roommaster HMS vs. ThinkReservations All-in-1 HMS:
Which Is Right for You?

The Decision

Choosing between roommaster HMS by roommaster and ThinkReservations All-in-1 HMS hinges on your hotel’s specific operational needs and growth plans. Both systems aim to simplify hotel management, but they diverge significantly in scope, features, and market focus.

roommaster offers a comprehensive, multi-property platform with deep customization and extensive integration options, while ThinkReservations positions itself as an easier-to-learn, all-in-one cloud solution tailored for smaller properties and independent hoteliers. Which aligns better with your hotel’s size and complexity?

Is roommaster HMS or ThinkReservations Better for Hotels?

Both products are designed to streamline operations, but they serve different hotel segments and operational scales. roommaster excels in multi-property and complex management, offering over 60 verified integrations and 270+ reports, making it suitable for larger or multi-asset portfolios. ThinkReservations, on the other hand, is optimized for small to medium independent hotels or B&Bs, prioritizing ease of use with fewer features but strong online booking and guest communication tools.

While roommaster claims to support a wide array of functionalities like revenue management, guest CRM, and channel management, ThinkReservations emphasizes simplicity through features such as an integrated booking engine, rate management, and a mobile app. Both systems aim to reduce manual work, but their approaches differ: roommaster is more feature-rich and customizable, while ThinkReservations focuses on intuitive, straightforward workflow.

Are you looking for a feature-rich system capable of handling complex multi-property operations, or a user-friendly platform that gets your small hotel up and running quickly?

roommaster HMS vs ThinkReservations: Which Should Your Hotel Choose?

If your hotel needs a highly customizable, scalable PMS capable of managing multiple properties with deep reporting, extensive integrations, and advanced modules like revenue management and guest feedback, go with roommaster. Its broader feature set and market presence in diverse regions make it ideal for larger or expanding hotel groups.

If your hotel is a small to medium independent operation, especially a B&B or boutique property seeking simplicity and ease of onboarding, ThinkReservations is the better pick. Its strengths lie in online booking, guest communication, and revenue features that directly contribute to higher occupancy and upselling, with a user interface rated at 4.8/5 by recent reviews.

In summary, choose roommaster for complex, multi-property management with advanced customization, or opt for ThinkReservations if your focus is on guest experience, automation, and straightforward operations.

Is roommaster HMS or ThinkReservations Easier to Use?

roommaster has a user rating of 4.41/5 for ease of use, with positive reviews highlighting its intuitive reservation workflows and helpful onboarding. However, some users find the initial setup complex, suggesting that dedicated onboarding could improve the experience. Its interface is praised for being attractive and reducing errors, but its breadth of features can sometimes overwhelm new users.

ThinkReservations outperforms in simplicity, boasting a 4.8/5 ease of use rating. Reviewers highlight its straightforward setup, quick learning curve, and intuitive booking engine, which is especially valued by small hotel teams with limited tech experience. Recent reviews emphasize its mobile app and calendar features as making daily management easier.

Edge: ThinkReservations.

Which Has Better Features: roommaster or ThinkReservations?

roommaster offers 33 features exclusive to its platform, including native email marketing, guest feedback management, a channel manager, revenue management, integrated payment processing, and a guest CRM. Its 36 shared features include reservation management, reporting, and communication tools, but its extensive modules cater to multi-property and complex operations.

ThinkReservations provides 7 unique features, such as a drag-and-drop tapechart, multi-lingual support, a mobile app, and automated task assignments. Its core features include online booking, OTA integration, and upselling tools, making it more suitable for properties seeking a straightforward, all-in-one system.

For hotels prioritizing detailed revenue, marketing, and multi-property modules, roommaster is the clear winner. Smaller hotels needing essential PMS functions with fewer clicks should go with ThinkReservations.

Edge: roommaster.

Which Has Better Customer Support: roommaster or ThinkReservations?

ThinkReservations’ recent reviews consistently praise its support, rating 4.79/5, with comments like "the support team was very accessible and knowledgeable." Users appreciate quick responses, helpful training videos, and the platform’s responsive improvements, making onboarding and troubleshooting manageable for non-tech-savvy staff.

roommaster receives a solid 4.34/5 in support ratings, with reviews noting its 24/7 availability and strong technical support. Users mention that working with their team is "a smooth transition," but some report occasional delays or issues after updates, suggesting room for support process refinement.

