The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 93 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
innRoad shines in ease of use and customer support , with exclusive features like Housekeeping module and Native Email Marketing.
update247 shines , with exclusive features like Multi-Currency Support.
Side-by-side ratings based on 93 verified hotelier reviews on HTR.
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| Starting Price | Contact sales | Contact sales |
| Verified Reviews | 93 | 0 |
After analyzing 93 verified reviews, innRoad users most value its 24/7 customer support, user interface, customization and flexibility, while update247 users highlight . Click any theme to see what reviewers say.
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24/7 Customer Support
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User Interface
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Customization and Flexibility
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Reporting Functionality
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Performance Issues and Bugs
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How each product ranks among Channel Managers vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
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| Small (10-24 rooms) ▾ | #9 51 reviews | — |
| Mid-Size (25-74 rooms) ▾ | #20 12 reviews | — |
| Large (75-199 rooms) | #16 4 reviews | — |
| X-Large (200+ rooms) | #19 0 reviews | — |
By Property Type
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| Boutique ▾ | #11 35 reviews | — |
| Luxury ▾ | #20 11 reviews | — |
| Branded / Chain ▾ | #17 8 reviews | — |
| Extended Stay ▾ | #11 7 reviews | — |
By Region
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| North America ▾ | #4 83 reviews | — |
| Europe ▾ | #24 5 reviews | — |
| Middle East | #22 0 reviews | — |
Choosing between innRoad's Channel Manager and update247's Channel Manager hinges on your hotel’s specific needs, priorities, and the level of support you require. Both aim to streamline your online distribution and maximize occupancy, but innRoad’s offering is backed by significantly more reviews, recent feedback, and a broader feature set. With a high rating across multiple categories, innRoad stands out as the more reliable and proven solution. So, which product aligns best with your hotel’s operational goals?
Both products serve the same fundamental purpose: connecting your property with multiple OTAs and ensuring real-time rate and availability updates. innRoad’s platform is a full-featured hotel management system with integrated booking, PMS, and channel management, while update247 focuses solely on online distribution, offering a straightforward channel management tool. innRoad’s extensive features, including multi-currency, multi-lingual support, and integrations with major OTAs, make it a robust choice. Does your team need a comprehensive hotel platform or a focused distribution tool?
While innRoad boasts over 64 reviews and a 4.88/5 overall rating, update247 has no recent reviews or ratings, making its reliability harder to gauge. innRoad’s recent review activity confirms consistent performance and customer satisfaction, reinforcing its position as the more dependable option. Are you willing to rely on a product with scant recent feedback, or do you prefer a solution with proven track record and active user base?
If your hotel needs a channel manager that integrates deeply with PMS, booking engines, and other hotel management features, innRoad is the clear choice. Its suite of 38 unique features—including multi-currency, native email marketing, and a housekeeping module—serves hotels seeking an all-in-one platform. Conversely, if you only need a straightforward, real-time distribution tool, update247’s simple setup and focus on updating room availability may suffice, although its limited feature count and minimal reviews make it less appealing for growth-oriented hotels.
InnRoad’s comprehensive training and 24/7 support are ideal for teams that prioritize reliability and extensive functionality. Meanwhile, update247 might suit smaller properties or those with minimal channel management needs. However, the absence of recent customer feedback indicates potential gaps in support and ongoing development. For most hotels aiming to expand and optimize their distribution channels, innRoad’s proven track record is the safer bet.
innRoad scores a 4.53/5 for ease of use, with users praising its intuitive interface, especially for managing multiple channels and booking details. Its onboarding process is rated 4.52/5, and reviews highlight that staff find it straightforward after initial training. Customers note that while the platform is generally user-friendly, mobile experiences could be improved—many users find the mobile app less responsive, especially on iPhone.
update247, lacking recent reviews and detailed user feedback, does not have a publicly rated usability profile. Given innRoad’s high ratings and active support, it’s reasonable to conclude innRoad offers a more polished, widely adopted experience. Edge: innRoad.
innRoad’s feature set is extensive, with 38 features exclusive to its platform, including a property management system, booking engine, group booking, support for multi-room bookings, and integrated payment processing. It offers multi-lingual and multi-currency support and supports online 24/7 customer service, PCI compliance, and automated reporting. These features make it suitable for multi-property operations, large or small.
update247, with only one feature unique to its platform—multi-currency support—lacks the depth of innRoad’s offering. Its limited features make it less suitable for hotels seeking an all-encompassing management solution. innRoad’s broader feature set gives it a definitive edge for hotels wanting a full management ecosystem.
