The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 76 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
ROIBACK shines when it comes to support and customer service .
Simple Booking shines in ease of use and onboarding , with exclusive features like Automated reporting.
Side-by-side ratings based on 76 verified hotelier reviews on HTR.
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| Starting Price | From $500/mo | From $200/mo |
| Verified Reviews | 45 | 31 |
After analyzing 76 verified reviews, ROIBACK users most value its support and customer service, direct bookings optimization, technical improvements, while Simple Booking users highlight user-friendly interface, customer support, increased booking conversions. Click any theme to see what reviewers say.
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Support and customer service
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User-friendly Interface
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Direct bookings optimization
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Customer Support
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Technical improvements
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Increased Booking Conversions
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Reporting and analytics
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Flexibility and Customization
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Multi-language and user-friendly interface
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Advanced Functionalities
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Payment gateways
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Cost-related Issues
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How each product ranks among Booking Engine vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
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| Small (10-24 rooms) ▾ | #29 8 reviews | #31 6 reviews |
| Mid-Size (25-74 rooms) ▾ | #22 18 reviews | #21 19 reviews |
| Large (75-199 rooms) ▾ | #14 9 reviews | #24 4 reviews |
| X-Large (200+ rooms) ▾ | #10 6 reviews | #27 1 reviews |
By Property Type
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| Boutique ▾ | #24 15 reviews | #28 13 reviews |
| Luxury ▾ | #23 15 reviews | #26 12 reviews |
| Branded / Chain ▾ | #18 13 reviews | #26 7 reviews |
| Extended Stay | #19 4 reviews | #27 3 reviews |
By Region
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| North America | #18 4 reviews | — |
| Europe ▾ | #20 12 reviews | #11 25 reviews |
| Asia Pacific ▾ | #10 14 reviews | #22 2 reviews |
| Middle East | #14 3 reviews | #12 4 reviews |
Choosing between Roiback | Booking Engine and Simple Booking (Reservations System) hinges on your hotel’s specific priorities. Roiback, with over 2,000 global users and more recent reviews, is tailored for hotels aiming to maximize direct bookings through advanced analytics, integrations, and personalized support. Simple Booking, supported by a larger number of verified integrations and a broader regional presence, offers a straightforward, fast-to-implement solution suited for hotels prioritizing ease of use and broad visibility. Which aligns better with your hotel’s growth strategy?
Both products target increasing direct reservations but do so via different approaches. Roiback emphasizes its sophisticated reporting, multi-language support, and tailored consulting to optimize revenue, especially for mid-sized and luxury hotels. Simple Booking focuses on streamlining the booking process, integrating with major platforms, and providing easy management for independent and smaller hotels. Do you need a platform that offers deep analytics and customization, or one that prioritizes simplicity and speed?
If your hotel needs extensive analytics, integrations with multiple channel managers, and strategic support, Roiback is the clear choice. Its 43 reviews, with recent feedback citing continuous feature expansion and high satisfaction, make it more reliable for hotels seeking detailed insights and personalized consulting. Conversely, if your hotel values quick deployment, ease of use, and broad integration with PMS and metasearch engines, Simple Booking’s 29 reviews—more recent and highly positive—make it ideal for independent or smaller properties looking for a straightforward reservation system.
Roiback’s user rating of 4.49/5 indicates strong usability, but some users note the platform could improve speed and interface design. Its onboarding is rated 4.34/5, reflecting a solid but not exceptional process. Simple Booking outshines here, with a 4.79/5 ease of use rating and an onboarding score of 4.67/5, praised for its speed and user-friendly interface. Users find Simple Booking’s layout intuitive, which helps staff adopt it quickly.
Edge: Simple Booking
Roiback offers 36 shared features, including advanced reporting, loyalty programs, and multi-language support. It does not have exclusive features but excels in comprehensive direct sales tools. Simple Booking provides 8 unique features like automated reporting, rate matching, and modules for weddings and corporate bookings—capabilities that Roiback lacks. The broader feature set of Simple Booking, particularly its marketing and rate management tools, makes it more versatile for smaller properties or those focusing on marketing-driven growth.
Edge: Simple Booking
Roiback’s 4.72/5 customer support rating and reviews highlight its dedicated account managers and responsiveness, especially in helping hotels implement strategies. Users appreciate the personalized consulting and ongoing support. Simple Booking’s 4.76/5 rating also indicates strong support, with reviews citing “impeccable” assistance and real-time chat support. Although both are highly rated, Roiback’s support is more frequently praised for strategic guidance, which can be critical for revenue-focused hotels.
Edge: Slight edge to Roiback
Simple Booking boasts 56 verified partners, more than double Roiback’s 27. While they share notable integrations like Triptease, SiteMinder, and RateGain, Simple Booking’s extensive network includes additional property management and channel manager options. This broader integration ecosystem can streamline operations across diverse systems, making it more adaptable for varied hotel setups.
