The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 210 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
Priority Software shines in ROI and onboarding , with exclusive features like On premise and Tablet/Kiosk Check-in.
RoomRaccoon shines in ease of use and customer support — especially for independent properties (4.1/5) , with exclusive features like Guest profiles and Employee Messaging.
Side-by-side ratings based on 210 verified hotelier reviews on HTR.
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| Starting Price | Contact sales | From $1,000/mo |
| Verified Reviews | 1 | 209 |
After analyzing 210 verified reviews, Priority Software users most value its , while RoomRaccoon users highlight user interface and experience, all-in-one system, automated emails and documents. Click any theme to see what reviewers say.
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User Interface and Experience
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All-in-one System
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Automated Emails and Documents
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Service and Support
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Integration Limitations
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How each product ranks among Property Management Systems vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
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| Small (10-24 rooms) ▾ | — | #10 90 reviews |
| Mid-Size (25-74 rooms) ▾ | #58 1 reviews | #17 27 reviews |
| Large (75-199 rooms) ▾ | — | #14 7 reviews |
| X-Large (200+ rooms) | — | #19 0 reviews |
By Property Type
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| Boutique ▾ | #78 0 reviews | #9 100 reviews |
| Luxury ▾ | — | #9 64 reviews |
| Branded / Chain ▾ | #72 0 reviews | #14 29 reviews |
| Extended Stay ▾ | — | #7 28 reviews |
By Region
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| North America ▾ | — | #24 7 reviews |
| Europe ▾ | #53 0 reviews | #5 123 reviews |
| Asia Pacific | — | #31 4 reviews |
| Middle East | #20 1 reviews | #31 1 reviews |
Choosing a property management system (PMS) isn’t just about features; it’s about finding the right fit for your hotel’s size, operations, and growth plans. Priority Software’s Optima PMS and RoomRaccoon PMS aim to streamline hotel management, but they do so very differently. While Optima offers broad global capabilities and deep integrations, RoomRaccoon focuses on ease of use for smaller, independent hotels. Which product aligns best with your hotel’s needs?
Your decision hinges on whether you prioritize extensive functionality and international reach or straightforward operation and rapid onboarding. Both systems address core PMS functions, but their target user profiles and strengths vary significantly.
Optima PMS by Priority Software is an all-encompassing platform designed to serve large, complex operations like resorts and chains. It centralizes guest engagement, reservations, revenue management, and integrations across a broad range of third-party tools, making it suitable for hotels with intricate needs. RoomRaccoon, by contrast, is tailored for smaller independent hotels, boutique properties, and vacation rentals that want an intuitive, single platform to automate daily tasks and boost direct bookings.
While Optima’s strength lies in global connectivity and advanced features, RoomRaccoon’s advantage is its user-friendliness and rapid deployment. Both products have strong support, but RoomRaccoon’s recent reviews and higher user ratings suggest a more current and responsive support experience. Do you need a scalable solution for a large operation or a simple, effective tool for a smaller property?
If your hotel needs a flexible, easy-to-learn system that integrates booking, channel management, and automation, RoomRaccoon is the better fit. Its high review count (169 reviews, mostly recent) and 4.88/5 rating reflect strong user satisfaction, especially in small hotel segments. For boutique hotels and independent operators, its features like automated guest communication, dynamic pricing, and a built-in booking engine streamline operations and increase revenue.
On the other hand, Optima’s broader feature set and global connectivity make it ideal if your hotel is part of a larger chain or resort with complex requirements. Its open architecture and extensive third-party integrations benefit operations that need customization, multi-location management, and global distribution. If your hotel’s scale demands advanced revenue management and multi-region coordination, Optima may be more suitable.
RoomRaccoon earns a 4.74/5 in ease of use, and many reviews highlight its intuitive, clean UI and straightforward onboarding process. Hoteliers say it’s “very simple to learn and teach,” with automated features that reduce staff training time.
Optima scores a solid 4/5 on ease of use, but given its extensive functionality and target enterprise users, it can be more complex to implement and navigate initially. Its onboarding process is rated 5/5, yet the learning curve could be steeper for smaller teams.
Edge: RoomRaccoon.
Optima offers 38 shared features plus 15 exclusive, including a Spa & Wellness module, GDPR compliance, and advanced tax and guest communication tools. Its unique features cater to large-scale hospitality needs, such as rules-based room assignments, PCI and SOC2 compliance, and digital registration.
RoomRaccoon provides 38 shared features and 13 exclusive tools like guest profiles, analytics dashboard, multi-currency support, and inventory management. It excels in automation, yield management, and integrations with property-specific tools.
The edge goes to Optima for its depth and variety of features tailored for complex operations; however, RoomRaccoon’s features are more streamlined for smaller properties.
Edge: Optima PMS.
Both products boast strong support ratings, with Priority Software scoring 4/5 and RoomRaccoon slightly lower at 4.53/5. Users praise RoomRaccoon’s support as “responsive and eager to assist,” with many recent positive reviews emphasizing quick resolutions.
Priority Software’s support is also well-rated, with some reviews highlighting their open communication about upcoming cloud transitions. However, given recent reviews and higher overall ratings, RoomRaccoon’s support team appears more consistently praised by users today.
Edge: RoomRaccoon PMS.
RoomRaccoon boasts 88 verified partners, nearly double the 40 of Priority Software. Shared integrations include major players like SiteMinder, TrustYou, and Revinate, but RoomRaccoon offers unique partners such as Sage, FLEXIPASS, and Lybra Tech, expanding its compatibility.
