The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 72 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
Preno shines in ROI , with exclusive features like Pricing Intelligence.
Priority Software shines in customer support and onboarding , with exclusive features like Mobile App and Tablet/Kiosk Check-in.
Side-by-side ratings based on 72 verified hotelier reviews on HTR.
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| Starting Price | From $600/mo | Contact sales |
| Verified Reviews | 70 | 2 |
After analyzing 72 verified reviews, Preno users most value its user-friendly interface, support and service quality, automation and efficiency, while Priority Software users highlight . Click any theme to see what reviewers say.
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User-Friendly Interface
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Support and Service Quality
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Automation and Efficiency
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Seamless Channel Management
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Room for Feature Enhancements
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How each product ranks among Hotel Management Software vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
| Segment |
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| Small (10-24 rooms) ▾ | #15 32 reviews | — |
| Mid-Size (25-74 rooms) ▾ | #22 6 reviews | #35 1 reviews |
| X-Large (200+ rooms) | #20 0 reviews | — |
By Property Type
| Segment |
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| Boutique ▾ | #16 29 reviews | #48 0 reviews |
| Luxury ▾ | #15 18 reviews | — |
| Branded / Chain ▾ | #17 9 reviews | #37 1 reviews |
| Extended Stay ▾ | #13 9 reviews | — |
By Region
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| North America ▾ | #19 6 reviews | — |
| Europe ▾ | #15 10 reviews | #35 1 reviews |
| Asia Pacific | #22 0 reviews | — |
| Middle East | #8 2 reviews | #14 0 reviews |
Choosing between Preno HMS by Preno and Optima HMS by Priority Software hinges on your hotel's operational needs, budget, and regional presence. Both products aim to streamline hotel management tasks, but they approach this goal differently. Preno emphasizes simplicity, ease of use, and rapid onboarding, while Priority offers extensive features, global connectivity, and a broader integrations network. Your decision should align with your hotel's size, complexity, and growth plans.
Preno is tailored for hotels seeking straightforward, user-friendly PMS with a focus on small to medium properties, particularly in Western markets. Conversely, Priority Software caters to larger, international chains needing sophisticated revenue management and extensive global distribution. Will your hotel benefit more from simplicity, or do you require a comprehensive, feature-rich platform?
Preno and Priority Software serve different hotel profiles with distinct strengths. Preno’s cloud-based platform, with a customer rating of 0/5 but strong reviews emphasizing ease and support, is ideal for boutique hotels, motels, and limited-service properties that prioritize quick setup and intuitive operations. On the other hand, Priority’s 5/5 rating and broader feature set suit large-scale hotels, resorts, and hotel groups that need advanced revenue tools and extensive distribution channels.
Preno’s recent reviews focus on its simplicity and responsive support, making it attractive for hoteliers who want to reduce training time and avoid complex systems. Priority’s reviews, though fewer in number, highlight its robust functionality, multi-language support, and global site integrations, which are crucial for hotels with international guests. Are you leaning towards a lightweight system or a comprehensive management suite?
If your hotel predominantly operates in North America, Europe, or Asia-Pacific and values ease of use, Preno is the better choice. Its high ease and onboarding ratings (4.86/5 and 4.64/5 respectively), along with positive recent reviews, indicate a system that’s quick to adopt and well-supported. For properties with limited budgets and straightforward operational needs, Preno’s $600/month flat fee offers clear value, especially given its 58 reviews and 95% likelihood to recommend.
If your hotel is a large, international property, chain, or resort looking for a broad array of features—such as multi-currency, online check-in, guest messaging, revenue management, and extensive integrations—Priority Software is preferable. Its 40 verified integrations, including popular global distribution channels, and support for multi-lingual and multi-currency operations, make it suitable for complex, multi-location hotels. However, its lack of recent reviews and lower overall ratings suggest it’s less tested in the current market.
Preno’s UI and onboarding are rated at 4.86/5 and 4.64/5 respectively, with many users praising its simplicity and quick staff adoption. Its intuitive design reduces training time, and recent reviews mention how staff find it easy to learn, even with limited technical experience. Priority’s UI, rated at 5/5, emphasizes its open architecture and ease of access across devices, appealing to hotels that need a sophisticated but user-friendly interface.
Both platforms excel in ease of use, but Preno’s recent reviews specifically cite its straightforward layout and quick onboarding as key advantages. Priority’s support for multi-lingual and multi-currency features enhances usability for international hotels. Edge: Preno.
Priority boasts 25 features exclusive to its platform, including multi-currency, online check-in/out, guest communication, revenue management, and advanced task management. It also supports integrations like STR, Net Affinity, and TravelLine, broadening its global reach. Preno offers 1 unique feature: Pricing Intelligence, which aids in dynamic pricing decisions, alongside 28 shared features like channel management and reservation handling.
If your hotel requires complex revenue tools, global distribution, and guest engagement functionalities, Priority’s extensive features and integrations make it the clear winner. For properties seeking core PMS capabilities with some added perks like pricing insights, Preno suffices. Edge: Priority Software.
