The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 39 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
Loopon shines .
Upsellguru Gmbh shines in ease of use and customer support — especially for brand properties (5.0/5) , with exclusive features like Digital Acceptance & Payment Capture and Guest Segmentation & Targeting.
Side-by-side ratings based on 39 verified hotelier reviews on HTR.
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| Starting Price | Contact sales | From $300/mo |
| Verified Reviews | 0 | 39 |
After analyzing 39 verified reviews, Loopon users most value its , while Upsellguru Gmbh users highlight revenue and upselling effectiveness, ease of setup and integration, guest engagement and satisfaction. Click any theme to see what reviewers say.
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Revenue and Upselling Effectiveness
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Ease of Setup and Integration
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Guest Engagement and Satisfaction
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System Flexibility and Customization
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Two-way PMS Integration
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Email Customization and Templates
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Reporting and Analytics
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How each product ranks among Upselling Software vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
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| Small (10-24 rooms) ▾ | #17 0 reviews | #7 12 reviews |
| Mid-Size (25-74 rooms) ▾ | #14 0 reviews | #10 17 reviews |
| Large (75-199 rooms) ▾ | #14 0 reviews | #13 8 reviews |
| X-Large (200+ rooms) | #11 0 reviews | #14 2 reviews |
By Property Type
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| Boutique ▾ | #15 0 reviews | #8 21 reviews |
| Luxury ▾ | #19 0 reviews | #9 18 reviews |
| Branded / Chain ▾ | #16 0 reviews | #12 13 reviews |
| Extended Stay ▾ | #19 0 reviews | #9 6 reviews |
By Region
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| North America | #17 0 reviews | #13 2 reviews |
| Europe ▾ | #8 0 reviews | #7 28 reviews |
| Asia Pacific ▾ | #14 0 reviews | #7 5 reviews |
| Middle East | #11 0 reviews | — |
You're evaluating two upselling platforms tailored for the hotel industry: Loopon Pre-Stay and UpsellGuru. Both aim to increase your revenue through guest engagement, but they approach this goal differently. Loopon centers on guest communication across the entire journey, while UpsellGuru emphasizes targeted upselling and ancillary revenue. Which solution aligns better with your hotel’s needs and future growth plans?
Understanding their core strengths is critical. Loopon offers an integrated communication suite, but UpsellGuru provides a feature-rich upselling engine. So, which product will truly drive your hotel’s revenue and guest satisfaction?
Loopon's strength lies in managing all guest communication within a single system, combining pre-arrival, in-stay, and post-stay interactions. This unified approach fosters a continuous conversation with your guests, capturing feedback and encouraging repeat bookings.
UpsellGuru, on the other hand, focuses on maximizing revenue through advanced upselling features, including dynamic offers, bidding, and multi-channel delivery. Its core purpose is to boost ancillary income by offering personalized upgrades and services at key moments.
Both products aim to enhance guest experience and revenue, but their strategies diverge sharply. Loopon emphasizes relationship-building and reputation management, while UpsellGuru prioritizes transactional upsell opportunities. Which approach resonates more with your hotel’s operational philosophy and strategic goals?
If your hotel needs a robust upselling platform with proven revenue uplift, go with UpsellGuru. Its 39 recent reviews, averaging 4.95/5, demonstrate strong adoption and satisfaction, especially among luxury and city-center hotels seeking to maximize ancillary revenue.
If your team prioritizes comprehensive guest communication and reputation management across all touchpoints, Loopon’s holistic communication system may suit you better. However, with zero reviews and a lower overall rating, it currently lacks the proven market validation that UpsellGuru offers.
Considering your hotel’s focus—whether on direct revenue or guest engagement—will determine the best fit. UpsellGuru's targeted features and recent high ratings make it the more compelling choice for revenue-oriented hotels.
UpsellGuru’s interface receives a 4.87/5 rating for ease of use, with users describing it as straightforward, intuitive, and quick to set up. Reviews highlight its low learning curve and minimal staff training needed to start generating revenue.
Loopon, however, has a 0/5 ease-of-use rating, indicating a lack of recent reviews or widespread adoption. Its interface and onboarding process are less documented, suggesting it may be more complex or less user-friendly.
Given the recent reviews and high usability ratings, Edge: UpsellGuru.
UpsellGuru offers 12 unique features, including segmentation, dynamic pricing, offer templates, multi-channel delivery, and multi-property dashboards. It facilitates sophisticated upselling strategies like A/B testing, offer orchestration, and ancillary product merchandising.
Loopon provides only one core feature: integrated guest communication. While this is valuable for relationship management, it lacks specialized upselling tools. Therefore, UpsellGuru’s feature set is far richer and targeted toward revenue optimization.
Edge: UpsellGuru.
UpsellGuru’s recent reviews praise its “perfect support,” noting quick responses and professional assistance. The platform’s onboarding score (4.76/5) and NPS of 9.77/10 reflect high customer satisfaction and strong support.
