Oaky by Plusgrade vs. Turneo: Which Is Right for You?

Updated May 15, 2026  ·  553 verified reviews analyzed

TLDR

We analyzed 553 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:

Oaky by Plusgrade shines when it comes to upselling efficiency — especially for brand properties (5.0/5) , with exclusive features like Offer Experimentation & A/B Testing and Dynamic Upgrade Pricing.

Turneo shines when it comes to booking process efficiency , with exclusive features like Digital Acceptance & Payment Capture.

See the full breakdown below ↓

How Does Oaky by Plusgrade Compare to Turneo?

Side-by-side ratings based on 553 verified hotelier reviews on HTR.

HTScore
94
76
Likelihood to Recommend
96%
99%
Ease of Use
4.8/5
5.0/5
Customer Support
4.9/5
4.9/5
Value for Money
4.7/5
4.9/5
Starting Price From $300/mo From $100/mo
Verified Reviews 528 25

What Are the Pros and Cons of Oaky by Plusgrade vs Turneo?

After analyzing 553 verified reviews, Oaky by Plusgrade users most value its upselling efficiency, user interface and system usability, customer support experience, while Turneo users highlight booking process efficiency, revenue and operational efficiency, guest experience enhancement. Click any theme to see what reviewers say.

Oaky by Plusgrade Oaky by Plusgrade Turneo Turneo
Pros
+ Upselling Efficiency
+ Booking Process Efficiency
+ User Interface and System Usability
+ Revenue and Operational Efficiency
+ Customer Support Experience
+ Guest Experience Enhancement
+ Personalization and Targeted Promotions
+ Guest Personalization
Cons
Reporting System Challenges
Room Booking Capability
Integration with PMS

Oaky by Plusgrade vs Turneo: Rankings by Hotel Segment

How each product ranks among Upselling Software vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.

By Hotel Size

Segment Oaky by Plusgrade Oaky by Plusgrade Turneo Turneo
Small (10-24 rooms) #5 42 reviews #11 5 reviews
Mid-Size (25-74 rooms) #2 263 reviews #18 4 reviews
Large (75-199 rooms) #1 141 reviews #9 8 reviews
X-Large (200+ rooms) #2 57 reviews #8 4 reviews

By Property Type

Segment Oaky by Plusgrade Oaky by Plusgrade Turneo Turneo
Boutique #2 216 reviews #13 11 reviews
Luxury #2 278 reviews #15 10 reviews
Branded / Chain #2 208 reviews #15 6 reviews
Extended Stay #3 33 reviews #11 4 reviews

By Region

Segment Oaky by Plusgrade Oaky by Plusgrade Turneo Turneo
North America #7 29 reviews #19 1 reviews
Europe #1 315 reviews #9 20 reviews
Asia Pacific #2 81 reviews
Middle East #2 52 reviews #15 0 reviews

The Decision

Choosing the right upselling software can significantly impact your hotel’s revenue and guest experience. Both Oaky by Plusgrade and Turneo aim to boost ancillary revenue through targeted offers, but they diverge in scope, integration, and user feedback. Oaky, with its extensive review count and recent positive feedback, is often the more proven option for hoteliers seeking a comprehensive upselling tool.

Do you prioritize a platform with proven revenue gains, advanced automation, and multiple integrations? Or are you looking for a flexible guest activity management system? Let’s compare these solutions side-by-side.

Is Oaky by Plusgrade or Turneo Better for Hotels?

Oaky by Plusgrade is designed primarily for pre-arrival and in-stay upselling, focusing on personalized offers like room upgrades, amenities, and services. Turneo, on the other hand, centers on selling in-destination activities, excursions, and experiences, directly on your hotel website, and is more about enhancing guest engagement during their stay.

While Oaky emphasizes automation and revenue optimization through dynamic pricing and segmentation, Turneo leans toward consolidating bookings for tours, spa, dining, and other local experiences. Do you want a platform that boosts revenue through targeted upselling or one that broadens your experience offerings? Which aligns better with your hotel’s strategic goals?

Oaky by Plusgrade vs Turneo: Which Should Your Hotel Choose?

If your hotel needs to increase revenue through targeted, automated upsell offers—especially at check-in or pre-arrival—Oaky is the superior choice. Its high review count (443 reviews) and overall rating of 4.84/5, with recent reviews in the last six months, indicate a mature, well-supported platform with proven results.

