The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 607 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
Innkeepers Advantage shines in Customer Support — especially for boutique properties (5.0/5), with exclusive features like Native Email Marketing and Guest Communication (SMS Messaging).
RoomRaccoon shines in ease of use — especially for bed & breakfast properties (4.9/5), with exclusive features like Post-stay emails and Pre-stay emails.
Side-by-side ratings based on 607 verified hotelier reviews on HTR.
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| Value for Money |
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| Starting Price | From $100/mo | From $1,000/mo |
| Verified Reviews | 34 | 573 |
After analyzing 607 verified reviews, Innkeepers Advantage users most value its responsive customer support, intuitive user interface, customization and flexibility, while RoomRaccoon users highlight ease of use, customer service, continuous improvement. Click any theme to see what reviewers say.
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Responsive Customer Support
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Ease of Use
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Intuitive User Interface
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Customer Service
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Customization and Flexibility
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Continuous Improvement
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Reporting Tools
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Integration and Automation
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Comprehensive Training and Onboarding
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Critical Issues
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Design and Aesthetics
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Pricing Concerns
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Guest Database Transparency
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How each product ranks among Hotel Management Software vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
| Segment |
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| Small (10-24 rooms) ▾ | #31 8 reviews | #5 218 reviews |
| Mid-Size (25-74 rooms) ▾ | #34 3 reviews | #8 46 reviews |
| Large (75-199 rooms) ▾ | #25 1 reviews | #5 22 reviews |
| X-Large (200+ rooms) | — | #8 2 reviews |
By Property Type
| Segment |
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| Boutique ▾ | #26 11 reviews | #3 247 reviews |
| Luxury ▾ | #30 4 reviews | #4 155 reviews |
| Branded / Chain ▾ | #24 4 reviews | #5 73 reviews |
| Extended Stay ▾ | #28 1 reviews | #3 73 reviews |
By Region
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| North America ▾ | #12 32 reviews | #14 11 reviews |
| Europe ▾ | — | #1 450 reviews |
| Asia Pacific ▾ | — | #9 9 reviews |
| Middle East | — | #18 3 reviews |
Innkeepers Advantage and RoomRaccoon both serve independent hotels but diverge sharply in their target property size, feature depth, and market footprint. Innkeepers Advantage focuses heavily on small inns, B&Bs, and boutique hotels across North America, boasting a simple, affordable system tailored for properties that prioritize ease of use and personalized support. RoomRaccoon targets a broader global audience, including boutique hotels, resorts, and extended-stay properties, offering a feature-rich platform designed to scale operations with advanced automation and integrations.
Both products solve core challenges for independent hoteliers: managing reservations, optimizing rates, and automating guest communications through an integrated Property Management System (PMS) and Channel Manager. Their shared capabilities address booking management and distribution, helping hotels reduce double bookings and synchronize rates across channels. However, the choice depends on property size, geographic location, and operational complexity.
If you run a small B&B, inn, or boutique hotel in North America, Innkeepers Advantage is the stronger fit, supported by 76% of its users in this segment and 29 reviews rated 4.9/5 for B&B and Inns. Its straightforward pricing ($100 base price with no per-room fees) and tailored features like seasonal pricing and guest messaging align with small operators’ needs for affordability and simplicity. The 34 verified reviews emphasize intuitive use and responsive customer support, crucial for properties without dedicated IT staff.
If your property operates internationally or requires advanced automation and integrations—such as AI-powered dynamic pricing, online check-in/out, and multi-currency support—RoomRaccoon is more suitable. With 573 reviews averaging 4.8/5 and a presence in 34 countries, RoomRaccoon serves a wider range of hotel types, including boutique hotels (27% of users) and resorts (2%). Its pricing starts at $1,000 base, reflecting enterprise-level capabilities. However, potential buyers should note a sharp decline in review activity recently (from 12.5 to 1 review per 6 months), which may indicate shifts in product or support quality.
Data for very small properties outside North America is limited for Innkeepers Advantage, and RoomRaccoon’s high setup complexity may overwhelm very small teams. Hotels needing extensive customization or localized support in North America will benefit more from Innkeepers Advantage’s focused approach.
Innkeepers Advantage and RoomRaccoon both score high for ease of use, with 4.7/5 and 4.9/5 respectively, and onboarding ratings closely matched at 4.9/5 and 4.8/5. Innkeepers Advantage users praise the system's intuitive interface and low learning curve, which allow quick adoption by small teams without IT expertise. Reviews highlight straightforward management of reservations, seasonal rates, and reporting without overwhelming complexity.
