The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 553 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
Oaky by Plusgrade shines when it comes to upselling efficiency — especially for brand properties (5.0/5) , with exclusive features like Offer Experimentation & A/B Testing and Dynamic Upgrade Pricing.
Turneo shines when it comes to booking process efficiency , with exclusive features like Digital Acceptance & Payment Capture.
Side-by-side ratings based on 553 verified hotelier reviews on HTR.
| HTScore |
|
|
| Likelihood to Recommend |
|
|
| Ease of Use |
|
|
| Customer Support |
|
|
| Value for Money |
|
|
| Starting Price | From $300/mo | From $100/mo |
| Verified Reviews | 528 | 25 |
After analyzing 553 verified reviews, Oaky by Plusgrade users most value its upselling efficiency, user interface and system usability, customer support experience, while Turneo users highlight booking process efficiency, revenue and operational efficiency, guest experience enhancement. Click any theme to see what reviewers say.
|
|
|
|---|---|
| Pros | |
|
+
Upselling Efficiency
▾
|
+
Booking Process Efficiency
▾
|
|
+
User Interface and System Usability
▾
|
+
Revenue and Operational Efficiency
▾
|
|
+
Customer Support Experience
▾
|
+
Guest Experience Enhancement
▾
|
|
+
Personalization and Targeted Promotions
▾
|
+
Guest Personalization
▾
|
| Cons | |
|
−
Reporting System Challenges
▾
|
−
Room Booking Capability
▾
|
|
−
Integration with PMS
▾
|
|
How each product ranks among Upselling Software vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
| Segment |
|
|
|---|---|---|
| Small (10-24 rooms) ▾ | #5 42 reviews | #11 5 reviews |
| Mid-Size (25-74 rooms) ▾ | #2 263 reviews | #18 4 reviews |
| Large (75-199 rooms) ▾ | #1 141 reviews | #9 8 reviews |
| X-Large (200+ rooms) ▾ | #2 57 reviews | #8 4 reviews |
By Property Type
| Segment |
|
|
|---|---|---|
| Boutique ▾ | #2 216 reviews | #13 11 reviews |
| Luxury ▾ | #2 278 reviews | #15 10 reviews |
| Branded / Chain ▾ | #2 208 reviews | #15 6 reviews |
| Extended Stay ▾ | #3 33 reviews | #11 4 reviews |
By Region
| Segment |
|
|
|---|---|---|
| North America ▾ | #7 29 reviews | #19 1 reviews |
| Europe ▾ | #1 315 reviews | #9 20 reviews |
| Asia Pacific ▾ | #2 81 reviews | — |
| Middle East ▾ | #2 52 reviews | #15 0 reviews |
Choosing the right upselling software can significantly impact your hotel’s revenue and guest experience. Both Oaky by Plusgrade and Turneo aim to boost ancillary revenue through targeted offers, but they diverge in scope, integration, and user feedback. Oaky, with its extensive review count and recent positive feedback, is often the more proven option for hoteliers seeking a comprehensive upselling tool.
Do you prioritize a platform with proven revenue gains, advanced automation, and multiple integrations? Or are you looking for a flexible guest activity management system? Let’s compare these solutions side-by-side.
Oaky by Plusgrade is designed primarily for pre-arrival and in-stay upselling, focusing on personalized offers like room upgrades, amenities, and services. Turneo, on the other hand, centers on selling in-destination activities, excursions, and experiences, directly on your hotel website, and is more about enhancing guest engagement during their stay.
While Oaky emphasizes automation and revenue optimization through dynamic pricing and segmentation, Turneo leans toward consolidating bookings for tours, spa, dining, and other local experiences. Do you want a platform that boosts revenue through targeted upselling or one that broadens your experience offerings? Which aligns better with your hotel’s strategic goals?
If your hotel needs to increase revenue through targeted, automated upsell offers—especially at check-in or pre-arrival—Oaky is the superior choice. Its high review count (443 reviews) and overall rating of 4.84/5, with recent reviews in the last six months, indicate a mature, well-supported platform with proven results.
