Ireckonu IKnowU

4.4 (10 REVIEWS)

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HT Score  
0 out of 100
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Ratings Summary

4.4
Very Good
Ease of Use
4.7/5
Customer Support
4.6/5
ROI
4.8/5
Implementation
5.0/5

Recommended by

Achievements

Trending Product

This vendor's trending score is rising, Ireckonu IKnowU is the #14 most trending product in the Hotel CRM & Email Marketing category (out of 61) and the #559 most trending product overall in the global hotel tech ecosystem. HTR assesses vendor's real time activity in the market to give buyers a sense of whether a product is gaining momentum

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Certified Support

Ireckonu’s customer support processes haven’t yet been verified by Hotel Tech Report.

Learn more about this achievement in the official press release
Certificate of Excellence

This vendor has not met the minimum criteria for the Certificate of Excellence which is awarded to vendors who exemplify transparent cultures and come highly recommended by their clients. For more information, please see the help center.

Learn about the criteria required to achieve HotelTechReport's Certificate of Excellence
About Ireckonu IKnowU
Founded in 2015 | Headquarters in Amsterdam, Noord Holland | 60 employees
Revolutionize your hospitality strategy with Ireckonu – where Middleware expertise meets a cutting-edge Customer Data Platform. Seamlessly integrate, clean, and centralize data, gaining unparalleled clarity for decision-making excellence. Elevate your guest experience, eliminate duplicate profiles, and amplify capabilities with Loyalty, Messaging, Churn Management, and more. Ireckonu: Your one true source for a unified, data-driven approach to hospitality success.

Capabilities

profile-empty-state.svg

Ireckonu doesn’t have any benefits or use cases available

Features

Marketing Automation

4/5 features

Template Builder

4/5 features

Guest Profiles

4/5 features

Segmentation

4/5 features

Privacy & Compliance

4/5 features

Available Add-ons & Modules

Profile

Hotel CRM & Email Marketing
A centralized Single Guest View (SGV) of all guest information and activity to customize and optimize communication and improve the customer experience.

INCLUDED

Match & Merge

Hotel CRM & Email Marketing
A manual and automated functionality that enables hoteliers to merge profiles in a central System of Record (SoR) based on configurable business rules to improve the quality of Profile data.

INCLUDED

RFM+

Hotel CRM & Email Marketing
A configuration tool that allows hoteliers to assign values to clients based on five standard variables - Recency, Frequency, Monetary, Duration, and Diversity (plus N) - to create a loyalty score so you can customize communication for up sales opportunities.

INCLUDED

Guest Segmentation

Hotel CRM & Email Marketing
A User Interface to create lists based on aggregated transactional and profile data then export the list to a CSV file for use in CRM and email campaigns.

INCLUDED

Identity Management System (IMS)

Cyber Security & Fraud Prevention
Single Sign-On (SSO) functionality for guests across multiple channels.

PREMIUM ADD-ON

Subscription Center

Guest Messaging Software
A centralized system for guests to manage their data consent status such as opt -in/out.

PREMIUM ADD-ON

Transactional Communication

Guest Messaging Software
A UI in Portal to manage transactional email communication business rules to automatically trigger sending of those emails in SendGrid.

PREMIUM ADD-ON

Guest segmentation

Business Intelligence
Leverages Machine Learning (ML) to cluster guests based on behavioural data and assigns a label to a profile.

PREMIUM ADD-ON

Next Best Offer (NBO)

Upselling Software
A Recommender Engine for what service to offer guest during a touchpoint of the customer journey.

PREMIUM ADD-ON

Next Best Action (NBA)

Upselling Software
A Recommender Engine for when to offer guest a service during a touchpoint of the customer journey.

PREMIUM ADD-ON

Pricing

Above Average

This product is priced higher than the average product in the category which is usually an indicator that it is a premium product with enhanced functionality designed for more complex operations and use cases and larger properties.

Ireckonu Average Ireckonu

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Hotelier Rating

Excellent
5
Very Good
4
Average
1
Poor
0
Terrible
0

Property Size

  • Medium (1)
  • Large (3)
  • X-Large (6)

Country

  • United States of America
    United States of America
    (5)
  • Netherlands
    Netherlands
    (2)
  • Australia
    Australia
    (1)
  • Thailand
    Thailand
    (1)
  • Singapore
    Singapore
    (1)

Region

  • North America
    North America
    (5)
  • Europe
    Europe
    (2)
  • Asia Pacific
    Asia Pacific
    (2)
  • Oceania
    Oceania
    (1)
8

IRU enables us to centrally integrate and support multiple on & above property systems into one environment

VP of Revenue Management from 500+ room Branded Hotel in Davie (United States of America)

Verified
2 years ago
IRU enables us to centrally integrate and support multiple on & above property systems into one environment. It allows to execute complex brand programs and ensure a seamless and personalized guest experience by improving system deployment, data flows and breaking legacy silos. Finally, it provides our teams with critical access to financia...
Country United States of America
VP of Revenue Management
X-Large Hotel
8

Comprehensive APIs which lead to shorter timeframe for integration development with other solutions.

