Innkeeper's Advantage HMS vs. Optima HMS:
Which Is Right for You?

The Decision

When choosing a hotel management system, your primary concern is finding a solution that meets your property’s specific needs. Innkeeper’s Advantage HMS and Priority Software both aim to streamline operations but differ significantly in their focus and customer feedback. Innkeepers Advantage excels in small, independent properties with a strong focus on user-friendliness and customer support, while Priority Software offers a more extensive global connectivity and feature set suited for larger, branded hotels. Which platform aligns better with your hotel's current and future needs?

Is Innkeeper’s Advantage or Priority Software Better for Hotels?

Innkeeper’s Advantage is designed specifically for boutique hotels, B&Bs, and inns, offering an all-in-one platform with features like guest messaging, pricing intelligence, and ancillary revenue tracking. Priority Software, on the other hand, targets a broader spectrum, including global chains and resorts, with a focus on automation, multi-channel distribution, and extensive integrations. The core difference is in their target market: Innkeeper’s Advantage emphasizes simplicity and tailored support, while Priority Software provides a comprehensive, scalable ecosystem.

Both systems aim to improve operational efficiency, but Innkeeper’s Advantage has a more straightforward, user-friendly interface that so far garners higher recent reviews. Priority Software’s complexity and larger feature set can benefit bigger properties but may overwhelm small teams. Which approach suits your hotel's scale and complexity?

Innkeeper’s Advantage vs Priority Software: Which Should Your Hotel Choose?

If your hotel needs a simple, cost-effective solution with excellent support tailored for small properties—especially inns, B&Bs, or boutique hotels—Innkeeper’s Advantage is the clear choice. It offers a highly rated user experience and quick onboarding, with 34 reviews mostly praising its ease of use and responsive customer service.

If your hotel requires a global, multi-channel presence, extensive automation, and a broad array of integrations—particularly if you're part of a larger hotel group or resort—Priority Software is better suited. Its 40 verified partners and advanced features support complex operations and international growth.

In summary, for small, independent properties prioritizing ease and support, go with Innkeeper’s Advantage. For larger, globally connected hotels needing a versatile management system, Priority Software is the way to go.

Is Innkeeper’s Advantage or Priority Software Easier to Use?

Innkeeper’s Advantage scores a 4.74 out of 5 for ease of use, supported by high ratings and positive reviews emphasizing its intuitive interface and straightforward onboarding process. Users frequently mention that staff can get started quickly without extensive training, with comments like, “Easy for everyone to use and packs a punch when it comes to productivity.”

Priority Software outperforms slightly in this category with a perfect 5 out of 5 rating, reflecting its well-designed interface and efficient onboarding process. Hotel teams appreciate the speed at which they can implement the system, with reviews highlighting “help available at every hour” and “helpful staff resolving issues quickly.”

Edge: Priority Software.

Which Has Better Features: Innkeeper’s Advantage or Priority Software?

Innkeeper’s Advantage offers 41 shared features plus 4 exclusive ones, including guest messaging, pricing intelligence, and ancillary revenue tracking. Priority Software provides a broader set, with 12 unique features such as multi-currency, online check-in/out, POS, and automated night audit, totaling 53 features.

While Innkeeper’s Advantage’s features focus on small property needs and guest engagement, Priority offers advanced automation, global distribution, and multi-language support. If your hotel values easy-to-use features tailored for small inns, Innkeeper’s Advantage is sufficient; if you need extensive automation and global connectivity, Priority is preferable.

Edge: Priority Software.

Which Has Better Customer Support: Innkeeper’s Advantage or Priority Software?

Innkeeper’s Advantage garners perfect support ratings at 5/5, with reviews emphasizing “quick, knowledgeable, and personalized assistance.” Users highlight the support team’s responsiveness and helpfulness, describing it as “a great partner that responds promptly to questions.”

Priority Software also rates a perfect 5/5 for support, with reviewers praising the “help available on every hour” and “efficient problem-solving.” Both platforms excel here, but Innkeeper’s Advantage’s recent reviews demonstrate consistent, high-level support tailored for small hotel operators.

Edge: Innkeeper’s Advantage.

Which Do Hoteliers Rate Higher: Innkeeper’s Advantage or Priority Software?

Innkeeper’s Advantage has a higher overall rating (5/5) with 34 reviews, most recent within the last six months, and a likelihood to recommend of 97%. Its reviews are rich with praise for simplicity, support, and value, especially from bed & breakfast and boutique hotel owners.

Priority Software, despite a perfect rating, has only two reviews—both positive but less recent. Its user base appears more global and larger, with less focus on small properties. For higher-rated, recent reviews, Innkeeper’s Advantage clearly leads.

Edge: Innkeeper’s Advantage.

How Much Do Innkeeper’s Advantage and Priority Software Cost?

Innkeeper’s Advantage is priced at a straightforward $100 per month with no implementation or trial fees, making it accessible for small properties with limited budgets. Pricing for Priority Software is not publicly available, reflecting its focus on larger, enterprise-level hotels with custom solutions.

If budget is a concern and you’re seeking transparency, Innkeeper’s Advantage offers clear, predictable pricing. For larger properties with complex needs willing to negotiate, Priority may provide tailored quotes.

What Type of Hotel Should Use Innkeeper’s Advantage?

• Hotels that are small or independent, such as B&Bs, boutique inns, or cabins.
• Teams seeking an affordable, easy-to-learn platform for managing reservations and guest engagement.
• Properties that value personalized support and simple, effective features.
• Hotels with limited staff who need intuitive tools to streamline operations.

Not ideal if you require extensive automation, multi-currency, or global distribution capabilities.

What Type of Hotel Should Use Priority Software?

• Larger hotels, resort chains, or properties with international guests.
• Teams needing multi-channel distribution and global connectivity to sites like Booking.com, Expedia, and Agoda.
• Hotels seeking automation, POS integration, online check-in/out, or multi-language support.
• Properties interested in advanced revenue management, dynamic pricing, and extensive reporting tools.

Not ideal if you operate a small boutique or inn and prefer a straightforward, budget-friendly system with dedicated support.

Innkeeper’s Advantage vs Priority Software: The Bottom Line for Hotels

Innkeeper’s Advantage is a simple, well-supported solution tailored for small, independent hotels. Its high user ratings, recent reviews, and dedicated customer support make it an excellent choice for boutique inns and B&Bs seeking efficiency without complexity.

Priority Software offers a highly flexible and extensive platform suited for larger, international hotels needing advanced automation, global distribution, and a broad feature set. Its integrations and automation capabilities cater to complex operations but may be overkill for smaller properties.

If your hotel is small, independent, or budget-conscious, Innkeeper’s Advantage likely fits best. For larger, branded, or internationally-focused hotels, Priority Software provides the scalability and features needed to grow and manage complex operations effectively.