Plusgrade vs. Revinate (Upsell):
Which Is Right for You?

The Decision

Choosing between Plusgrade by Plusgrade and Revinate (Upsell) hinges on your hotel’s specific upselling needs, operational priorities, and guest engagement strategies. Both products aim to boost revenue through targeted upgrades and ancillary sales, but they approach these goals differently. Plusgrade emphasizes automation and revenue management, while Revinate leans heavily on personalized marketing and guest feedback integration. Your decision should be guided by which approach aligns best with your hotel’s growth plans.

Is Plusgrade or Revinate Better for Hotels?

Both Plusgrade and Revinate serve the same core function: increasing hotel revenue through upselling and ancillary sales. Plusgrade uses a fully automated platform, focusing on pre-arrival upgrades, bid systems, and inventory maximization. Revinate, on the other hand, excels in targeted email marketing, segmentation, and guest feedback, fostering personalized offers and guest loyalty. Do you prioritize automation or personalized marketing as your primary upselling strategy?

Plusgrade boasts a higher overall rating (5/5) and a stronger recent review count (29 reviews in the last 6 months) compared to Revinate’s 4.6/5 with 34 reviews. Its higher HTScore (72.06 vs. 48.85) indicates a more robust, well-rated solution. The recent reviews favor Plusgrade’s automated approach, especially for inventory optimization, but Revinate’s strength lies in its detailed segmentation and survey tools. Which approach will best serve your hotel’s revenue goals?

Plusgrade vs Revinate: Which Should Your Hotel Choose?

If your hotel needs to automate revenue generation from ancillary services like upgrades, and you operate a multi-property or chain hotel, Plusgrade is the better choice. Its multi-property dashboard and offer orchestration improve operational efficiency at scale. Conversely, if your hotel relies heavily on guest engagement, personalized communication, and detailed feedback, Revinate’s segmentation, automation, and survey features will better support your needs—especially for boutique or independent hotels focused on loyalty programs.

For hotels with large portfolios seeking to optimize inventory and automate upsell transactions, Plusgrade’s proven track record with clients like Lark Hotels and Nomade People demonstrates its capability. If your team prioritizes guest experience through targeted messaging and review management, Revinate’s extensive features and high user satisfaction make it the more suitable pick.

Is Plusgrade or Revinate Easier to Use?

Both platforms score highly on ease of use, with Plusgrade at 4.75/5 and Revinate slightly behind at 4.63/5. Plusgrade’s onboarding process averages 4.39/5, and its interface is designed for straightforward automation, which minimizes manual setup. Revinate’s platform offers intuitive segmentation and campaign creation, making it accessible for teams without extensive technical expertise. However, some users find Revinate’s broader feature set slightly more complex to navigate.

Edge: Plusgrade. Its focus on automation and streamlined dashboards simplifies the user experience for most hotel teams, especially those with limited marketing resources.

Which Has Better Features: Plusgrade or Revinate?

Plusgrade offers three unique features—multi-property dashboard, offer orchestration, and SOC 2 data security—that cater specifically to large, multi-property hotel groups. Revinate provides a comprehensive suite with 28 features, including social review tracking, guest surveys, automated segmentation, and rich analytics. Its ability to integrate guest feedback and social media monitoring supports a more personalized guest experience.

While Revinate’s extensive feature set surpasses Plusgrade’s in quantity, Plusgrade’s specialized upsell tools are focused on revenue management. For a hotel prioritizing automation and security, edge goes to Plusgrade; for those valuing guest insights and marketing flexibility, Revinate holds the advantage.

Which Has Better Customer Support: Plusgrade or Revinate?

Plusgrade’s customer support scores (4.79/5) and onboarding ratings (4.39/5) reflect a high level of satisfaction, with reviews praising prompt and effective assistance. Many users mention that Plusgrade’s team is proactive in resolving issues quickly, contributing to smooth implementation. Revinate’s support, while solid at 4.46/5, has some mentions of delayed responses and communication hiccups, especially during onboarding or complex integrations.

Edge: Plusgrade. Its customer support reputation, combined with positive recent reviews, makes it the safer choice if support quality is a priority for your team.

Which Has More Integrations: Plusgrade or Revinate?

Revinate’s network of 98 verified integrations dwarfs Plusgrade’s 16, including popular PMS, CRM, and digital marketing systems. Shared integrations like SiteMinder, RMS, and Oracle Hospitality facilitate seamless data flow, but Revinate’s broader ecosystem supports more tailored, third-party connections. Plusgrade’s integrations are more focused on booking engines and inventory systems, with fewer options for marketing or review management.

Edge: Revinate. Its extensive list of integrations enables broader connectivity, especially if your hotel relies on diverse PMS or marketing platforms.

Which Do Hoteliers Rate Higher: Plusgrade or Revinate?

Hoteliers in the luxury and resort segments rate Plusgrade higher (5/5 from 29 reviews), especially praising its automation and revenue impact. Revinate’s reviews, averaging 4.57/5, are more common among boutique and branded hotels, highlighting its marketing and feedback strengths. Recent reviews favor Plusgrade’s automation, while Revinate’s user base appreciates its detailed segmentation and survey capabilities.

Edge: Plusgrade. Its superior ratings and recent review volume reinforce its standing among larger, multi-property hotels seeking revenue maximization.

How Much Do Plusgrade and Revinate Cost?

Plusgrade’s transparent pricing starts at $400/month, with no implementation or setup fees. Revinate’s pricing isn’t publicly disclosed but is typically higher due to its broader feature set, with some users citing it as a significant investment. The value for money in Plusgrade remains high given its automation focus, while Revinate’s cost reflects its marketing and guest engagement depth.

What Type of Hotel Should Use Plusgrade?

• Hotels that want to automate ancillary revenue through pre-arrival upgrades and upsells.
• Multi-property or chain hotels seeking centralized dashboards.
• Hotels aiming to maximize RevPAR with minimal manual effort.
• Teams that prefer a secure, easy-to-use platform with automated bid or offer systems.
• Hotels that value data security and compliance (SOC 2 certified).

Not ideal if your hotel needs extensive guest survey tools, social media monitoring, or personalized marketing outside of upselling.

What Type of Hotel Should Use Revinate?

• Boutique, branded, or independent hotels focusing on personalized guest experiences.
• Hotels that want detailed segmentation, email marketing, and review management.
• Properties seeking actionable guest feedback through surveys and sentiment analysis.
• Teams that prioritize social review tracking and online reputation management.
• Hotels aiming to leverage automation in marketing campaigns with comprehensive analytics.

Not ideal if your hotel emphasizes automated inventory management or if integration with PMS systems is a critical concern.

The Bottom Line for Hotels

Plusgrade excels in automating revenue generation through upselling, especially for large properties and chains that need streamlined operations. Its high user ratings, recent positive reviews, and focus on automation make it the clear choice for hotels prioritizing revenue management and operational simplicity.

Revinate offers a broader suite of marketing, review management, and guest engagement tools, making it ideal for boutique hotels, independents, or properties seeking in-depth guest insights and customized marketing campaigns. Its extensive integrations and detailed analytics support a more personalized, feedback-driven approach.

If your hotel’s primary goal is automating upselling and inventory control, choose Plusgrade. If your focus is on marketing, guest feedback, and reputation management, Revinate is the better fit.