VP of Data Analytics from 200 to 499 room Luxury Hotel in Singapore (Singapore)

Verified
2 years ago
IRU was developed as a cloud first solution with no legacy architecture holding it back. Forward looking product roadmap.Comprehensive APIs which lead to shorter timeframe for integration development with other solutions. Provides a 360 view of customer data via real time integrations with various system of records. Very stable product with...
Country Singapore
VP of Data Analytics
X-Large Hotel
10

Ireckonu helps us connect

Vice President - Reverb Hotels - Hard- Rock International from 500+ room Branded Hotel in Davie (United States of America)

Verified
2 years ago
Our fans want to connect with a person not a company and Ireckonu helps us interact with them in a way no other company can. They help us understand what is possible with our data so we can anticipate our fans needs and take it to the next level by exceeding their expectations.
Country United States of America
Vice President - Reverb Hotels - Hard- Rock International
X-Large Hotel
10

Loyalty & BI made easy to use

VP Revenue Strategy from 50-74 room Luxury Hotel in (Thailand)

Verified
2 years ago
Ability to connect to all our different systems and easily streamline our data from various different sources and different hotels. Give the ability to easily have access to data in order to analyze and make commercial decisions. I am using this through our hard rock hotel which we own in our company. We can see that Hard Rock was able to e...
Country Thailand
VP Revenue Strategy
Medium Hotel
9

Great support and integration

Manager from 200 to 499 room Branded Hotel in Amsterdam (Netherlands)

Verified
2 years ago
Professional and dedicated team to complete all parts of integration. Their portal looks very promising from what I have seen so far, cannot wait to fully utilise all the functionalities.
Country Netherlands
Manager
X-Large Hotel
10

Seamless and simple integration

from 100 to 199 room Branded Hotel in Forrest (Australia)

Verified
2 years ago
IRU made my booking engine dev work easier. The API provides all functions to cover my project requirements. It supported both our frontend and backend development.
Country Australia
Large Hotel
8

Thorough & committed

Revenue Strat Manager from 100 to 199 room Branded Hotel in New York (United States of America)

Verified
2 years ago
IRU really made sure to get the job done in detail. Dotting i's and crossing t's. They have been our middle-ware solution and completed a full systems migration in an agile manner. They get to know each member of your team to understand who to get info from in a timely manner, this is not always the case as I've experienced teams just conti...
Country United States of America
Revenue Strat Manager
Large Hotel
7

A host of services that aggregate many moving parts

from 100 to 199 room Branded Hotel in New York (United States of America)

Verified
2 years ago
Great response time. Core programming aggregates high value information across many systems for easy navigation and troubleshooting. Interface is clean and easy to use, but allows for more complex drilling as needed. Scalability is fantastic.
Country United States of America
Large Hotel
8

Very robust and secure integrations and high level operational posture

Director Technology & Digital from 500+ room City Center Hotel in Voorschoten (Netherlands)

Verified
2 years ago
Maximum security and respecting the procedures to the letter - also certified ISO vendor. High standards of development and coding. Very experienced in the hotel industry as well as in software development. Excellent cloud thinking and following all the modern ways of developing the software paying attention to scalability, logging, and mon...
Country Netherlands
Director Technology & Digital
X-Large Hotel
10

Worked with Ireckonu on multiple program and they are great to work with

from 200 to 499 room Branded Hotel in San Diego (United States of America)

Verified
2 years ago
Ireckonu account managers and support team has works not as partners but as part of the team. They have been guiding us in reaching our goals. All communication has been great
Country United States of America
X-Large Hotel
  • 1

Recommend empty

It looks like Ireckonu is not recommended by any hotels

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Expert Q&A and Partner Recommendations

Submit Recommendation
Question:

What does this product or service do well?

Answer:

While working as a consultant for a hotel property, Ireckonu was one of the vendors providing kiosks. From my experience, they were some of the most diligent and dedicated people I have met. Their attention to detail in addition to make sure they met their client’s needs were second to none. I would gladly work with them again.

Question:

What differentiates this product or service from the competition?

Answer:

The expertise of the individuals involved with the project I was working on, was at a whole different level than some vendors I have worked with in the past. Ireckonu always had the right people on the phone to solve for the challenges we faced. Things were adjusted and functional in a very timely manner.

Question:

Based on your experience with this product or service, if you could give one piece of advice to a hotelier considering this product or service, what would it be?

Answer:

It is important to understand that this product is not based out of the US and is headquartered in Europe. They have a fairly extensive support system to accommodate for the time difference but if any major development is needed during off hours, that could be a little challenging. Having said that, they are more than capable of handling customer’s needs and requests giving proper notification. They are also really good at working with other vendors to ensure integrations are working smoothly.

RecommendationAvatar RecommendationAvatar RecommendationAvatar + 0 recommend
Recommended by
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Skip Kimpel Principal Consultant @ ConStrata Consulting
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Michiel Waaijer Director @ Rock Solid Digital
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Lola Feiger Director of Marketing @ ALICE
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Skip Kimpel Principal Consultant @ ConStrata Consulting
RecommendationAvatar
Michiel Waaijer Director @ Rock Solid Digital
RecommendationAvatar
Lola Feiger Director of Marketing @ ALICE
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Support

Unverified

Ireckonu has not yet had their customer support processes certified by Hotel Tech Report. We recommend referencing the GCSC rubric during your demo call to make sure that this vendor has strong processes in place to support customers.

View Support Certification

Help Center

Product Updates
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2024

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This vendor is missing critical support info

This vendor does not appear to have basic support essentials. Vendors who provide top tier support maintain a knowledge base help center and product updates changelog for customers.

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HT Score

0/100

Recommended

88%

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