The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 145 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
Loopon shines .
SiteMinder shines in ease of use and customer support — especially for brand properties (5.0/5) , with exclusive features like Guest History and Messaging Guest Surveys.
Side-by-side ratings based on 145 verified hotelier reviews on HTR.
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| Starting Price | Contact sales | From $600/mo |
| Verified Reviews | 0 | 145 |
After analyzing 145 verified reviews, Loopon users most value its , while SiteMinder users highlight support quality, automation and ease of use, functionality and performance. Click any theme to see what reviewers say.
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How each product ranks among Upselling Software vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
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| Small (10-24 rooms) ▾ | #17 0 reviews | #4 30 reviews |
| Mid-Size (25-74 rooms) ▾ | #14 0 reviews | #4 81 reviews |
| Large (75-199 rooms) ▾ | #14 0 reviews | #6 14 reviews |
| X-Large (200+ rooms) ▾ | #11 0 reviews | #6 10 reviews |
By Property Type
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| Boutique ▾ | #15 0 reviews | #4 63 reviews |
| Luxury ▾ | #19 0 reviews | #4 45 reviews |
| Branded / Chain ▾ | #16 0 reviews | #6 38 reviews |
| Extended Stay ▾ | #19 0 reviews | #4 13 reviews |
By Region
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| North America ▾ | #17 0 reviews | #10 6 reviews |
| Europe ▾ | #8 0 reviews | #4 106 reviews |
| Asia Pacific ▾ | #14 0 reviews | #1 23 reviews |
| Middle East | #11 0 reviews | #7 1 reviews |
Choosing between Loopon Pre-Stay and SiteMinder Guest Engagement (Upselling) hinges on your hotel’s specific needs in guest communication and revenue growth. Both platforms aim to increase upsell opportunities and improve guest experience, but they differ significantly in scope, reviews, and features. Loopon offers a unified communication system, while SiteMinder provides a feature-rich upselling toolkit integrated with extensive partner networks. Which one aligns better with your operational goals?
Loopon Pre-Stay is a holistic guest communication platform that centralizes all pre, during, and post-stay messaging into a single conversation thread. It emphasizes building a continuous, personalized dialogue with guests, helping to upsell services and gather feedback effortlessly. Conversely, SiteMinder's Guest Engagement focuses heavily on upselling through automated, targeted offers during the guest journey, supported by a broad suite of features and integrations.
While Loopon’s approach fosters long-term relationship management, SiteMinder’s platform is optimized for maximizing revenue through personalized offers at multiple touchpoints. Loopon has fewer reviews (none publicly available) but emphasizes reputation management and guest insights. SiteMinder, with 133 recent reviews and a 4.88/5 rating, is more trusted by hoteliers for its proven effectiveness and extensive support. Do you prefer a unified communication hub or a feature-rich upselling engine?
If your hotel needs a comprehensive upselling system with extensive automation, real-time data, and multiple communication channels, SiteMinder is the clear choice. Its features like guest segmentation, digital payments, and offer orchestration suit larger hotels or those seeking advanced personalization. For smaller hotels or those prioritizing guest communication and reputation management, Loopon’s simpler, all-in-one approach might suffice, but it lacks the extensive features of SiteMinder.
For properties that want a proven, scalable platform with a broad partner network, SiteMinder’s high review scores and recent positive feedback make it the more dependable option. If your team prefers a tailored, conversational approach without complex upselling tools, Loopon could still serve your needs, but it’s less supported and less reviewed.
SiteMinder’s interface earns a 4.8/5 rating and is praised for its user-friendly design, quick onboarding, and efficient operation, with reviewers noting its intuitive setup and minimal training needs. Support also scores highly at 4.84/5, with users describing it as “easy to work with” and “responsive.” In contrast, Loopon’s interface and usability details are not explicitly rated or reviewed, but its focus on unifying communication suggests a simpler, more cohesive user experience.
Given the extensive reviews and high scores, Edge: SiteMinder.
SiteMinder offers 12 distinct features tailored for upselling and guest engagement, including automated replies, guest history, analytics dashboards, messaging surveys, ancillary merchandising, room upgrade offers, segmentation, digital payments, offer templates, multi-channel delivery, and offer orchestration. Loopon, in comparison, provides only pre-stay emails, up-selling, in-stay chat and feedback, post-stay reputation management, and next-stay campaigns—six core features.
If comprehensive, automated upselling and targeted marketing are your priorities, SiteMinder’s feature set is unmatched. For simpler, communication-focused needs, Loopon’s fewer features might be sufficient but less versatile. Edge: SiteMinder.
SiteMinder’s support scores 4.84/5, with numerous reviews praising its responsiveness and helpfulness, often describing their support as “excellent” and “quick to reply.” Reviewers also highlight the platform’s onboarding process, rated at 4.76/5, as smooth and well-guided. Loopon’s support data isn’t transparent, but with no recent reviews available, confidence in its support quality is limited.
Given the consistent praise and recent review activity, Edge: SiteMinder.
