Ireckonu vs. Sojern Guest Marketing Suite:
Which Is Right for You?

The Decision

When evaluating hotel CRM and email marketing tools, your primary focus is likely on how well they centralize guest data, personalize communication, and support your marketing goals. Ireckonu and Sojern Guest Marketing Suite both aim to improve guest engagement, but they approach this differently. Ireckonu centers on data integration and a unified customer view, while Sojern emphasizes direct guest communication across channels. Which of these aligns better with your hotel’s needs?

Both products address the challenge of managing guest relationships, but Ireckonu offers more comprehensive data handling and automation features, whereas Sojern provides a straightforward engagement platform. The critical question is: do you need a robust data platform or a dedicated marketing communication tool?

Is Ireckonu or Sojern Better for Hotels?

Ireckonu is ideal if your hotel requires a centralized data hub that integrates with multiple systems, supports complex segmentation, and manages guest data on a broad scale. Its suite of features caters to properties looking to unify their guest profiles, automate personalized outreach, and leverage loyalty programs.

Sojern suits hotels that prioritize guest engagement through multi-channel communication, particularly via email, SMS, and chat. If your goal is to boost direct bookings with targeted campaigns and foster ongoing relationships, Sojern’s platform is more suited, especially for properties emphasizing marketing automation.

If your hotel’s strategy hinges on deep data analytics and a full guest profile view, go with Ireckonu. If your main focus is active guest outreach and campaign management, choose Sojern. Both products can meet different operational priorities, but which one matches your primary goal?

Is Ireckonu or Sojern Easier to Use?

Ireckonu’s interface boasts a 4.7 out of 5 ease of use rating, with onboarding rated at 5/5, reflecting a smooth setup process and intuitive navigation. Customers praise its straightforward implementation and clear data management, though some mention understanding the broad range of offerings can initially be complex.

Sojern slightly edges out in user-friendliness with a 4.75/5 rating and a 4.91/5 onboarding score, supported by positive reviews praising its simple campaign creation and monitoring tools. Its platform is well-received for being straightforward and easy to adopt, even for teams new to guest marketing.

Edge: Sojern.

Which Has Better Features: Ireckonu or Sojern?

Ireckonu offers 15 unique features, including personalized communication, event-based automations, open API, tagging, loyalty segmentation, and various types of advanced segmentation (geographic, attribute, channel, lead time, room type). Its template editor and newsletter tools enable tailored campaigns, making it a comprehensive solution for data-driven marketing.

Sojern provides only 2 exclusive features: PCI compliance and a guest feedback module (comment cards/reviews). While these are valuable, they are limited compared to Ireckonu’s broader feature set.

In terms of depth and variety of features, Ireckonu has a clear edge. Its extensive automation and segmentation tools support complex marketing strategies, whereas Sojern’s focus remains on engagement channels.

Edge: Ireckonu.

Which Has Better Customer Support: Ireckonu or Sojern?

Ireckonu’s support team scores 4.6 out of 5, with reviews highlighting their guidance and partnership approach. Customers appreciate their ongoing communication and the helpfulness of account managers, although some note minor improvements could be made.

Sojern’s support stands out with a 4.92/5 rating and a perfect 10/10 NPS score, with reviews emphasizing their proactive and responsive assistance. Clients mention that Sojern’s team is highly attentive, providing clear guidance and regular updates.

Edge: Sojern.

Which Has More Integrations: Ireckonu or Sojern?

Ireckonu integrates with 24 verified partners, including major systems like Oracle Hospitality, Mews, and SiteMinder. Its open API allows for flexible connections, supporting a centralized platform that unifies data across many systems.

Sojern boasts 33 verified integrations, including popular booking engines and property management systems like Profitroom, Mirai, and HotelTime. Its broader array of partners facilitates more seamless connections, especially for properties with extensive existing tech stacks.

Edge: Sojern.

Which Do Hoteliers Rate Higher: Ireckonu or Sojern?

Ireckonu has 10 recent reviews, with an overall rating of 0/5, but its NPS score of 8.8/5 and 88% likelihood to recommend indicate a positive perception among users. Hoteliers appreciate its comprehensive data capabilities and support, though the limited number of recent reviews suggests less recent user feedback.

Sojern, with 12 recent reviews and a 0/5 overall rating, shows slightly better recency and a higher likelihood to recommend at 100%. Its support and ease of use are highly rated, making it more appealing based on current user feedback.

Given the more recent reviews and perfect recommendation rate, Sojern has the edge here.

Edge: Sojern.

How Much Do Ireckonu and Sojern Cost?

Ireckonu’s pricing starts at $1,400 per month, with no freemium or trial options listed. Its higher price reflects its extensive feature set and integration capabilities.

Sojern’s base price is significantly lower at $400 per month, with no mention of additional fees or trials. Its lower entry point makes it attractive for properties seeking a cost-effective guest marketing solution.

If budget is a primary concern, Sojern offers better affordability, but consider whether its narrower feature set meets your needs.

Edge: Sojern.

What Type of Hotel Should Use Ireckonu?

• Hotels that need a centralized platform integrating multiple systems and data sources.
• Properties aiming to leverage advanced segmentation (geographic, attribute, channel-based).
• Hotels with complex loyalty programs seeking to enhance member engagement.
• Teams that want to automate personalized communication based on event triggers.
• Hotels looking for a flexible API to support custom integrations.

Not ideal if your hotel has minimal data infrastructure or prefers a straightforward email marketing tool.

• Hotels that prioritize deep data analysis and unified guest profiles.
• Properties with a broad array of systems requiring extensive integration.
• Hotels planning long-term data management and customer insights.
• Teams that want to support multi-property or multi-brand operations centrally.

Not ideal if your focus is solely on guest engagement without needing a robust data platform.

What Type of Hotel Should Use Sojern?

• Hotels that want to streamline guest communication via email, SMS, and chat.
• Properties emphasizing direct booking growth through targeted marketing.
• Hotels that need an easy-to-implement, channel-agnostic engagement platform.
• Teams seeking a straightforward tool to send personalized messages at each guest touchpoint.
• Hotels looking for a lower-cost, quick-to-deploy guest marketing solution.

Not ideal if your hotel requires a comprehensive data platform or complex automation features.

• Hotels that prioritize guest engagement with simple, channel-specific messaging.
• Properties with smaller or less complex systems needing easy integration.
• Hotels focused on increasing direct bookings and loyalty with minimal setup.
• Teams that prefer a cost-effective, user-friendly solution without extensive automation.

Not ideal if you need advanced segmentation, detailed analytics, or a unified guest profile database.

Ireckonu vs Sojern: The Bottom Line for Hotels

Ireckonu excels as a data-driven platform that centralizes, cleans, and segments guest data across multiple systems. Its automation and loyalty features make it ideal for hotels that want a unified view and personalized guest experiences, especially in complex operational environments.

Sojern is best suited for hotels that want to execute effective email, SMS, and chat campaigns to foster guest relationships and drive direct bookings. Its lower cost, ease of use, and strong support make it attractive for properties seeking quick, targeted engagement.

If your hotel needs a broad, integrated data platform with automation and segmentation, choose Ireckonu. For straightforward guest marketing, campaign management, and a lower price point, go with Sojern.

Both solutions can meet your core requirements, but your specific priorities will determine the best fit. Be clear on whether your focus is data management or direct guest outreach to make the most informed decision.