The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 45 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
Olive shines , with exclusive features like Automated reporting.
ROIBACK shines in ease of use and customer support , with exclusive features like Post-stay emails and Pre-stay emails.
Side-by-side ratings based on 45 verified hotelier reviews on HTR.
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| Starting Price | Contact sales | From $500/mo |
| Verified Reviews | 0 | 45 |
After analyzing 45 verified reviews, Olive users most value its , while ROIBACK users highlight support and customer service, direct bookings optimization, technical improvements. Click any theme to see what reviewers say.
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Support and customer service
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Direct bookings optimization
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Technical improvements
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Reporting and analytics
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Multi-language and user-friendly interface
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Payment gateways
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How each product ranks among Booking Engine vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
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| Small (10-24 rooms) ▾ | — | #29 8 reviews |
| Mid-Size (25-74 rooms) ▾ | — | #22 18 reviews |
| Large (75-199 rooms) ▾ | — | #14 9 reviews |
| X-Large (200+ rooms) ▾ | — | #10 6 reviews |
By Property Type
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| Boutique ▾ | — | #24 15 reviews |
| Luxury ▾ | — | #23 15 reviews |
| Branded / Chain ▾ | — | #18 13 reviews |
| Extended Stay | — | #19 4 reviews |
By Region
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| North America | — | #18 4 reviews |
| Europe ▾ | — | #20 12 reviews |
| Asia Pacific ▾ | — | #10 14 reviews |
| Middle East | — | #14 3 reviews |
Choosing between Olive Booking Engine and Roiback can significantly impact your hotel’s direct booking performance. Both products aim to boost direct sales, but they approach this goal differently. Olive emphasizes AI-driven personalization and embedded e-commerce, while Roiback leans on its extensive integrations, comprehensive features, and global presence. Your decision hinges on your hotel’s specific needs—whether you prioritize guest experience innovations or robust technical integrations.
Olive’s lack of recent reviews and a zero-star rating contrast sharply with Roiback’s active, highly-rated profile. Roiback’s 43 reviews, with five in the last six months, support more current, reliable insights. Are you prepared to rely on a product with no recent feedback, or do you want a platform with proven recent success?
Olive aims to revolutionize the guest experience through embedded e-commerce and AI-powered personalization. Its key features include smart merchandising, real-time guest communications, and AI-driven customization, making it a notable choice for hotels focused on innovative guest engagement.
Roiback, on the other hand, emphasizes increasing direct bookings through its flexible, feature-rich platform with native integrations and extensive partner network. It offers tools like multi-room bookings, multi-lingual support, and detailed analytics, tailored for hotels seeking operational efficiency and better data insights.
Your hotel’s priorities will determine the better fit. If you want a guest-centric experience driven by AI and personalization, Olive might seem promising—though its lack of recent reviews weakens confidence. For hotels that need proven, scalable booking solutions with broad integrations, Roiback’s extensive recent reviews and active community make it the safer, more reliable choice.
If your hotel targets international guests, needs multi-lingual support, or relies heavily on integrations with channel managers and PMS, Roiback is the clear choice. Its 43 reviews, mostly recent, showcase a platform that’s trusted globally with a 4.72/5 customer support rating and a 90% likelihood to recommend.
If your team focuses on innovative guest experiences via AI-driven personalization, and you’re willing to accept the risk of limited recent feedback, Olive’s embedded e-commerce and unique features like wedding modules could appeal. However, with no recent reviews and a 0/5 overall rating, confidence in Olive’s current reliability is difficult to establish.
For most hotels seeking proven results, Roiback’s active, current user base makes it the more trustworthy option. Olive’s focus on AI is intriguing but less substantiated in recent user feedback.
Roiback’s UI enjoys a high user rating of 4.49/5, reflecting its intuitive interface and ease of navigation. Multiple reviews praise its straightforward onboarding process and staff support, with mentions of quick responses and effective assistance.
Olive, by contrast, has a 0/5 rating for ease of use, with no recent reviews or user feedback available. This lack of data suggests uncertainty about its current user-friendliness or onboarding experience.
Edge: Roiback.
Roiback offers 19 features exclusive to its platform, including multi-room bookings, multi-currency support, GDPR compliance, social media integration, and various email marketing tools. Its broad feature set caters to complex hotel needs and international markets.
Olive provides five unique features, such as A/B testing, ADA compliance, automated reporting, and wedding/corporate modules, focusing on guest personalization and niche marketing.
Roiback’s larger feature set and recent updates give it the edge, especially for hotels requiring extensive customization, multi-channel management, and international compatibility.
Edge: Roiback.
Roiback’s 4.72/5 support rating and recent reviews highlight a dedicated team known for responsiveness, expertise, and personalized consulting. Users frequently mention how their support helped optimize strategies and improve results, with some reviews describing the support team as “instrumental” in achieving business goals.
Olive’s support ratings are unavailable, and with no recent reviews, confidence in its customer service quality remains low.
