The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 144 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
Thynk shines in ease of use and intuitive hotel workflow design — especially for casino properties (4.9/5), with exclusive features like Contact Management/CRM and Pace, Sales Activity, and GRC Reporting.
Side-by-side ratings based on 144 verified hotelier reviews on HTR.
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| Starting Price | Contact sales | From $600/mo |
| Verified Reviews | 0 | 144 |
After analyzing 144 verified reviews, RFPMaker users most value its , while Thynk users highlight ease of use and intuitive hotel workflow design, analytics, dashboards, and reporting, centralized sales, crm, and reservation data. Click any theme to see what reviewers say.
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Ease of use and intuitive hotel workflow design
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Analytics, dashboards, and reporting
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Centralized sales, CRM, and reservation data
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Efficiency in group enquiries, proposals, and follow-up
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Pricing, packages, and revenue optimization gaps
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Training, onboarding, and guidance for new users
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Booking edits, room blocking, and availability handling limits
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How each product ranks among Hotel Sales Software vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
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| Small (10-24 rooms) ▾ | — | #6 6 reviews |
| Mid-Size (25-74 rooms) ▾ | — | #4 50 reviews |
| Large (75-199 rooms) ▾ | — | #2 52 reviews |
| X-Large (200+ rooms) ▾ | — | #3 11 reviews |
By Property Type
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| Boutique ▾ | — | #5 34 reviews |
| Luxury ▾ | — | #3 60 reviews |
| Branded / Chain ▾ | — | #5 42 reviews |
| Extended Stay ▾ | — | #2 20 reviews |
By Region
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| North America ▾ | — | #6 15 reviews |
| Europe ▾ | — | #3 66 reviews |
| Asia Pacific ▾ | — | #1 6 reviews |
| Middle East ▾ | — | #1 23 reviews |
RFPMaker and Thynk approach hotel sales software from fundamentally different angles. RFPMaker focuses narrowly on negotiating and managing corporate accommodation contracts without commission, targeting direct B2B communication between property owners and corporate clients. It suits hotels seeking a platform specifically for corporate rate negotiations and contract management. Thynk, by contrast, serves as a full lifecycle group sales and event management platform that centralizes sales, CRM, event, and reservation data to streamline group and event bookings across entire portfolios.
Both tools address the challenge of managing hotel group and corporate sales workflows, but RFPMaker solves the contract negotiation and direct booking problem for corporate travel, while Thynk optimizes the entire group sales lifecycle from inquiry through payment with AI-driven automation. Hotels wanting a comprehensive group sales hub with reporting and sales pipeline management will find Thynk’s broader feature set more fitting. Properties focused solely on corporate contract RFPs may consider RFPMaker, though its limited market presence and lack of reviews constrain confidence.
If you manage a hotel or apartment property that primarily negotiates corporate accommodation rates and wants a direct, commission-free connection with companies and travel agents, RFPMaker fits that use case. However, this recommendation is constrained by RFPMaker’s absence of user reviews and integrations, making the risk higher due to unverified performance.
If your property handles diverse group and event sales, including managing inquiries, proposals, contracts, and payments across multiple properties, Thynk’s 360-degree sales platform is the more data-backed choice. Thynk’s 4.4 overall rating across 144 reviews, including 29 in the last six months averaging 4.6 stars, supports its suitability for luxury, branded, city center, resort, and extended stay hotels. Its integrations with 13 hotel systems and AI-powered automation further position it as a scalable solution for hotels focusing on efficiency and pipeline visibility.
For properties outside RFPMaker’s narrow corporate contract scope or for those requiring established support and integration ecosystems, Thynk is the practical choice. RFPMaker’s untested status makes it difficult to recommend for any segment beyond experimental use.
Thynk has a 4.4 rating for ease of use and 4.3 for onboarding across 144 reviews, with recent feedback confirming improvements as teams get familiar with the system after one to two weeks. Reviewers highlight its intuitive design aligned with hotel sales workflows, though some mention initial complexity for new users. RFPMaker lacks any publicly available reviews, so its ease of use and onboarding cannot be evaluated.
Given the absence of user feedback for RFPMaker, it is impossible to assess its usability relative to Thynk’s proven experience. While Thynk may have a learning curve, the volume and recency of reviews reflect a mature product with established adoption practices.
Edge: Even.
Thynk offers 20 hotel sales-specific features that RFPMaker does not, including contact management/CRM, meal planning, client communication portals, task management, customizable BEO/proposal/contract documents, pipeline reporting, workflow automations, e-signatures, payments and invoicing, and chain dashboard capabilities. These features collectively enable hotels to manage inquiries, contracts, event details, and payments in one platform, streamlining group sales operations.
RFPMaker does not list unique or overlapping features and focuses solely on corporate accommodation sourcing and RFP management without commission. Its feature scope is narrower, and it lacks the broad operational tools that support sales teams beyond contract negotiation.
The operational impact is that Thynk changes workflows across sales, event planning, and finance teams by centralizing data, automating lead scoring, and enabling real-time availability checks, while RFPMaker only affects corporate contract discussions.
Edge: Thynk.
Thynk scores 4.5 for customer support and 4.3 for onboarding from 144 reviews, with many praising its professional, quick, and knowledgeable assistance. Reviewers note the helpfulness of the support team in solving issues and guiding users, although some mention initial onboarding complexity.
RFPMaker has no published reviews or ratings, so its support quality cannot be assessed.
While a few negative Thynk reviews cite delayed responses for some technical issues, the overall support experience is positive and consistent. RFPMaker’s lack of data means no confidence can be placed in its support capabilities.
Edge: Even.
