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Plusgrade vs. UpsellGuru:
Which Is Right for You?
TLDR
We analyzed 69 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
Plusgrade shines when it comes to increased revenue , with exclusive features like Type 2 SOC 2 Certified (Data Security).
Upsellguru Gmbh shines in onboarding — especially for brand properties (5.0/5) , with exclusive features like Digital Acceptance & Payment Capture.
How Does Plusgrade Compare to UpsellGuru?
Side-by-side ratings based on 69 verified hotelier reviews on HTR.
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| Starting Price | From $400/mo | From $300/mo |
| Verified Reviews | 30 | 39 |
What Are the Pros and Cons of Plusgrade vs UpsellGuru?
After analyzing 69 verified reviews, Plusgrade users most value its increased revenue, customer experience, automated upselling, while Upsellguru Gmbh users highlight revenue and upselling effectiveness, ease of setup and integration, guest engagement and satisfaction. Click any theme to see what reviewers say.
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Increased Revenue
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Revenue and Upselling Effectiveness
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Customer Experience
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Ease of Setup and Integration
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Automated Upselling
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Guest Engagement and Satisfaction
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Additional Upselling Options
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System Flexibility and Customization
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Manual Upgrades and Errors
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Two-way PMS Integration
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User Interface
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Email Customization and Templates
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Integration with PMS and Other Systems
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Reporting and Analytics
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Plusgrade vs Upsellguru Gmbh: Rankings by Hotel Segment
How each product ranks among Upselling Software vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
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| Small (10-24 rooms) ▾ | #16 2 reviews | #7 12 reviews |
| Mid-Size (25-74 rooms) ▾ | #12 16 reviews | #10 17 reviews |
| Large (75-199 rooms) ▾ | #10 9 reviews | #13 8 reviews |
| X-Large (200+ rooms) | #10 3 reviews | #14 2 reviews |
By Property Type
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| Boutique ▾ | #12 14 reviews | #8 21 reviews |
| Luxury ▾ | #14 15 reviews | #9 18 reviews |
| Branded / Chain ▾ | #14 7 reviews | #12 13 reviews |
| Extended Stay ▾ | #17 1 reviews | #9 6 reviews |
By Region
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| North America | #12 4 reviews | #13 2 reviews |
| Europe ▾ | #15 12 reviews | #7 28 reviews |
| Asia Pacific ▾ | — | #7 5 reviews |
| Middle East ▾ | #4 10 reviews | — |
The Decision
Choosing between Plusgrade by Plusgrade and UpsellGuru by Upsellguru Gmbh hinges on your hotel’s specific needs for upselling software. Both aim to maximize revenue through automated, guest-centric upsell offers, but they differ significantly in features, integrations, and market presence. Plusgrade’s extensive review base and longer market presence make it a more proven choice, but UpsellGuru’s higher recent ratings suggest it’s gaining ground. Are you ready to make the right choice for your hotel’s upselling future?
Quick Verdict
Plusgrade, with 29 reviews and no recent negative feedback, is the more established platform, especially in high-end and resort segments. UpsellGuru, with 39 reviews and a higher recent NPS score of 9.77/10, offers a slightly more modern, user-friendly approach with broader integrations. If your hotel prioritizes a trusted, well-tested solution, Plusgrade remains the safer bet. But if ease of setup and guest engagement are your focus, UpsellGuru is catching up fast.
Is Plusgrade or UpsellGuru Better for Hotels?
Both Plusgrade and UpsellGuru are designed to boost ancillary revenue through automated upselling, but they approach this goal differently. Plusgrade emphasizes its proprietary Bid-For-Upgrade system and has a longer track record, with 29 reviews and a 5/5 overall rating, primarily in premium hotel segments. UpsellGuru, meanwhile, boasts a higher recent NPS score of 9.77/10, with 39 reviews, and a focus on seamless integration and guest bidding. Do you prioritize proven reliability or modern engagement features?
UpsellGuru vs Plusgrade: Which Should Your Hotel Choose?
If your hotel needs a robust, trustworthy platform with proven results in luxury and resort markets, Plusgrade is the better choice, thanks to its extensive review history and data security certifications. On the other hand, if you seek a flexible, easy-to-setup upselling solution with high guest engagement and a wide integration network, UpsellGuru's modern interface and high recent ratings make it a compelling pick. Consider your hotel’s segment, size, and digital maturity when choosing.
Is Plusgrade or UpsellGuru Easier to Use?
