Ireckonu IKnowU
4.5 (8 REVIEWS)
HT Score
unranked
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the world
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the world
Ireckonu IKnowU
Unranked in Hotel CRM & Email Marketing
IKnowU | Understand and engage your guests with hospitality's Customer Data Platform
87% recommended by 9 hotels
More than 50% of Ireckonu’s reviews come from United States of America.
Ratings Summary
Ease of Use
4.8/5
Customer Support
4.8/5
ROI
4.8/5
Implementation
5.0/5
Recommended by
Achievements
This vendor's trending score is rising, Ireckonu IKnowU is the #11 most trending product in the Hotel CRM & Email Marketing category (out of 60) and the #433 most trending product overall in the global hotel tech ecosystem. HTR assesses vendor's real time activity in the market to give buyers a sense of whether a product is gaining momentum
Learn moreIreckonu’s customer support processes haven’t yet been verified by Hotel Tech Report.
Learn more about this achievement in the official press releaseThis vendor has not met the minimum criteria for the Certificate of Excellence which is awarded to vendors who exemplify transparent cultures and come highly recommended by their clients. For more information, please see the help center.
Learn about the criteria required to achieve HotelTechReport's Certificate of ExcellenceRecommended for
About Ireckonu IKnowU
Founded in 2015 | Headquarters in Amsterdam, Noord Holland | 60 employees
IKnowU is a Customer Data Platform (CDP) that integrates your guest related IT systems and consolidates the information in a central System of Record (SoR) for all guest profile data. The added value Irecokonu creates is about the unlimited flexibility IKnowU tools offer you to deliver targeted experiences so you can drive engagement and keep guests coming back for more.
Capabilities
Ireckonu doesn’t have any benefits or use cases available
Features
Marketing Automation
4/5 features
Template Builder
4/5 features
Guest Profiles
4/5 features
Segmentation
4/5 features
Privacy & Compliance
4/5 features
Data Management
4/5 features
Feedback & Surveys
4/5 features
Available Add-ons & Modules
Profile
Hotel CRM & Email Marketing
A centralized Single Guest View (SGV) of all guest information and activity to customize and optimize communication and improve the customer experience.
Match & Merge
Hotel CRM & Email Marketing
A manual and automated functionality that enables hoteliers to merge profiles in a central System of Record (SoR) based on configurable business rules to improve the quality of Profile data.
RFM+
Hotel CRM & Email Marketing
A configuration tool that allows hoteliers to assign values to clients based on five standard variables - Recency, Frequency, Monetary, Duration, and Diversity (plus N) - to create a loyalty score so you can customize communication for up sales opportunities.
Guest Segmentation
Hotel CRM & Email Marketing
A User Interface to create lists based on aggregated transactional and profile data then export the list to a CSV file for use in CRM and email campaigns.
Identity Management System (IMS)
Cyber Security & Fraud Prevention
Single Sign-On (SSO) functionality for guests across multiple channels.
Subscription Center
Guest Messaging Software
A centralized system for guests to manage their data consent status such as opt -in/out.
Transactional Communication
Guest Messaging Software
A UI in Portal to manage transactional email communication business rules to automatically trigger sending of those emails in SendGrid.
Guest segmentation
Business Intelligence
Leverages Machine Learning (ML) to cluster guests based on behavioural data and assigns a label to a profile.
Next Best Offer (NBO)
Upselling Software
A Recommender Engine for what service to offer guest during a touchpoint of the customer journey.
Next Best Action (NBA)
Upselling Software
A Recommender Engine for when to offer guest a service during a touchpoint of the customer journey.
Pricing
Pricing Available By Request
Ireckonu has opted not to share general pricing on their profile but you can request a quote below. Often this is an indicator that pricing is flexible so it is recommended that you obtain multiple price quotes to negotiate.
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Success Stories
Ireckonu doesn’t have any case studies available
References
"The addition of the IKnowU product complements our technology strategy as a global leader in luxury hospitality, and is key to supporting our Fans of M.O. guest recognition program."
Monika Nerger
CIO @
Mandarin Oriental, New York
"Ireckonu allowed us to achieve a heightened level of success. New options are always presenting themselves for us to better our efficiency and with Ireckonu's live insights into our entire property, we are able to continuously optimize our operations."
Duncan Goedhart
General Manager @
QO Amsterdam
"Ireckonu and its founder Jan Jaap van Roon were the only ones that were able to achieve our goals in a purposeful, creative and original way. They were the only company I trusted who were talented enough to take hotel technology to the next level. They understand how modern travelers act and what the customer desires."
Ian Schrager
Owner @
PUBLIC Hotel
"The addition of the IKnowU product complements our technology strategy as a global leader in luxury hospitality, and is key to supporting our Fans of M.O. guest recognition program."
