RIMS (MP-Network GmbH) vs. Sojern Guest Marketing Suite:
Which Is Right for You?

The Decision

Choosing between RIMS by MP-Network GmbH and Sojern Guest Marketing Suite depends on your hotel’s specific needs for guest communication and marketing automation. Both platforms aim to enhance guest engagement through email, SMS, and automation, but they diverge in their focus, feature sets, and regional presence. RIMS is tailored more towards luxury and personalized communication, while Sojern emphasizes broad marketing reach and multi-channel campaigns. How do these differences align with your hotel’s strategic goals?

Is RIMS or Sojern Better for Hotels?

Both RIMS and Sojern serve the core function of facilitating guest communication, yet they differ significantly in scope and focus. RIMS specializes in detailed, personalized messaging, automating the guest journey from booking to post-stay, mainly targeting luxury hotels and resorts. Conversely, Sojern emphasizes marketing automation, audience segmentation, and multi-channel campaigns that focus on increasing reach and direct bookings. Given the recent reviews and higher overall ratings, RIMS demonstrates more consistent hotel satisfaction, especially among luxury and boutique properties. Do you prioritize personalized guest experiences or broader marketing outreach?

RIMS vs Sojern: Which Should Your Hotel Choose?

If your hotel needs highly personalized, automated communication tailored to individual guest preferences—particularly within luxury or resort segments—RIMS is the clear choice. Its features like WYSIWYG HTML editing, event-based automations, and a dedicated focus on guest messaging make it ideal for hotels seeking to elevate guest satisfaction through bespoke communication. On the other hand, if your hotel requires a marketing platform to grow market reach, manage campaigns across multiple channels, and monitor advertising ROI, Sojern is more suitable. Its strength lies in broad campaign management, audience segmentation, and integration with third-party marketing partners. If you want automation heavily focused on guest messaging, pick RIMS; for marketing scalability, choose Sojern.

Is RIMS or Sojern Easier to Use?

Both platforms score highly for ease of use, with RIMS rated 4.77/5 and Sojern at 4.75/5. RIMS’s onboarding process is rated 4.61/5, and users highlight its straightforward email creation, automation setup, and customization options. Sojern’s onboarding is slightly higher at 4.91/5, with reviews praising its simplified campaign management and intuitive interface—users report it’s easy to monitor and adjust marketing messages. Both platforms are user-friendly, but RIMS’s additional support for detailed guest communication might require more initial setup. Edge: Sojern.

Which Has Better Features: RIMS or Sojern?

RIMS offers six features exclusive to it, including a WYSIWYG HTML editor, template editor, A/B testing, event-based automation, and a centralized multi-hotel solution—features that enhance detailed guest communication. Sojern provides eight unique features, such as campaign templates, GDPR and CCPA compliance, automatic de-duplication, database health monitoring, and segmentation, emphasizing marketing scalability and compliance. Both platforms have common features like email automation and guest engagement, but Sojern’s broader marketing tools and compliance features make it more versatile for marketing campaigns. Edge: Sojern.

Which Has Better Customer Support: RIMS or Sojern?

RIMS scores 4.97/5 for customer support, with reviews emphasizing quick, friendly, and responsive assistance. Users frequently mention how the support team promptly resolves issues and offers tailored solutions, enhancing overall satisfaction. Sojern’s support rating of 4.92/5 also reflects high satisfaction, with reviewers praising its helpfulness and ongoing communication, especially during onboarding. Given recent reviews and support responsiveness, RIMS’s dedicated service for luxury hotels makes it marginally more reliable for high-touch support. Edge: RIMS.

Which Has More Integrations: RIMS or Sojern?

Sojern boasts 33 verified integrations, including popular platforms like Oracle Hospitality, Profitroom, Mirai, and others, facilitating wider connectivity with marketing and booking systems. RIMS has five verified partners, including PMS integrations like protel and Upsellguru, but it’s more limited in scope. For hotels relying on extensive third-party integrations, Sojern offers a more flexible ecosystem. However, if your hotel’s primary focus is on integrated guest communication within a smaller set of systems, RIMS’s tailored integrations may suffice. Edge: Sojern.

Which Do Hoteliers Rate Higher: RIMS or Sojern?

RIMS, with 15 recent reviews, has an overall rating of 4.97/5, with hoteliers particularly praising its flexibility, personalized communication, and top-tier service, especially in luxury segments. Sojern, with 12 reviews, has a perfect score of 0/5, indicating no recent positive feedback, which suggests less recent user engagement or evolving satisfaction. Given the recent reviews and higher ratings, RIMS clearly wins in terms of hotel satisfaction, especially among upscale properties. Edge: RIMS.

How Much Do RIMS and Sojern Cost?

RIMS charges a flat monthly fee of $300 with no implementation or trial fees, making it straightforward for hotels to budget. Sojern’s starting price is $400 per month, also without additional implementation charges, positioning it slightly higher in cost. Neither platform offers a freemium model or per-room charges, but RIMS’s lower base price may appeal to hotels seeking budget predictability.

What Type of Hotel Should Use RIMS?

• Hotels that prioritize hyper-personalized guest communication, such as luxury resorts, boutique hotels, or branded properties seeking a high-end guest experience.
• Teams that want to automate pre-arrival, during-stay, and post-stay messages with detailed customization.
• Hotels that need a centralized system for multi-property guest messaging.
• Properties that value professional HTML email templates and event-based automations.
• Hotels aiming to improve guest satisfaction and operational efficiency through tailored communication.
• Not ideal if your hotel prefers broad marketing campaigns over detailed guest messaging or lacks in-house technical support for setup.

What Type of Hotel Should Use Sojern?

• Hotels seeking to expand their marketing reach through multi-channel campaigns, including email, SMS, and online ads.
• Teams that need segmentation, GDPR, and CCPA compliance, especially for larger brands or multi-property groups.
• Hotels that want to monitor campaign performance and optimize marketing efforts with detailed reports and health monitoring.
• Hotels with a focus on increasing direct bookings and ancillary revenue through targeted marketing.
• Properties that need extensive third-party integrations, especially with booking engines, ad networks, and analytics platforms.
• Not ideal if your hotel primarily seeks detailed, personalized guest messaging or operates a small boutique property with limited marketing needs.

RIMS vs Sojern: The Bottom Line for Hotels

RIMS provides a specialized solution for personalized, automated guest communication, excelling in luxury, boutique, and resort segments. Its high ratings, recent positive reviews, and focus on tailored messaging make it an ideal choice for hotels prioritizing guest experience and operational efficiency.

Sojern, with a broader feature set and extensive integrations, is more suitable for hotels that require large-scale marketing campaigns, audience segmentation, and compliance tools to grow their market reach. Its emphasis on multi-channel marketing and analytics makes it a good fit for hotel groups aiming to maximize visibility and bookings.

If your hotel’s primary goal is sophisticated, personalized communication to enhance guest satisfaction, RIMS is the clear winner. For hotels seeking scalable marketing efforts with comprehensive campaign management, Sojern is the better option. Given the recency and volume of reviews, RIMS’s reputation for quality support and high satisfaction levels make it the preferred choice.