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HotelSync vs. ThinkReservations PMS:
Which Is Right for You?
TLDR
We analyzed 478 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
HotelSync shines when it comes to front desk operations , with exclusive features like Revenue management module and Guest CRM.
ThinkReservations shines when it comes to customer support — especially for brand properties (0.0/5) , with exclusive features like Guest Communication (SMS Messaging).
How Does HotelSync Compare to ThinkReservations PMS?
Side-by-side ratings based on 478 verified hotelier reviews on HTR.
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| Starting Price | From $700/mo | From $500/mo |
| Verified Reviews | 83 | 395 |
What Are the Pros and Cons of HotelSync vs ThinkReservations PMS?
After analyzing 478 verified reviews, HotelSync users most value its front desk operations, guest communication, housekeeping coordination, while ThinkReservations users highlight customer support, operational efficiency, data and reporting. Click any theme to see what reviewers say.
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Front Desk Operations
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Customer Support
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Guest Communication
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Operational Efficiency
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Housekeeping Coordination
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Data and Reporting
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Real-time Synchronization
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Integration with OTAs
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Pricing and Fees
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Security Features
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HotelSync vs ThinkReservations: Rankings by Hotel Segment
How each product ranks among Property Management Systems vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
| Segment |
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| Small (10-24 rooms) ▾ | #24 38 reviews | #4 145 reviews |
| Mid-Size (25-74 rooms) ▾ | #22 26 reviews | #9 25 reviews |
| Large (75-199 rooms) | #48 1 reviews | #6 3 reviews |
| X-Large (200+ rooms) | #36 1 reviews | #5 1 reviews |
By Property Type
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| Boutique ▾ | #26 29 reviews | #7 100 reviews |
| Luxury ▾ | #27 23 reviews | #7 70 reviews |
| Branded / Chain ▾ | #26 14 reviews | #7 24 reviews |
| Extended Stay ▾ | #15 17 reviews | #11 8 reviews |
By Region
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| North America ▾ | #35 3 reviews | #1 386 reviews |
| Europe ▾ | #11 75 reviews | #57 0 reviews |
| Asia Pacific | #29 1 reviews | #32 0 reviews |
| Middle East | #26 1 reviews | #32 0 reviews |
The Decision
Choosing the right property management system (PMS) can dramatically impact your hotel's daily operations, guest satisfaction, and revenue. HotelSync by HotelSync and ThinkReservations PMS both aim to streamline these processes, but they differ in features, regional presence, and user feedback. Your decision should hinge on your hotel’s size, location, and specific operational needs. Which platform will truly serve your hotel best?
Is HotelSync or ThinkReservations PMS Better for Hotels?
HotelSync and ThinkReservations both address common hotel management challenges: reservations, channels, guest communication, and reporting. HotelSync offers a broader set of features aimed at larger or multi-property hotels, with extensive integrations and automation tools. ThinkReservations tends to appeal more to small hotels and B&Bs with its straightforward interface and reliable OTA connectivity. Do your hotel’s needs lean more toward comprehensive enterprise tools or simplicity and ease of use?
HotelSync vs ThinkReservations PMS: Which Should Your Hotel Choose?
If your hotel needs a centralized platform with advanced automation, extensive integrations, and features like guest CRM, revenue management, and an in-house spa module, HotelSync is the better choice. It’s ideal for properties up to 300 rooms, chains, or those with complex operations seeking a scalable, all-in-one system. Conversely, if your focus is on a simple, user-friendly system with seamless OTA integrations, upselling, and strong support for small operations, ThinkReservations will serve you better. It’s particularly suited for small hotels, inns, or B&Bs looking to grow with less complexity.
Is HotelSync or ThinkReservations PMS Easier to Use?
HotelSync boasts a perfect 5/5 ease of use rating from 75 reviews, with many users praising its intuitive interface and quick onboarding. Reviewers mention that staff can learn HotelSync rapidly, often in less than a day, thanks to its straightforward design. ThinkReservations scores 4.82/5, with users appreciating its clean layout and easy management, though some note a slight learning curve with advanced features like rate types. Edge: HotelSync.
Which Has Better Features: HotelSync or ThinkReservations PMS?
