The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 156 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
Loopon shines in customer support and ROI .
Revinate shines when it comes to reputation management — especially for brand properties (4.5/5) , with exclusive features like Mobile Access and Flexible role based reporting.
Side-by-side ratings based on 156 verified hotelier reviews on HTR.
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| Starting Price | From $100/mo | From $800/mo |
| Verified Reviews | 7 | 149 |
After analyzing 156 verified reviews, Loopon users most value its , while Revinate users highlight reputation management, targeted email marketing & customization, system integration. Click any theme to see what reviewers say.
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Reputation Management
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Targeted Email Marketing & Customization
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System Integration
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Customer Support & Training
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Email Design Customization
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Email Invalid Address Detection
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How each product ranks among Reputation Management vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
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| Small (10-24 rooms) ▾ | #13 1 reviews | #5 19 reviews |
| Mid-Size (25-74 rooms) ▾ | #8 4 reviews | #5 61 reviews |
| Large (75-199 rooms) ▾ | #7 1 reviews | #4 43 reviews |
| X-Large (200+ rooms) ▾ | #8 0 reviews | #6 14 reviews |
By Property Type
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| Boutique ▾ | #8 3 reviews | #4 66 reviews |
| Luxury ▾ | #18 0 reviews | #4 72 reviews |
| Branded / Chain ▾ | #9 3 reviews | #5 62 reviews |
| Extended Stay ▾ | #17 0 reviews | #5 10 reviews |
By Region
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| North America ▾ | #10 1 reviews | #1 70 reviews |
| Europe ▾ | #8 5 reviews | #7 39 reviews |
| Asia Pacific ▾ | #11 0 reviews | #3 16 reviews |
| Middle East | #8 0 reviews | #5 4 reviews |
When choosing a reputation management platform, your hotel needs a solution that consolidates guest feedback, enhances online reviews, and simplifies communication. Loopon Reputation by Loopon is designed to centralize guest interactions across channels like TripAdvisor and Booking.com, while Revinate offers a broader suite of tools focusing heavily on review aggregation, sentiment analysis, and marketing automation. Both aim to improve your online reputation, but their approaches and strengths differ significantly.
Loopon emphasizes guest communication and reputation visibility in a straightforward, easy-to-use interface, whereas Revinate provides a more feature-rich, analytics-driven platform. The key question is: which platform aligns better with your hotel's size, segment, and reputation goals?
Loopon Reputation and Revinate both tackle online reputation management but do so with different focus areas. Loopon excels at unifying guest communication and sharing feedback across key channels from a single dashboard, making it ideal for hotels prioritizing guest engagement and operational insights. Conversely, Revinate offers a more extensive array of features, including review collection, sentiment analysis, detailed reporting, and automated marketing, suitable for hotels seeking a comprehensive reputation and guest data solution.
While Loopon’s recent reviews are scarce, its high overall rating and 94% likelihood to recommend suggest solid satisfaction among a small but loyal user base. Revinate, with over 116 reviews, demonstrates broader adoption and more recent user feedback, underscoring its stronger market presence and ongoing development.
If your hotel needs an intuitive, guest-centered reputation tool that simplifies monitoring multiple properties and enhances guest communication, Loopon is the better fit. It’s especially suitable for hotels that value ease of use, staff onboarding, and cross-property benchmarking.
In contrast, if your hotel requires detailed analytics, automated review collection, sentiment analysis, and integrated marketing campaigns—particularly if you operate a chain or large property portfolio—Revinate offers a richer feature set. Its extensive integrations, group management, and advanced reporting make it ideal for data-driven hotels aiming to increase online revenue.
Loopon Reputation scores slightly higher for ease of use, with a 4.57/5 rating and positive reviews emphasizing its user-friendly platform and straightforward configuration. Users appreciate how simple it is to compare results across multiple properties and respond to guest feedback, with many mentioning quick onboarding and support.
Revinate’s interface is also rated highly at 4.5/5, praised for its intuitive dashboard and seamless review management. However, some reviews highlight that setup can sometimes be complex, especially when integrating with existing systems.
Edge: Loopon.
Revinate offers 25 features exclusive to its platform, including social review tracking, in-app email response, SMS surveys, sentiment analysis, case management, and automation tools. These features enable deep insights into guest sentiment and support targeted marketing efforts.
Loopon, with no unique features beyond its core reputation management capabilities, primarily focuses on guest communication, feedback collection, and benchmarking across properties. While simple, it lacks the extensive automation, analytics, and marketing tools Revinate provides.
Edge: Revinate.
Loopon’s customer support ratings are strong, at 4.57/5, with reviews praising its quick, helpful assistance and excellent onboarding experience. Users mention that Loopon’s support team is responsive and instrumental in configuring the platform effectively.