Edge: ThinkReservations.

Which Has More Integrations: roommaster or ThinkReservations?

roommaster outpaces ThinkReservations significantly, offering 56 verified partners, including channel managers, payment gateways, and guest feedback tools. Shared integrations with Expedia and TrustYou make it robust for multi-channel management.

ThinkReservations has 16 verified integrations, primarily with OTAs like Airbnb, Tripadvisor, and Stripe. While these are essential, the fewer partner options may limit integration flexibility for larger or multi-system setups.

If your hotel relies on broad third-party integrations, roommaster's extensive partner network makes it the better choice. Smaller properties with essential OTA connectivity might find ThinkReservations sufficient.

Edge: roommaster.

Which Do Hoteliers Rate Higher: roommaster or ThinkReservations?

ThinkReservations leads in recent reviews, with a rating of 4.88/5 compared to roommaster’s 4.32/5, supported by a review count of 312 versus 129. Recent feedback from small hotel and B&B operators highlights its ease of use, support, and revenue tools, with comments like "It was the best decision for our property."

roommaster’s reviews are more mixed, with praise for its customization and features but concerns over stability and complexity. Its older review base suggests a solid reputation among larger or multi-property hotels, yet it trails in recent feedback.

For current user satisfaction, ThinkReservations is the preferred choice.

Edge: ThinkReservations.

How Much Do roommaster and ThinkReservations Cost?

roommaster charges a flat $500 monthly fee, with no implementation or trial costs, positioning it as a premium, enterprise-level solution. Its pricing reflects its extensive feature set, aiming at larger hotels or groups with multi-property needs.

ThinkReservations costs $1,100 per month without an implementation fee or trial, targeting small to medium independent hotels. Its higher price is justified by its streamlined, all-in-one platform and integrated booking engine.

Your choice depends on your budget and complexity needs—roommaster for extensive, multi-property operations, ThinkReservations for straightforward, property-specific management.

What Type of Hotel Should Use roommaster?

• Hotels managing multiple properties or large portfolios needing centralized control.
• Properties requiring advanced revenue management, guest feedback, and channel management.
• Teams that want deep customization and detailed reporting.
• Hotels with complex operational workflows across departments.
• Hotels in regions requiring extensive integration with third-party systems.
• Large resorts, boutique chains, or properties with in-house technical support.

Not ideal if:

• Your hotel is small, with limited staff or budget.
• You need a quick setup without complex customization.
• Your management prefers an intuitive, minimal learning curve.

What Type of Hotel Should Use ThinkReservations?

• Small and medium independent hotels, B&Bs, or inns.
• Properties prioritizing guest experience and automation.
• Teams seeking an easy-to-learn platform with fast onboarding.
• Hotels looking to increase occupancy and revenue through upselling.
• Properties with limited technical staff or resources.
• Hotels that want a mobile-friendly, all-in-one system with integrated booking.

Not ideal if:

• Your hotel has multiple properties requiring extensive multi-location management.
• You need advanced revenue management modules.
• Your operation involves complex multi-channel distribution beyond basic OTA links.

The Bottom Line for Hotels

roommaster is a feature-rich, multi-property management system suited for large or growing hotel portfolios. Its extensive integrations, customization options, and detailed reports make it ideal for hotels seeking full operational control and scalability.

ThinkReservations, meanwhile, fits smaller, independent hotels and B&Bs focused on guest satisfaction, automation, and ease of use. It offers a straightforward, cost-effective solution that enhances daily management and revenue without the complexity of larger systems.

If your hotel needs broad features, multi-property support, and advanced modules, roommaster is the clear choice. For properties prioritizing simplicity, quick setup, and guest engagement, ThinkReservations will serve you better.

Our Verdict

Based on recent reviews, ThinkReservations outperforms in user satisfaction, ease of use, and recent customer support ratings, making it the better option for most small to medium properties. Its 312 reviews and a 4.88/5 rating in the last six months demonstrate strong current performance.

roommaster remains a solid choice for larger, multi-property operations needing deep customization and extensive integrations, but its older review base and stability concerns give it a less favorable recent reputation.

For the majority of independent hoteliers and boutique properties, ThinkReservations offers a more straightforward, modern, and highly-rated management system. If your hotel is growing or managing multiple assets, consider roommaster, but for most, ThinkReservations provides the better experience now.