The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 119 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
RFPMaker shines .
Thynk shines in ease of use and customer support — especially for brand properties (0.0/5) , with exclusive features like Contact Management/CRM and Pace, Sales Activity, and GRC Reporting.
Side-by-side ratings based on 119 verified hotelier reviews on HTR.
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| Starting Price | Contact sales | From $600/mo |
| Verified Reviews | 0 | 119 |
After analyzing 119 verified reviews, RFPMaker users most value its , while Thynk users highlight integration and scalability, comprehensive crm capabilities, layout and design. Click any theme to see what reviewers say.
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Integration and Scalability
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Comprehensive CRM Capabilities
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Layout and Design
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Centralized Sales Management
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How each product ranks among Hotel Sales Software vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
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| Small (10-24 rooms) ▾ | — | #6 6 reviews |
| Mid-Size (25-74 rooms) ▾ | — | #4 52 reviews |
| Large (75-199 rooms) ▾ | — | #1 46 reviews |
| X-Large (200+ rooms) ▾ | — | #3 13 reviews |
By Property Type
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| Boutique ▾ | — | #5 31 reviews |
| Luxury ▾ | — | #2 61 reviews |
| Branded / Chain ▾ | — | #4 42 reviews |
| Extended Stay ▾ | — | #2 19 reviews |
By Region
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| North America ▾ | — | #5 15 reviews |
| Europe ▾ | — | #3 65 reviews |
| Asia Pacific ▾ | — | #1 6 reviews |
| Middle East ▾ | — | #1 23 reviews |
Choosing the right hotel sales software can dramatically impact your team’s ability to close deals, manage relationships, and streamline operations. RFPMaker aims to facilitate corporate accommodation negotiations without commissions, whereas Thynk offers a comprehensive platform for managing MICE, group, and sales workflows. Both promise to boost efficiency, but their core functions and user experiences diverge significantly. Which one aligns better with your hotel’s sales strategy?
RFPMaker targets hotels involved heavily in corporate client negotiations, primarily offering contract-based arrangements with direct communication channels. Thynk, on the other hand, caters to hotels seeking to automate and centralize their entire sales lifecycle, including group, event, and corporate sales across multiple properties. Your choice depends on whether your focus is niche corporate negotiations or broader sales automation.
RFPMaker is designed for property owners and managers negotiating corporate rates directly with clients, emphasizing contract management and direct booking facilitation. Thynk covers a wider spectrum, managing inquiries through to payments and providing real-time inventory updates, making it ideal for hotels with diverse sales channels.
RFPMaker has no recent reviews or user ratings, which limits insights into its performance and usability. Thynk boasts over 105 reviews, with a recent surge—17 reviews in the last six months—indicating active user feedback and ongoing product improvements. Thynk scores 92.76 in the HT score and 5/5 overall, reflecting high customer satisfaction, unlike RFPMaker’s zero ratings. Given this, Thynk clearly has the stronger market presence and user confidence.
Would your hotel benefit more from a focused corporate rate negotiation tool or a broader sales management platform?
If your hotel needs a comprehensive sales platform capable of managing inquiries, contracts, and real-time availability across multiple channels and properties, Thynk is the clear choice. Its features include contact management, CRM, task automation, and payment processing, making it suitable for large or multi-property hotels aiming for centralized sales oversight.
If your primary focus is negotiating corporate rates with individual clients or travel agencies without much need for integrated sales workflows, RFPMaker might seem relevant. However, the lack of recent reviews and missing features suggest that Thynk’s more extensive capabilities and proven user satisfaction make it the stronger option for most hotels looking to grow their sales efforts.
Who should prioritize Thynk? Hotels with a large MICE or group sales focus, multi-property portfolios, or those seeking automation and detailed analytics. RFPMaker may suit smaller hotels or those with a niche corporate negotiation model but carries less proven support and development.
RFPMaker provides no user ratings or recent feedback, making it impossible to gauge its ease of use. Conversely, Thynk’s reviews consistently highlight its user-friendly interface, with a 4.39/5 rating for ease of use and positive comments about its straightforward sales workflows.
Thynk’s onboarding experiences are well-rated at 4.2/5, and users frequently mention its intuitive layout, enabling staff adoption without extensive training. RFPMaker’s lack of user feedback leaves its usability unverified, but based on Thynk’s ratings and reviews, it clearly offers a more accessible experience.
Edge: Thynk.
RFPMaker offers no features at all, focusing solely on contract negotiations and direct communication channels. Thynk, however, provides 20 distinct features, including a contact management CRM, itinerary printouts, task management, e-signatures, payments, and workflow automations.
Thynk’s comprehensive feature set supports the entire sales lifecycle, from lead capture to post-sale follow-up, all within an integrated platform. RFPMaker’s limited scope makes it less adaptable for broad sales operations. For hotels seeking a full-featured sales automation tool, Thynk is the clear choice.
