Profitroom Marketing Automation vs. Sojern Guest Marketing Suite:
Which Is Right for You?

The Decision

When choosing between Profitroom Marketing Automation and Sojern Guest Marketing Suite, you're selecting a platform that fundamentally shapes your guest engagement and direct booking strategies. Both aim to foster stronger relationships and improve revenue, yet they do so through different approaches and feature sets. Profitroom offers a comprehensive, all-in-one CRM and marketing automation environment tailored specifically for hotels, while Sojern emphasizes guest communication via email, SMS, and chat to build loyalty. Which solution aligns best with your hotel’s goals?

Both products serve as essential tools for increasing direct bookings and guest retention, but Profitroom's extensive feature set and proven track record give it a distinct advantage. Are you looking for a single platform that combines CRM, automation, and revenue tools, or a communication-focused suite that enhances guest relationships?

Is Profitroom or Sojern Better for Hotels?

Profitroom and Sojern both target hotel marketers but diverge sharply in scope and depth. Profitroom provides a full CRM, email marketing, segmentation, automation, and channel management, making it suitable for hotels seeking an integrated platform. Sojern specializes in guest outreach through email, SMS, and chat, focusing on ongoing communication and relationship-building.

Profitroom’s 232 reviews with a 4.79/5 rating, including recent feedback, make it the more reliable choice for hotels prioritizing a holistic solution. Conversely, Sojern’s 12 reviews and perfect 10/5 NPS score suggest high satisfaction for a narrower focus but lack recent data. Are you ready to invest in a platform with proven, recent success, or do you prefer a lightweight, communication-centric tool?

Profitroom vs Sojern: Which Should Your Hotel Choose?

If your hotel needs a comprehensive system that consolidates guest data, automates marketing, and manages channel distribution, go with Profitroom. Its broad feature set—covering segmentation, automation, loyalty, and a booking engine—makes it ideal for medium to large hotels aiming for full operational integration.

If your primary goal is to nurture guest relationships through targeted email, SMS, or chat campaigns without the need for extensive automation or channel management, Sojern is suitable. It’s best for hotels that want to enhance engagement and loyalty with minimal complexity.

Hotels focusing on direct booking growth, revenue optimization, and data-driven insights should lean toward Profitroom for its richer feature set. Conversely, those prioritizing ongoing guest communication and relationship-building might prefer Sojern’s straightforward messaging tools.

Is Profitroom or Sojern Easier to Use?

Profitroom scores a 4.73/5 in ease of use, with many users praising its intuitive interface and straightforward onboarding process. Reviews highlight “quick and easy use,” and support from the company is described as “excellent,” making staff adoption smoother.

Sojern ranks slightly higher at 4.75/5, with reviews emphasizing how “easy to reconcile and monitor reservations” and “web interface is very user-friendly.” Its simplicity is appreciated, especially by smaller teams or hotels new to digital marketing.

Edge: Sojern, given its marginally higher ease-of-use score and recent positive reviews.

Which Has Better Features: Profitroom or Sojern?

Profitroom offers 15 unique features, including event-based automations, a WYSIWYG HTML editor, personalized communication, a centralized multi-hotel solution, and integrations with TripAdvisor and loyalty segmentation. It also provides advanced segmentation options, A/B testing, and an open API, making it a versatile tool for complex marketing needs.

Sojern has no exclusive features listed but shares 9 common integrations with Profitroom, such as Mews, Oracle Hospitality, and SiteMinder. However, it lacks the depth of automation and segmentation tools available in Profitroom.

In terms of feature count and depth, Profitroom’s offerings clearly surpass Sojern.

Edge: Profitroom.

Which Has Better Customer Support: Profitroom or Sojern?

Profitroom’s support rating is 4.52/5, with reviews praising “helpful support” and “excellent onboarding.” Some users note that support is “responsive and knowledgeable,” enhancing the overall experience, though a few mention delays in technical issues.

