LIKE MAGIC (Staff App) vs. SmarterMail:
Which Is Right for You?

The Decision

Your hotel’s success depends on smooth team collaboration and efficient operations. LIKE MAGIC aims to streamline guest journeys and staff workflows through automation, while SmarterMail focuses on reliable email and communication tools. Both address communication, but LIKE MAGIC emphasizes operational automation for guest experience, whereas SmarterMail centers on email management. Which solution aligns better with your hotel’s current needs?

Is LIKE MAGIC or SmarterMail Better for Hotels?

LIKE MAGIC and SmarterMail serve different core functions, yet both impact your team’s collaboration. LIKE MAGIC offers a suite of features designed to automate and centralize hotel operations, reducing manual work and enhancing guest satisfaction. SmarterMail, by contrast, provides a solid email platform with tools for communication, but it lacks the automation focus of LIKE MAGIC.

LIKE MAGIC’s high review count (16 reviews, 2 recent) and outstanding scores—especially its 4.88/5 customer support rating—highlight strong recent user satisfaction. SmarterMail’s single review and average 3/5 rating indicate limited recent feedback and a less robust reputation. Do your team’s priorities lean toward operational automation or reliable email communication?

LIKE MAGIC vs SmarterMail: Which Should Your Hotel Choose?

If your hotel needs to automate guest interactions, reduce staffing costs, and streamline operations, go with LIKE MAGIC. It’s proven to lower staffing needs, with clients like Zipper Hotel reducing staff by 80%, and it boasts a 99% likelihood to recommend among hoteliers.

If your team primarily requires a dependable email platform for internal and external communication, SmarterMail might suffice—though its limited recent reviews and weaker overall rating (3/5) make it less compelling. For hotels seeking a comprehensive communication system beyond email, LIKE MAGIC clearly leads.

Is LIKE MAGIC or SmarterMail Easier to Use?

LIKE MAGIC scores a perfect 5/5 for ease of use, backed by a 4.93/5 onboarding rating and praise for its intuitive, mobile-first design. Customers describe it as “seamless,” with staff adopting it quickly thanks to its user-friendly interface.

SmarterMail, rated 3/5 for ease of use, has a more traditional email interface. Users report issues with system refreshes and difficulty tracking email reads or responses. For hotels prioritizing quick staff onboarding and minimal friction, Edge: LIKE MAGIC.

Which Has Better Features: LIKE MAGIC or SmarterMail?

LIKE MAGIC offers 12 unique features tailored to hotel operations, including work prioritization, file library support, case management, real-time task tracking, and an open API. These tools directly support automation of routine tasks and guest management, which SmarterMail does not provide.

SmarterMail lacks these specialized features, focusing instead on email, chat, and basic team collaboration. Its feature set is common for communication platforms but falls short for automating hotel workflows. For a hotel needing operational tools, Edge: LIKE MAGIC.

Which Has Better Customer Support: LIKE MAGIC or SmarterMail?

LIKE MAGIC’s 4.88/5 customer support score, with recent reviews praising their responsiveness and ongoing product evolution, indicates excellent support. Users mention “responsive,” “helpful,” and “quick to adapt,” which facilitates smoother onboarding and ongoing use.

In contrast, SmarterMail’s support ratings are not available, and reviews are limited, offering little insight into support quality. Given LIKE MAGIC’s standout support ratings, Edge: LIKE MAGIC.

Which Has More Integrations: LIKE MAGIC or SmarterMail?

LIKE MAGIC integrates with 10 verified partners, including prominent property management and access systems like SALTO and Mews. Its open API allows further customization and integration, making it adaptable to diverse hotel setups.

SmarterMail has no verified integrations listed and does not emphasize third-party compatibility, limiting its scope for hotel-specific automation. For hotels that rely on multiple systems, Edge: LIKE MAGIC.

Which Do Hoteliers Rate Higher: LIKE MAGIC or SmarterMail?

LIKE MAGIC’s reviews, especially recent ones, rate it at 4.94/5 for value, onboarding, and overall satisfaction, with a 99% likelihood of recommending it. It dominates the hotel segment with 43% of users from extended stay and serviced apartments, and its recent reviews confirm high satisfaction levels.

SmarterMail’s single review gives it a middling 3/5, and the lack of recent feedback diminishes confidence in its current performance. Hotels prioritizing positive peer reviews should choose LIKE MAGIC.

How Much Do LIKE MAGIC and SmarterMail Cost?

LIKE MAGIC charges a straightforward base price of $1,100 per month. No freemium, trial, or additional fees are listed, offering clarity for budgeting.

Pricing for SmarterMail is not publicly available, but given its broad enterprise focus, it may involve custom quotes or licensing fees. For transparent pricing aligned with hotel budgets, Edge: LIKE MAGIC.

What Type of Hotel Should Use LIKE MAGIC?

• Hotels that want to automate guest check-ins, messaging, and service requests.
• Teams seeking to reduce staff workload and operational costs.
• Hotels with a digital-first approach aiming for contactless guest experiences.
• Properties with multiple locations needing centralized management.
• Hotels looking for a platform with extensive integrations and real-time data.

Not ideal if your hotel is very small, heavily reliant on traditional manual processes, or primarily needs email communication without automation.

What Type of Hotel Should Use SmarterMail?

• Hotels that only need a reliable email and basic communication platform.
• Small properties with minimal automation requirements.
• Teams that prefer familiar email interfaces over new operational tools.

Not ideal if your hotel seeks automation, guest engagement features, or system integrations. Also, not recommended if your focus is on operational efficiency or digital guest services.

LIKE MAGIC vs SmarterMail: The Bottom Line for Hotels

LIKE MAGIC’s core advantage is its comprehensive automation tailored to hotel operations, reducing manual workload and enhancing guest experiences. Its vast feature set, high customer support ratings, and recent positive reviews make it the better choice for most hotels aiming to modernize.

Choose LIKE MAGIC if you prioritize operational automation, integration, and staff efficiency. It’s especially suitable for hotels with multiple properties or those looking for a digital transformation.

Opt for SmarterMail if your hotel’s primary need is reliable email communication without automation, or if you’re operating at a very small scale and want a simple solution. However, its limited recent feedback and lack of hotel-specific features suggest it’s less suited for dynamic hotel environments.

In conclusion, for hotels seeking a tool that actively enhances operations and guest satisfaction, LIKE MAGIC offers a more proven, feature-rich, and well-supported solution.