If your focus is on selling local experiences, tours, or activities directly on your website and managing guest bookings for these events efficiently, Turneo is more suitable. However, with only 24 reviews and a 0/5 overall rating, Turneo’s support and stability appear less established, making it a riskier option for revenue-critical operations.

Is Oaky by Plusgrade or Turneo Easier to Use?

Oaky’s intuitive interface and high ease-of-use rating (4.84/5) are repeatedly praised by users, with many mentioning quick onboarding and minimal training needs. Reviewers highlight that Oaky’s automation and segmentation features, although advanced, are straightforward to manage once learned.

Turneo boasts an even higher ease-of-use rating (5/5), with users appreciating its sleek, simple booking engine for guest activities. However, its limited number of reviews and minimal recent feedback make it harder to assess real-world usability confidently.

Edge: Oaky.

Which Has Better Features: Oaky or Turneo?

Oaky offers 12 core features, including A/B testing, dynamic upgrade pricing, automated fulfillment routing, and extensive guest segmentation—all designed to maximize revenue through automation and personalization. Turneo provides 9 features, primarily focusing on activity booking, AI-driven recommendations, and centralized in-destination experience management, with some unique features like digital acceptance and gift vouchers.

Oaky’s feature set is more comprehensive and tailored for pre-arrival and in-stay upselling, making it more adaptable to diverse hotel strategies. Turneo’s strengths lie in guest activity management but lack deeper automation and personalization tools.

Edge: Oaky.

Which Has Better Customer Support: Oaky or Turneo?

Oaky has a customer support rating of 4.87/5, with reviews emphasizing quick, knowledgeable assistance and a smooth onboarding process. Many users describe their support team as proactive and responsive, especially during initial setup and integration challenges.

Turneo’s support is rated slightly higher at 4.96/5, with comments praising their responsiveness and ongoing product updates. Still, with fewer reviews, broader customer feedback is limited, making Oaky’s extensive review history a clearer indicator of consistent support quality.

Edge: Turneo.

Which Has More Integrations: Oaky or Turneo?

Oaky integrates with 54 verified partners, including major PMS and booking systems like ManCloud, RoomRaccoon, and Sirvoy. Its extensive integration network ensures smoother data flow and operational flexibility.

Turneo has no publicly verified integrations, which limits its capacity to connect with existing hotel systems. This can lead to manual processes or data silos, reducing operational efficiency and increasing errors.

Edge: Oaky.

Which Do Hoteliers Rate Higher: Oaky or Turneo?

Oaky’s excellent overall rating (4.84/5) stems from 443 reviews, including recent ones, with many praising its revenue impact and ease of use. Its strongest hotel segments are independent, branded, and boutique hotels, with many noting a significant upsell uplift and motivated staff.

Turneo’s rating is effectively 0/5 based on only 24 reviews, with no recent feedback available. Its limited data makes it difficult to assess overall satisfaction; thus, Oaky’s proven track record makes it the more reliable choice.

Edge: Oaky.

How Much Do Oaky and Turneo Cost?

Oaky’s pricing starts at $300 per month, with no free tier or trial, reflecting its enterprise-level capabilities and extensive features. Turneo charges $100 per month, but details about additional fees or trial options are unavailable, suggesting a simpler, lower-cost solution.

Given Oaky’s higher price point, you should consider whether its advanced features justify the investment. Turneo’s lower cost might be appealing if your primary goal is activity management without extensive upselling automation.

What Type of Hotel Should Use Oaky?

  • Hotels aiming to increase pre-arrival and in-stay revenue through targeted, automated upselling.
  • Hotels with a diverse guest base looking to personalize offers based on segmentation and behavior.
  • Larger properties or chains seeking proven, scalable revenue tools with extensive integrations.
  • Hotels that want dynamic pricing options for upgrades and offers.
  • Teams willing to invest in onboarding to fully leverage automation and analytics.

Not ideal if:

  • Your hotel relies heavily on local activity bookings rather than room upgrades.
  • Your budget is limited, and you prefer a simple, lower-cost solution.
  • Your operations are small, and manual upselling or direct booking is sufficient.

What Type of Hotel Should Use Turneo?

  • Hotels focused on selling in-destination activities, tours, or local experiences.
  • Properties that want to enhance guest engagement through personalized activity recommendations.
  • Hotels seeking a single solution to manage both online and on-property experience bookings.
  • Teams interested in a white-label platform that integrates seamlessly into their website.
  • Hotels with external activity providers wanting a central booking system.