Both platforms are rated highly for ease of use, but UpsellGuru edges ahead with a 4.87/5 user rating versus Plusgrade’s 4.75/5. UpsellGuru’s setup is noted for its simplicity, with many reviews citing quick deployment and an intuitive interface that minimizes staff training time. Plusgrade’s onboarding is slightly less recent, but support is still highly rated. If rapid, straightforward implementation matters most, Edge: UpsellGuru.
Which Has Better Features: Plusgrade or UpsellGuru?
Plusgrade offers a unique Type 2 SOC 2 Certified data security feature that UpsellGuru lacks, giving it an edge for hotels prioritizing security. Plusgrade’s features include proprietary Bid-For-Upgrade technology, while UpsellGuru excels with digital acceptance & payment capture, ancillary product merchandising, and automated task routing—three features exclusive to it. Both platforms share nine core features, but UpsellGuru’s additional capabilities in flexible merchandising make it the more feature-rich option. Edge: UpsellGuru.
Which Has Better Customer Support: Plusgrade or UpsellGuru?
Customer support ratings favor UpsellGuru slightly, with a 4.82/5 rating against Plusgrade’s 4.79/5. Reviews praise UpsellGuru’s support team for responsiveness and professionalism, with users highlighting their quick problem resolution. Plusgrade’s support is also highly rated, but recent reviews do not emphasize support as much. If support quality is critical, Edge: UpsellGuru.
Which Has More Integrations: Plusgrade or UpsellGuru?
UpsellGuru offers a broader integration network with 44 verified partners, including many leading PMS and booking platforms, versus Plusgrade’s 16 verified partners. Both share 11 integrations, including industry leaders like Oracle Hospitality, SiteMinder, and Mews. UpsellGuru’s extensive partner list enables wider deployment flexibility across diverse hotel systems, making it more adaptable for multi-property groups. Edge: UpsellGuru.
Which Do Hoteliers Rate Higher: Plusgrade or UpsellGuru?
UpsellGuru’s recent review count and high NPS of 9.77/10 suggest stronger satisfaction today, especially among boutique and independent hotels. Plusgrade’s reviews, though more numerous historically, have not been updated in six months, limiting insight into recent performance. Luxury and resort hotels rate UpsellGuru slightly higher, reflecting its modern, guest-friendly approach. Overall, Edge: UpsellGuru.
How Much Do Plusgrade and UpsellGuru Cost?
Plusgrade charges a base fee of $400, with no mention of monthly or implementation fees, and no trial period. UpsellGuru offers a lower starting price at $300, also without additional fees or trial options. Both pricing models are straightforward, but UpsellGuru’s lower entry point and similar fee structure make it more accessible for smaller hotels or chains seeking cost-effective solutions.
What Type of Hotel Should Use Plusgrade?
- Hotels that need a proven, secure platform with extensive industry experience.
- Properties in the luxury, resort, or branded hotel segments seeking reliable upselling tools.
- Hotels prioritizing data security with Type 2 SOC 2 compliance.
- Teams looking for a platform with a strong track record in automating revenue through proprietary bidding systems.
Not ideal if you require highly customizable upsell features beyond upgrades, or if you prefer a platform with broader PMS integration.
What Type of Hotel Should Use UpsellGuru?
- Hotels seeking a quick-to-deploy, user-friendly upselling system with minimal setup.
- Hotels interested in maximizing guest engagement with bidding features.
- Chains or properties needing a wide array of integrations with PMS and booking platforms.
- Hotels looking for automation that reduces manual work and enhances the guest experience.
Not ideal if your hotel relies on highly tailored upsell packages that require complex customization or advanced reporting capabilities.
The Bottom Line for Hotels
Plusgrade’s strength lies in its long-standing reputation, security certifications, and proven track record in high-end segments. It’s best suited for hotels that value reliability, security, and a focus on upgrades and ancillary revenue.
UpsellGuru, with its recent higher ratings and broader integrations, caters to hotels that prioritize ease of deployment, guest engagement, and modern features. It’s well-suited for hotels eager to leverage a flexible, scalable upselling platform with immediate results.
If your hotel needs a trusted, established upselling solution, Plusgrade is the safer, proven option. But if you want a more modern, engaging, and easily integrated platform that’s gaining popularity, UpsellGuru is the clear choice.
Either way, your hotel can significantly boost revenue and guest satisfaction by choosing the platform that best matches your operational style and guest engagement goals.
How Much Do Plusgrade and UpsellGuru Cost?
Upselling Software pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.
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| Starting Price | From $400/mo | From $300/mo |
Which Features Does Plusgrade Have That UpsellGuru Doesn't (and Vice Versa)?
According to HTR's product database, Plusgrade and UpsellGuru share 9 features. Here are the key differences — features one has that the other lacks.
