Optima PMS vs. roommaster PMS:
Which Is Right for You?

The Decision

Choosing the right property management system (PMS) is critical for your hotel’s success. Both Optima PMS by Priority Software and roommaster PMS aim to streamline operations, but they serve different types of hotels and operational needs. While Priority Software offers extensive global integrations and advanced modules, roommaster is known for its ease of use and strong reservation management. Which one aligns better with your hotel’s specific requirements?

Is Optima PMS or roommaster PMS Better for Hotels?

Optima PMS and roommaster PMS address core hotel management challenges, including reservations, front desk operations, and guest engagement. Optima, with its cloud-based architecture and broad feature set, caters primarily to resorts, boutique hotels, and global chains, offering modules like spa & wellness, multi-currency, and multi-lingual support. Roommaster focuses on independent hotels and small chains, emphasizing centralized reservation data, automated reports, and operational simplicity.

While Optima boasts a high level of customization and more advanced integrations, roommaster's strength lies in its user-friendly interface and quick onboarding. Both systems support cloud access, but roommaster’s recent reviews highlight its reliability and ease of use, especially for smaller teams. Do you need a feature-rich platform with international capabilities or a straightforward system for a smaller operation?

Optima PMS vs roommaster PMS: Which Should Your Hotel Choose?

Your choice depends on your hotel’s size, complexity, and growth plans. If your hotel requires extensive third-party integrations, multi-lingual support, and modules like spa or ancillary revenue tracking, Optima is the better pick. It’s ideal for resorts, boutique properties, and hotels with a global presence aiming to increase RevPAR through distribution and automation.

Conversely, if your hotel prioritizes simplicity, quick implementation, and cost-effective management of reservations and guest data, roommaster is more suitable. It works well for independent hotels, boutique properties, and properties seeking reliable, easy-to-operate software with strong operational tools. If your hotel needs robust global features, opt for Optima; if you want straightforward hotel management, choose roommaster.

Is Optima PMS or roommaster PMS Easier to Use?

Roommaster’s recent reviews emphasize its intuitive interface and quick staff onboarding, with a user rating of 4.22/5 for ease of use. Users highlight that its workflows are straightforward, and staff can learn the system rapidly, even across multiple properties. Customer support, rated 4.25/5, is praised for responsiveness, though some mention occasional support delays.

Optima’s UI is rated 4/5, with users excited about upcoming cloud features that promise greater flexibility. However, it has fewer recent reviews—only one in the last six months—making its ease of use less certain in current contexts. Edge: roommaster PMS.

Which Has Better Features: Optima PMS or roommaster PMS?

Optima has 43 shared features plus 10 unique modules like Spa & Wellness, multi-lingual support, and drag-n-drop tapechart. It offers advanced modules such as ancillary revenue tracking, mobile check-in, and multi-currency management. Roommaster provides 43 shared features and 17 unique ones, including native email marketing, revenue management, guest messaging, and a guest app.

While Optima’s features focus on guest engagement, automation, and global distribution, roommaster excels in operational tools, detailed reporting, and integrated reservation management. Given the feature counts, Optima’s additional modules give it an edge for hotels seeking extra capabilities. Edge: Optima PMS.

Which Has Better Customer Support: Optima PMS or roommaster PMS?

Roommaster’s reviews praise its quick, helpful support, with many users describing their support experience as responsive and problem-solving. Customer support ratings are 4.25/5, and users appreciate the ease of troubleshooting and guidance for new staff.

Optima’s customer support is rated 4/5, with positive comments about support responsiveness but fewer recent reviews to confirm consistency. Overall, roommaster’s recent review volume and higher support rating suggest it currently offers better support. Edge: roommaster PMS.

Which Has More Integrations: Optima PMS or roommaster PMS?

Roommaster integrates with 56 verified partners, including major channel managers, booking engines, and revenue tools. Shared integrations include TrustYou, SiteMinder, Revinate, and Oracle Hospitality, with additional unique partners like Sage and GuestCentric. Optima connects with 40 verified partners, including STR, Net Affinity, and TravelLine, but fewer overall.

For hotels relying on a broad partner ecosystem, roommaster’s larger integration network provides more options. This flexibility makes it easier to connect various operational and marketing tools. Edge: roommaster PMS.

Which Do Hoteliers Rate Higher: Optima PMS or roommaster PMS?

Roommaster’s current reviews are more recent (17 in the last six months), with an overall rating of 4.33/5. Hoteliers in diverse segments—boutiques, motels, resorts—rate it highly for operational reliability and ease of use. Many praise its automation and data accuracy, with an emphasis on its cloud accessibility.

Priority Software’s ratings are less current, with only one review and a score of 0/5, reflecting limited feedback rather than dissatisfaction. Given the volume and recency of reviews, roommaster is clearly the more favorably rated system today. Edge: roommaster PMS.

How Much Do Optima PMS and roommaster PMS Cost?

Pricing details for Optima are not publicly available, which suggests a custom quote based on hotel size and needs. Roommaster’s base price is $500 per month, with no free tier or trial, making it accessible for small to mid-sized hotels. Additional costs may include optional modules or integrations.

If budget transparency is a priority, roommaster’s fixed monthly fee provides clarity. For larger or complex properties, Optima may involve higher or customized pricing, so budget considerations are essential when choosing.

What Type of Hotel Should Use Optima PMS?

• Hotels seeking a global presence with multi-language support and multi-currency capabilities.
• Resorts, boutique hotels, and chains aiming to increase RevPAR through distribution and automation.
• Hotels that want to list on multiple OTAs and connect with GDS systems.
• Teams that need extensive third-party integrations and modules like spa, ancillary revenue, or mobile check-in.

Not ideal if your hotel is small, budget-conscious, or prefers a simple, easy-to-learn system with limited features.

What Type of Hotel Should Use roommaster PMS?

• Independent hotels, motels, and small chains looking for a cost-effective, straightforward solution.
• Properties prioritizing quick onboarding, simple workflows, and reliable reservation management.
• Hotels that value real-time data, automated reports, and centralized guest data.
• Teams that want cloud access but do not need extensive internationalization or third-party modules.

Not ideal if your hotel requires advanced modules like spa, multi-lingual support, or global distribution features.

Optima PMS vs roommaster PMS: The Bottom Line for Hotels

Optima PMS is a comprehensive, feature-rich platform suited for hotels with complex needs, international presence, and distribution ambitions. It excels in automation, integrations, and modules supporting diverse guest services, making it ideal for resorts and boutique hotels targeting growth.

Roommaster, with its straightforward interface, rapid onboarding, and strong operational features, is better suited for independent hotels and small chains that prioritize simplicity, reliability, and cost-effectiveness. Its recent reviews and support ratings give it a clear edge in current hotel management.

If your hotel is expanding globally or requires advanced modules, Optima is the strategic choice. For day-to-day operations with a focus on ease and quick setup, roommaster leads the pack. Your decision should reflect your hotel’s size, complexity, and growth strategy.