The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 851 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
Duve shines when it comes to upselling features — especially for brand properties (0.0/5) , with exclusive features like Mobile Friendly and SMS text messaging.
Oaky by Plusgrade shines when it comes to upselling efficiency — especially for brand properties (5.0/5) , with exclusive features like Type 2 SOC 2 Certified (Data Security).
Side-by-side ratings based on 851 verified hotelier reviews on HTR.
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| Starting Price | From $900/mo | From $300/mo |
| Verified Reviews | 323 | 528 |
After analyzing 851 verified reviews, Duve users most value its upselling features, integration with pms and other systems, guest communication, while Oaky by Plusgrade users highlight upselling efficiency, user interface and system usability, customer support experience. Click any theme to see what reviewers say.
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Upselling Features
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Upselling Efficiency
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Integration with PMS and Other Systems
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User Interface and System Usability
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Guest Communication
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Customer Support Experience
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Support and Implementation
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Personalization and Targeted Promotions
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Potential Feature Enhancements
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Reporting System Challenges
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Pricing and Value for Small Businesses
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Integration with PMS
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How each product ranks among Upselling Software vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
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| Small (10-24 rooms) ▾ | #2 69 reviews | #5 42 reviews |
| Mid-Size (25-74 rooms) ▾ | #3 137 reviews | #2 263 reviews |
| Large (75-199 rooms) ▾ | #3 45 reviews | #1 141 reviews |
| X-Large (200+ rooms) ▾ | #3 38 reviews | #2 57 reviews |
By Property Type
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| Boutique ▾ | #3 125 reviews | #2 216 reviews |
| Luxury ▾ | #3 131 reviews | #2 278 reviews |
| Branded / Chain ▾ | #3 97 reviews | #2 208 reviews |
| Extended Stay ▾ | #2 45 reviews | #3 33 reviews |
By Region
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| North America ▾ | #2 37 reviews | #7 29 reviews |
| Europe ▾ | #2 132 reviews | #1 315 reviews |
| Asia Pacific ▾ | #6 9 reviews | #2 81 reviews |
| Middle East ▾ | #1 107 reviews | #2 52 reviews |
Choosing between Duve Upselling and Oaky by Plusgrade hinges on your hotel's specific needs, operational scale, and growth ambitions. Both platforms aim to increase revenue through guest upselling, but they diverge significantly in features, ease of use, and integration depth. Your decision should reflect whether you prioritize a broader feature set or a streamlined, highly-rated experience.
Duve offers extensive functionalities and deep integrations but faces some challenges with support and setup complexity. Conversely, Oaky, with its higher recent review count and rating, emphasizes automation, personalization, and ease of adoption. Which platform better aligns with your operational priorities?
Both Duve and Oaky focus on boosting hotel revenue via targeted upselling tools, but they approach this goal differently. Duve excels with its broad feature suite, including guest messaging, marketplace integrations, and in-house service personalization, making it a versatile, all-in-one platform.
Oaky, by contrast, specializes in automation and segmentation, with a focus on dynamic pricing and proactive communication that significantly enhances upsell conversion rates. It boasts a higher recent review count (7 vs. 21 for Duve) and a superior overall rating (4.84/5 vs. 4.79/5), indicating more current user satisfaction.
Are you looking for a comprehensive platform with extensive in-house capabilities or a streamlined, automation-first solution? The answer depends on your hotel’s complexity and tech maturity.
If your hotel needs a feature-rich, customizable platform that integrates messaging, marketplace services, and guest profiles, Duve is the better choice. It’s suited for hotels with larger or more complex operations that want detailed control and personalization.
If you prioritize quick deployment, superior user reviews, and automation-driven upselling with less setup hassle, Oaky is the clear winner. Its simple interface and proven effectiveness make it ideal for hotels seeking rapid results and straightforward implementation.
For hotels with a focus on automation, guest segmentation, and minimal manual oversight, Oaky provides a better fit. Conversely, if you require advanced customization and multi-channel communication, Duve’s broader feature set is advantageous.
