reviews and ratings, has no current hotel ratings to compare. Given the recent, positive feedback, Innkeeper’s Advantage is the more highly-rated and trusted option for small properties. Edge: Innkeeper’s Advantage.
Innkeeper’s Advantage charges a straightforward $100 monthly fee, with no implementation, setup, or trial costs, making it predictable and accessible for small businesses. Planet’s pricing isn’t publicly available, which suggests it may be more complex or tailored based on the size and needs of the property. For budget-conscious small hotels and B&Bs, Innkeeper’s Advantage’s transparent pricing offers peace of mind and simplicity.
Not ideal if:
Not ideal if:
Innkeeper’s Advantage delivers a proven, easy-to-use platform with a broad range of hotel-specific features. Its recent reviews and high satisfaction ratings underscore its reliability for small properties, especially B&Bs and inns seeking value and simplicity.
Planet offers a more flexible, scalable ecosystem with extensive integrations and advanced features suited for larger or multi-property operations. Its lack of recent reviews and limited hotel-specific feedback suggest it’s less suited for small, independent hotels currently.
If your hotel needs an established, supportive solution with a high satisfaction record, Innkeeper’s Advantage is the safer choice. For hotels aiming for significant growth, customization, and integration options, Planet’s platform could be a future-proof fit—once proven in today’s market.
Hotel Management Software pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.
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| Starting Price | From $100/mo | — |
These are the features each vendor has configured, organized by feature group — the same data shown in the vendor dashboard. Expand a group to compare features side by side.
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Accounting & Finance
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| Multi-currency | ||
| Gift Vouchers | ||
| Direct billing | ||
| RevPaR & ADR Reports | ||
| Transactional Emails (booking, folios, etc) | ||
| Automated night audit | ||
| Payment Requests | ||
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Marketing & Ecommerce
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| Native Email Marketing | ||
| Group Booking Engine | ||
| Website Development | ||
| Booking Engine | ||
| Channel Manager | ||
| Gift Vouchers | ||
| Transactional Emails (booking, folios, etc) | ||
| Guest Communication (SMS Messaging) | ||
| Native Email Marketing | ||
| Guest profiles | ||
| Guest CRM | ||
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Administration & Configuration
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| Multi-lingual | ||
| Multi-currency | ||
| Centralized user & role management | ||
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Customer Management
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| Native Email Marketing | ||
| Guest Feedback Management | ||
| Gift Vouchers | ||
| Transactional Emails (booking, folios, etc) | ||
| Guest profiles | ||
| Centralized Messaging | ||
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Front Office
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| Guest Feedback Management | ||
| Housekeeping module | ||
| Property Management System | ||
| Automated night audit | ||
| Mobile Device Notes & Tasks (Voice-to-Text) | ||
| Mobile App | ||
| Calendar view | ||
| Task Management | ||
| Automated reminders | ||
| Guest profiles | ||
| Tablet/Kiosk Check-in | ||
| Payment Requests | ||
| Centralized Messaging | ||
| Automated Space Optimization | ||
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Groups Management
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| Group functionality | ||
| Automated Space Optimization | ||
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Guest Experience
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| Guest Feedback Management | ||
| Gift Vouchers | ||
| Integrated ID & Passport Scanner | ||
| Digital Registration | ||
| Guest App | ||
| Online Check-in | ||
| Online Checkout | ||
| Guest Messaging | ||
| Transactional Emails (booking, folios, etc) | ||
| Tablet/Kiosk Check-in | ||
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Housekeeping
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| Housekeeping module | ||
| Automated Space Optimization | ||
| Housekeeping Mobile App | ||
| Real-Time Status Updates | ||
| Automated Assignments | ||
| Real Time Reporting | ||
| Shift Planning | ||
| Employee Messaging | ||
| Online Checkout | ||
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Payments
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| Multi-currency | ||
| Gift Vouchers | ||
| Payment Requests | ||
| Direct billing | ||
| Automated reminders | ||
| Integrated Payment Terminal & Card Reader | ||
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Reservations Management
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| Rate Shopping Module | ||
| Property Management System | ||
| RevPaR & ADR Reports | ||
| Gift Vouchers | ||
| Channel Manager | ||
| Integrated CRS | ||
| Drag-n-Drop Tapechart | ||
| Rate Management | ||
| Automated Space Optimization | ||
| Automated Assignments | ||
| Rules Based Room Assignments | ||
| Transactional Emails (booking, folios, etc) | ||
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Revenue Management
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| Rate Shopping Module | ||
| Revenue Management Module | ||
| Pricing Intelligence | ||
| Channel Manager | ||
| RevPaR & ADR Reports | ||
| Custom rates | ||
| Ancillary revenue tracking | ||
| Base Pricing | ||
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Taxes & Compliance
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| PCI Compliant | ||
| GDPR Compliant | ||
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| Tax Configuration | ||
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Support & Training
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| Online 24/7 support | ||
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Food & Beverage
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What hoteliers love
The customer support team is praised for quick, knowledgeable, and personalized assistance. Users feel that the support enhances their ability to effi... The customer support team is praised for quick, knowledgeable, and personalized assistance. Users feel that the support enhances their ability to efficiently operate their properties and improves overall satisfaction with the product.
The software is noted for its user-friendly design that allows users to manage reservations, adjust room availability, and access reports without a st... The software is noted for its user-friendly design that allows users to manage reservations, adjust room availability, and access reports without a steep learning curve. This simplicity doesn't compromise on functionality, making it accessible yet powerful.
The software offers a high degree of customization, allowing users to tailor the system to their specific requirements, be it for compliance or featur... The software offers a high degree of customization, allowing users to tailor the system to their specific requirements, be it for compliance or feature enhancements. This adaptability is a key selling point for those with unique property needs.
Where hoteliers push back
While the support is excellent, users express a need for more comprehensive training materials, such as manuals or tutorials, to further support users... While the support is excellent, users express a need for more comprehensive training materials, such as manuals or tutorials, to further support users in fully leveraging the system's capabilities.
Some reviews mention a desire for a more modern, aesthetically pleasing interface, particularly on the guest-facing side, which some users feel could... Some reviews mention a desire for a more modern, aesthetically pleasing interface, particularly on the guest-facing side, which some users feel could improve customer engagement and satisfaction.
Ranks higher for
Unique capabilities
Ranks higher for
Where the ratings diverge most
It depends on your requirements. Innkeeper's Advantage HMS and Planet HMS share many core Hotel Management Software features, but each has unique capabilities. Innkeeper's Advantage HMS offers 3 verified integration partners, while Planet HMS offers 196. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. Innkeeper's Advantage HMS leads in ease of use at 4.7/5 vs 3.4/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
Innkeeper's Advantage HMS: No. Planet HMS: No. Neither product currently offers a free tier. Most Hotel Management Software vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. Innkeepers Advantage has an HT Score of 28 and Planet has 0. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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