HotelSync offers 16 features unique to its platform, including integrated ID & Passport scanners, a guest CRM, revenue management, and a spa & wellness module. It’s designed for comprehensive control over operations, automation, and guest engagement. ThinkReservations provides only one exclusive feature: guest communication via SMS messaging, with 38 shared features like integrated payment processing and OTA connectivity. HotelSync’s extensive feature set gives it the edge for hotels requiring advanced capabilities. Edge: HotelSync.
Which Has Better Customer Support: HotelSync or ThinkReservations PMS?
HotelSync’s reviews highlight a near-perfect 4.98/5 support rating, with comments about live, knowledgeable agents and personalized onboarding. Users say support is prompt, helpful, and available 24/7, which is vital during migrations or technical issues. ThinkReservations scores 4.82/5, with praise for friendly, accessible support and seamless training. However, some reviews suggest support could be more responsive during weekends. Edge: HotelSync.
Which Has More Integrations: HotelSync or ThinkReservations PMS?
ThinkReservations excels with 16 verified partners, including Airbnb, Expedia, Tripadvisor, and channel managers like SiteMinder. It integrates deeply with major OTAs, making it ideal for properties heavily reliant on online bookings. HotelSync, with 11 verified partners, covers key integrations like Stripe, SiteMinder, and PriceLabs but has fewer OTA connections. For extensive channel management and third-party app integration, ThinkReservations pulls ahead. Edge: ThinkReservations.
Which Do Hoteliers Rate Higher: HotelSync or ThinkReservations PMS?
HotelSync’s 75 reviews, predominantly in the last six months, give it a score of 5/5 and a 100% likelihood to recommend. It’s particularly favored by boutique and city-center hotels across Europe, Asia, and the Americas. ThinkReservations, with 356 reviews, has a slightly lower overall rating (4.88/5), but its reviews are more recent and consistently positive, especially from small B&Bs and inns in North America. For recent feedback and higher ratings, ThinkReservations takes the lead. Edge: ThinkReservations.
How Much Do HotelSync and ThinkReservations PMS Cost?
HotelSync’s pricing starts at $700/month, with no free tier or trial, reflecting its enterprise focus. ThinkReservations costs $500/month, also without a free trial, making it more affordable for small hotels or inns. Both platforms operate on a flat monthly rate, but HotelSync’s higher cost aligns with its broader feature set and regional reach.
What Type of Hotel Should Use HotelSync?
- Hotels that operate multiple properties or chains, needing centralized management.
- Properties seeking advanced automation, revenue management, or guest CRM.
- Hotels in regions outside North America, such as Europe, Asia, or the Middle East.
- Hotels planning to scale or integrate extensive third-party tools.
- Larger properties up to 300 rooms or boutique hotels aiming for enterprise-grade control.
- Teams that want detailed reporting and a unified platform for all operations.
- Not ideal if your hotel is small, budget-constrained, or primarily in North America.
What Type of Hotel Should Use ThinkReservations?
- Small hotels, motels, or B&Bs prioritizing ease of use and quick onboarding.
- Properties heavily reliant on OTA bookings like Airbnb, Expedia, or Booking.com.
- Hotels seeking a cost-effective system with strong guest communication tools.
- Teams that value excellent support and seamless integration with OTAs.
- Small chains or independent hotels aiming for growth without complex features.
- Not ideal if your hotel requires advanced automation, in-depth revenue management, or multi-property support.
The Bottom Line for Hotels
HotelSync and ThinkReservations serve different segments of the hotel market, with HotelSync offering a broader, more feature-rich solution ideal for larger or multi-property hotels. ThinkReservations excels in simplicity, OTA integration, and customer support, making it perfect for small properties or inns.
Choose HotelSync if your hotel needs a scalable, enterprise-grade platform with extensive automation and integrations. Opt for ThinkReservations if your focus is on ease of use, strong OTA connectivity, and growing your small hotel operation efficiently.
In summary, HotelSync’s extensive features and regional presence make it the better option for larger, multi-property, or internationally focused hotels. ThinkReservations’ high ratings, recent reviews, and streamlined approach position it as the top choice for small, North American-based hotels seeking simplicity and reliable support.
How Much Do HotelSync and ThinkReservations PMS Cost?
Property Management Systems pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.
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| Starting Price | From $700/mo | From $500/mo |
Which Features Does HotelSync Have That ThinkReservations PMS Doesn't (and Vice Versa)?