Oaky’s user interface is consistently rated higher (4.84/5 vs. 4.7/5 for Duve), reflecting its intuitive design and streamlined workflows. Its onboarding process is also rated slightly better, with users noting quick setup and minimal training needs.
Duve, while feature-rich, has received some feedback about a steeper learning curve and interface complexity, especially during initial setup. Its extensive capabilities may require more time and effort to master.
Edge: Oaky.
Duve leads with 21 unique features, including mobile-friendly messaging, WhatsApp integration, SMS, analytics dashboards, guest profiles, and marketplace services, offering a comprehensive ecosystem. It also supports automated replies, local recommendations, and multi-lingual messaging, making it highly adaptable.
Oaky provides a single, standout feature: Type 2 SOC 2 certification for data security. It also offers automation, segmentation, dynamic pricing, proactive communication, and cross-channel upselling.
While Duve’s broad feature set is unmatched, Oaky’s focus on automation and data security makes it compelling. Edge: Duve, for its extensive feature count and customization options.
Oaky edges out with a support rating of 4.87/5, with many recent reviews praising its responsiveness and proactive account management. Users highlight its prompt assistance and effective onboarding, which help maximize platform value.
Duve’s support is rated at 4.63/5, but some users report slow responses and dissatisfaction with support quality, citing issues like delayed bug fixes and inconsistent communication. These concerns are significant if support responsiveness is crucial for your hotel.
Edge: Oaky.
Duve boasts 65 verified partner integrations, including property management systems like WebRezPro, Guesty, and SALTO Systems, plus integrations with channel managers and vendors. It offers more options for complex, multi-system setups.
Oaky has 54 verified integrations, with shared partners like SiteMinder, Oracle Hospitality, and Stayntouch. Its integrations are generally quick to implement, but fewer in number compared to Duve.
Edge: Duve, for its broader and more diverse integration network.
Oaky’s recent reviews, with only 7 in the last six months, show a higher overall rating (4.84/5) compared to Duve’s 4.79/5 from 270 reviews, with 21 in the last six months. Hotels in segments like independent and branded hotels rate Oaky higher, with many praising its ease of use and automation.
Duve’s ratings are solid but slightly lower, with more mixed reviews pointing to UX frustrations and support issues. The recent review count favoring Oaky indicates a stronger current user sentiment.
Edge: Oaky.
Duve’s pricing starts at a base of $900 per month, with no free tier or trial info, which can be steep for smaller hotels. Its premium features and extensive capabilities justify the price for larger properties but may be prohibitive elsewhere.
Oaky’s base price is $300 per month, also without a trial period, but it’s generally considered more affordable and easier to scale. Its lower entry point makes it accessible for small to mid-sized hotels seeking automation and upselling.
In terms of value, Oaky’s lower cost combined with high ratings suggests a better ROI for many hotels.
Duve is a broad, multifaceted platform suited for hotels with complex operational needs and a demand for extensive customization. Its feature set supports a personalized guest journey, with integrations spanning numerous vendors and advanced communication tools.
Oaky excels in automation, user satisfaction, and rapid deployment, making it ideal for hotels that want to quickly boost revenue with targeted upselling and minimal fuss. Its focus on proactive, segmented offers and proven recent reviews give it a decisive edge.
If your hotel values deep customization and integration, Duve is the right fit. For faster implementation, higher satisfaction, and a focus on automation, Oaky is the superior choice.
Upselling Software pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.
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| Starting Price | From $900/mo | From $300/mo |
According to HTR's product database, Duve Upselling and Oaky by Plusgrade share 11 features. Here are the key differences — features one has that the other lacks.
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| Automated Replies | ||
| Message Routing | ||
| Mobile Friendly | ||
| SMS text messaging | ||
| Secured Data Protection | ||
| Type 2 SOC 2 Certified (Data Security) | ||
| Whatsapp Integration |
Showing top differences. 10 more features differ between these products.
We analyzed 16 verified case studies to compare what hotels actually achieve with each platform across four key business objectives.
No published case study for this goal yet.
"With Oaky, guests can clearly see what extra services or products we have to offer. By looking through all our services they can choose to add things they did not even know they wa..."