Optima’s integrations are robust but limited to a smaller partner ecosystem, mainly focusing on global distribution and revenue tools. For hotels seeking extensive third-party options, RoomRaccoon provides a clear advantage.
Edge: RoomRaccoon PMS.
RoomRaccoon’s overall rating of 4.88/5 and 169 reviews make it the more highly-rated product, especially among independent and boutique hotel users. Small hotel segments consistently praise its ease of use, automation, and support.
Priority Software’s rating is 0/5, with only one review, indicating little recent or detailed feedback. The recent surge in reviews and high scores for RoomRaccoon establish it as the preferred choice for most hoteliers.
Edge: RoomRaccoon PMS.
Optima does not publicly disclose pricing, likely offering custom quotes based on hotel size and requirements. RoomRaccoon charges a base fee of $1,000, with no monthly or implementation fees, making costs predictable for small hotels.
If budget transparency is critical, RoomRaccoon’s straightforward pricing model offers more clarity. For larger operations, Optima’s pricing is tailored but may be more expensive depending on customization.
Not ideal if your hotel is small, with fewer than 50 rooms, or if you value simplicity over advanced features.
Not ideal if your hotel requires multi-property management or advanced revenue tools.
The core difference lies in target audience: Optima is built for large, complex operations needing extensive customization, while RoomRaccoon is ideal for small to medium-sized hotels seeking simplicity and speed. If your hotel demands multi-region support, AI-driven insights, and deep integrations, Optima’s depth and global reach make it the superior choice.
Conversely, if your hotel values ease of use, quick setup, and a high-rated user experience, RoomRaccoon’s current reviews and recent performance make it the more reliable option. Its high review count and 4.88/5 rating reinforce its position as the preferred solution for independent hoteliers.
Choose Optima if your hotel needs scale and sophistication; pick RoomRaccoon if you want a straightforward, well-supported platform that delivers immediate operational benefits.
Property Management Systems pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.
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| Starting Price | — | From $1,000/mo |
According to HTR's product database, Optima PMS and RoomRaccoon PMS share 38 features. Here are the key differences — features one has that the other lacks.
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| 2-way real time integrations | ||
| Analytics dashboard | ||
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| Digital Registration | ||
| Guest profiles | ||
| Inventory Management | ||
| Multi-Currency Support | ||
| On premise | ||
| Online 24/7 support | ||
| PMS connectivity | ||
| Spa & Wellness Module | ||
| Tablet/Kiosk Check-in |
Showing top differences. 16 more features differ between these products.
We analyzed 8 verified case studies to compare what hotels actually achieve with each platform across four key business objectives.
No published case study for this goal yet.
"Yield rules have helped us optimise our rates and our occupancy immensely. The ones we found most crucial were setting up yield rules for last minute bookings, to increase our occu..."
No published case study for this goal yet.
"The automation of the payment system - from the guests receiving their invoice, the booking confirmation, and the payment being automatically accredited to the reservation - has le..."
No published case study for this goal yet.
"Most of our guests travel from far, and they might be tired when they arrive, so they might not always think about the extra things they might need - like a bathrobe and slippers...."
Ranks higher for
Unique capabilities
What hoteliers love
Many users find RoomRaccoon's user interface to be intuitive and easy to learn, which simplifies daily operations and onboarding new staff. However, t... Many users find RoomRaccoon's user interface to be intuitive and easy to learn, which simplifies daily operations and onboarding new staff. However, there are suggestions for improvement, especially for mobile and tablet versions of the system to enhance usability further.
RoomRaccoon users praise the all-in-one nature of the platform, which integrates booking engine, channel manager, PMS, and accounting. This consolidat... RoomRaccoon users praise the all-in-one nature of the platform, which integrates booking engine, channel manager, PMS, and accounting. This consolidation helps streamline operations and eliminate the need for multiple software solutions. Many reviews highlight how this feature saves time and makes management easier.
Hoteliers find the automated emails and document features particularly valuable, noting that it saves time and enhances communication with guests. Aut... Hoteliers find the automated emails and document features particularly valuable, noting that it saves time and enhances communication with guests. Automated invoicing and pre/post-stay emails are frequently mentioned benefits. Users also commend the customization options for these automated functionalities.
Where hoteliers push back
While some users appreciate the helpfulness of individual customer support agents, many reviews criticize the availability and responsiveness of RoomR... While some users appreciate the helpfulness of individual customer support agents, many reviews criticize the availability and responsiveness of RoomRaccoon's support team. Long wait times for issue resolution, especially during critical operational periods, are common complaints.
Several reviews point out the limitations in integrating RoomRaccoon with other systems like payment gateways (Stripe, Accounting software), and OTAs.... Several reviews point out the limitations in integrating RoomRaccoon with other systems like payment gateways (Stripe, Accounting software), and OTAs. Users express their desire for more seamless integrations to avoid manual work and additional expenses.
Ranks higher for
Unique capabilities
Where the ratings diverge most
It depends on your requirements. Optima PMS and RoomRaccoon PMS share many core Property Management Systems features, but each has unique capabilities. Optima PMS offers 40 verified integration partners, while RoomRaccoon PMS offers 88. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. RoomRaccoon PMS leads in ease of use at 4.8/5 vs 4.0/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
Optima PMS: No. RoomRaccoon PMS: No. Neither product currently offers a free tier. Most Property Management Systems vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. Priority Software has an HT Score of 0 and RoomRaccoon has 80. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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