Edge: Roiback.
Roiback boasts 27 verified partners, including major channel managers, PMS, and hotel tech providers like Oracle Hospitality, RoomRaccoon, and Triptease. Its extensive integrations facilitate seamless management of distribution channels and operational systems.
Olive, with only 2 verified partners—one of which is Stayntouch—offers limited connectivity compared to Roiback’s broad ecosystem.
Edge: Roiback.
Roiback’s recent reviews reflect a high satisfaction level, supported by its 4.72/5 customer support rating and 90% likelihood to recommend. Its diverse hotel user base, from luxury to boutique, indicates broad appeal and positive feedback across property types.
Olive, with no recent feedback or ratings, cannot be confidently rated by hotels. Its zero-star overall rating and absence of reviews suggest it’s not currently favored by users.
Edge: Roiback.
Olive offers no publicly disclosed pricing, no free trial, and no indication of a monthly fee, suggesting a custom or undisclosed pricing model. Its lack of transparency makes cost comparison impossible.
Roiback costs $500 per month with no free trial, providing a clear, predictable price point for hotels considering its platform. No additional implementation fees are mentioned.
In terms of transparency and clarity, Roiback’s pricing is straightforward and accessible.
Edge: Roiback.
Not ideal if:
Not ideal if:
Roiback and Olive serve different strategic needs—Roiback is a well-established, broad-reaching booking engine with extensive integrations and recent positive reviews, making it ideal for hotels aiming to maximize direct bookings reliably. Olive offers innovative AI-driven personalization and embedded features, but its lack of recent feedback diminishes confidence, especially for larger or international hotels.
Choose Roiback if your hotel values proven performance, comprehensive features, and active support. Opt for Olive if your team seeks to experiment with guest experience innovations and has the internal capacity to manage less proven platforms.
In conclusion, Roiback’s recent reviews and high ratings make it the safer, more reliable choice for most hotels today, especially those aiming for operational efficiency and proven results. Olive’s niche features are intriguing but less supported by current user feedback, limiting its appeal outside experimental or highly innovative hotel brands.
According to HTR's product database, Olive Booking Engine and Roiback | Booking Engine share 17 features. Here are the key differences — features one has that the other lacks.
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| A/B testing & optimization | ||
| ADA Compliant | ||
| Automated reporting | ||
| Customizable exit intent modals | ||
| Facebook conversion tracking | ||
| Flat, floating and discounted rates | ||
| Form autofill | ||
| Multi-lingual | ||
| Multi-room bookings | ||
| Price comparison widget | ||
| Wedding & corporate booking modules |
Showing top differences. 12 more features differ between these products.
We analyzed 1 verified case studies to compare what hotels actually achieve with each platform across four key business objectives.
No published case study for this goal yet.
"Partnering with Roiback has been a game-changer, as their innovative solutions and close support by our Direct Channel Specialist have empowered Jasmine City Group to reach new h..."
Unique capabilities
What hoteliers love
Roiback's dedicated support team, including account managers and direct channel specialists, receives high praise. Users commend their responsiveness,... Roiback's dedicated support team, including account managers and direct channel specialists, receives high praise. Users commend their responsiveness, expertise, and personalized consulting which have been instrumental in achieving business goals.
Roiback enhances direct bookings through a user-friendly booking engine, innovative direct sales strategies, and tools like loyalty programs and promo... Roiback enhances direct bookings through a user-friendly booking engine, innovative direct sales strategies, and tools like loyalty programs and promotional packages. Hotel operators report significant growth in online sales and improved direct channel visibility.
Critical feedback includes requests for speeding up the system's responsiveness, reducing technical glitches like duplications and error 404, and unif... Critical feedback includes requests for speeding up the system's responsiveness, reducing technical glitches like duplications and error 404, and unifying platforms to streamline processes. These technical enhancements are deemed necessary for a seamless user experience.
Where hoteliers push back
The platform's user-friendly and intuitive booking engine is appreciated, with mentions of smooth multi-language support and ease of use. However, som... The platform's user-friendly and intuitive booking engine is appreciated, with mentions of smooth multi-language support and ease of use. However, some users request improvements in default language settings and interface design for better user experience.
While the platform supports a variety of payment gateways, users suggest the need for expanding payment options, particularly integrating more local a... While the platform supports a variety of payment gateways, users suggest the need for expanding payment options, particularly integrating more local and international gateways to avoid connectivity issues.
Unique capabilities
Where the ratings diverge most
It depends on your requirements. Olive Booking Engine and Roiback | Booking Engine share many core Booking Engine features, but each has unique capabilities. Olive Booking Engine offers 2 verified integration partners, while Roiback | Booking Engine offers 27. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. Roiback | Booking Engine leads in ease of use at 4.5/5 vs 0.0/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
Olive Booking Engine: No. Roiback | Booking Engine: No. Neither product currently offers a free tier. Most Booking Engine vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. Olive has an HT Score of 0 and ROIBACK has 72. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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