The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 125 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
HotelSync shines in ease of use and ROI , with exclusive features like Automated reporting.
ROIBACK shines when it comes to support and customer service , with exclusive features like Facebook conversion tracking and Tripadvisor Bookings.
Side-by-side ratings based on 125 verified hotelier reviews on HTR.
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| Starting Price | From $600/mo | From $500/mo |
| Verified Reviews | 80 | 45 |
After analyzing 125 verified reviews, HotelSync users most value its automation and efficiency, user-friendly navigation, integration capability, while ROIBACK users highlight support and customer service, direct bookings optimization, technical improvements. Click any theme to see what reviewers say.
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Automation and Efficiency
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Support and customer service
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User-Friendly Navigation
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Direct bookings optimization
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Integration Capability
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Technical improvements
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Mobile Compatibility
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Reporting and analytics
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Booking Calendar Functionality
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Multi-language and user-friendly interface
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Inventory Tracking Improvements
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Payment gateways
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Payment Tracking Enhancements
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How each product ranks among Booking Engine vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
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| Small (10-24 rooms) ▾ | #13 38 reviews | #29 8 reviews |
| Mid-Size (25-74 rooms) ▾ | #19 27 reviews | #22 18 reviews |
| Large (75-199 rooms) ▾ | #38 1 reviews | #14 9 reviews |
| X-Large (200+ rooms) ▾ | — | #10 6 reviews |
By Property Type
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| Boutique ▾ | #20 26 reviews | #24 15 reviews |
| Luxury ▾ | #18 22 reviews | #23 15 reviews |
| Branded / Chain ▾ | #21 12 reviews | #18 13 reviews |
| Extended Stay ▾ | #12 15 reviews | #19 4 reviews |
By Region
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| North America | #25 2 reviews | #18 4 reviews |
| Europe ▾ | #9 75 reviews | #20 12 reviews |
| Asia Pacific ▾ | #27 1 reviews | #10 14 reviews |
| Middle East | — | #14 3 reviews |
Choosing between HotelSync Booking Engine and Roiback means evaluating two robust platforms designed to boost your direct bookings and streamline hotel operations. While both solve core booking and management issues, HotelSync’s extensive recent reviews and high ratings suggest it currently offers a more reliable, user-friendly experience. Roiback, despite its broad feature set, has fewer recent reviews and a lower overall rating, which impacts confidence in its ongoing performance.
Your decision hinges on whether you prioritize proven reliability and ease of use or seek a more extensive feature set and global reach. Do you want a platform with a track record of recent customer satisfaction, or are you willing to accept fewer recent reviews for broader capabilities?
HotelSync’s booking engine excels in automating reservation workflows, with a high customer satisfaction rating of 5/5 and 73 reviews, 14 of which are recent. It offers a straightforward, guest-centric interface that simplifies booking for your guests and reduces staff workload, making it ideal for hotels valuing ease and reliability.
Roiback’s platform, with 43 reviews and a lower overall rating of 72.07, focuses heavily on boosting direct sales through customizable features and marketing integrations. Its strengths lie in its advanced analytics, multi-channel connectivity, and marketing support, suitable for larger hotels or chains aiming to optimize revenue.
If your hotel needs a simple, proven booking system that enhances guest experience without complex marketing tools, HotelSync is the safer choice. Conversely, if you're looking to ramp up marketing efforts and leverage detailed analytics for revenue growth, Roiback might appeal more.
If your hotel needs a dependable, highly-rated booking engine that’s easy for staff and guests to navigate, go with HotelSync. Its 83.33 HTR Score and 5-star overall rating from 73 recent reviews demonstrate consistent satisfaction, especially among boutique and city center hotels.
If boosting your direct sales through rich marketing integrations and customizable promotional tools is your priority, Roiback is the better fit. Its extensive feature set (34 shared features + 6 unique to HotelSync) and support for complex marketing campaigns help larger, more sophisticated properties drive revenue.
