The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 32 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
innOrder shines , with exclusive features like Automatic Translations (Multi-Lingual).
LIKE MAGIC shines in ROI , with exclusive features like Guest Messaging and Guest Profiles.
Side-by-side ratings based on 32 verified hotelier reviews on HTR.
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| Value for Money |
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| Starting Price | From $300/mo | From $700/mo |
| Verified Reviews | 6 | 26 |
After analyzing 32 verified reviews, innOrder users most value its , while LIKE MAGIC users highlight operational efficiency, guest experience, complexity reduction. Click any theme to see what reviewers say.
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Operational Efficiency
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Guest Experience
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Complexity Reduction
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Booking Engine Performance
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Customization and Branding
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Room Upgrade Functionality
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How each product ranks among Hotel Guest Apps vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
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| Small (10-24 rooms) ▾ | — | #8 10 reviews |
| Mid-Size (25-74 rooms) ▾ | #24 2 reviews | #14 8 reviews |
| Large (75-199 rooms) | — | #13 3 reviews |
| X-Large (200+ rooms) | #9 4 reviews | — |
By Property Type
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| Boutique ▾ | #28 2 reviews | #17 6 reviews |
| Luxury | #21 3 reviews | #28 2 reviews |
| Branded / Chain | — | #16 3 reviews |
| Extended Stay ▾ | — | #4 13 reviews |
By Region
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| North America | — | #30 1 reviews |
| Europe ▾ | — | #9 24 reviews |
| Asia Pacific ▾ | #3 6 reviews | — |
Choosing the right guest app can transform your hotel’s operations and guest satisfaction. Both innOrder and LIKE MAGIC aim to streamline guest interactions, but they approach this goal differently. InnOrder focuses on basic in-room ordering convenience, while LIKE MAGIC offers a full-spectrum digital journey from booking to post-stay engagement. Your decision hinges on whether you need simple in-room service or an all-in-one guest experience platform.
innOrder, with its limited but focused features, targets properties that value straightforward, in-room ordering enhancements. LIKE MAGIC, on the other hand, offers a broader suite of tools backed by more recent reviews and higher overall ratings. Which aligns better with your hotel’s growth and operational goals?
innOrder specializes in contactless in-room ordering, allowing guests to scan QR codes and order food, drinks, or other services quickly. It’s designed to boost revenue and guest convenience with minimal fuss, but its feature set is limited to this core function.
LIKE MAGIC, however, provides a complete digital guest journey, including online check-in, guest messaging, upselling, digital keys, and a personalized communication channel. While innOrder’s reviews are scarce and outdated, LIKE MAGIC’s more recent reviews highlight a high level of satisfaction, especially in automating operations and increasing revenue.
Both products aim to reduce manual work, but LIKE MAGIC’s broader scope and active user base make it the more robust platform. Do you need a simple ordering system or a full guest experience suite?
If your hotel needs a straightforward in-room ordering solution to increase food and beverage sales, innOrder could suffice, especially if simplicity and ease of use are priorities. However, if your hotel is looking to automate the entire guest journey, improve operational efficiency, and generate additional revenue through guest engagement, LIKE MAGIC is the clear winner.
For properties aiming to deepen guest relationships and streamline multiple touchpoints, LIKE MAGIC’s features like guest messaging, digital check-in, and upselling capabilities make it a better fit. InnOrder’s focus on QR code ordering is too narrow for hotels seeking comprehensive digital guest management.
Given the more recent reviews and a higher user rating, LIKE MAGIC’s platform provides a more reliable and scalable solution for hotels aiming to grow.
innOrder scores a perfect 5/5 for ease of use, with reviews praising its simple QR code scanning, straightforward menu access, and minimal training needs. Users appreciate that it requires no downloads and is highly intuitive for both staff and guests.
LIKE MAGIC, while slightly behind with a 4.96/5 rating, is praised for its modern, browser-based interface that guests find easy to navigate. Staff adoption appears smooth with onboarding rated at 4.8/5, but some users note that the platform’s extensive features can require a learning curve.
Edge: innOrder.
innOrder offers one unique feature not found in LIKE MAGIC: automatic translations for multilingual support, facilitating guest communication in multiple languages.
LIKE MAGIC, however, provides five features that innOrder lacks: guest messaging, guest profiles, payments, mobile checkout, and mobile check-in. These tools support a more integrated and flexible guest experience, automate key operational tasks, and enhance personalization.
Overall, LIKE MAGIC’s wider array of features—especially those supporting end-to-end guest management—gives it a clear advantage.
Edge: LIKE MAGIC.
innOrder’s reviews rate its customer support at 4.83/5, with users highlighting responsive and professional after-sales assistance. One review specifically praises their team’s quick issue resolution and helpfulness.
LIKE MAGIC’s support score is equivalent at 4.85/5, with customers emphasizing ongoing support and product evolution. Users appreciate their responsiveness, especially during onboarding and implementation, and note that support staff are knowledgeable about the system.
Both platforms excel in support, but LIKE MAGIC’s more active engagement with recent users and broader support network suggest slightly stronger ongoing assistance.
Edge: LIKE MAGIC.
innOrder has zero verified integration partners, limiting its ability to connect with other hotel systems. This can be a drawback if your property relies on multiple software solutions for operations.
