Amadeus – iHotelier® Booking Engine vs. Roiback | Booking Engine:
Which Is Right for You?

The Decision

Choosing between Amadeus' iHotelier® Booking Engine and Roiback’s Booking Engine hinges on your hotel’s strategic priorities. Both platforms aim to boost direct bookings, but they approach this goal differently: Amadeus emphasizes robust integration and advanced pricing tools, while Roiback focuses on user experience and flexible features. Your decision should consider your hotel’s size, tech ecosystem, and specific needs for features and support.

Amadeus’s platform boasts more reviews, more recent feedback, and a slightly higher overall rating, making it the more validated choice for most hoteliers. Given the recent reviews and higher review count, the data favor Amadeus as the more reliable option. But which platform aligns best with your hotel’s operational focus?

Is Amadeus or Roiback Better for Hotels?

Both Amadeus and Roiback target hotels that want to increase direct bookings and improve revenue. Amadeus’s platform is built for properties seeking deep integration with existing systems, extensive reporting, and a broad regional presence. Its suite of features supports complex pricing and promotional strategies, making it ideal for hotels with sophisticated revenue management needs.

Roiback, however, appeals more to hotels prioritizing ease of use, quick deployment, and personalized support. It caters to a wide range of property types, from boutique to large hotel groups, especially those looking for a straightforward solution with flexible customization options. Does your hotel need a system focused on advanced integrations or one that emphasizes guest experience?

Roiback vs Amadeus: Which Should Your Hotel Choose?

If your hotel needs a globally integrated solution with sophisticated reporting, revenue management tools, and extensive partner networks, Amadeus is the clear choice. Its platform is favored by hotels aiming to optimize their pricing strategies and leverage market intelligence, making it suitable for mid-to-large properties with complex operational requirements.

Conversely, if your hotel values ease of use, quick setup, and strong customer support, Roiback is better suited. Its flexible features like multi-language support, detailed analytics, and personalized consulting appeal to hotels that want to ramp up direct sales without the complexity of a highly technical system. Which features matter most to you: advanced integrations or guest-centered simplicity?

Is Amadeus or Roiback Easier to Use?

Amadeus’s platform scores 4.25/5 for ease of use, with reviews noting that while it’s feature-rich, some users find it complicated initially. It offers a comprehensive onboarding process, but due to its depth, staff may require significant training to maximize its potential.

Roiback’s interface is rated higher at 4.49/5, praised for its intuitiveness and straightforward setup. Hotels report faster onboarding and easier daily management, especially for teams without extensive technical resources. Edge: Roiback.

Which Has Better Features: Amadeus or Roiback?

Amadeus offers 7 unique features not found in Roiback, including automated reporting, ADA compliance, and advanced testing tools, enhancing revenue strategies and operational insights. Its 29 shared features cover core booking engine functionalities with added depth in promotional and rate management.

Roiback’s unique features, such as social media integration, gift vouchers, and Facebook conversion tracking, emphasize marketing and guest engagement. Its 7 exclusive features support direct sales and campaign flexibility. Overall, Amadeus’s feature set is more robust for revenue-focused hotels. Edge: Amadeus.

Which Has Better Customer Support: Amadeus or Roiback?

Roiback’s customer support earns a high rating of 4.72/5, with reviewers praising its responsiveness and personalized consulting. Customers highlight that their support team is proactive and instrumental in optimizing hotel sales strategies.

Amadeus’s support scores lower at 3.22/5, with some reviews citing slow responses and inconsistent assistance. While Amadeus offers extensive training, the quality and timeliness vary, impacting user experience. Edge: Roiback.

Which Has More Integrations: Amadeus or Roiback?

Amadeus integrates with 104 verified partners, including major Channel Managers, PMS, and technology systems, providing broad connectivity for large or multi-system hotels. The platform’s extensive partner network supports complex, multi-channel distribution strategies.

Roiback connects with 27 partners, including main Channel Managers and PMS systems, emphasizing seamless connectivity for smaller to mid-sized hotels. Its integrations are reliable but less extensive than Amadeus’s. Edge: Amadeus.

Which Do Hoteliers Rate Higher: Amadeus or Roiback?

Amadeus has a higher overall rating of 4.39/5, with recent reviews reflecting ongoing satisfaction from independent and boutique hotels. Hotels in Europe and North America, particularly those seeking advanced revenue tools, tend to rate Amadeus more favorably.

Roiback is rated slightly lower overall, but with higher customer satisfaction in recent feedback, especially from hotels valuing support and ease of use. Its ratings are stronger among boutique and mid-sized properties. Which segment do you belong to?

How Much Do Amadeus and Roiback Cost?

Amadeus does not publicly list its pricing; it typically offers customized quotes based on hotel size and needs. Expect higher costs associated with its enterprise-level features, integrations, and support.

Roiback’s starting price is $500 per month with no visible trial or freemium options. Its transparent pricing is an advantage for hotels with limited budgets or those seeking predictable costs. Do you prefer customized enterprise pricing or fixed monthly fees?

What Type of Hotel Should Use Amadeus?

• Hotels that require deep integration with existing PMS, CRS, or revenue management systems.
• Properties with complex pricing and promotional needs, like multi-rate or package structures.
• Large hotels or hotel groups operating across multiple regions.
• Hotels that prioritize market intelligence and analytics to inform strategic decisions.

Not ideal if your hotel is small, has limited tech support, or needs a quick, simple setup.

What Type of Hotel Should Use Roiback?

• Hotels that want an easy-to-deploy, straightforward booking engine.
• Properties seeking strong support and training to maximize online sales.
• Hotels with international guests needing multi-language and multi-currency features.
• Hotels that prefer transparent, predictable pricing without custom quotes.

Not ideal if your hotel requires extensive integrations or highly customized revenue management tools.

The Bottom Line for Hotels

In summary, Amadeus offers a more comprehensive, extensively integrated platform suited for larger, complex hotels and groups aiming for detailed revenue and market insights. Its numerous features and extensive partner network make it ideal for strategic, data-driven operators.

Roiback excels in ease of use, support, and flexible features, making it better for hotels prioritizing quick deployment, guest experience, and straightforward management. If your hotel values simplicity and personalized service, Roiback is the better choice.

For most hotels, especially those with higher demands for integration and analytics, Amadeus’s higher review count and recent positive feedback position it as the more reliable, scalable option. Conversely, if your hotel seeks a user-friendly, support-driven platform without extensive customization needs, Roiback delivers strong value at a predictable price point.

In conclusion, your choice depends on your hotel’s size, operational complexity, and strategic priorities. Both platforms can deliver results, but Amadeus’s proven track record and recent reviews make it the recommended pick for most hotels evaluating these two solutions.