roommaster HMS vs. ThinkReservations All-in-1 HMS:
Which Is Right for You?

Is roommaster HMS or ThinkReservations All-in-1 HMS Better for Hotels?

roommaster HMS and ThinkReservations All-in-1 HMS both address the core challenge of centralizing hotel operations into a single platform, but they diverge sharply in their operational focus and target properties. roommaster HMS emphasizes comprehensive functionality with over 60 unique features including housekeeping and spa modules, appealing to medium and large hotels that need deep customization and robust reporting. ThinkReservations prioritizes ease of use, streamlined workflows, and revenue-driving tools, catering mainly to independent inns and small properties, especially bed & breakfasts.

Both products solve the problem of fragmented hotel management systems by consolidating reservations, front desk operations, and guest communications. However, roommaster’s extensive integrations and modules support complex operations and multi-property setups, while ThinkReservations’ simpler interface and high ratings reflect a product optimized for rapid adoption and delivering direct revenue growth in smaller, independent operations.

roommaster HMS vs ThinkReservations All-in-1 HMS: Which Should Your Hotel Choose?

If you run a small to medium independent inn, bed & breakfast, or boutique hotel primarily in North America and want a system that is easy to learn, fast to implement, and drives direct bookings with integrated guest messaging, ThinkReservations is the stronger choice. It has 380 reviews with a recent 5.0/5 rating and 97% recommendation rate from mostly bed & breakfast users (58% of base), supporting its fit for independent lodging professionals focused on revenue growth and operational simplicity.

If your property is a medium to large resort, branded hotel, or multi-property group with complex operational needs such as detailed housekeeping workflows, spa or wellness services, and advanced reporting, roommaster HMS better fits those needs. It has 165 reviews with a stable 4.6/5 recent rating and serves a broader global footprint across 22 countries, supporting luxury, casino, resort, and conference hotels that require a breadth of features and deeper workflow customization. However, note roommaster’s longer setup times and occasional support delays cited in reviews.

For niche segments like casinos or multi-property groups requiring extensive integrations and operational modules, roommaster’s 60 verified partners and 33 exclusive features outweigh ThinkReservations’ 17 integrations and 7 unique features. For smaller, primarily North American properties prioritizing ease of use, rapid onboarding, and guest communication, ThinkReservations leads.

Is roommaster HMS or ThinkReservations All-in-1 HMS Easier to Use?

ThinkReservations scores significantly higher for ease of use and onboarding with 4.8/5 ratings across 380 reviews, compared to roommaster’s 4.3/5 over 165 reviews. Reviewers of ThinkReservations emphasize its intuitive interface and fast staff adoption, with comments noting how the system frees staff from desk work and integrates key workflows seamlessly. One user praised the training videos and accessible support, which accelerates learning.

roommaster users report a steeper learning curve and longer setup, describing the interface as sometimes outdated or slow, which can hinder front desk efficiency. While support is helpful once reached, several reviews mention long wait times that impact day-to-day operations. These factors contribute to slower adoption, especially for properties without dedicated IT resources.

Edge: ThinkReservations.

Which Has Better Features: roommaster HMS or ThinkReservations All-in-1 HMS?

roommaster HMS offers 33 unique features not found in ThinkReservations, outnumbering ThinkReservations’ 7 unique capabilities. roommaster’s features include native email marketing, guest feedback management, a rate shopping module, spa & wellness module, extensive revenue management tools, a comprehensive channel manager, integrated payment terminals, and advanced group functionality. These features enable detailed operational control and complex workflows supporting larger properties and multi-department coordination.

ThinkReservations’ unique features include a drag-n-drop tape chart, centralized messaging, multi-lingual support, a mobile app, tablet/kiosk check-in, and automated room assignments. These features improve usability and operational flow for small properties but do not replace the specialized modules roommaster provides for revenue optimization and guest services.

Both systems share 36 features including direct billing and guest CRM, but roommaster’s broader feature set shifts operational capabilities towards larger, more complex hotel environments.

Edge: roommaster HMS.

Which Has Better Customer Support: roommaster HMS or ThinkReservations All-in-1 HMS?

ThinkReservations leads customer support ratings with 4.8/5 over 380 reviews, compared to roommaster’s 4.3/5 from 165 reviews. ThinkReservations’ users consistently describe the support team as responsive, knowledgeable, and patient, with rapid issue resolution and willingness to implement user suggestions. One user noted never feeling alone with the support team just a phone call away.

roommaster support receives mixed reviews: while many users praise the expertise and patient assistance once connected, multiple reports cite long wait times of 25-40 minutes before reaching support, especially during busy periods. This lag can disrupt operations and frustrate staff needing timely help.

Edge: ThinkReservations.

Which Has More Integrations: roommaster HMS or ThinkReservations All-in-1 HMS?

roommaster HMS boasts 60 verified integration partners, more than three times ThinkReservations’ 17 partners. Shared integrations include Expedia, TrustYou, Triptease, Whistle, Canary Technologies, and Hotelitix. roommaster’s exclusive partners cover industry staples like Sage, M3, GuestCentric, Inntopia, and SHR Group, supporting extensive financial, sales, and marketing channels crucial for large and branded hotels.

