Revinate (Reputation) vs. Sojern Reputation Manager: Which Is Right for You?

Updated May 16, 2026  ·  153 verified reviews analyzed

TLDR

We analyzed 153 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:

Revinate shines when it comes to reputation management — especially for brand properties (4.5/5) , with exclusive features like Mobile Access and Flexible role based reporting.

Sojern shines in customer support and ROI .

See the full breakdown below ↓

How Does Revinate (Reputation) Compare to Sojern Reputation Manager?

Side-by-side ratings based on 153 verified hotelier reviews on HTR.

HTScore
44
0
Likelihood to Recommend
89%
100%
Ease of Use
4.6/5
4.5/5
Customer Support
4.5/5
5.0/5
Value for Money
4.3/5
5.0/5
Starting Price From $800/mo From $400/mo
Verified Reviews 149 4

What Are the Pros and Cons of Revinate (Reputation) vs Sojern Reputation Manager?

After analyzing 153 verified reviews, Revinate users most value its reputation management, targeted email marketing & customization, system integration, while Sojern users highlight . Click any theme to see what reviewers say.

Revinate Revinate Sojern Sojern
Pros
+ Reputation Management
+ Targeted Email Marketing & Customization
+ System Integration
+ Customer Support & Training
Cons
Email Design Customization
Email Invalid Address Detection

Revinate vs Sojern: Rankings by Hotel Segment

How each product ranks among Reputation Management vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.

By Hotel Size

Segment Revinate Revinate Sojern Sojern
Small (10-24 rooms) #5 19 reviews #14 2 reviews
Mid-Size (25-74 rooms) #5 61 reviews #17 2 reviews
Large (75-199 rooms) #4 43 reviews #16 0 reviews
X-Large (200+ rooms) #6 14 reviews #15 0 reviews

By Property Type

Segment Revinate Revinate Sojern Sojern
Boutique #4 66 reviews #16 1 reviews
Luxury #4 72 reviews #22 0 reviews
Branded / Chain #5 62 reviews #13 3 reviews
Extended Stay #5 10 reviews #18 0 reviews

By Region

Segment Revinate Revinate Sojern Sojern
North America #1 70 reviews #7 4 reviews
Europe #7 39 reviews #22 0 reviews
Asia Pacific #3 16 reviews #12 0 reviews
Middle East #5 4 reviews #9 0 reviews

The Decision

Choosing between Revinate and Sojern Reputation Manager hinges on your hotel’s specific reputation management needs. Both platforms aim to monitor, respond to, and leverage guest feedback, but Revinate’s broader feature set and recent review activity make it the more reliable choice for most hoteliers. Revinate’s extensive reviews and reputation in the industry reflect ongoing product development and customer satisfaction, whereas Sojern’s reviews are limited and outdated, making Revinate the safer, more proven investment.

Revinate offers a comprehensive suite of reputation management tools, while Sojern focuses more narrowly on review responses and guest feedback. As a hotelier, your decision should consider the depth of features, recent user feedback, and your operational priorities. Do you need a deeply integrated, analytics-driven reputation system? Or are you seeking a straightforward review response solution? The answer will guide which platform serves your hotel best.

Is Revinate or Sojern Better for Hotels?

Revinate and Sojern both address online reputation management, but Revinate’s platform is more detailed, with a suite of 42 exclusive features designed for complex reputation and guest data management. Sojern’s platform, by comparison, offers a streamlined approach, primarily focused on review response and guest feedback collection, but with only 33 verified partners and no recent reviews, its ongoing relevance is uncertain.

Revinate’s user base spans luxury, boutique, and branded hotels across multiple regions, with over 116 recent reviews and an overall rating of 4.41/5, signaling consistent performance and user satisfaction. Sojern, on the other hand, has just four reviews, all over a year old, and a perfect customer support score of 5, but with limited recent data. Does your hotel need a comprehensive reputation platform or a simple review response tool? Given the data, Revinate’s offering is more extensive and current.

Revinate vs Sojern: Which Should Your Hotel Choose?

If your hotel seeks a full-scale reputation management platform with advanced analytics, guest profiles, multi-channel review aggregation, and automation, go with Revinate. Its extensive feature set supports large hotel groups and brands looking to deepen guest engagement and improve online reputation through targeted email campaigns, sentiment analysis, and customizable surveys.

If your hotel’s priorities are quick review responses, instant guest feedback collection, and simple reputation monitoring, Sojern may suffice. However, given the limited recent reviews and fewer integrations, it’s better suited for smaller properties or those just starting to manage online reviews actively. For most hotels aiming for comprehensive reputation growth, Revinate offers a more proven, feature-rich solution.

Is Revinate or Sojern Easier to Use?

Both platforms score equally high in ease of use, with 4.5/5 ratings and positive reviews praising their intuitive interfaces. Revinate’s onboarding process is rated 4.3/5, and Sojern’s slightly higher at 4.5/5 reflects straightforward setup and familiar workflows. Hoteliers highlight how both platforms allow quick navigation and minimal training time, making daily reputation tasks manageable.