If your focus is on selling local experiences, tours, or activities directly on your website and managing guest bookings for these events efficiently, Turneo is more suitable. However, with only 24 reviews and a 0/5 overall rating, Turneo’s support and stability appear less established, making it a riskier option for revenue-critical operations.
Oaky’s intuitive interface and high ease-of-use rating (4.84/5) are repeatedly praised by users, with many mentioning quick onboarding and minimal training needs. Reviewers highlight that Oaky’s automation and segmentation features, although advanced, are straightforward to manage once learned.
Turneo boasts an even higher ease-of-use rating (5/5), with users appreciating its sleek, simple booking engine for guest activities. However, its limited number of reviews and minimal recent feedback make it harder to assess real-world usability confidently.
Edge: Oaky.
Oaky offers 12 core features, including A/B testing, dynamic upgrade pricing, automated fulfillment routing, and extensive guest segmentation—all designed to maximize revenue through automation and personalization. Turneo provides 9 features, primarily focusing on activity booking, AI-driven recommendations, and centralized in-destination experience management, with some unique features like digital acceptance and gift vouchers.
Oaky’s feature set is more comprehensive and tailored for pre-arrival and in-stay upselling, making it more adaptable to diverse hotel strategies. Turneo’s strengths lie in guest activity management but lack deeper automation and personalization tools.
Edge: Oaky.
Oaky has a customer support rating of 4.87/5, with reviews emphasizing quick, knowledgeable assistance and a smooth onboarding process. Many users describe their support team as proactive and responsive, especially during initial setup and integration challenges.
Turneo’s support is rated slightly higher at 4.96/5, with comments praising their responsiveness and ongoing product updates. Still, with fewer reviews, broader customer feedback is limited, making Oaky’s extensive review history a clearer indicator of consistent support quality.
Edge: Turneo.
Oaky integrates with 54 verified partners, including major PMS and booking systems like ManCloud, RoomRaccoon, and Sirvoy. Its extensive integration network ensures smoother data flow and operational flexibility.
Turneo has no publicly verified integrations, which limits its capacity to connect with existing hotel systems. This can lead to manual processes or data silos, reducing operational efficiency and increasing errors.
Edge: Oaky.
Oaky’s excellent overall rating (4.84/5) stems from 443 reviews, including recent ones, with many praising its revenue impact and ease of use. Its strongest hotel segments are independent, branded, and boutique hotels, with many noting a significant upsell uplift and motivated staff.
Turneo’s rating is effectively 0/5 based on only 24 reviews, with no recent feedback available. Its limited data makes it difficult to assess overall satisfaction; thus, Oaky’s proven track record makes it the more reliable choice.
Edge: Oaky.
Oaky’s pricing starts at $300 per month, with no free tier or trial, reflecting its enterprise-level capabilities and extensive features. Turneo charges $100 per month, but details about additional fees or trial options are unavailable, suggesting a simpler, lower-cost solution.
Given Oaky’s higher price point, you should consider whether its advanced features justify the investment. Turneo’s lower cost might be appealing if your primary goal is activity management without extensive upselling automation.
Not ideal if:
Not ideal if:
Oaky by Plusgrade is a comprehensive upselling solution that excels at increasing revenue through automation, segmentation, and integration. Its high review count and recent positive feedback make it a trusted choice for hotels looking to maximize ancillary revenue efficiently.
Turneo offers a flexible platform for selling local experiences and activities, with a simple, intuitive interface. However, its limited reviews and lack of integrations mean it’s less suitable for hotels prioritizing automation and system-wide revenue growth.
If your goal is to boost revenue with proven tools, go with Oaky for its extensive features and reliability. If experience management and activity booking are your primary focus and you’re comfortable with a less mature platform, Turneo might serve your needs, but be cautious about support and integration limitations.
In conclusion, for most hotels seeking a reliable, feature-rich upselling platform backed by a large user base and recent reviews, Oaky by Plusgrade is the clear choice. Its proven ability to drive revenue and ease of use makes it a safer investment, especially for properties that want to scale their ancillary sales.