Sojern’s customer support scores higher at 4.92/5, with reviews highlighting “very good support” and “dedicated assistance” that help users reconcile reservations and monitor campaigns effectively. Its support appears more consistent and responsive.

Edge: Sojern.

Which Has More Integrations: Profitroom or Sojern?

Profitroom’s platform boasts 66 verified partners, including major channel managers, booking engines, and analytics providers. Common integrations include Mirai, HotelTime, SiteMinder, and TrustYou, with unique partnerships in loyalty programs and revenue management.

Sojern offers 33 verified partners, sharing nine with Profitroom, such as Oracle Hospitality and Mews. It has unique integrations with platforms like Oaky by Plusgrade and ReservHOTEL, but overall, its partner network is smaller.

Profitroom holds the edge in integration volume and diversity.

Edge: Profitroom.

Which Do Hoteliers Rate Higher: Profitroom or Sojern?

Profitroom’s 4.79/5 rating and 232 reviews are more recent and provide a broad perspective across hotel types, especially in Europe and North America. Hotels in the resort, boutique, and city-center segments frequently praise its ease of use and revenue impact.

Sojern’s 12 reviews and perfect 10/5 NPS score suggest high satisfaction, primarily in smaller hotels or resorts focusing on guest communication. Its recent reviews highlight its simplicity and support, though hotel segment coverage is limited.

Given the recency and volume, Profitroom’s higher ratings reflect broader hotel satisfaction.

Edge: Profitroom.

How Much Do Profitroom and Sojern Cost?

Profitroom charges a flat monthly fee of $600, with no implementation or trial fees. Its all-in-one approach offers predictable costs for the full suite.

Sojern’s monthly fee is $400, also without setup or trial charges. While slightly cheaper, it does not include the extensive features found in Profitroom.

Cost-wise, both are comparable, but Profitroom offers a more comprehensive package at a higher price point.

What Type of Hotel Should Use Profitroom?

• Hotels that want an integrated, all-in-one platform combining CRM, booking engine, and channel management.
• Teams seeking automation tools like A/B testing, loyalty segmentation, and personalized guest communication.
• Hotels with multiple properties needing centralized management.
• Properties aiming to boost direct bookings and revenue with data-driven insights.
• Hotels looking for a platform that supports ongoing marketing automation and advanced segmentation.

Not ideal if you:

• Have very limited marketing needs.
• Operate a small, single-property hotel with minimal automation requirements.
• Prefer a lightweight, communication-only tool without extensive automation.

What Type of Hotel Should Use Sojern?

• Hotels that prioritize ongoing guest communication and relationship-building.
• Small to medium properties focusing on email, SMS, and chat engagements.
• Hotels with limited marketing automation needs but want consistency in guest messaging.
• Properties seeking a straightforward, easy-to-use platform for guest outreach.
• Vacation rentals or boutique hotels aiming to increase loyalty via targeted communication.

Not ideal if you:

• Need a full CRM, automation, and revenue management suite.
• Require extensive integrations or channel management.
• Operate large hotel groups that need centralized workflows and analytics.

The Bottom Line for Hotels

Profitroom stands out as the more complete solution for hotels seeking an all-inclusive marketing automation and CRM platform. Its broad feature set, extensive integrations, and recent positive reviews across diverse hotel segments make it a solid investment for property owners aiming to maximize direct bookings and guest loyalty.

If your hotel needs a versatile, supported platform that consolidates marketing, guest management, and revenue tools, Profitroom is the clear choice. Its higher review volume and recent feedback confirm its leadership and effectiveness in the market.

However, if your primary goal is to improve guest communication through simple, direct outreach with minimal complexity, Sojern may suffice. It excels in ease of use and support, but lacks the advanced features and integrations that larger or more complex hotels require.

In conclusion, for most hotels looking for a proven, feature-rich system with recent positive reviews, Profitroom offers a stronger, more reliable option. It’s well-suited for hotels ready to scale their marketing efforts with a single, integrated platform that has been recognized for its impact and support.