According to HTR's product database, HotelSync and ThinkReservations PMS share 38 features. Here are the key differences — features one has that the other lacks.
| Feature |
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| Automated Space Optimization | ||
| Centralized Messaging | ||
| Guest CRM | ||
| Guest Communication (SMS Messaging) | ||
| Integrated ID & Passport Scanner | ||
| Payment Requests | ||
| Revenue management module |
Showing top differences. 5 more features differ between these products.
Real-World Results: HotelSync vs ThinkReservations by Business Goal
We analyzed 10 verified case studies to compare what hotels actually achieve with each platform across four key business objectives.
No published case study for this goal yet.
"I became aware of ThinkReservations at a trade show in the US, and I could see right away that it would help Blue Tang Inn streamline our operations, increase our booking and upsel..."
"This system is easy to implement, a lot of our team has previously used Opera on premise, but with OTA Sync we get more functionalities and system is way more user friendly for sma..."
"ThinkReservations Digital Registration has streamlined our check in process, making my job so much easier. Being able to ask guests for their ID and credit card ahead of time, agre..."
"The app has saved us a lot of time, it's very easy to monitor and use, providing comprehensive control and access to all reports in just a few clicks. Additionally, our staff quick..."
"We try to take care of all the needs of our guests so that they have an experience rather than just a stay"
HotelSync vs ThinkReservations: The Bottom Line
What hoteliers love
Reviewers commend OTA SYNC for its ability to streamline front desk operations, making processes faster and more efficient, which directly enhances cu... Reviewers commend OTA SYNC for its ability to streamline front desk operations, making processes faster and more efficient, which directly enhances customer experiences at check-in and check-out.
OTA SYNC’s focus on boosting guest communication stands out, with users appreciating the improved interactions facilitated through the platform, contr... OTA SYNC’s focus on boosting guest communication stands out, with users appreciating the improved interactions facilitated through the platform, contributing to higher guest satisfaction.
The coordination of housekeeping tasks is enhanced by OTA SYNC, with the tool efficiently managing cleaning schedules and room status updates, thus co... The coordination of housekeeping tasks is enhanced by OTA SYNC, with the tool efficiently managing cleaning schedules and room status updates, thus contributing to operational efficiency.
Ranks higher for
Unique capabilities
What hoteliers love
Though already noted as excellent by many, a few reviews express the desire for additional support on weekends to better handle urgent inquiries.
ThinkReservations aids in streamlining operations through digital registration, night audits, and easy management of booking and check-in processes, a... ThinkReservations aids in streamlining operations through digital registration, night audits, and easy management of booking and check-in processes, allowing staff to focus more on guest interactions.
The system offers comprehensive data and reporting features, enabling hoteliers to make informed decisions on pricing, guest satisfaction, and strateg... The system offers comprehensive data and reporting features, enabling hoteliers to make informed decisions on pricing, guest satisfaction, and strategy planning.
Where hoteliers push back
Some reviews highlight issues with the pricing structure, including dissatisfaction with channel manager fees and the high price of features like Thin... Some reviews highlight issues with the pricing structure, including dissatisfaction with channel manager fees and the high price of features like ThinkMessenger.
Mandatory two-step authentication is a point of frustration for some users, who find it burdensome and wish for lower security settings.
Ranks higher for
Unique capabilities
Frequently Asked Questions About HotelSync vs ThinkReservations PMS
Can HotelSync replace ThinkReservations PMS?
It depends on your requirements. HotelSync and ThinkReservations PMS share many core Property Management Systems features, but each has unique capabilities. HotelSync offers 11 verified integration partners, while ThinkReservations PMS offers 16. Review the feature comparison above to see where they differ before switching.
Which is better for small or independent hotels?
Small hotels should prioritize ease of use and fast onboarding. HotelSync leads in ease of use at 5.0/5 vs 4.8/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
Do HotelSync or ThinkReservations PMS offer a free plan?
HotelSync: No. ThinkReservations PMS: No. Neither product currently offers a free tier. Most Property Management Systems vendors offer demos or trials — request one from each to evaluate before committing.
How Does HTR Evaluate and Rank HotelSync and ThinkReservations PMS?
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. HotelSync has an HT Score of 82 and ThinkReservations has 89. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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