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Noovy vs. Optima HMS:
Which Is Right for You?
TLDR
We analyzed 29 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
Noovy shines in ROI , with exclusive features like Centralized Messaging and Guest Messaging.
Priority Software shines in ease of use and onboarding , with exclusive features like Guest App and Guest Feedback Management.
How Does Noovy Compare to Optima HMS?
Side-by-side ratings based on 29 verified hotelier reviews on HTR.
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| Value for Money |
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| Starting Price | From $600/mo | Contact sales |
| Verified Reviews | 27 | 2 |
What Are the Pros and Cons of Noovy vs Optima HMS?
After analyzing 29 verified reviews, Noovy users most value its ease of use, channel connectivity, all-in-one functionality, while Priority Software users highlight . Click any theme to see what reviewers say.
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| Pros | |
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Ease of Use
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Channel Connectivity
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All-in-One Functionality
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Customer Support
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| Cons | |
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Revenue Management
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Translation Issues
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Noovy vs Priority Software: Rankings by Hotel Segment
How each product ranks among Hotel Management Software vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
| Segment |
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|---|---|---|
| Small (10-24 rooms) ▾ | #27 13 reviews | — |
| Mid-Size (25-74 rooms) ▾ | #19 11 reviews | #35 1 reviews |
| X-Large (200+ rooms) | #15 1 reviews | — |
By Property Type
| Segment |
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| Boutique ▾ | #21 17 reviews | #48 0 reviews |
| Luxury | #34 2 reviews | — |
| Branded / Chain | #33 2 reviews | #37 1 reviews |
| Extended Stay | #28 1 reviews | — |
By Region
| Segment |
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| Europe ▾ | #12 25 reviews | #35 1 reviews |
| Middle East | #11 2 reviews | #14 0 reviews |
How Much Do Noovy and Optima HMS Cost?
Hotel Management Software pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.
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| Starting Price | From $600/mo | — |
Which Features Does Noovy Have That Optima HMS Doesn't (and Vice Versa)?
According to HTR's product database, Noovy and Optima HMS share 47 features. Here are the key differences — features one has that the other lacks.
| Feature |
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| Centralized Messaging | ||
| Gift Vouchers | ||
| Guest App | ||
| Guest Feedback Management | ||
| Guest Messaging | ||
| Pricing Intelligence | ||
| SOC2 Complaint | ||
| Shift Planning | ||
| Website Development |
Noovy vs Priority Software: The Bottom Line
What hoteliers love
The software's user-friendly interface and ease of training for new employees are frequently mentioned, making it suitable even for those with little... The software's user-friendly interface and ease of training for new employees are frequently mentioned, making it suitable even for those with little technical background.
HotelConnect's direct connectivity with OTAs like Booking.com and Expedia is seen as a major advantage, simplifying distribution and eliminating chann... HotelConnect's direct connectivity with OTAs like Booking.com and Expedia is seen as a major advantage, simplifying distribution and eliminating channel manager costs.
Users appreciate that HotelConnect combines PMS, Channel Manager, Booking Engine, Revenue Management, and Guest Communication into one platform, reduc... Users appreciate that HotelConnect combines PMS, Channel Manager, Booking Engine, Revenue Management, and Guest Communication into one platform, reducing the need for multiple systems and lowering costs.
Where hoteliers push back
Features related to revenue management, including detailed reporting tools and rate calendars, are appreciated for helping optimize hotel revenue.
There are some mentions of translation issues, particularly in languages other than English, causing minor inconveniences.
Ranks higher for
Unique capabilities
Unique capabilities
Where the ratings diverge most
Frequently Asked Questions About Noovy vs Optima HMS
Can Noovy replace Optima HMS?
It depends on your requirements. Noovy and Optima HMS share many core Hotel Management Software features, but each has unique capabilities. Noovy offers 40 verified integration partners, while Optima HMS offers 40. Review the feature comparison above to see where they differ before switching.
Which is better for small or independent hotels?
Small hotels should prioritize ease of use and fast onboarding. Optima HMS leads in ease of use at 5.0/5 vs 4.7/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
Do Noovy or Optima HMS offer a free plan?
Noovy: No. Optima HMS: No. Neither product currently offers a free tier. Most Hotel Management Software vendors offer demos or trials — request one from each to evaluate before committing.
How Does HTR Evaluate and Rank Noovy and Optima HMS?
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. Noovy has an HT Score of 64 and Priority Software has 0. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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