Despite similar ratings, Revinate’s additional features and complex analytics might require more initial learning. However, recent reviews emphasize that Revinate’s user interface remains accessible even as capabilities grow. Edge: Sojern, for slightly quicker onboarding, though both are equally user-friendly for daily operations.

Which Has Better Features: Revinate or Sojern?

Revinate outshines Sojern with 42 unique features, including alerts & notifications, social review tracking, on-site surveys, sentiment analysis, case management, and API access. These tools enable detailed reputation tracking, targeted marketing, and multi-channel review publishing, making it a versatile choice for large-scale hotel operations.

Sojern offers essential review response and guest feedback features but lacks the depth and customization options found in Revinate. For example, Revinate’s real-time alerts and advanced segmentation capabilities provide a significant advantage for proactive reputation management. Edge: Revinate, thanks to its broader feature set and customization options.

Which Has Better Customer Support: Revinate or Sojern?

Revinate’s customer support scores 3.81/5, with reviews praising their responsiveness and ongoing assistance, yet some mention room for improvement. Conversely, Sojern’s support is rated perfect at 5/5, with reviewers describing their team as proactive and helpful, especially in integrating systems and optimizing campaigns.

Revinate’s support is consistent but sometimes considered slow or needing more specialized help. Sojern’s highly rated support suggests faster issue resolution and more personalized assistance. Edge: Sojern, for superior recent support ratings and customer satisfaction.

Which Has More Integrations: Revinate or Sojern?

Revinate boasts 98 verified partners, including major PMS, CRM, and marketing platforms like Oracle Hospitality, Mews, and Guestline. It also offers extensive integration options for review sites, email marketing, and social media, giving you flexibility to connect with existing systems.

Sojern has 33 verified partners, with key integrations in digital marketing and OTA review platforms like Profitroom, Mirai, and ROIBACK. While this is substantial, Revinate’s larger network of integrations and API capabilities provide a more seamless experience for hotels with complex tech ecosystems. Edge: Revinate.

Which Do Hoteliers Rate Higher: Revinate or Sojern?

Revinate’s overall rating of 4.41/5 is based on 116 reviews, with recent feedback indicating sustained satisfaction across various hotel segments, especially independent, boutique, and resorts. The property ratings are high, with independent hotels averaging 4.44/5 and city center hotels at 5/5. Recent reviews continue to affirm its reliability, with 89% likelihood to recommend.

Sojern, with only four reviews and a 0/5 rating, provides insufficient recent feedback to assert consistent performance. The overwhelmingly positive support experience is promising, but the limited data makes it less trustworthy.

Edge: Revinate, due to its substantial recent review volume and high ratings.

How Much Do Revinate and Sojern Cost?

Revinate charges a base price of $800 per month, with no freemium or trial options available, positioning it as a premium solution. Sojern’s starting price is $400 per month, also without trial options, making it more accessible but potentially less comprehensive.

Pricing reflects the platforms’ feature scope: Revinate’s higher cost includes advanced analytics, automation, and integrations, suitable for larger properties or groups. Sojern’s lower price may appeal to smaller hotels seeking basic reputation management.

What Type of Hotel Should Use Revinate?

  • Hotels that want a comprehensive reputation management system with advanced analytics and automation.
  • Hotel groups managing multiple properties across regions, requiring centralized data and reporting.
  • Properties aiming to integrate guest feedback with targeted marketing campaigns.
  • Hotels focused on sentiment analysis and detailed review tracking to improve service.
  • Teams that need customizable surveys, real-time alerts, and social media monitoring.

Not ideal if your hotel prefers a simple, single-channel review response system or operates with a tight budget, as Revinate’s extensive features come at a higher cost and complexity.

What Type of Hotel Should Use Sojern?

  • Small to mid-sized hotels seeking a straightforward guest feedback platform.
  • Hotels primarily interested in quick review responses and monitoring online reputation.
  • Properties that prioritize guest satisfaction on OTA platforms and social sharing.
  • Hotels with limited or no need for advanced analytics, segmentation, or automation.
  • Teams that value highly rated customer support and ease of use over extensive customization.

Not ideal if you require multi-channel analytics, detailed segmentation, or a platform with a large, recent user base.

Revinate vs Sojern: The Bottom Line for Hotels

Revinate stands out as a deeply featured, continuously supported reputation platform trusted by hundreds of hotels worldwide. Its extensive integration network and analytics empower large hotels and chains to proactively manage their online reputation and guest relationships. If your hotel values depth, customization, and ongoing innovation, Revinate is the clear choice.

Sojern Reputation Manager offers a streamlined, easy-to-use solution focused on review responses and guest feedback. It’s best suited for smaller hotels or properties new to reputation management, especially if support and simplicity are top priorities. However, the limited recent reviews and fewer features suggest it’s less suited for hotels seeking growth through reputation insights.