Edge: innRoad.
innRoad’s support ratings are notably high, with a 4.64/5 score and praise for its responsiveness, knowledgeable staff, and 24/7 availability. Users describe the support team as helpful, quick to resolve issues, and proactive in addressing bugs or system glitches, which is critical when managing bookings and revenue.
update247 offers no recent reviews or detailed support feedback, making it difficult to assess its customer service quality. Given innRoad’s long-standing reputation for dependable support and active user engagement, it clearly leads in this category. Edge: innRoad.
innRoad boasts 34 verified partners, including major OTAs like Expedia, Booking.com, Google, Airbnb, Vrbo, and additional integrations with tools like QuickBooks and Revinate. Its large partner network allows hotels extensive flexibility and automation options.
update247 has only 3 verified partners, including RMS, PriceLabs, and Stripe, which limits its integration scope. For hotels that rely on diverse tools and need seamless connectivity across platforms, innRoad’s extensive integration list is a significant advantage. Edge: innRoad.
innRoad’s 64 reviews in the last six months and an overall rating of 4.88/5 reflect strong and recent user satisfaction. Hoteliers across various segments—especially boutique hotels, motels, and resorts—appreciate its reliability, support, and feature depth, with many reviews highlighting increased efficiency and revenue growth.
update247 has no recent reviews or publicly available ratings, limiting insight into user satisfaction. Without recent feedback, it’s challenging to judge its performance or customer sentiment. innRoad’s active review presence and high ratings make it the clear favorite among hoteliers.
Edge: innRoad.
Pricing details for innRoad are not publicly disclosed, which suggests a custom quote based on hotel size and needs. Its value for money is rated 4.47/5, reflecting perceived strong ROI and comprehensive service.
update247’s pricing is also not publicly available, but given its limited features and no recent reviews, cost transparency and value are questionable. For hotels seeking a proven, well-supported solution with clear ROI, innRoad’s pricing and value proposition are more reliable.
Not ideal if your property is small with minimal distribution needs or if you only seek a purely distribution-focused product without management features.
Not ideal if you require a full property management system, advanced automation, or extensive integrations, given its limited feature set and lack of recent reviews.
innRoad’s channel manager is a full-fledged hotel management system with strong support, extensive features, and a proven track record. Its active user base, high ratings, and comprehensive integrations make it the best choice for most hotels aiming to grow and streamline operations.
update247 may appeal to very small properties or those seeking only a simple distribution tool, but the lack of recent reviews and limited features make it a less compelling option overall. If you want a reliable, well-supported, and feature-rich platform, innRoad is the clear winner.
For hotels looking to expand, improve efficiency, and avoid technical surprises, innRoad’s proven performance and active support make it the recommended choice.
According to HTR's product database, innRoad Channel Manager and update247 Channel Manager share 11 features. Here are the key differences — features one has that the other lacks.
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| Booking Engine | ||
| Channel Manager | ||
| Group Booking Engine | ||
| Multi-Currency Support | ||
| Multi-currency | ||
| Multi-lingual | ||
| Property Management System |
Showing top differences. 27 more features differ between these products.
We analyzed 4 verified case studies to compare what hotels actually achieve with each platform across four key business objectives.
"In the first year, we had a 100% increase in revenue with innRoad and are about to see big growth in 2022 again. As far as using the product, I love the tape-chart and creating a r..."
No published case study for this goal yet.
"My favorite part about innRoad is the great customer support staff that are very responsive and always helps me get any issues resolved in a timely manner."
No published case study for this goal yet.
What hoteliers love
The 24/7 customer support is praised for its availability and responsiveness. Users highlight the supportive and knowledgeable nature of the tech team... The 24/7 customer support is praised for its availability and responsiveness. Users highlight the supportive and knowledgeable nature of the tech team, which is crucial for addressing technical issues promptly.
The user interface is often described as user-friendly and intuitive, making it easy to train new staff. However, some users feel that certain areas,... The user interface is often described as user-friendly and intuitive, making it easy to train new staff. However, some users feel that certain areas, like the group reservations module, could benefit from a more modern and streamlined design.
Users value the customization options of the software, particularly in the guest-facing appearance and billing functions. However, there is room for i... Users value the customization options of the software, particularly in the guest-facing appearance and billing functions. However, there is room for improvement in terms of more intuitive interfaces and additional customization features.
Where hoteliers push back
Several users report occasional bugs and performance issues, such as system freezes and slow load times. These glitches, while generally manageable, c... Several users report occasional bugs and performance issues, such as system freezes and slow load times. These glitches, while generally manageable, can disrupt operations and impact user satisfaction.
Unique capabilities
Unique capabilities
Where the ratings diverge most
It depends on your requirements. innRoad Channel Manager and update247 Channel Manager share many core Channel Managers features, but each has unique capabilities. innRoad Channel Manager offers 34 verified integration partners, while update247 Channel Manager offers 3. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. innRoad Channel Manager leads in ease of use at 4.5/5 vs 0.0/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
innRoad Channel Manager: No. update247 Channel Manager: No. Neither product currently offers a free tier. Most Channel Managers vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. innRoad has an HT Score of 22 and update247 has 0. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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