For small to midsize hotels emphasizing simplicity and guest experience, HotelSync offers a clear advantage. Larger hotels or chains focused on marketing, analytics, and multi-channel management should consider Roiback.
HotelSync’s UI scores an impressive 4.99/5, with reviews praising its simplicity, minimal clicks, and intuitive design. Onboarding is rated 4.96/5, with users noting that even non-tech staff find it straightforward to implement and operate.
Roiback’s ease of use is slightly lower at 4.49/5, with users appreciating its functionality but mentioning occasional interface complexity and slower response times. Support responsiveness and implementation are rated well but not as high as HotelSync.
Edge: HotelSync.
HotelSync offers six features exclusive to its platform, including pooled inventory, automated reporting, wedding & corporate modules, and A/B testing. These enable more advanced inventory management and optimization strategies not available in Roiback.
Roiback’s unique features include Facebook conversion tracking and Tripadvisor bookings, which help with targeted marketing and international visibility. However, it only has two features exclusive to its platform, compared to HotelSync’s six, indicating a broader feature set.
Edge: HotelSync.
HotelSync’s support team scores a near-perfect 4.97/5, with reviews highlighting their quick, effective responses and dedicated onboarding assistance. Customers describe their support as highly reliable, with positive quotes about the team’s focus on hotel success.
Roiback’s support, rated at 4.72/5, is also praised, especially for responsiveness and personalized consulting. However, fewer recent reviews and slightly lower ratings suggest HotelSync’s support is more consistently appreciated.
Edge: HotelSync.
HotelSync integrates with 11 verified partners, including key channel managers and PMS providers like WuBook, GuestJoy, and Stripe. Its integrations cover essential hotel operations but with fewer overall options.
Roiback boasts 27 verified partners, including major channel managers and tech providers like RoomRaccoon, Cendyn, and Triptease. Its broader ecosystem supports more complex, multi-channel strategies.
Edge: Roiback.
HotelSync’s recent reviews (14 in the last 6 months) praise its simplicity, reliability, and strong support, leading to a 100% likelihood to recommend and a 5/5 overall rating. It is favored by boutique, city center, and branded hotels, especially those emphasizing ease and efficiency.
Roiback’s fewer recent reviews (5 in last 6 months) and lower overall rating of 72.07 affect confidence. Hotelier ratings focus on features and analytics but are less recent and less enthusiastic.
Edge: HotelSync.
HotelSync’s price is listed at $600/month with no free tier or trial, making it a premium option. Roiback costs $500/month, also without a free trial, offering a slightly more affordable entry point.
Both platforms’ pricing models are straightforward but lack free trials, so your decision may depend on perceived value and specific feature needs rather than price alone.
HotelSync offers a well-rated, easy-to-use booking engine with high recent satisfaction, making it ideal for hotels prioritizing reliability and guest experience. Its limited but solid feature set favors boutique hotels and those seeking straightforward integration.
Roiback provides a broader suite of marketing and analytics tools, suitable for larger, more complex hotel operations aiming to maximize direct sales and revenue through targeted campaigns. Its extensive integrations and global presence support chains looking for flexible, scalable solutions.
If your hotel values consistent recent reviews, ease of use, and core booking functionalities, HotelSync is the safer pick. If your focus is on aggressive marketing, detailed data, and multi-channel management, Roiback’s broader capabilities may serve you better.
According to HTR's product database, HotelSync Booking Engine and Roiback | Booking Engine share 34 features. Here are the key differences — features one has that the other lacks.
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| A/B testing & optimization | ||
| Automated reporting | ||
| Availability block | ||
| Facebook conversion tracking | ||
| Flat, floating and discounted rates | ||
| Pooled inventory | ||
| Tripadvisor Bookings | ||
| Wedding & corporate booking modules |
We analyzed 3 verified case studies to compare what hotels actually achieve with each platform across four key business objectives.
No published case study for this goal yet.
"Partnering with Roiback has been a game-changer, as their innovative solutions and close support by our Direct Channel Specialist have empowered Jasmine City Group to reach new h..."
