Noovy vs. Optima HMS:
Which Is Right for You?

The Decision

Choosing between Noovy by Noovy and Optima HMS by Priority Software hinges on your hotel’s specific needs and operational scale. Both aim to streamline your management tasks, but they differ significantly in user experience, features, and market presence. Noovy is a newer entrant with a focus on simplicity and affordability, while Priority Software offers an extensive, globally-connected system suited for larger operations. Your decision should reflect your hotel’s size, technological comfort, and growth plans.

Is Noovy or Priority Software Better for Hotels?

Both products aim to simplify hotel management, but Noovy emphasizes an all-in-one approach tailored for modern hoteliers seeking affordability and ease of use. Priority Software, by contrast, offers a broader suite with deep integrations and global connectivity, which makes it better suited for larger, more complex hotel operations. The key divergence lies in their market focus: Noovy has a strong presence in North America, Europe, and Asia, while Priority Software concentrates on international chains and resorts.

Noovy has more recent, consistent positive reviews—21 in the last six months—highlighting ongoing user satisfaction. Priority Software’s review count remains minimal at just two, with reviews dating back years, making its current user experience less certain. Would your hotel benefit more from a proven, highly-rated platform or from a broad, enterprise-level system?

Noovy vs Priority Software: Which Should Your Hotel Choose?

If your hotel needs a straightforward, budget-friendly platform that integrates PMS, booking engine, and channel management with minimal fuss, Noovy is the better fit. Its high overall ratings (5/5) and ease of use (4.62/5) make onboarding and daily operations smoother, especially for boutique hotels or properties with limited tech staff.

Conversely, if your hotel requires a comprehensive global solution with extensive distribution channels, revenue management, and guest engagement tools, Priority Software’s suite of 47 shared features and large partner network (40 verified partners) make it more suitable. Its focus on large chains, resorts, and properties seeking to expand internationally is clear.

For hotels prioritizing modern, user-friendly interfaces and rapid onboarding, Noovy’s current customer support ratings (4.71/5) and positive reviews make it a clear choice. If your operation needs advanced features like Gift Vouchers or a Guest App, and you're prepared for a steeper learning curve, Priority Software may serve you better.

Is Noovy or Priority Software Easier to Use?

Noovy scores 4.62/5 for ease of use, with reviewers praising its friendly interface and straightforward navigation. Its onboarding process, rated 4.47/5, is described as efficient and smooth, even for staff with limited technical skills. Users find the system quick to implement, and their reviews emphasize that staff adopt it easily.

Priority Software, with a perfect 5/5 user rating and 5/5 onboarding, is equally user-friendly at face value. However, its larger feature set and global focus may introduce complexity for smaller teams, though the experience of onboarding large hotel chains suggests a well-designed user experience.

Edge: Noovy.

Which Has Better Features: Noovy or Priority Software?

Noovy offers 50 features in total, including three unique tools: Pricing Intelligence, Centralized Messaging, and Guest Messaging, which help automate revenue and improve communication. Priority Software provides 47 shared features plus six exclusive ones such as Gift Vouchers, Guest App, and Website Development—valuable for properties seeking additional guest engagement channels.

Noovy’s features are tailored for modern, streamlined hotel operations, while Priority Software’s extensive marketplace and AI-driven tools cater to larger, multi-property operations. If your hotel needs a simple, integrated platform, Noovy’s feature set is more than sufficient; for complex distribution and guest management, Priority might be better.

Edge: Priority Software, for its broader feature catalogue.

Which Has Better Customer Support: Noovy or Priority Software?

Noovy’s customer support is highly rated at 4.71/5, with reviews emphasizing fast, friendly, and reliable assistance. Users appreciate the quick problem resolution and the ongoing support during onboarding, describing it as a key advantage.

Priority Software’s support scores a perfect 5/5, with reviews highlighting round-the-clock help and responsive staff. Support is described as highly professional and capable of resolving issues rapidly, which is vital for large-scale, global operations.

Edge: Priority Software.

Which Has More Integrations: Noovy or Priority Software?

Both platforms boast 40 verified partners, including major industry players like SiteMinder, Revinate, and INTELITY. Shared integrations include essential tools for distribution and guest experience, such as Otelity and Hotel Time.

Noovy’s unique partners include Omnibees, Bookboost, and GuestRevu, catering to diverse distribution and reputation management needs. Priority Software’s exclusive partners like Cendyn and TrustYou support advanced marketing and guest feedback management.

Overall, both are well-connected. If your hotel relies on specific integrations only available through one, verify compatibility; otherwise, they are evenly matched.

Edge: Tie.

Which Do Hoteliers Rate Higher: Noovy or Priority Software?

Noovy’s recent reviews and rating (5/5) with a 99% likelihood to recommend signal strong satisfaction among boutique, city-center, and budget hotels. The consistently high scores across ease of use and support reflect current, positive experiences.

Priority Software’s review count (2) and older reviews mean less current data. Its support and ease of use are rated equally well at 5/5, but the lack of recent feedback makes it harder to assess ongoing user satisfaction.

Edge: Noovy.

How Much Do Noovy and Priority Software Cost?

Noovy charges a clear flat fee of $600 per month, with no implementation or trial charges. Its transparent pricing and all-in-one package make budgeting straightforward for small to mid-sized hotels.

Priority Software does not publicly list its pricing, but given its focus on enterprise customers and larger properties, costs are likely higher and customized. Lack of transparent pricing could be a barrier for smaller hotels.

What Type of Hotel Should Use Noovy?

• Hotels that prioritize affordability, simplicity, and quick setup.
• Boutique hotels, city-center properties, and bed & breakfasts.
• Teams seeking an all-in-one system without complex features.
• Hotels that value strong customer support and easy onboarding.

Not ideal if:

• You operate a large resort with complex distribution needs.
• You require extensive guest engagement tools like a Guest App.
• Your property demands advanced revenue management features.

What Type of Hotel Should Use Priority Software?

• Large hotels, resorts, and global chains with complex operations.
• Hotels seeking comprehensive distribution and booking options worldwide.
• Teams needing advanced revenue management, marketing, and guest feedback tools.
• Hotels that can handle a potentially higher price point and more complex training.

Not ideal if:

• You run a small boutique with simple management needs.
• You prefer transparent, fixed pricing.
• Your staff is less familiar with enterprise software or cloud-based systems.

Noovy vs Priority Software: The Bottom Line for Hotels

Noovy offers a user-friendly, all-in-one management system with a proven track record and recent positive reviews. Its focus on affordability and ease of use makes it ideal for boutique hotels, city hotels, and properties looking to streamline operations without complexity.

Priority Software provides a broader, feature-rich platform suited for larger, international properties that need extensive distribution, automation, and guest engagement tools. Its global connectivity and support for complex operations make it the preferred choice for hotel groups and resorts.

If your hotel values simplicity, recent reviews, and straightforward pricing, Noovy is the better option. For larger-scale, multi-property management with advanced features, Priority Software is the stronger candidate, despite less recent feedback.

In summary: Choose Noovy if you want a proven, highly-rated system that is easy to implement and operate. Opt for Priority Software if you need a comprehensive, globally-connected platform capable of handling complex hotel operations. Your specific hotel profile and growth ambitions will guide the best match.