Loopon has no recent reviews or ratings, making it difficult to assess support quality. Its lack of feedback suggests limited recent customer engagement or market presence.
Edge: UpsellGuru.
UpsellGuru integrates with 44 verified partners, including major PMS systems like RoomRaccoon, HotelTime, SiteMinder, and RMS. Its broad integration portfolio enables seamless operation across multiple platforms and hotel chains.
Loopon offers 11 verified integrations, including popular partners like Mews, Oracle Hospitality, and Sirvoy. While useful, its smaller ecosystem limits flexibility compared to UpsellGuru.
Edge: UpsellGuru.
UpsellGuru, with 39 recent reviews, boasts a 4.95/5 rating and a 98% likelihood to recommend. Hoteliers across different segments, especially luxury and city hotels, find it effective and easy to implement.
Loopon’s rating is zero, with no recent reviews or ratings available, indicating it’s not actively used or evaluated by hoteliers presently. Without recent data, UpsellGuru clearly leads in user satisfaction.
Edge: UpsellGuru.
Loopon’s pricing details are unavailable, indicating it may not be commercially active or transparent. Conversely, UpsellGuru charges a base price of $300 per month, with no mention of setup fees or additional charges.
This transparent, predictable pricing makes UpsellGuru a straightforward investment, while Loopon’s undefined costs pose budgeting uncertainties.
Edge: UpsellGuru.
Hotels that benefit from comprehensive guest communication and reputation management should consider Loopon. It suits properties that:
Not ideal if your hotel relies heavily on upselling, as Loopon lacks targeted revenue features.
UpsellGuru is best suited for hotels aiming to maximize ancillary revenue through targeted upselling and personalized offers. It’s ideal if you:
Not ideal if your primary focus is guest communication or reputation management without revenue enhancement.
In essence, UpsellGuru’s strength is its ability to deliver tangible revenue increases through advanced upselling tools. Its high ratings, broad integrations, and active customer feedback position it as the leading choice for hotels focused on ancillary sales.
Loopon offers a broader, relationship-centric approach that suits hotels prioritizing guest engagement and reputation. However, its lack of recent reviews and lower market presence diminish its current appeal.
For revenue-driven hotels looking for proven performance, UpsellGuru is the clear winner. If your hotel’s focus is on guest communication and loyalty, Loopon might still be relevant, but it currently lacks the validation found with UpsellGuru.
Upselling Software pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.
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| Starting Price | — | From $300/mo |
According to HTR's product database, Loopon Pre-Stay and UpsellGuru share 0 features. Here are the key differences — features one has that the other lacks.
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| Digital Acceptance & Payment Capture | ||
| Dynamic Upgrade Pricing | ||
| Guest Segmentation & Targeting | ||
| Offer Experimentation & A/B Testing | ||
| Room Upgrade Merchandising | ||
| Segmentation |
Ranks higher for
What hoteliers love
Hoteliers appreciate UpsellGuru for its significant impact on increasing both room and ancillary revenue. The ability to set dynamic pricing and bid o... Hoteliers appreciate UpsellGuru for its significant impact on increasing both room and ancillary revenue. The ability to set dynamic pricing and bid options for upgrades has been particularly effective in engaging guests and maximizing profits.
Numerous reviews praise the straightforward setup and integration with PMS systems, citing ease of activation and seamless functionality with existing... Numerous reviews praise the straightforward setup and integration with PMS systems, citing ease of activation and seamless functionality with existing hotel systems. Users found it quick to get started and appreciated the intuitive interface.
The bidding feature, in particular, has been well-received for its engaging nature, giving guests a sense of control over their stay. Several reviews... The bidding feature, in particular, has been well-received for its engaging nature, giving guests a sense of control over their stay. Several reviews note how this has positively impacted the guest experience and satisfaction.
Where hoteliers push back
While many appreciate the existing PMS integrations, some users point out the need for more two-way integration with additional PMS providers to reduc... While many appreciate the existing PMS integrations, some users point out the need for more two-way integration with additional PMS providers to reduce manual work and streamline operations further.
A number of users feel that the current email templates are too rigid and lack customization options. Suggestions include more flexible design adjustm... A number of users feel that the current email templates are too rigid and lack customization options. Suggestions include more flexible design adjustments and the ability to add interactive elements like GIFs.
Ranks higher for
Unique capabilities
Where the ratings diverge most
It depends on your requirements. Loopon Pre-Stay and UpsellGuru share many core Upselling Software features, but each has unique capabilities. Loopon Pre-Stay offers 11 verified integration partners, while UpsellGuru offers 44. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. UpsellGuru leads in ease of use at 4.9/5 vs 0.0/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
Loopon Pre-Stay: No. UpsellGuru: No. Neither product currently offers a free tier. Most Upselling Software vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. Loopon has an HT Score of 0 and Upsellguru Gmbh has 77. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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