RateTiger Booking Engine (by eRevMax) vs. Safara:
Which Is Right for You?

The Decision

Choosing the right booking engine is vital for your hotel's success in today’s digital landscape. Both RateTiger Booking Engine by eRevMax and Safara aim to streamline reservations and improve revenue, but they serve different needs. RateTiger, with its longstanding presence and extensive features, targets hotels seeking robust channel management and global reach. Safara, a newer entrant, emphasizes a seamless guest experience and direct booking growth. How do you determine which is best suited for your property?

Is RateTiger or Safara Better for Hotels?

RateTiger has established itself as a comprehensive booking and channel management platform since 2001, boasting 17 reviews with recent data showing a high NPS score of 9. The platform excels in integrating with over 70 verified partners, supporting complex distribution strategies, and managing multiple channels from a single interface. Its core strength lies in its ability to synchronize rates and availability across numerous global OTAs, GDS, and meta-search engines, making it ideal for hotels with diverse distribution networks.

Safara, launched in 2022, has quickly gained traction among boutique and luxury hotels, with 24 reviews and a near-perfect NPS of 9.96. Its focus is on simplifying the guest booking process, increasing direct bookings, and offering features like deep link promotions and integrated non-room services. Safara’s recent reviews highlight its superior ease of use and high customer support ratings, especially among smaller hotel properties aiming for digital growth. Do you want a platform with deep distribution connections or a straightforward, guest-centric booking experience?

RateTiger vs Safara: Which Should Your Hotel Choose?

If your hotel needs extensive global distribution, complex rate management, and channel synchronization, RateTiger is the better choice. Its large partner network, 70 verified integrations, and proven track record make it suitable for larger properties or chains seeking broad reach and detailed analytics. Conversely, if your hotel prioritizes a highly intuitive booking flow, improved direct bookings, and a seamless guest experience, Safara’s user-friendly platform with deep customization options is more appropriate.

Large, multi-property hotels with complex distribution needs should lean toward RateTiger, while boutique hotels, resorts, or properties focusing on direct booking growth will benefit most from Safara’s simplicity and superior support.

Is RateTiger or Safara Easier to Use?

RateTiger’s interface scores a solid 4.29 out of 5 for ease of use, with reviews praising its straightforward navigation and comprehensive onboarding. However, some users mention that its extensive feature set can make initial setup more involved. Safara, rated at 4.92, offers a cleaner, more intuitive experience, with reviews emphasizing its quick onboarding and minimal learning curve. Its design fosters faster staff adoption, especially for teams new to digital booking systems.

Edge: Safara.

Which Has Better Features: RateTiger or Safara?

RateTiger offers 19 shared features plus 4 unique to its platform, including post-stay and pre-stay emails, multi-room bookings, and gift vouchers. It supports ancillary services, allows for flexible pricing, and manages complex rate plans. Safara also provides 19 shared features but has 17 unique capabilities, such as conversion rate reports, Google Hotel Ads bookings, customizable add-ons, GDPR compliance, and detailed analytics tools.

While RateTiger’s features cater to large-scale distribution and operational management, Safara’s strength lies in its deep integrations with marketing tools, non-room bookings, and user engagement features. The edge goes to Safara if advanced marketing and guest engagement functions are priorities.

Which Has Better Customer Support: RateTiger or Safara?

RateTiger’s customer support is rated at 4.47 out of 5, with reviews highlighting prompt responses and effective training, but some note room for improvement in ongoing support. Safara outperforms with a perfect 5/5 rating, with reviews emphasizing its responsiveness and dedication to continuous improvement. Users appreciate Safara’s proactive approach and personal attention, which is especially valuable for smaller hotels or those new to digital booking tools.

Edge: Safara.

Which Has More Integrations: RateTiger or Safara?

RateTiger integrates with 70 verified partners, including major PMS, CRS, and revenue management systems, making it highly versatile for hotels with complex tech stacks. Its shared partner list includes well-known solutions like The Hotels Network, Oracle Hospitality, and GuestCentric. Safara, with only 6 verified partners, has a smaller but growing ecosystem, integrating with Revinate and Triptease, and focusing on core marketing and guest engagement tools.

RateTiger’s extensive integrations give it a definitive advantage for larger hotels needing broad connectivity, while Safara’s targeted integrations suit properties emphasizing direct bookings and digital marketing.

Which Do Hoteliers Rate Higher: RateTiger or Safara?

Safara, with its 24 reviews and a near-perfect NPS score of 9.96, receives consistently high praise for ease of use, support, and booking flow improvements. Hoteliers highlight its responsiveness and seamless transition, especially among boutique and luxury properties. RateTiger, despite having more reviews (17), has a slightly lower NPS of 9. The comments focus on its comprehensive features but note it can be complex for smaller teams.

Given the recency and volume of Safara reviews, hoteliers rate it higher overall.

Edge: Safara.

How Much Do RateTiger and Safara Cost?

RateTiger does not publicly disclose pricing; it typically offers custom quotes based on property size, distribution needs, and feature requirements. This often makes it less transparent but potentially scalable for larger operations. Safara charges a flat $800 monthly fee, with no hidden fees or implementation costs, providing predictable budgeting.

If you prefer a transparent, fixed monthly cost, Safara is the clear choice. For larger, complex setups, rate-based pricing from RateTiger might be negotiable but requires direct inquiry.

What Type of Hotel Should Use RateTiger?

• Hotels that operate in multiple regions and require extensive distribution channels.
• Properties with large portfolios needing detailed rate and inventory control.
• Hotels looking for a proven channel management solution with global reach.
• Teams that benefit from detailed analytics, automation, and multi-language support.

Not ideal if your hotel is small, boutique, or primarily focused on direct bookings without complex distribution needs.

What Type of Hotel Should Use Safara?

• Boutique, luxury, or resort hotels targeting direct booking growth.
• Hotels prioritizing ease of use and quick implementation.
• Properties seeking deep marketing integrations and non-room booking capabilities.
• Teams that want to enhance guest engagement and loyalty through customizable booking flows.

Not ideal if your hotel relies heavily on extensive global OTAs or needs complex channel management features.

The Bottom Line for Hotels

RateTiger by eRevMax is an established platform best suited for large hotels or chains needing extensive distribution, detailed analytics, and multi-channel management. Its broad partner network and feature set support complex operations but come with a steeper learning curve.

Safara, a newer platform, excels in delivering a highly intuitive booking experience, particularly for boutique and luxury hotels focusing on direct bookings and marketing. Its superior support, ease of use, and targeted integrations make it ideal for smaller properties or those seeking rapid growth in direct reservations.

If global distribution and channel management are your priorities, RateTiger is the clear choice. If simplicity, guest engagement, and direct booking are your main focus, Safara offers a compelling alternative.