Monika Nerger
CIO @
Mandarin Oriental, New York
"Ireckonu allowed us to achieve a heightened level of success. New options are always presenting themselves for us to better our efficiency and with Ireckonu's live insights into our entire property, we are able to continuously optimize our operations."
Duncan Goedhart
General Manager @
QO Amsterdam
"Ireckonu and its founder Jan Jaap van Roon were the only ones that were able to achieve our goals in a purposeful, creative and original way. They were the only company I trusted who were talented enough to take hotel technology to the next level. They understand how modern travelers act and what the customer desires."
Ian Schrager
Owner @
PUBLIC Hotel
"The addition of the IKnowU product complements our technology strategy as a global leader in luxury hospitality, and is key to supporting our Fans of M.O. guest recognition program."
Monika Nerger
CIO @
Mandarin Oriental, New York
"Ireckonu allowed us to achieve a heightened level of success. New options are always presenting themselves for us to better our efficiency and with Ireckonu's live insights into our entire property, we are able to continuously optimize our operations."
Duncan Goedhart
General Manager @
QO Amsterdam
"Ireckonu and its founder Jan Jaap van Roon were the only ones that were able to achieve our goals in a purposeful, creative and original way. They were the only company I trusted who were talented enough to take hotel technology to the next level. They understand how modern travelers act and what the customer desires."
Ian Schrager
Owner @
PUBLIC Hotel
Featured Customers
More Products by Ireckonu
Hotelier Rating
8
IRU enables us to centrally integrate and support multiple on & above property systems into one environment
VP of Revenue Management from 500+ room Branded Hotel in Davie (United States of America)
Verified
14 months ago
IRU enables us to centrally integrate and support multiple on & above property systems into one environment. It allows to execute complex brand programs and ensure a seamless and personalized guest experience by improving system deployment, data flows and breaking legacy silos. Finally, it provides our teams with critical access to financia...
United States of America
United States of America
VP of Revenue Management
X-Large Hotel
10
Ireckonu helps us connect
Vice President - Reverb Hotels - Hard- Rock International from 500+ room Branded Hotel in Davie (United States of America)
Verified
14 months ago
Our fans want to connect with a person not a company and Ireckonu helps us interact with them in a way no other company can. They help us understand what is possible with our data so we can anticipate our fans needs and take it to the next level by exceeding their expectations.
United States of America
United States of America
Vice President - Reverb Hotels - Hard- Rock International
X-Large Hotel
10
Loyalty & BI made easy to use
VP Revenue Strategy from 50-74 room Luxury Hotel in (Thailand)
Verified
14 months ago
Ability to connect to all our different systems and easily streamline our data from various different sources and different hotels. Give the ability to easily have access to data in order to analyze and make commercial decisions. I am using this through our hard rock hotel which we own in our company. We can see that Hard Rock was able to e...
Thailand
Thailand
VP Revenue Strategy
Medium Hotel
9
Great support and integration
Manager from 200 to 499 room Branded Hotel in Amsterdam (Netherlands)
Verified
14 months ago
Professional and dedicated team to complete all parts of integration. Their portal looks very promising from what I have seen so far, cannot wait to fully utilise all the functionalities.
Netherlands
Netherlands
Manager
X-Large Hotel
10
Seamless and simple integration
from 100 to 199 room Branded Hotel in Forrest (Australia)
Verified
14 months ago
IRU made my booking engine dev work easier. The API provides all functions to cover my project requirements. It supported both our frontend and backend development.
Australia
Australia
Large Hotel
8
Thorough & committed
Revenue Strat Manager from 100 to 199 room Branded Hotel in New York (United States of America)
Verified
14 months ago
IRU really made sure to get the job done in detail. Dotting i's and crossing t's. They have been our middle-ware solution and completed a full systems migration in an agile manner. They get to know each member of your team to understand who to get info from in a timely manner, this is not always the case as I've experienced teams just conti...
United States of America
United States of America
Revenue Strat Manager
Large Hotel
7
A host of services that aggregate many moving parts
from 100 to 199 room Branded Hotel in New York (United States of America)
Verified
15 months ago
Great response time. Core programming aggregates high value information across many systems for easy navigation and troubleshooting. Interface is clean and easy to use, but allows for more complex drilling as needed. Scalability is fantastic.
United States of America
United States of America
Large Hotel
10
Worked with Ireckonu on multiple program and they are great to work with
from 200 to 499 room Branded Hotel in San Diego (United States of America)
Verified
15 months ago
Ireckonu account managers and support team has works not as partners but as part of the team. They have been guiding us in reaching our goals. All communication has been great
United States of America
United States of America
X-Large Hotel
- 1
It looks like Ireckonu is not recommended by any hotels
Check out the top 10 most recommended Ireckonu alternativesExpert Q&A and Partner Recommendations
Submit Recommendation
Question:
What does this product or service do well?