Upselling Software pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.
|
|
|
|
|---|---|---|
| Starting Price | From $300/mo | From $100/mo |
According to HTR's product database, Oaky by Plusgrade and Turneo share 9 features. Here are the key differences — features one has that the other lacks.
| Feature |
|
|
|---|---|---|
| Automated Fulfillment Task Routing | ||
| Digital Acceptance & Payment Capture | ||
| Dynamic Upgrade Pricing | ||
| Gift Vouchers & Prepaid Experiences | ||
| Offer Experimentation & A/B Testing |
We analyzed 8 verified case studies to compare what hotels actually achieve with each platform across four key business objectives.
"With Oaky, guests can clearly see what extra services or products we have to offer. By looking through all our services they can choose to add things they did not even know they wa..."
No published case study for this goal yet.
"Oaky allows us to be creative and feature relevant and exciting offers to our guests. The solution is extremely flexible and easy to use, helping our teams to offer unique services..."
No published case study for this goal yet.
What hoteliers love
Reviewers consistently commend Oaky's ability to streamline and enhance the upselling process, making it easier to generate additional revenue. Users... Reviewers consistently commend Oaky's ability to streamline and enhance the upselling process, making it easier to generate additional revenue. Users appreciate the ease of promoting room upgrades and packages, contributing significantly to boosting hotel revenue.
The platform's user-friendly design is repeatedly praised, allowing both new and experienced users to engage effectively with the software. This acces... The platform's user-friendly design is repeatedly praised, allowing both new and experienced users to engage effectively with the software. This accessibility helps hotels employ upselling strategies without extensive training.
Oaky's customer support is largely praised for its efficiency and knowledge, with special mention of certain team members who consistently ensure a po... Oaky's customer support is largely praised for its efficiency and knowledge, with special mention of certain team members who consistently ensure a positive experience. Prompt assistance is highlighted as a particular strength.
Where hoteliers push back
Several reviews identify challenges with Oaky's reporting system, noting a need for improvements in clarity and integration with existing hotel system... Several reviews identify challenges with Oaky's reporting system, noting a need for improvements in clarity and integration with existing hotel systems. Users express difficulty in accessing comprehensive data on upselling activities.
Oaky offers seamless integration with many hotel property management systems, enhancing real-time data synchronization. Issues do exist, however, as s... Oaky offers seamless integration with many hotel property management systems, enhancing real-time data synchronization. Issues do exist, however, as some users encounter complications requiring manual input, specifically when tracking upselling offers.
Ranks higher for
Unique capabilities
What hoteliers love
Turneo users highlight the software's efficiency in managing bookings, noting it makes handling guest experiences faster and more manageable. Its fast... Turneo users highlight the software's efficiency in managing bookings, noting it makes handling guest experiences faster and more manageable. Its fast and reliable interface enhances operational productivity by simplifying booking and availability checks.
Reviewers frequently mention the platform's ability to drive revenue and streamline operations. By identifying new opportunities and delivering target... Reviewers frequently mention the platform's ability to drive revenue and streamline operations. By identifying new opportunities and delivering targeted offers, Turneo enhances daily operations and contributes significantly to the hotel's bottom line.
Users frequently note that Turneo improves the guest experience by offering seamless, personalized service from booking to departure. It allows staff... Users frequently note that Turneo improves the guest experience by offering seamless, personalized service from booking to departure. It allows staff to provide guests with targeted recommendations that enhance their overall stay.
Where hoteliers push back
While Turneo automates much of the guest experience and service upsell, there are requests for integration of room bookings to consolidate operations... While Turneo automates much of the guest experience and service upsell, there are requests for integration of room bookings to consolidate operations under a single platform, an area identified for potential improvement.
Unique capabilities
Where the ratings diverge most
It depends on your requirements. Oaky by Plusgrade and Turneo share many core Upselling Software features, but each has unique capabilities. Oaky by Plusgrade offers 54 verified integration partners, while Turneo offers 0. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. Turneo leads in ease of use at 5.0/5 vs 4.8/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
Oaky by Plusgrade: No. Turneo: No. Neither product currently offers a free tier. Most Upselling Software vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. Oaky by Plusgrade has an HT Score of 94 and Turneo has 76. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
|---|---|---|
| Customer Ratings & Reviews |
|
How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
|
How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
|
How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
|
How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
Product recommendations advisor