Not ideal if:

  • You need a platform with extensive automation, dynamic pricing, or real-time upselling.
  • Your focus is primarily on room upgrades and ancillary services.
  • You require deep integration with PMS or other hotel systems.
  • You seek a highly reviewed, mature product with proven revenue results.

The Bottom Line for Hotels

Oaky by Plusgrade is a comprehensive upselling solution that excels at increasing revenue through automation, segmentation, and integration. Its high review count and recent positive feedback make it a trusted choice for hotels looking to maximize ancillary revenue efficiently.

Turneo offers a flexible platform for selling local experiences and activities, with a simple, intuitive interface. However, its limited reviews and lack of integrations mean it’s less suitable for hotels prioritizing automation and system-wide revenue growth.

If your goal is to boost revenue with proven tools, go with Oaky for its extensive features and reliability. If experience management and activity booking are your primary focus and you’re comfortable with a less mature platform, Turneo might serve your needs, but be cautious about support and integration limitations.


In conclusion, for most hotels seeking a reliable, feature-rich upselling platform backed by a large user base and recent reviews, Oaky by Plusgrade is the clear choice. Its proven ability to drive revenue and ease of use makes it a safer investment, especially for properties that want to scale their ancillary sales.

How Much Do Oaky by Plusgrade and Turneo Cost?

Upselling Software pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.

Oaky by Plusgrade Oaky by Plusgrade Turneo Turneo
Starting Price From $300/mo From $100/mo

Which Features Does Oaky by Plusgrade Have That Turneo Doesn't (and Vice Versa)?

According to HTR's product database, Oaky by Plusgrade and Turneo share 9 features. Here are the key differences — features one has that the other lacks.

Feature Oaky by Plusgrade Oaky by Plusgrade Turneo Turneo
Automated Fulfillment Task Routing
Digital Acceptance & Payment Capture
Dynamic Upgrade Pricing
Gift Vouchers & Prepaid Experiences
Offer Experimentation & A/B Testing

Real-World Results: Oaky by Plusgrade vs Turneo by Business Goal

We analyzed 8 verified case studies to compare what hotels actually achieve with each platform across four key business objectives.

Increase Revenue & Reduce Costs
Oaky by Plusgrade Hotel At Six Small
+ Average Monthly revenue from Oaky: 32226 SEK
+ Average TRevPAR uplift per night from Oaky: 3.1 SEK
+ Best performing month, Oaky revenue per booking: 70.8 SEK

"With Oaky, guests can clearly see what extra services or products we have to offer. By looking through all our services they can choose to add things they did not even know they wa..."

Diana Zambrano
Diana Zambrano
Guest Relations and Service Manager
Turneo Turneo

No published case study for this goal yet.

Improve Guest Experience
Oaky by Plusgrade Hard Rock International Large
+ Average increase in monthly incremental revenue by 15%
+ Minimum email open rates of 80-85% and average click-through rate of 60%
+ Improved customer satisfaction due to reduced manual work and low rejection rates

"Oaky allows us to be creative and feature relevant and exciting offers to our guests. The solution is extremely flexible and easy to use, helping our teams to offer unique services..."

Alexis Remy
Alexis Remy
VP Revenue Management & Distribution at...
Turneo Turneo

No published case study for this goal yet.

Oaky by Plusgrade vs Turneo: The Bottom Line

Oaky by Plusgrade
Oaky by Plusgrade
4.8/5 from 528 reviews

What hoteliers love

Upselling Efficiency 100% positive

Reviewers consistently commend Oaky's ability to streamline and enhance the upselling process, making it easier to generate additional revenue. Users... Reviewers consistently commend Oaky's ability to streamline and enhance the upselling process, making it easier to generate additional revenue. Users appreciate the ease of promoting room upgrades and packages, contributing significantly to boosting hotel revenue.

User Interface and System Usability 87% positive

The platform's user-friendly design is repeatedly praised, allowing both new and experienced users to engage effectively with the software. This acces... The platform's user-friendly design is repeatedly praised, allowing both new and experienced users to engage effectively with the software. This accessibility helps hotels employ upselling strategies without extensive training.

Customer Support Experience 100% positive

Oaky's customer support is largely praised for its efficiency and knowledge, with special mention of certain team members who consistently ensure a po... Oaky's customer support is largely praised for its efficiency and knowledge, with special mention of certain team members who consistently ensure a positive experience. Prompt assistance is highlighted as a particular strength.