Preno’s support ratings stand at 4.69/5, with reviews praising its quick, reliable service and responsiveness. Users mention how Preno's support team is attentive and continues to improve the system based on user feedback. Priority’s support ratings are perfect at 5/5, and reviews highlight their 24/7 availability and quick problem resolution, especially for large, international clients.
While both offer excellent support, Priority’s support reputation is slightly stronger due to its dedicated global help desk and consistent recent ratings. However, Preno’s responsiveness and ongoing customer care make it a reliable choice for small to mid-sized hotels. Edge: Priority Software.
Priority’s platform offers 40 verified integrations, including leading global channels like Booking.com, Expedia, and Agoda, as well as advanced tools like STR and Vertical Booking. Preno has 17 verified partners, with notable integrations including Xero, TrustYou, and SiteMinder. Shared integrations include TrustYou, SiteMinder, Revinate, and Cendyn.
For hotels that depend heavily on extensive distribution and analytics, Priority’s broader ecosystem is advantageous. Preno’s more limited but focused set of integrations suits properties prioritizing core management features. Edge: Priority Software.
Preno’s reviews, despite a 0/5 HT Score, frequently mention its ease of use, quick onboarding, and support. Customers from boutique hotels and motels appreciate its simplicity, with many citing it as the reason they switched from older systems. Priority’s reviews, although fewer, emphasize its reliability and comprehensive features, especially among larger chains. Due to the volume and recency of reviews, Preno’s positive feedback on usability makes it the clearer performer.
Given the review count and recent feedback, Preno’s user satisfaction and likelihood to recommend (95%) clearly surpass Priority.
Edge: Preno.
Preno charges a straightforward $600/month base fee, with no trial or implementation fees. Pricing details for Priority Software are not publicly available, but it’s generally considered to be a more costly, enterprise-level product, often tailored per client’s needs.
For smaller hotels or those seeking transparent, predictable costs, Preno offers better clarity. Larger, multi-property hotels with complex needs may find value in Priority’s broader feature set despite the higher or bespoke pricing.
Preno and Priority serve different hotel segments, with Preno focusing on simple, easy-to-use management for small to medium properties. Its recent reviews and high user recommendation rate make it the more tested and trusted option in the current market.
Priority offers a broader feature set, extensive integrations, and global distribution tools suited for larger, international operations with complex revenue and guest engagement needs. Its limited recent reviews make it less proven in today’s environment but still highly capable for its target market.
If your hotel seeks a straightforward, reliable PMS with quick setup and strong support, Preno is the clear choice. If you need a feature-rich, globally connected platform and your hotel operates at scale, Priority Software could better serve your needs.
Hotel Management Software pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.
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| Starting Price | From $600/mo | — |
According to HTR's product database, Preno HMS and Optima HMS share 28 features. Here are the key differences — features one has that the other lacks.
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| Gift Vouchers | ||
| Mobile App | ||
| Multi-currency | ||
| Multi-lingual | ||
| Pricing Intelligence | ||
| Tablet/Kiosk Check-in | ||
| Task Management |
Showing top differences. 14 more features differ between these products.
What hoteliers love
Preno's user-friendly interface receives high praise from users. Many note the simplicity and intuitiveness of the system, which significantly reduces... Preno's user-friendly interface receives high praise from users. Many note the simplicity and intuitiveness of the system, which significantly reduces the learning curve. This allows for quick onboarding of staff, even those with limited technical skills, thus speeding up operations.
Customers generally value Preno's responsive customer support, with live chat and comprehensive help resources highlighted as beneficial. However, som... Customers generally value Preno's responsive customer support, with live chat and comprehensive help resources highlighted as beneficial. However, some reviews mention the need for more consistent 24/7 service availability.
Users frequently mention Preno's automation features, which streamline administrative tasks such as invoicing and reporting. This automation saves sig... Users frequently mention Preno's automation features, which streamline administrative tasks such as invoicing and reporting. This automation saves significant time and reduces manual errors, enabling staff to focus more on guest experiences.
Where hoteliers push back
Despite positive feedback, users note areas for enhancement. Suggested improvements include advanced reporting, better mobile app functionality, and e... Despite positive feedback, users note areas for enhancement. Suggested improvements include advanced reporting, better mobile app functionality, and enhanced guest interaction tools. These updates are seen as necessary to keep up with evolving industry demands.
Ranks higher for
Unique capabilities
Ranks higher for
Unique capabilities
Where the ratings diverge most
It depends on your requirements. Preno HMS and Optima HMS share many core Hotel Management Software features, but each has unique capabilities. Preno HMS offers 17 verified integration partners, while Optima HMS offers 40. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. Optima HMS leads in ease of use at 5.0/5 vs 4.8/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
Preno HMS: No. Optima HMS: No. Neither product currently offers a free tier. Most Hotel Management Software vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. Preno has an HT Score of 76 and Priority Software has 0. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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