Edge: Thynk.
RFPMaker offers no recent reviews or ratings on support, leaving its customer service quality uncertain. Thynk, however, boasts a 4.39/5 support rating from over 105 reviews, with users praising its responsiveness and knowledgeable team.
Several review quotes mention Thynk’s team as “very involved” and “supportive,” enhancing user confidence. This consistent positive feedback makes Thynk’s support superior for hotels needing reliable onboarding and ongoing assistance.
Edge: Thynk.
RFPMaker has no verified integrations, potentially limiting its ability to connect with other hotel management or CRM systems. Thynk offers 14 verified integrations, including Stayntouch, Oracle Hospitality, Mews, and others, providing flexibility to connect with your existing tech stack.
These integrations support real-time data sharing and operational efficiency across property management, booking engines, and CRM platforms. The broader integration ecosystem makes Thynk more adaptable for hotels relying on multiple software solutions.
Edge: Thynk.
RFPMaker has no recent reviews or ratings, rendering any rating comparison impossible. Thynk, with over 105 reviews and a recent influx of 17 in the last six months, scores a 92.76 in the HT score and a perfect 5/5 overall.
Hotels across segments, especially luxury, city center, and resorts, rate Thynk highly, citing its ease of use, comprehensive features, and support. The recency and volume of reviews favor Thynk as the more trusted and validated platform.
Edge: Thynk.
RFPMaker’s pricing details are unavailable, and it appears to operate on a custom quote basis or a different model not publicly disclosed. Thynk charges a flat $600 monthly fee, with no free tier or trial information.
This transparent flat rate simplifies budgeting, while RFPMaker’s unclear pricing could pose a risk for hotels seeking predictable costs. For value-driven decision-making, Thynk’s openly stated pricing offers clarity.
Not ideal if:
Not ideal if:
RFPMaker offers a highly specialized tool for corporate rate negotiations, with a focus on direct, commission-free contracts. However, the absence of recent reviews or detailed features limits its appeal for hotels seeking a full sales management solution. Its niche focus may suit small properties or those with straightforward B2B negotiations, but it’s not a scalable, holistic platform.
Thynk provides a full sales lifecycle management platform with a proven track record, extensive features, integrations, and strong user feedback. It’s suited for hotels aiming to automate, centralize, and analyze their entire sales process across multiple properties and segments.
If your hotel needs a versatile, well-supported sales solution, Thynk is the recommended choice. RFPMaker could work if your focus is solely on direct corporate rate negotiations without the need for broader automation or integration. Overall, Thynk’s recent reviews and high satisfaction scores make it the safer, more reliable investment for most hotels aiming to grow their sales operations.
According to HTR's product database, RFPMaker and Thynk Groups & Events share 0 features. Here are the key differences — features one has that the other lacks.
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| Client Communication Portal | ||
| Contact Management/CRM | ||
| Content & File Management | ||
| Itinerary Printouts | ||
| Meal Planning | ||
| Task Management (Tasks & Reminders) |
Showing top differences. 8 more features differ between these products.
We analyzed 3 verified case studies to compare what hotels actually achieve with each platform across four key business objectives.
No published case study for this goal yet.
"As we were expanding, it was crucial to optimize our processes. We were way back when it came to the industry on the topic of digitalization. I think a lot happened during the pand..."
No published case study for this goal yet.
"The system works great for multi-properties and a big advantage for us is the combination with salesforce. We have CRM+Events now in single system. Furthermore processes are tailo..."
What hoteliers love
While the Salesforce integration offers scalability, reviewers express a desire for additional integrations for handling specific tasks like B2B Tour... While the Salesforce integration offers scalability, reviewers express a desire for additional integrations for handling specific tasks like B2B Tour Operator contracting, underscoring a potential area for enhancement.
Built on the Salesforce foundation, Thynk Cloud's CRM capabilities offer reliability and customization, essential for personalizing guest experiences... Built on the Salesforce foundation, Thynk Cloud's CRM capabilities offer reliability and customization, essential for personalizing guest experiences and managing customer relationships effectively. Users acknowledge its powerful CRM functions.
A recurring theme is the need for an improved aesthetic design and layout without compromising its functionality, as users find the current design ove... A recurring theme is the need for an improved aesthetic design and layout without compromising its functionality, as users find the current design overly monotone.
Unique capabilities
Where the ratings diverge most
It depends on your requirements. RFPMaker and Thynk Groups & Events share many core Hotel Sales Software features, but each has unique capabilities. RFPMaker offers 0 verified integration partners, while Thynk Groups & Events offers 14. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. Thynk Groups & Events leads in ease of use at 4.4/5 vs 0.0/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
RFPMaker: No. Thynk Groups & Events: No. Neither product currently offers a free tier. Most Hotel Sales Software vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. RFPMaker has an HT Score of 0 and Thynk has 92. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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