LIKE MAGIC boasts ten verified integrations, including prominent systems like Mews, Oracle Hospitality, Salto Systems, adyen, and Triptease. These integrations enable smoother workflows, better guest data management, and more seamless property operations.
For hotels seeking a connected tech ecosystem, LIKE MAGIC’s extensive integration network makes it the better choice.
Edge: LIKE MAGIC.
innOrder’s review count is just six, with no recent data or ratings in the last six months, making its feedback somewhat outdated and unreliable for decision-making.
LIKE MAGIC, with 26 reviews and fresh feedback from the past two months, scores an overall rating of 77.11 out of 100. Recent reviews highlight its ability to automate processes, improve staff efficiency, and enhance guest satisfaction, with users describing it as a “game-changer” in hotel operations.
Given the volume and recency of reviews, LIKE MAGIC’s ratings reflect current user satisfaction more accurately.
Edge: LIKE MAGIC.
innOrder is priced at a flat $300 monthly fee, with no free tier or trial period. Its pricing is straightforward but offers limited customization or scalability options.
LIKE MAGIC costs $700 per month, with no indication of a trial or tiered pricing. While more expensive, it offers a broader set of features, integrations, and scalability options that may justify the higher price for growing hotels.
If your hotel prioritizes affordability and simplicity, innOrder might be enough. For more advanced needs, LIKE MAGIC’s investment could deliver better long-term value.
Not ideal if your hotel requires comprehensive guest engagement, automation, or multi-channel communication.
Not ideal if your hotel operates on a very low tech budget or prefers minimal digital interaction.
LIKE MAGIC’s platform offers a complete digital guest journey, automation, and extensive integrations, making it suitable for hotels seeking operational efficiency and revenue growth. Its more recent reviews, higher scores, and larger feature set position it as the better choice for most hotels.
innOrder, with its simple QR code ordering focus, is best suited for properties that want a basic, cost-effective way to enhance guest F&B experiences without requiring extensive digital guest management.
If your hotel’s growth plan involves digital guest engagement and automation, LIKE MAGIC is the recommended platform. For small, straightforward enhancements, innOrder can be a suitable starting point, but consider that its limited features and outdated review data may restrict future scalability.
Note: Prices and features are based on current available data; always verify directly with providers for the most accurate and tailored information.
Hotel Guest Apps pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.
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| Starting Price | From $300/mo | From $700/mo |
According to HTR's product database, innOrder and LIKE MAGIC share 5 features. Here are the key differences — features one has that the other lacks.
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| Automatic Translations (Multi-Lingual) | ||
| Guest Messaging | ||
| Guest Profiles | ||
| Mobile Checkin | ||
| Mobile Checkout | ||
| Payments |
We analyzed 4 verified case studies to compare what hotels actually achieve with each platform across four key business objectives.
No published case study for this goal yet.
"Like Magic allowed us to operate with just six staff members, without compromising guest experience. The platform is easy to use, fun to work with, and has revolutionized how we ru..."
No published case study for this goal yet.
"LIKE MAGIC isn't just a tool for us, it's the backbone of our overall guest experience. If I ever worked somewhere else, I'd bring it with me."
Ranks higher for
Unique capabilities
What hoteliers love
LikeMagic significantly enhances operational efficiency by offering features such as online check-in and an integrated booking engine. It allows hotel... LikeMagic significantly enhances operational efficiency by offering features such as online check-in and an integrated booking engine. It allows hotels to automate many processes, reducing the need for external systems and enabling staff to focus more on guest experiences.
Guests benefit from a smooth and comprehensive experience using the app, enjoying seamless interactions and a well-organized journey from check-in to... Guests benefit from a smooth and comprehensive experience using the app, enjoying seamless interactions and a well-organized journey from check-in to check-out. The tailored guest journey is a notable positive aspect, enhancing satisfaction.
LikeMagic reduces the complexity of hotel operations by providing a consolidated solution that eliminates the need for multiple third-party interfaces... LikeMagic reduces the complexity of hotel operations by providing a consolidated solution that eliminates the need for multiple third-party interfaces, thus lowering operational costs and complexity.
Where hoteliers push back
Some users are disappointed by the cancellation of custom branding functionality for the platform, highlighting a need for more personalized control o... Some users are disappointed by the cancellation of custom branding functionality for the platform, highlighting a need for more personalized control over the guest portal's UI and UX for better alignment with their brand.
Users have expressed a desire for a room upgrade function to be integrated, allowing guests to easily upgrade their rooms through the app, which is cu... Users have expressed a desire for a room upgrade function to be integrated, allowing guests to easily upgrade their rooms through the app, which is currently lacking and noted as a potential improvement.
Ranks higher for
Unique capabilities
Where the ratings diverge most
It depends on your requirements. innOrder and LIKE MAGIC share many core Hotel Guest Apps features, but each has unique capabilities. innOrder offers 0 verified integration partners, while LIKE MAGIC offers 10. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. innOrder leads in ease of use at 5.0/5 vs 5.0/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
innOrder: No. LIKE MAGIC: No. Neither product currently offers a free tier. Most Hotel Guest Apps vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. innOrder has an HT Score of 0 and LIKE MAGIC has 77. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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