For most hotels prioritizing a proven, feature-rich reputation management system with recent, high-volume reviews, Revinate remains the more dependable and comprehensive option.

How Much Do Revinate (Reputation) and Sojern Reputation Manager Cost?

Reputation Management pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.

Revinate Revinate Sojern Sojern
Starting Price From $800/mo From $400/mo

Which Features Does Revinate (Reputation) Have That Sojern Reputation Manager Doesn't (and Vice Versa)?

According to HTR's product database, Revinate (Reputation) and Sojern Reputation Manager share 11 features. Here are the key differences — features one has that the other lacks.

Feature Revinate Revinate Sojern Sojern
Alerts & Notifications
Assign alerts to departments
Certified TripAdvisor Review Collection Partner
Flexible role based reporting
Mobile Access
Social review tracking

Showing top differences. 30 more features differ between these products.

Revinate vs Sojern: The Bottom Line

Revinate
Revinate
4.5/5 from 149 reviews

What hoteliers love

Reputation Management 89% positive

The platform’s reputation management tools are frequently mentioned for their efficiency in consolidating reviews from multiple channels, enabling pro... The platform’s reputation management tools are frequently mentioned for their efficiency in consolidating reviews from multiple channels, enabling properties to quickly identify and address issues. Some reviews note a need for improvements in real-time update synchronization with review sites.

Targeted Email Marketing & Customization 85% positive

Many reviews praise Revinate’s email marketing capabilities, including customizable templates and segmentation for personalized campaigns, which incre... Many reviews praise Revinate’s email marketing capabilities, including customizable templates and segmentation for personalized campaigns, which increase guest engagement and loyalty. This results in higher revenue from upsell opportunities and improved guest experiences.

System Integration 62% positive

While the platform generally integrates well with PMS systems, some users report challenges and desire more streamlined and flexible integration proce... While the platform generally integrates well with PMS systems, some users report challenges and desire more streamlined and flexible integration processes, particularly with external CRM systems or specific hotel management software.

Where hoteliers push back

Email Design Customization 75% negative

Several reviews recommend improvements in the flexibility and functionality of the email design tools. Enhanced customization options, especially for... Several reviews recommend improvements in the flexibility and functionality of the email design tools. Enhanced customization options, especially for designing and modifying campaign visuals, were frequently mentioned as areas for enhancement.

Email Invalid Address Detection 100% negative

Criticism was directed towards Revinate's inability to automatically detect invalid email addresses effectively. This is seen as an area that needs im... Criticism was directed towards Revinate's inability to automatically detect invalid email addresses effectively. This is seen as an area that needs improvement to enhance campaign efficiency and accuracy.

Ranks higher for

Large (75-199 rooms) #4 vs #16
Mid-Size (25-74 rooms) #5 vs #17
Small (10-24 rooms) #5 vs #14
X-Large (200+ rooms) #6 vs #15

Unique capabilities

Alerts & Notifications Mobile Access Social review tracking Assign alerts to departments Flexible role based reporting
4.5/5 ease of use 3.8/5 support 98 integrations
Visit Profile
Sojern
Sojern
5.0/5 from 4 reviews
4.5/5 ease of use 5.0/5 support 33 integrations
Visit Profile

Where the ratings diverge most

Overall Rating Revinate 4.4 vs 0.0 (+4.4)
Customer Support Sojern 5.0 vs 3.8 (+1.2)
Value for Money Sojern 5.0 vs 4.2 (+0.8)

Frequently Asked Questions About Revinate (Reputation) vs Sojern Reputation Manager

Can Revinate (Reputation) replace Sojern Reputation Manager?

It depends on your requirements. Revinate (Reputation) and Sojern Reputation Manager share many core Reputation Management features, but each has unique capabilities. Revinate (Reputation) offers 98 verified integration partners, while Sojern Reputation Manager offers 33. Review the feature comparison above to see where they differ before switching.

Which is better for small or independent hotels?

Small hotels should prioritize ease of use and fast onboarding. Revinate (Reputation) leads in ease of use at 4.6/5 vs 4.5/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.

Do Revinate (Reputation) or Sojern Reputation Manager offer a free plan?

Revinate (Reputation): No. Sojern Reputation Manager: No. Neither product currently offers a free tier. Most Reputation Management vendors offer demos or trials — request one from each to evaluate before committing.

How Does HTR Evaluate and Rank Revinate (Reputation) and Sojern Reputation Manager?

The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. Revinate has an HT Score of 44 and Sojern has 0. Here is how the score is calculated.

Criteria Group Weight What It Measures
Customer Ratings & Reviews

How highly do users recommend this product?

Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories

The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias.

Partner Ecosystem

How highly do tech partners recommend this company?

Partner Recommendations, Integration Quantity, Integration Quality

Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack.

Customer Centricity

How customer-centric is this organization?

Certified Support, Review Consistency, Profile Completeness

Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features.

Reach, Staying Power & Resources

How extensive is this company's reach and resourcing?

Geographic Reach, Staying Power, Company Resources, Trending Score

Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity.

Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →

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