Thynk integrates with 13 verified partners including Stayntouch, Oracle Hospitality, Mews, MeetingPackage, and Sertifi by Flywire. These integrations connect the sales platform with PMS, event management, payment, and booking systems, reducing duplicate data entry and improving operational context for sales and reservations teams. This is especially critical for hotels managing multiple properties or complex group bookings.
RFPMaker has no verified integrations.
This difference affects how well the system fits into existing hotel tech stacks. Properties relying on seamless data transfer between PMS, CRM, and sales require Thynk’s ecosystem, while RFPMaker users must handle integrations manually or separately.
Edge: Thynk.
RFPMaker has no ratings or reviews on Hotel Tech Report, so no comparison can be made. Thynk has a 4.4 overall rating from 144 reviews, with the last six months showing a 4.6 average across 29 reviews, indicating current user satisfaction is stable or improving. Likelihood to recommend Thynk is 89%.
Thynk’s segment breakdown shows consistent ratings above 4.4 for luxury (4.4/5, 73 reviews), branded (4.6/5, 53 reviews), city center (4.4/5, 76 reviews), and boutique hotels (4.6/5, 40 reviews), supporting its fit across diverse property types.
RFPMaker’s lack of registered users or reviews means hotels cannot rely on peer feedback to gauge performance or satisfaction.
Edge: Even.
RFPMaker does not publish pricing information or offer trials, leaving cost estimates unavailable.
Thynk’s base price is $600, with no freemium or monthly flat fees publicly disclosed. There is also no trial available.
The lack of transparent pricing for RFPMaker combined with its untested status increases financial risk. Thynk’s published base price and subscription model provide clearer budget planning.
Not ideal if:
Not ideal if:
RFPMaker and Thynk serve different niches within hotel sales software. RFPMaker is a narrowly focused tool for negotiating corporate accommodation contracts with direct B2B connections and no commission, while Thynk is a comprehensive group sales and event management platform that unifies sales, CRM, event, and reservation data with AI automation.
Choose RFPMaker if your hotel’s main need is commission-free corporate contract management and you are comfortable adopting an unproven product without user reviews or integrations. This choice carries risk due to the lack of market presence and verified performance data.
Choose Thynk if your property requires a scalable, feature-rich group sales platform that supports multiple hotel segments with a strong integration ecosystem and proven user satisfaction. Thynk’s AI-powered lead management, robust reporting, and centralized workflow automation make it the better choice for hotels looking to improve sales efficiency and data-driven decision-making.
These are the features each vendor has configured, organized by feature group — the same data shown in the vendor dashboard. Expand a group to compare features side by side.
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Sales CRM
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| Mobile Sales CRM | ||
| Workflow Automations | ||
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| BEO Management | ||
| Lead Scoring | ||
| Contact Management | ||
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RPF Management
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F&B Planning
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Contracts & E-Signatures
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Reporting & Analytics
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| Chain Dashboard | ||
| Data Migration Services | ||
| Pace, Sales Activity, and GRC Reporting | ||
| Lead Scoring |
We analyzed 4 verified case studies to compare what hotels actually achieve with each platform across four key business objectives.
No published case study for this goal yet.
"Co-Pilot has taken a lot of the manual data entry out of reservations, and Room Block Manager gives us a clear view of our groups. Both teams now play a real part in the sales proc..."
No published case study for this goal yet.
"As we were expanding, it was crucial to optimize our processes. We were way back when it came to the industry on the topic of digitalization. I think a lot happened during the pand..."
No published case study for this goal yet.
"The system works great for multi-properties and a big advantage for us is the combination with salesforce. We have CRM+Events now in single system. Furthermore processes are tailo..."
What hoteliers love
Several reviewers describe Thynk as intuitive, practical, and aligned with how hoteliers actually work. They value that it supports hotel sales workfl... Several reviewers describe Thynk as intuitive, practical, and aligned with how hoteliers actually work. They value that it supports hotel sales workflows efficiently, though a few note the system can still feel technical or not fully user-friendly in complex scenarios.
Users appreciate Thynk’s reporting and dashboard capabilities for tracking pipeline, conversion, production, and sales performance. Several reviewers... Users appreciate Thynk’s reporting and dashboard capabilities for tracking pipeline, conversion, production, and sales performance. Several reviewers say the analytics help management make better decisions and can reveal untapped revenue opportunities, especially when comparing production across hotels or segments.
Users most often praise Thynk for bringing corporate accounts, group business, contacts, bookings, and reservations into one platform. This shared vie... Users most often praise Thynk for bringing corporate accounts, group business, contacts, bookings, and reservations into one platform. This shared view helps sales and reservations teams work from the same information, improve coordination, and avoid disconnected workflows across departments.
Where hoteliers push back
Reviewers want more flexibility around pricing, especially dynamic pricing for meeting rooms, packages, and tour operator contracts. The current setup... Reviewers want more flexibility around pricing, especially dynamic pricing for meeting rooms, packages, and tour operator contracts. The current setup appears to support basic sales workflows, but some hotels see missed revenue potential because complex rate changes, allotment tracking, and product pricing are not fully built out.
Some users say the platform can feel complex at the start and would benefit from more tutorials, step-by-step guides, or support materials. This sugge... Some users say the platform can feel complex at the start and would benefit from more tutorials, step-by-step guides, or support materials. This suggests the product is powerful, but hotels may need stronger onboarding to get teams productive quickly.
Unique capabilities
It depends on your requirements. RFPMaker and Thynk Groups & Events share many core Hotel Sales Software features, but each has unique capabilities. RFPMaker offers 0 verified integration partners, while Thynk Groups & Events offers 13. Review the feature comparison above to see where they differ before switching.
RFPMaker: No. Thynk Groups & Events: No. Neither product currently offers a free tier. Most Hotel Sales Software vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. RFPMaker has an HT Score of 0 and Thynk has 94. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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