"Duve was a game changer for our customer service. I knew the platform would help us connect with guests but I was amazed at how cleverly simple it all is, even guests who are not v..."
No published case study for this goal yet.
"While scaling up and growing in terms of more hotel rooms and more hotels in different countries we found it difficult to communicate with our guests in a very personal way. Duve f..."
"Oaky allows us to be creative and feature relevant and exciting offers to our guests. The solution is extremely flexible and easy to use, helping our teams to offer unique services..."
What hoteliers love
Duve's upselling capabilities are frequently mentioned for effectively increasing ancillary revenue and optimizing unsold inventory. Users appreciate... Duve's upselling capabilities are frequently mentioned for effectively increasing ancillary revenue and optimizing unsold inventory. Users appreciate the automated and personalized upselling strategies; however, several reviews mention the desire for room upgrade upselling compatibility.
Duve's integration with various PMS systems like Mews is beneficial for smooth upselling processes. However, users occasionally report issues with con... Duve's integration with various PMS systems like Mews is beneficial for smooth upselling processes. However, users occasionally report issues with connection stability, indicating room for improvement in ensuring consistent integration.
The platform significantly enhances guest communication through efficient AI-driven chats and automated messaging, improving satisfaction and engageme... The platform significantly enhances guest communication through efficient AI-driven chats and automated messaging, improving satisfaction and engagement. Users commend the seamless integration with existing systems, which supports a more streamlined operation.
Where hoteliers push back
Users suggest additional features like a ticketing system for MICE sectors and expanded capabilities in the F&B segments. Room for improvement in feat... Users suggest additional features like a ticketing system for MICE sectors and expanded capabilities in the F&B segments. Room for improvement in feature expansion and the inclusion of innovative ideas is a recurring theme.
Pricing concerns are prominent among reviews, particularly for small operations like hostels. Users express dissatisfaction with premium feature prici... Pricing concerns are prominent among reviews, particularly for small operations like hostels. Users express dissatisfaction with premium feature pricing, suggesting a need for loyalty discounts and pricing models better suited for smaller establishments.
Ranks higher for
Unique capabilities
What hoteliers love
Reviewers consistently commend Oaky's ability to streamline and enhance the upselling process, making it easier to generate additional revenue. Users... Reviewers consistently commend Oaky's ability to streamline and enhance the upselling process, making it easier to generate additional revenue. Users appreciate the ease of promoting room upgrades and packages, contributing significantly to boosting hotel revenue.
The platform's user-friendly design is repeatedly praised, allowing both new and experienced users to engage effectively with the software. This acces... The platform's user-friendly design is repeatedly praised, allowing both new and experienced users to engage effectively with the software. This accessibility helps hotels employ upselling strategies without extensive training.
Oaky's customer support is largely praised for its efficiency and knowledge, with special mention of certain team members who consistently ensure a po... Oaky's customer support is largely praised for its efficiency and knowledge, with special mention of certain team members who consistently ensure a positive experience. Prompt assistance is highlighted as a particular strength.
Where hoteliers push back
Several reviews identify challenges with Oaky's reporting system, noting a need for improvements in clarity and integration with existing hotel system... Several reviews identify challenges with Oaky's reporting system, noting a need for improvements in clarity and integration with existing hotel systems. Users express difficulty in accessing comprehensive data on upselling activities.
Oaky offers seamless integration with many hotel property management systems, enhancing real-time data synchronization. Issues do exist, however, as s... Oaky offers seamless integration with many hotel property management systems, enhancing real-time data synchronization. Issues do exist, however, as some users encounter complications requiring manual input, specifically when tracking upselling offers.
Ranks higher for
Unique capabilities
It depends on your requirements. Duve Upselling and Oaky by Plusgrade share many core Upselling Software features, but each has unique capabilities. Duve Upselling offers 65 verified integration partners, while Oaky by Plusgrade offers 54. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. Oaky by Plusgrade leads in ease of use at 4.8/5 vs 4.7/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
Duve Upselling: No. Oaky by Plusgrade: No. Neither product currently offers a free tier. Most Upselling Software vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. Duve has an HT Score of 93 and Oaky by Plusgrade has 96. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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