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NAVIS Marketing Suite vs. SHR Customer Relationship Management (CRM):
Which Is Right for You?
TLDR
We analyzed 37 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
NAVIS shines , with exclusive features like Custom Segment Messaging.
SHR Group shines in ease of use and customer support , with exclusive features like Email Newsletters.
How Does NAVIS Marketing Suite Compare to SHR Customer Relationship Management (CRM)?
Side-by-side ratings based on 37 verified hotelier reviews on HTR.
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| Starting Price | Contact sales | Contact sales |
| Verified Reviews | 7 | 30 |
What Are the Pros and Cons of NAVIS Marketing Suite vs SHR Customer Relationship Management (CRM)?
After analyzing 37 verified reviews, NAVIS users most value its , while SHR Group users highlight customer service, crm capabilities, marketing tools. Click any theme to see what reviewers say.
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Customer Service
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CRM Capabilities
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Marketing Tools
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Booking Engine
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Development Issues
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User Interface
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NAVIS vs SHR Group: Rankings by Hotel Segment
How each product ranks among Hotel CRM & Email Marketing vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
| Segment |
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|---|---|---|
| Small (10-24 rooms) ▾ | #24 0 reviews | #13 6 reviews |
| Mid-Size (25-74 rooms) ▾ | #22 1 reviews | #11 21 reviews |
| Large (75-199 rooms) | #13 3 reviews | #18 2 reviews |
| X-Large (200+ rooms) | #11 1 reviews | #21 1 reviews |
By Property Type
| Segment |
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| Boutique ▾ | #18 3 reviews | #11 19 reviews |
| Luxury ▾ | #18 3 reviews | #14 13 reviews |
| Branded / Chain ▾ | #26 0 reviews | #14 11 reviews |
| Extended Stay | #27 0 reviews | #18 2 reviews |
By Region
| Segment |
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| North America ▾ | #5 4 reviews | #8 14 reviews |
| Europe ▾ | #29 0 reviews | #15 12 reviews |
| Middle East | — | #6 3 reviews |
Which Features Does NAVIS Marketing Suite Have That SHR Customer Relationship Management (CRM) Doesn't (and Vice Versa)?
According to HTR's product database, NAVIS Marketing Suite and SHR Customer Relationship Management (CRM) share 11 features. Here are the key differences — features one has that the other lacks.
| Feature |
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| Automatic De-Duping | ||
| Campaign Templates | ||
| Custom Segment Messaging | ||
| Database Health Monitoring | ||
| Email Newsletters | ||
| PCI Complaint | ||
| Surge Alerts | ||
| Transactional Templates |
Showing top differences. 3 more features differ between these products.
NAVIS vs SHR Group: The Bottom Line
Ranks higher for
Unique capabilities
What hoteliers love
Reviews frequently praise SHR Group's outstanding customer service. Users highlight the responsiveness, professionalism, and helpfulness of the suppor... Reviews frequently praise SHR Group's outstanding customer service. Users highlight the responsiveness, professionalism, and helpfulness of the support team, making implementation and ongoing use smoother. Notable mentions include praise for specific account managers and support staff.
The CRM system is commended for its tools to manage rates, packages, and data analysis, enriching the guest experience and facilitating marketing. Som... The CRM system is commended for its tools to manage rates, packages, and data analysis, enriching the guest experience and facilitating marketing. Some feedback suggests a more modern design to enhance the user interface.
SHR Group's marketing tools, including CRM and email, are highly valued for enhancing guest engagement and operational efficiency. Users appreciate it... SHR Group's marketing tools, including CRM and email, are highly valued for enhancing guest engagement and operational efficiency. Users appreciate its functionality in driving direct bookings and saving on commission costs.
Where hoteliers push back
Some users have noted delays in development and updates, correlating it with the recent acquisition, which has slowed the progress of new feature impl... Some users have noted delays in development and updates, correlating it with the recent acquisition, which has slowed the progress of new feature implementations and enhancements.
While the functionality of SHR Group's tools is lauded, several reviews express the need for a more intuitive and modern user interface, particularly... While the functionality of SHR Group's tools is lauded, several reviews express the need for a more intuitive and modern user interface, particularly for the CRS and CRM aspects to cater to users with varying levels of technical expertise.
Ranks higher for
Unique capabilities
Where the ratings diverge most
Frequently Asked Questions About NAVIS Marketing Suite vs SHR Customer Relationship Management (CRM)
Can NAVIS Marketing Suite replace SHR Customer Relationship Management (CRM)?
It depends on your requirements. NAVIS Marketing Suite and SHR Customer Relationship Management (CRM) share many core Hotel CRM & Email Marketing features, but each has unique capabilities. NAVIS Marketing Suite offers 17 verified integration partners, while SHR Customer Relationship Management (CRM) offers 81. Review the feature comparison above to see where they differ before switching.
Which is better for small or independent hotels?
Small hotels should prioritize ease of use and fast onboarding. SHR Customer Relationship Management (CRM) leads in ease of use at 4.8/5 vs 4.3/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
Do NAVIS Marketing Suite or SHR Customer Relationship Management (CRM) offer a free plan?
NAVIS Marketing Suite: No. SHR Customer Relationship Management (CRM): No. Neither product currently offers a free tier. Most Hotel CRM & Email Marketing vendors offer demos or trials — request one from each to evaluate before committing.
How Does HTR Evaluate and Rank NAVIS Marketing Suite and SHR Customer Relationship Management (CRM)?
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. NAVIS has an HT Score of 0 and SHR Group has 34. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
What Other Hotel CRM & Email Marketing Comparisons Are Hoteliers Reading?
Explore more head-to-head comparisons based on verified hotelier reviews.
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