"This system is easy to implement, a lot of our team has previously used Opera on premise, but with OTA Sync we get more functionalities and system is way more user friendly for sma..."
No published case study for this goal yet.
"The app has saved us a lot of time, it's very easy to monitor and use, providing comprehensive control and access to all reports in just a few clicks. Additionally, our staff quick..."
No published case study for this goal yet.
What hoteliers love
OTA Sync's automation capabilities reduce manual intervention, saving hotel staff valuable time. Users mentioned that features like the PMS streamline... OTA Sync's automation capabilities reduce manual intervention, saving hotel staff valuable time. Users mentioned that features like the PMS streamline operations, such as front desk management and housekeeping coordination.
The software is recognized for its ease of use, which adds value to the hotel management process. It allows easy management of reservations and effici... The software is recognized for its ease of use, which adds value to the hotel management process. It allows easy management of reservations and efficient guest communication, leading to a smooth operation and enhanced guest satisfaction.
OTA Sync users appreciate how the software seamlessly integrates with channel managers and additional systems, increasing hotel efficiency and improvi... OTA Sync users appreciate how the software seamlessly integrates with channel managers and additional systems, increasing hotel efficiency and improving the booking process. This helps in synchronizing reservations and managing room inventories effectively.
Where hoteliers push back
Some users suggest improvements in the booking calendar tool, particularly in maintaining group booking visibility. This would aid hoteliers in managi... Some users suggest improvements in the booking calendar tool, particularly in maintaining group booking visibility. This would aid hoteliers in managing reservations and recognizing group structures easily.
Despite the software's overall efficiency, some reviews highlighted the need for better inventory tracking options, particularly concerning additional... Despite the software's overall efficiency, some reviews highlighted the need for better inventory tracking options, particularly concerning additional services, which could enhance the overall functionalities of the software.
Ranks higher for
Unique capabilities
What hoteliers love
Roiback's dedicated support team, including account managers and direct channel specialists, receives high praise. Users commend their responsiveness,... Roiback's dedicated support team, including account managers and direct channel specialists, receives high praise. Users commend their responsiveness, expertise, and personalized consulting which have been instrumental in achieving business goals.
Roiback enhances direct bookings through a user-friendly booking engine, innovative direct sales strategies, and tools like loyalty programs and promo... Roiback enhances direct bookings through a user-friendly booking engine, innovative direct sales strategies, and tools like loyalty programs and promotional packages. Hotel operators report significant growth in online sales and improved direct channel visibility.
Critical feedback includes requests for speeding up the system's responsiveness, reducing technical glitches like duplications and error 404, and unif... Critical feedback includes requests for speeding up the system's responsiveness, reducing technical glitches like duplications and error 404, and unifying platforms to streamline processes. These technical enhancements are deemed necessary for a seamless user experience.
Where hoteliers push back
The platform's user-friendly and intuitive booking engine is appreciated, with mentions of smooth multi-language support and ease of use. However, som... The platform's user-friendly and intuitive booking engine is appreciated, with mentions of smooth multi-language support and ease of use. However, some users request improvements in default language settings and interface design for better user experience.
While the platform supports a variety of payment gateways, users suggest the need for expanding payment options, particularly integrating more local a... While the platform supports a variety of payment gateways, users suggest the need for expanding payment options, particularly integrating more local and international gateways to avoid connectivity issues.
Ranks higher for
Unique capabilities
Where the ratings diverge most
It depends on your requirements. HotelSync Booking Engine and Roiback | Booking Engine share many core Booking Engine features, but each has unique capabilities. HotelSync Booking Engine offers 11 verified integration partners, while Roiback | Booking Engine offers 27. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. HotelSync Booking Engine leads in ease of use at 5.0/5 vs 4.5/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
HotelSync Booking Engine: No. Roiback | Booking Engine: No. Neither product currently offers a free tier. Most Booking Engine vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. HotelSync has an HT Score of 83 and ROIBACK has 72. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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