RoomRaccoon’s user-friendly design is frequently noted for reducing training time and enabling smooth daily operations. Its interface supports complex workflows, such as multi-room bookings and dynamic pricing, while remaining accessible for front-desk staff. However, a few reviews mention the initial setup can be time-consuming, potentially requiring more support.
Since both products demonstrate strong adoption and receive consistent positive feedback on usability, neither holds a definitive advantage.
Edge: Even.
RoomRaccoon offers 24 unique features compared to Innkeepers Advantage’s 12, bringing advanced capabilities that change hotel operations significantly. RoomRaccoon’s features like online check-in/out, automated night audit, integrated ID & passport scanning, loyalty program integration, multi-currency, and multi-lingual support enable hotels to automate guest-facing processes, reduce front desk workload, and cater to international clientele. Its rate shopping module and automated reporting provide actionable insights to optimize revenue, while gift vouchers and corporate/wedding booking modules expand ancillary sales opportunities.
Innkeepers Advantage emphasizes core operational features such as direct billing, native email marketing, SMS-based guest communication, centralized messaging, and a housekeeping mobile app with automated assignments. These features improve operational efficiency for small hotels by facilitating real-time staff coordination and personalized guest messaging without third-party tools. Its integrated CRS and rules-based room assignments support flexible pricing and booking policies tailored to boutique properties.
RoomRaccoon’s broader feature set supports complex, scalable operations, while Innkeepers Advantage focuses on practical tools for small independent properties that enhance guest communication and housekeeping workflows.
Edge: RoomRaccoon HMS.
Innkeepers Advantage scores higher in customer support (5.0/5) than RoomRaccoon (4.7/5), with onboarding ratings favoring Innkeepers Advantage by 0.1 points. Reviewers consistently praise Innkeepers Advantage’s support team for being responsive, patient, and personalized, often citing quick issue resolution and helpful training. Users appreciate the small company’s attentiveness and willingness to customize the system.
RoomRaccoon’s support receives mixed feedback. While many users find the team knowledgeable and responsive during setup, recurring criticism targets limited availability—especially no weekend support—and slow response times outside business hours. One reviewer called RoomRaccoon’s support “terrible” for lacking weekend assistance, which is problematic for weekend-heavy bookings. These inconsistencies reduce confidence in ongoing service quality despite the product’s strengths.
Edge: Innkeepers Advantage HMS.
RoomRaccoon has a vastly larger integration ecosystem, with 87 verified partners versus Innkeepers Advantage’s 3. Both share RemoteLock integration, but RoomRaccoon includes numerous additional partners such as Sage for accounting, FLEXIPASS keyless entry, Bookboost marketing, HQ revenue management, Paxxio payment processing, and RevControl revenue management. This extensive network supports hotels requiring sophisticated multi-system workflows, including payment, marketing, accounting, and access control.
Innkeepers Advantage supports PriceLabs for pricing optimization and QuickBooks Online for accounting but lacks the breadth to cover diverse operational needs beyond core PMS functions.
Hotels seeking extensive automation and third-party connectivity will benefit from RoomRaccoon’s integrations. Properties with simpler technology stacks or those prioritizing a fully integrated all-in-one system may find Innkeepers Advantage sufficient.
Edge: RoomRaccoon HMS.
Both products share an identical overall rating of 4.8/5. Innkeepers Advantage’s rating is based on 34 reviews, primarily from North American B&Bs and boutique hotels, with no recent reviews in the last six months. RoomRaccoon’s rating derives from a significantly larger sample of 573 reviews worldwide, with only 1 review in the last six months, indicating a 92% drop in recent review activity compared to its prior average.
Innkeepers Advantage excels in boutique hotels (5/5 across 11 reviews) and branded hotels (5/5 across 4 reviews), while RoomRaccoon gathers strong scores in B&Bs and Inns (4.9/5 from 299 reviews), luxury hotels (4.9/5 from 156 reviews), and resorts (4.8/5 from 59 reviews). Both products receive similar scores in limited service and budget hotels at 4.9/5 and 4.8/5 respectively.
The sharp decrease in RoomRaccoon’s recent reviews suggests that its historical ratings may not fully reflect current product or service quality. Innkeepers Advantage lacks recent data but maintains a consistently positive reputation.
Edge: Even.
Innkeepers Advantage charges a base price of $100 with no additional per-room fees or implementation costs. This straightforward pricing suits small properties seeking predictable budgeting without hidden fees.