SiteMinder integrates with 245 verified partners, including major PMS providers like Oracle Hospitality, Mews, and Sirvoy, along with many specialized solutions. Loopon supports only 11 verified partners, including some notable names like Benchmarking Alliance and Mews, but with a much narrower ecosystem.
If broad integration options are critical for your tech stack, SiteMinder’s extensive partner network gives it a definitive advantage. Edge: SiteMinder.
SiteMinder’s recent reviews reflect a 4.88/5 rating from 133 hotel reviews, with properties across various segments—from boutique to branded hotels—highly satisfied with its capabilities. Hotel segments such as luxury, boutique, and city center hotels tend to rate it higher, emphasizing its automation and support.
Loopon currently has no publicly available recent reviews, making it harder to gauge hoteliers’ satisfaction. The high and recent ratings for SiteMinder clearly tilt the scale.
Edge: SiteMinder.
Loopon does not publicly disclose pricing, indicating it may price on a case-by-case basis or requires direct contact. SiteMinder charges a base price of $600 per month, with no additional setup or per-room fees mentioned.
For transparency and ease of budgeting, SiteMinder’s straightforward pricing model is advantageous. Edge: SiteMinder.
Not ideal if:
Not ideal if:
SiteMinder’s platform excels as a comprehensive upselling and guest engagement tool, supported by a large user base, extensive features, and high recent reviews. Its broad integrations and proven performance make it suitable for hotels seeking to scale upselling efforts and improve operational efficiency.
Loopon offers a simpler, more personalized communication approach, focusing on continuous guest conversations and reputation management. It’s best for smaller hotels or those prioritizing direct guest relationships over complex automation.
If your hotel wants a trusted, feature-rich upselling platform with measurable results, SiteMinder is the clear choice. For a more straightforward, communication-centric solution, Loopon could work, but with less proven track record.
In conclusion, when deciding, consider whether your priority is deep automation and extensive integrations (SiteMinder), or personalized engagement and reputation management (Loopon). The decision should align with your hotel’s size, operational complexity, and growth ambitions.
Upselling Software pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.
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| Starting Price | — | From $600/mo |
According to HTR's product database, Loopon Pre-Stay and SiteMinder Guest Engagement (Upselling) share 0 features. Here are the key differences — features one has that the other lacks.
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| Analytics dashboard | ||
| Ancillary Product Merchandising | ||
| Automated Replies | ||
| Guest History | ||
| Messaging Guest Surveys | ||
| Room Upgrade Merchandising |
We analyzed 1 verified case studies to compare what hotels actually achieve with each platform across four key business objectives.
No published case study for this goal yet.
"All the hotels I work with use SiteMinder. It’s easy to use, intuitive, and works for both beginners and experienced users."
Ranks higher for
What hoteliers love
While support quality is generally praised, there is inconsistency as noted by some users. One reviewer highlights excellent support from a specific i... While support quality is generally praised, there is inconsistency as noted by some users. One reviewer highlights excellent support from a specific individual, underscoring the potential disparity in knowledge across support staff.
Reviewers find the software efficient and user-friendly, simplifying hotel management processes. It enables easy handling of upselling and integrates... Reviewers find the software efficient and user-friendly, simplifying hotel management processes. It enables easy handling of upselling and integrates seamlessly into existing systems, improving operational efficiency. The software's intuitive design is frequently praised for facilitating a straightforward upselling process.
Reviewers appreciate the software for its solid functionality and comprehensive features. They especially commend its capability to offer personalized... Reviewers appreciate the software for its solid functionality and comprehensive features. They especially commend its capability to offer personalized and automated upselling services, which are integral to boosting hotel revenue while maintaining a high standard of guest satisfaction.
Where hoteliers push back
While support quality is generally praised, there is inconsistency as noted by some users. One reviewer highlights excellent support from a specific i... While support quality is generally praised, there is inconsistency as noted by some users. One reviewer highlights excellent support from a specific individual, underscoring the potential disparity in knowledge across support staff.
Several users noted issues with system integration, particularly in automating bookings through the mapping system. These issues occasionally lead to... Several users noted issues with system integration, particularly in automating bookings through the mapping system. These issues occasionally lead to missing reservations, highlighting potential gaps in system reliability, particularly for high-volume hotels that rely on seamless integration for operational efficiency.
Ranks higher for
Unique capabilities
Where the ratings diverge most
It depends on your requirements. Loopon Pre-Stay and SiteMinder Guest Engagement (Upselling) share many core Upselling Software features, but each has unique capabilities. Loopon Pre-Stay offers 11 verified integration partners, while SiteMinder Guest Engagement (Upselling) offers 245. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. SiteMinder Guest Engagement (Upselling) leads in ease of use at 4.8/5 vs 0.0/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
Loopon Pre-Stay: No. SiteMinder Guest Engagement (Upselling): No. Neither product currently offers a free tier. Most Upselling Software vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. Loopon has an HT Score of 0 and SiteMinder has 84. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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