ThinkReservations integrates with Airbnb, Tripadvisor, Stripe, PriceLabs, RemoteLock, and INTELITY, which align well with independent properties focusing on online presence and streamlined guest experiences.

The breadth of roommaster’s integrations supports complex operations, multi-property management, and diverse revenue streams, while ThinkReservations’ focused integrations suit smaller properties maximizing direct bookings and OTA connectivity.

Edge: roommaster HMS.

Which Do Hoteliers Rate Higher: roommaster HMS or ThinkReservations All-in-1 HMS?

ThinkReservations outperforms roommaster HMS in overall rating with 4.8/5 across 380 reviews versus 4.4/5 across 165 reviews. ThinkReservations maintains a perfect 5.0/5 rating in the last six months from 35 recent reviews, indicating growing customer satisfaction and product maturity. roommaster’s recent rating is slightly higher than its overall at 4.6/5 from 16 reviews but with fewer recent reviews.

Segment-wise, ThinkReservations dominates in Bed & Breakfast & Inns (4.9/5, 324 reviews) and Boutique Hotels (4.8/5, 107 reviews), which compose the majority of its user base. It also leads in Airport/Conference Hotels and Luxury Hotels with ratings of 4.9/5 and 4.8/5 respectively. roommaster’s highest segment ratings appear in Vacation Rentals & Villas (4.7/5, 10 reviews) and City Center Hotels (4.7/5, 29 reviews), but with smaller review volumes.

For Resorts, roommaster and ThinkReservations are close (4.4/5 vs 4.7/5), but ThinkReservations has more reviews (88 vs 76). motel and limited-service segments also rate ThinkReservations higher.

Edge: ThinkReservations.

How Much Do roommaster HMS and ThinkReservations All-in-1 HMS Cost?

roommaster HMS’s base price is $500 with no published implementation fees, monthly flat rates, or per-room pricing. ThinkReservations has a base price of $1,100, also without additional public pricing details or fees. Neither product offers a free trial.

The significant base price difference should be considered alongside feature sets and support ratings. roommaster’s lower base may appeal to budget-conscious buyers needing comprehensive features, while ThinkReservations’ higher base price aligns with its premium user experience and support quality.

What Type of Hotel Should Use roommaster HMS?

• Hotels that require extensive operational modules such as spa, housekeeping, and revenue management to support complex workflows.
• Multi-property groups needing centralized user and role management for different staff roles.
• Properties that prioritize detailed reporting with 270+ built-in reports for data-driven decision-making.
• Resorts, branded hotels, and conference centers operating globally with diverse integration needs.
• Teams with internal technical resources to manage a longer, more complex implementation and setup.

Not ideal if:

• Your staff lacks technical proficiency or resources to handle a steeper onboarding process.
• You need rapid deployment and intuitive usability for frontline staff.
• You prioritize 24/7 responsive support without long wait times.
• You operate primarily small inns, bed & breakfasts, or boutique hotels focused on simplicity and direct booking optimization.

What Type of Hotel Should Use ThinkReservations All-in-1 HMS?

• Small to medium independent inns, bed & breakfasts, and boutique hotels seeking ease of use and quick onboarding.
• Hotels prioritizing direct booking growth via integrated booking engines and guest messaging tools.
• Properties with limited IT support needing a system that works out-of-the-box with minimal customization.
• Lodging professionals valuing responsive customer support and training resources.
• Teams focused on improving operational efficiency with features like drag-n-drop tape charts and mobile access.

Not ideal if:

• Your hotel requires advanced modules for spa, wellness, or ancillary revenue tracking.
• You depend on extensive third-party integrations for financial systems or channel management.
• You manage large multi-property resorts or branded hotels with complex reporting needs.
• You need detailed group booking workflows or highly customizable operational tools.

roommaster HMS vs ThinkReservations All-in-1 HMS: The Bottom Line for Hotels

roommaster HMS and ThinkReservations All-in-1 HMS differ fundamentally in scale and operational depth. roommaster targets hotels requiring comprehensive modules and integrations that support complex, multi-department workflows and global operations. ThinkReservations suits independent inns and small properties that need fast implementation, high ease of use, and effective revenue-driving tools.

Choose roommaster HMS if your property demands advanced features like spa and housekeeping modules, centralized user management, and extensive reporting, supported by over 60 verified integrations. These advantages benefit larger hotels and multi-property groups that can manage a more involved setup process.

Choose ThinkReservations if your hotel prioritizes ease of use, fast onboarding, and customer support rated at 4.8/5, along with a proven record of increasing direct bookings and upsells. Its focus on guest communication, mobile features, and operational efficiency makes it ideal for small to medium independent properties.

The evidence decisively favors ThinkReservations for properties where usability and guest engagement drive results, and roommaster for hotels requiring operational breadth and customization.