RoomRaccoon’s base price is $1,000, significantly higher than Innkeepers Advantage, with no published per-room or flat monthly fees. The higher entry cost aligns with its advanced features and integration capabilities but may deter small or budget-conscious operations. Neither product offers a free trial.
The pricing difference reflects target markets: Innkeepers Advantage focuses on small inns with simple, affordable billing; RoomRaccoon serves mid-sized to larger independent hotels with more complex needs.
Not ideal if:
Not ideal if:
Innkeepers Advantage and RoomRaccoon offer distinct value propositions for independent hoteliers. Innkeepers Advantage prioritizes small North American inns with a simple, affordable system emphasizing personalized support, guest communication, and essential PMS functions. RoomRaccoon serves a broader and more diverse global market with a feature-rich platform focused on automation, integrations, and advanced revenue management.
Choose Innkeepers Advantage if you operate a small B&B or boutique hotel in North America, value responsive customer support (5/5 rating), and need straightforward seasonal rate management with integrated SMS messaging. Its $100 base price and ease of use make it accessible for limited-service teams.
Choose RoomRaccoon if your property requires extensive integrations (87 partners), advanced features like online check-in, dynamic pricing, and loyalty program integration, or operates internationally. Its proven ability to boost direct bookings and ancillary revenue, documented in multiple case studies, supports growth-oriented hotels despite a higher base price of $1,000. However, be mindful of reduced recent review activity, which may indicate changes in product or service quality.
This comparison reflects the latest verified review data and feature sets, guiding hoteliers toward the product best aligned with their operational needs and growth ambitions.
Hotel Management Software pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.
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| Starting Price | From $100/mo | From $1,000/mo |
These are the features each vendor has configured, organized by feature group — the same data shown in the vendor dashboard. Expand a group to compare features side by side.
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Accounting & Finance
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| Multi-currency | ||
| Gift Vouchers | ||
| Direct billing | ||
| RevPaR & ADR Reports | ||
| Transactional Emails (booking, folios, etc) | ||
| Automated night audit | ||
| Payment Requests | ||
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Marketing & Ecommerce
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| Native Email Marketing | ||
| Group Booking Engine | ||
| Website Development | ||
| Booking Engine | ||
| Channel Manager | ||
| Gift Vouchers | ||
| Transactional Emails (booking, folios, etc) | ||
| Guest Communication (SMS Messaging) | ||
| Native Email Marketing | ||
| Guest profiles | ||
| Guest CRM | ||
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Administration & Configuration
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| Multi-lingual | ||
| Multi-currency | ||
| Centralized user & role management | ||
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Customer Management
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| Native Email Marketing | ||
| Guest Feedback Management | ||
| Gift Vouchers | ||
| Transactional Emails (booking, folios, etc) | ||
| Guest profiles | ||
| Centralized Messaging | ||
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Front Office
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| Guest Feedback Management | ||
| Housekeeping module | ||
| Property Management System | ||
| Automated night audit | ||
| Mobile Device Notes & Tasks (Voice-to-Text) | ||
| Mobile App | ||
| Calendar view | ||
| Task Management | ||
| Automated reminders | ||
| Guest profiles | ||
| Tablet/Kiosk Check-in | ||
| Payment Requests | ||
| Centralized Messaging | ||
| Automated Space Optimization | ||
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Groups Management
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| Group functionality | ||
| Automated Space Optimization | ||
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Guest Experience
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| Guest Feedback Management | ||
| Gift Vouchers | ||
| Integrated ID & Passport Scanner | ||
| Digital Registration | ||
| Guest App | ||
| Online Check-in | ||
| Online Checkout | ||
| Guest Messaging | ||
| Transactional Emails (booking, folios, etc) | ||
| Tablet/Kiosk Check-in | ||
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Housekeeping
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| Housekeeping module | ||
| Automated Space Optimization | ||
| Housekeeping Mobile App | ||
| Real-Time Status Updates | ||
| Automated Assignments | ||
| Real Time Reporting | ||
| Shift Planning | ||
| Employee Messaging | ||
| Online Checkout | ||
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Payments
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| Multi-currency | ||
| Gift Vouchers | ||
| Payment Requests | ||
| Direct billing | ||
| Automated reminders | ||
| Integrated Payment Terminal & Card Reader | ||
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Reservations Management
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| Rate Shopping Module | ||
| Property Management System | ||
| RevPaR & ADR Reports | ||
| Gift Vouchers | ||
| Channel Manager | ||
| Integrated CRS | ||
| Drag-n-Drop Tapechart | ||
| Rate Management | ||
| Automated Space Optimization | ||
| Automated Assignments | ||
| Rules Based Room Assignments | ||
| Transactional Emails (booking, folios, etc) | ||
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Revenue Management
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| Rate Shopping Module | ||
| Revenue Management Module | ||
| Pricing Intelligence | ||
| Channel Manager | ||
| RevPaR & ADR Reports | ||
| Custom rates | ||
| Ancillary revenue tracking | ||
| Base Pricing | ||
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Taxes & Compliance
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| PCI Compliant | ||
| GDPR Compliant | ||
| SOC2 Complaint | ||
| Tax Configuration | ||
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Support & Training
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| Online 24/7 support | ||
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Food & Beverage
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| Point of Sale |
We analyzed 8 verified case studies to compare what hotels actually achieve with each platform across four key business objectives.