Answer:
While working as a consultant for a hotel property, Ireckonu was one of the vendors providing kiosks. From my experience, they were some of the most diligent and dedicated people I have met. Their attention to detail in addition to make sure they met their client’s needs were second to none. I would gladly work with them again.
Showing all answers to: "What does this product or service do well?"
While working as a consultant for a hotel property, Ireckonu was one of the vendors providing kiosks. From my experience, they were some of the most diligent and dedicated people I have met. Their attention to detail in addition to make sure they met their client’s needs were second to none. I would gladly work with them again.
Provides a more modern API interface than so many of the legacy systems that exist in the hospitality space. It makes it easy for website developers like us to consume their data and then focus on the UX / guest experience
iReckonu provides great data-driven solutions for hoteliers. They excel at providing personable, smart and efficient services for hotel guests. They digital guest services give hotel employees the ability to focus on problems that can only be fixed with a personal touch.
Question:
What differentiates this product or service from the competition?
Answer:
The expertise of the individuals involved with the project I was working on, was at a whole different level than some vendors I have worked with in the past. Ireckonu always had the right people on the phone to solve for the challenges we faced. Things were adjusted and functional in a very timely manner.
Showing all answers to: "What differentiates this product or service from the competition?"
The expertise of the individuals involved with the project I was working on, was at a whole different level than some vendors I have worked with in the past. Ireckonu always had the right people on the phone to solve for the challenges we faced. Things were adjusted and functional in a very timely manner.
Easy of use and good documentation. Their interface and use of technology is easy to use for our developers and not painful like so many of the other systems out there that still use things like SOAP / XML
iReckonu offers one consolidated guest profile. It automatically matches and merges all of the relevant information that hoteliers need to know about their guests. They have a user friendly interface allowing administrators easy access to hotel guest information.
Question:
Based on your experience with this product or service, if you could give one piece of advice to a hotelier considering this product or service, what would it be?
Answer:
It is important to understand that this product is not based out of the US and is headquartered in Europe. They have a fairly extensive support system to accommodate for the time difference but if any major development is needed during off hours, that could be a little challenging. Having said that, they are more than capable of handling customer’s needs and requests giving proper notification. They are also really good at working with other vendors to ensure integrations are working smoothly.
Showing all answers to: "Based on your experience with this product or service, if you could give one piece of advice to a hotelier considering this product or service, what would it be?"
It is important to understand that this product is not based out of the US and is headquartered in Europe. They have a fairly extensive support system to accommodate for the time difference but if any major development is needed during off hours, that could be a little challenging. Having said that, they are more than capable of handling customer’s needs and requests giving proper notification. They are also really good at working with other vendors to ensure integrations are working smoothly.
I can't speak on the back-end side of things but if you want to create a custom booking engine that integrates with your POS systems than IreckonU is a great option -- your agency will love working with the product and their team
Any hoteliers considering purchasing iReckonu should look at the full set of products to see all of the different ways in which iReckonu can enhance their hotels. Additionally, be sure to inquire about how with iReckonu technology, hoteliers can provide a guest with options for logging into their profiles without having to completely create a new account.
Recommended by
Skip Kimpel
Principal Consultant
@
ConStrata Consulting
Michiel Waaijer
Director
@
Rock Solid Digital
Lola Feiger
Director of Marketing
@
ALICE
Skip Kimpel
Principal Consultant
@
ConStrata Consulting
Michiel Waaijer
Director
@
Rock Solid Digital
Lola Feiger
Director of Marketing
@
ALICE
Are you a consultant or vendor that recommends Ireckonu?
Leave a recommendation
Posts
Ireckonu
4 months ago
IRECKONU Appoints Hospitality Industry Expert Rupert Gutteridge as Chief Operations Officer
Ireckonu
5 months ago
OKURA NIKKO HOTEL MANAGEMENT Partners with IRECKONU to Implement a Global Digital Guest Experience Strategy
Ireckonu
5 months ago
IRECKONU to Highlight Their Customer Data Platform (CDP), IKnowU, at HITEC Toronto 2023
Ireckonu
6 months ago
IRECKONU, The Hospitality Industry’s Leader in Digital Guest Relationship Systems Integration, Announces ISO Recertification for Security Standards
Ireckonu
1 year ago
Hospitality Middleware: How Connectivity Unlocks New Value for Hoteliers and Guests
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Support
Unverified
Ireckonu has not yet had their customer support processes certified by Hotel Tech Report. We recommend referencing the GCSC rubric during your demo call to make sure that this vendor has strong processes in place to support customers.
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