Revinate’s support score is notably lower, at 3.81/5, with some reviewers citing slow responses and ongoing challenges in getting technical help. Hoteliers appreciate Revinate’s resources but note that support could be more consistent.
Edge: Loopon.
Revinate boasts 98 verified integrations, including popular PMS and CRM systems, and supports advanced automation and data sharing across platforms. Its extensive partner network facilitates seamless data flow, essential for larger hotels and chains.
Loopon has 11 verified partners, offering integration mainly with booking engines and property management systems. While sufficient for smaller operations, its narrower ecosystem limits extensive automation and data exchange.
Edge: Revinate.
Loopon’s recent reviews, though limited, show a 4.5/5 overall rating and a 94% recommendation rate. Users highlight its usability, effective benchmarking, and helpful customer service.
Revinate, with over 116 reviews, maintains a 4.41/5 rating and an 89% recommendation rate, with positive comments on its review collection and analytics. Its broader user base and recent feedback reflect a more mature and widely adopted product.
Edge: Revinate.
Loopon charges a flat $100 monthly fee, with no trial or additional implementation costs, making it accessible for small to mid-sized hotels. Revinate costs $800 per month, with no mention of setup fees, positioning it as a premium option targeted at larger properties or chains.
Your ideal choice depends on your budget and the scale of your operations: Loopon offers affordability, while Revinate provides a more feature-rich, integrated platform at a higher price.
Not ideal if you require advanced analytics or marketing automation features.
Not ideal if your hotel prefers a simple, low-cost reputation tool with minimal automation.
Revinate is a comprehensive reputation and guest data platform tailored for larger, data-driven hotels. It excels at review aggregation, sentiment analysis, automated marketing, and extensive integrations, making it suitable for chains and properties with complex needs.
Loopon focuses on guest communication and reputation benchmarking from a user-friendly dashboard, ideal for hotels seeking straightforward reputation monitoring and operational insights with minimal complexity.
If your hotel needs broad analytics, automation, and scalability, choose Revinate. For simple reputation visibility and guest communication, Loopon is the logical choice.
This guide provides a detailed comparison to help your team select the reputation management platform best suited to your hotel’s size, segment, and strategic goals.
According to HTR's product database, Loopon Reputation and Revinate (Reputation) share 28 features. Here are the key differences — features one has that the other lacks.
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| Assign alerts to departments | ||
| Certified TripAdvisor Review Collection Partner | ||
| Flexible role based reporting | ||
| In app email response | ||
| Mobile Access | ||
| Social review tracking |
Showing top differences. 13 more features differ between these products.
What hoteliers love
The platform’s reputation management tools are frequently mentioned for their efficiency in consolidating reviews from multiple channels, enabling pro... The platform’s reputation management tools are frequently mentioned for their efficiency in consolidating reviews from multiple channels, enabling properties to quickly identify and address issues. Some reviews note a need for improvements in real-time update synchronization with review sites.
Many reviews praise Revinate’s email marketing capabilities, including customizable templates and segmentation for personalized campaigns, which incre... Many reviews praise Revinate’s email marketing capabilities, including customizable templates and segmentation for personalized campaigns, which increase guest engagement and loyalty. This results in higher revenue from upsell opportunities and improved guest experiences.
While the platform generally integrates well with PMS systems, some users report challenges and desire more streamlined and flexible integration proce... While the platform generally integrates well with PMS systems, some users report challenges and desire more streamlined and flexible integration processes, particularly with external CRM systems or specific hotel management software.
Where hoteliers push back
Several reviews recommend improvements in the flexibility and functionality of the email design tools. Enhanced customization options, especially for... Several reviews recommend improvements in the flexibility and functionality of the email design tools. Enhanced customization options, especially for designing and modifying campaign visuals, were frequently mentioned as areas for enhancement.
Criticism was directed towards Revinate's inability to automatically detect invalid email addresses effectively. This is seen as an area that needs im... Criticism was directed towards Revinate's inability to automatically detect invalid email addresses effectively. This is seen as an area that needs improvement to enhance campaign efficiency and accuracy.
Ranks higher for
Unique capabilities
Where the ratings diverge most
It depends on your requirements. Loopon Reputation and Revinate (Reputation) share many core Reputation Management features, but each has unique capabilities. Loopon Reputation offers 11 verified integration partners, while Revinate (Reputation) offers 98. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. Loopon Reputation leads in ease of use at 4.6/5 vs 4.6/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
Loopon Reputation: No. Revinate (Reputation): No. Neither product currently offers a free tier. Most Reputation Management vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. Loopon has an HT Score of 0 and Revinate has 44. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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