Where hoteliers push back

Reporting System Challenges 90% negative

Several reviews identify challenges with Oaky's reporting system, noting a need for improvements in clarity and integration with existing hotel system... Several reviews identify challenges with Oaky's reporting system, noting a need for improvements in clarity and integration with existing hotel systems. Users express difficulty in accessing comprehensive data on upselling activities.

Integration with PMS 50% negative

Oaky offers seamless integration with many hotel property management systems, enhancing real-time data synchronization. Issues do exist, however, as s... Oaky offers seamless integration with many hotel property management systems, enhancing real-time data synchronization. Issues do exist, however, as some users encounter complications requiring manual input, specifically when tracking upselling offers.

Ranks higher for

Large (75-199 rooms) #1 vs #9
Mid-Size (25-74 rooms) #2 vs #18
Small (10-24 rooms) #5 vs #11
X-Large (200+ rooms) #2 vs #8

Unique capabilities

Offer Experimentation & A/B Testing Dynamic Upgrade Pricing Automated Fulfillment Task Routing
4.8/5 ease of use 4.9/5 support 54 integrations
Visit Profile
Turneo
Turneo
5.0/5 from 25 reviews

What hoteliers love

Booking Process Efficiency 100% positive

Turneo users highlight the software's efficiency in managing bookings, noting it makes handling guest experiences faster and more manageable. Its fast... Turneo users highlight the software's efficiency in managing bookings, noting it makes handling guest experiences faster and more manageable. Its fast and reliable interface enhances operational productivity by simplifying booking and availability checks.

Revenue and Operational Efficiency 100% positive

Reviewers frequently mention the platform's ability to drive revenue and streamline operations. By identifying new opportunities and delivering target... Reviewers frequently mention the platform's ability to drive revenue and streamline operations. By identifying new opportunities and delivering targeted offers, Turneo enhances daily operations and contributes significantly to the hotel's bottom line.

Guest Experience Enhancement 100% positive

Users frequently note that Turneo improves the guest experience by offering seamless, personalized service from booking to departure. It allows staff... Users frequently note that Turneo improves the guest experience by offering seamless, personalized service from booking to departure. It allows staff to provide guests with targeted recommendations that enhance their overall stay.

Where hoteliers push back

Room Booking Capability 50% negative

While Turneo automates much of the guest experience and service upsell, there are requests for integration of room bookings to consolidate operations... While Turneo automates much of the guest experience and service upsell, there are requests for integration of room bookings to consolidate operations under a single platform, an area identified for potential improvement.

Unique capabilities

Digital Acceptance & Payment Capture Gift Vouchers & Prepaid Experiences
5.0/5 ease of use 5.0/5 support 0 integrations
Visit Profile

Where the ratings diverge most

Overall Rating Oaky by Plusgrade 4.8 vs 0.0 (+4.8)

Frequently Asked Questions About Oaky by Plusgrade vs Turneo

Can Oaky by Plusgrade replace Turneo?

It depends on your requirements. Oaky by Plusgrade and Turneo share many core Upselling Software features, but each has unique capabilities. Oaky by Plusgrade offers 54 verified integration partners, while Turneo offers 0. Review the feature comparison above to see where they differ before switching.

Which is better for small or independent hotels?

Small hotels should prioritize ease of use and fast onboarding. Turneo leads in ease of use at 5.0/5 vs 4.8/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.

Do Oaky by Plusgrade or Turneo offer a free plan?

Oaky by Plusgrade: No. Turneo: No. Neither product currently offers a free tier. Most Upselling Software vendors offer demos or trials — request one from each to evaluate before committing.

How Does HTR Evaluate and Rank Oaky by Plusgrade and Turneo?

The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. Oaky by Plusgrade has an HT Score of 94 and Turneo has 76. Here is how the score is calculated.

Criteria Group Weight What It Measures
Customer Ratings & Reviews

How highly do users recommend this product?

Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories

The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias.

Partner Ecosystem

How highly do tech partners recommend this company?

Partner Recommendations, Integration Quantity, Integration Quality

Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack.

Customer Centricity

How customer-centric is this organization?

Certified Support, Review Consistency, Profile Completeness

Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features.

Reach, Staying Power & Resources

How extensive is this company's reach and resourcing?

Geographic Reach, Staying Power, Company Resources, Trending Score

Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity.

Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →

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