No published case study for this goal yet.
"Yield rules have helped us optimise our rates and our occupancy immensely. The ones we found most crucial were setting up yield rules for last minute bookings, to increase our occu..."
No published case study for this goal yet.
"The automation of the payment system - from the guests receiving their invoice, the booking confirmation, and the payment being automatically accredited to the reservation - has le..."
No published case study for this goal yet.
"Most of our guests travel from far, and they might be tired when they arrive, so they might not always think about the extra things they might need - like a bathrobe and slippers...."
What hoteliers love
The customer support team is praised for quick, knowledgeable, and personalized assistance. Users feel that the support enhances their ability to effi... The customer support team is praised for quick, knowledgeable, and personalized assistance. Users feel that the support enhances their ability to efficiently operate their properties and improves overall satisfaction with the product.
The software is noted for its user-friendly design that allows users to manage reservations, adjust room availability, and access reports without a st... The software is noted for its user-friendly design that allows users to manage reservations, adjust room availability, and access reports without a steep learning curve. This simplicity doesn't compromise on functionality, making it accessible yet powerful.
The software offers a high degree of customization, allowing users to tailor the system to their specific requirements, be it for compliance or featur... The software offers a high degree of customization, allowing users to tailor the system to their specific requirements, be it for compliance or feature enhancements. This adaptability is a key selling point for those with unique property needs.
Where hoteliers push back
While the support is excellent, users express a need for more comprehensive training materials, such as manuals or tutorials, to further support users... While the support is excellent, users express a need for more comprehensive training materials, such as manuals or tutorials, to further support users in fully leveraging the system's capabilities.
Some reviews mention a desire for a more modern, aesthetically pleasing interface, particularly on the guest-facing side, which some users feel could... Some reviews mention a desire for a more modern, aesthetically pleasing interface, particularly on the guest-facing side, which some users feel could improve customer engagement and satisfaction.
Ranks higher for
Unique capabilities
What hoteliers love
Many users praise RoomRaccoon for its user-friendly interface and intuitive design, which reduces training time and allows smooth integration into dai... Many users praise RoomRaccoon for its user-friendly interface and intuitive design, which reduces training time and allows smooth integration into daily operations, thereby improving overall efficiency.
While some users commend the support team's responsiveness and expertise, others criticize the lack of after-sales care and response efficiency, indic... While some users commend the support team's responsiveness and expertise, others criticize the lack of after-sales care and response efficiency, indicating inconsistencies in customer service quality.
Users appreciate RoomRaccoon's ongoing development, including AI enhancements, which have contributed to improved sales and operational function, show... Users appreciate RoomRaccoon's ongoing development, including AI enhancements, which have contributed to improved sales and operational function, showcasing commitment to long-term adaptability.
Where hoteliers push back
Several reviews point out critical issues such as ineffective after-sales support and unresolved technical problems, significantly affecting user sati... Several reviews point out critical issues such as ineffective after-sales support and unresolved technical problems, significantly affecting user satisfaction and trust in the system.
The system's pricing is seen as steep by some users, especially those with seasonal businesses, impacting their decision-making despite the perceived... The system's pricing is seen as steep by some users, especially those with seasonal businesses, impacting their decision-making despite the perceived value of included features.
Ranks higher for
Unique capabilities
Where the ratings diverge most
It depends on your requirements. Innkeeper's Advantage HMS and RoomRaccoon HMS share many core Hotel Management Software features, but each has unique capabilities. Innkeeper's Advantage HMS offers 3 verified integration partners, while RoomRaccoon HMS offers 87. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. RoomRaccoon HMS leads in ease of use at 4.9/5 vs 4.7/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
Innkeeper's Advantage HMS: No. RoomRaccoon HMS: No. Neither product currently offers a free tier. Most Hotel Management Software vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. Innkeepers Advantage has an HT Score of 28 and RoomRaccoon has 81. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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