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| Ancillary Product Merchandising | ||
| Automated Fulfillment Task Routing | ||
| Digital Acceptance & Payment Capture | ||
| Type 2 SOC 2 Certified (Data Security) |
Real-World Results: Plusgrade vs Upsellguru Gmbh by Business Goal
We analyzed 2 verified case studies to compare what hotels actually achieve with each platform across four key business objectives.
"Guests can tweak and adjust their trip to exactly what they’re looking for. We’re helping them discover options they might not have known about."
No published case study for this goal yet.
"I’ve worked with plenty of other systems, and none of them do what Plusgrade does. I would definitely recommend it to other boutique hotels. It opens up new ways to connect with gu..."
No published case study for this goal yet.
Plusgrade vs Upsellguru Gmbh: The Bottom Line
What hoteliers love
Hoteliers report significant revenue gains through UpStay, with conversions from room upgrades and additional services like spa treatments. This helps... Hoteliers report significant revenue gains through UpStay, with conversions from room upgrades and additional services like spa treatments. This helps in boosting RevPAR and making better use of unsold inventory during both high and low demand periods.
The platform enhances guest experience by providing attractive pre-arrival upgrade offers. Guests appreciate the bidding system and personalized email... The platform enhances guest experience by providing attractive pre-arrival upgrade offers. Guests appreciate the bidding system and personalized emails, which make the upgrade process user-friendly and engaging, often resulting in higher satisfaction rates.
UpStay's fully automated system allows hotels to generate ancillary revenue with minimal manual intervention. This automation provides consistent perf... UpStay's fully automated system allows hotels to generate ancillary revenue with minimal manual intervention. This automation provides consistent performance in increasing upgrade conversions, even during periods of lower occupancy.
Where hoteliers push back
Users reported issues with manual upgrades, citing system errors and delays in receiving feedback. This has occasionally led to dissatisfaction with t... Users reported issues with manual upgrades, citing system errors and delays in receiving feedback. This has occasionally led to dissatisfaction with the service provided.
Some users find the interface limiting and have suggested improvements, such as better tracking of guest emails for future campaigns and more intuitiv... Some users find the interface limiting and have suggested improvements, such as better tracking of guest emails for future campaigns and more intuitive changes to the setup.
Ranks higher for
Unique capabilities
What hoteliers love
Hoteliers appreciate UpsellGuru for its significant impact on increasing both room and ancillary revenue. The ability to set dynamic pricing and bid o... Hoteliers appreciate UpsellGuru for its significant impact on increasing both room and ancillary revenue. The ability to set dynamic pricing and bid options for upgrades has been particularly effective in engaging guests and maximizing profits.
Numerous reviews praise the straightforward setup and integration with PMS systems, citing ease of activation and seamless functionality with existing... Numerous reviews praise the straightforward setup and integration with PMS systems, citing ease of activation and seamless functionality with existing hotel systems. Users found it quick to get started and appreciated the intuitive interface.
The bidding feature, in particular, has been well-received for its engaging nature, giving guests a sense of control over their stay. Several reviews... The bidding feature, in particular, has been well-received for its engaging nature, giving guests a sense of control over their stay. Several reviews note how this has positively impacted the guest experience and satisfaction.
Where hoteliers push back
While many appreciate the existing PMS integrations, some users point out the need for more two-way integration with additional PMS providers to reduc... While many appreciate the existing PMS integrations, some users point out the need for more two-way integration with additional PMS providers to reduce manual work and streamline operations further.
A number of users feel that the current email templates are too rigid and lack customization options. Suggestions include more flexible design adjustm... A number of users feel that the current email templates are too rigid and lack customization options. Suggestions include more flexible design adjustments and the ability to add interactive elements like GIFs.
Ranks higher for
Unique capabilities
Where the ratings diverge most
Frequently Asked Questions About Plusgrade vs UpsellGuru
Can Plusgrade replace UpsellGuru?
It depends on your requirements. Plusgrade and UpsellGuru share many core Upselling Software features, but each has unique capabilities. Plusgrade offers 16 verified integration partners, while UpsellGuru offers 44. Review the feature comparison above to see where they differ before switching.
Which is better for small or independent hotels?
Small hotels should prioritize ease of use and fast onboarding. UpsellGuru leads in ease of use at 4.9/5 vs 4.8/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
Do Plusgrade or UpsellGuru offer a free plan?
Plusgrade: No. UpsellGuru: No. Neither product currently offers a free tier. Most Upselling Software vendors offer demos or trials — request one from each to evaluate before committing.
How Does HTR Evaluate and Rank Plusgrade and UpsellGuru?
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. Plusgrade has an HT Score of 72 and Upsellguru Gmbh has 77. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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