Edge: Simple Booking
Roiback’s review count (43) exceeds Simple Booking’s (29), with recent reviews reaffirming its value for mid-to-large hotels aiming to boost direct sales. Hotel segments such as resorts and branded hotels give Roiback higher ratings, citing its analytical depth and strategic support. Simple Booking tends to receive higher scores in ease of use and quick deployment, favored by independent hotels and smaller properties. Overall, Roiback’s more recent and numerous reviews give it a slight advantage in perceived value among moderate to large hotels.
Edge: Roiback
Roiback charges a base fee of $500 per month without a trial or freemium option, reflecting its targeted enterprise focus. Simple Booking offers a lower starting price at $200 per month, also without trial options, making it more accessible for smaller hotels or those with tighter budgets. The absence of free trials in both indicates the need for careful consideration before committing.
Not ideal if:
Not ideal if:
Roiback excels in delivering a comprehensive, data-driven platform that supports strategic growth and revenue optimization. Its focus on analytics, multi-language support, and personalized consulting makes it the preferred choice for hotels that want to deepen their direct booking efforts and expand globally.
Simple Booking, with its ease of use, extensive integrations, and marketing tools, appeals to hotels seeking a straightforward, flexible system that can be deployed quickly and managed efficiently. Its focus on channel management, automation, and broad compatibility makes it ideal for smaller or independent hotels aiming for rapid growth.
If your hotel’s goal is to enhance revenue through detailed insights and strategic support, Roiback stands out. For hotels prioritizing simplicity, speed, and broad operational integrations, Simple Booking is the more suitable choice. The final decision depends on your hotel’s size, growth ambitions, and technical sophistication.
Booking Engine pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.
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| Starting Price | From $500/mo | From $200/mo |
According to HTR's product database, Roiback | Booking Engine and Simple Booking (Reservations System) share 36 features. Here are the key differences — features one has that the other lacks.
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| A/B testing & optimization | ||
| Automated reporting | ||
| Availability block | ||
| Flat, floating and discounted rates | ||
| PayU | ||
| Wedding & corporate booking modules |
We analyzed 1 verified case studies to compare what hotels actually achieve with each platform across four key business objectives.
"Partnering with Roiback has been a game-changer, as their innovative solutions and close support by our Direct Channel Specialist have empowered Jasmine City Group to reach new h..."
No published case study for this goal yet.
What hoteliers love
Roiback's dedicated support team, including account managers and direct channel specialists, receives high praise. Users commend their responsiveness,... Roiback's dedicated support team, including account managers and direct channel specialists, receives high praise. Users commend their responsiveness, expertise, and personalized consulting which have been instrumental in achieving business goals.
Roiback enhances direct bookings through a user-friendly booking engine, innovative direct sales strategies, and tools like loyalty programs and promo... Roiback enhances direct bookings through a user-friendly booking engine, innovative direct sales strategies, and tools like loyalty programs and promotional packages. Hotel operators report significant growth in online sales and improved direct channel visibility.
Critical feedback includes requests for speeding up the system's responsiveness, reducing technical glitches like duplications and error 404, and unif... Critical feedback includes requests for speeding up the system's responsiveness, reducing technical glitches like duplications and error 404, and unifying platforms to streamline processes. These technical enhancements are deemed necessary for a seamless user experience.
Where hoteliers push back
The platform's user-friendly and intuitive booking engine is appreciated, with mentions of smooth multi-language support and ease of use. However, som... The platform's user-friendly and intuitive booking engine is appreciated, with mentions of smooth multi-language support and ease of use. However, some users request improvements in default language settings and interface design for better user experience.
While the platform supports a variety of payment gateways, users suggest the need for expanding payment options, particularly integrating more local a... While the platform supports a variety of payment gateways, users suggest the need for expanding payment options, particularly integrating more local and international gateways to avoid connectivity issues.
Ranks higher for
What hoteliers love
The software's intuitive and easy-to-use interface is frequently praised, allowing both hotel staff and guests to navigate and manage bookings effortl... The software's intuitive and easy-to-use interface is frequently praised, allowing both hotel staff and guests to navigate and manage bookings effortlessly. This ease of use promotes higher conversion rates and a better overall user experience.
While customer support is generally praised for being responsive and helpful, some users note a decline in its quality, finding it cumbersome and diff... While customer support is generally praised for being responsive and helpful, some users note a decline in its quality, finding it cumbersome and difficult to reach lately. Continuous improvement in this area is crucial for maintaining user satisfaction.
Many hoteliers report a noticeable increase in their booking conversions since implementing SimpleBooking. Features such as the rate match tool, optim... Many hoteliers report a noticeable increase in their booking conversions since implementing SimpleBooking. Features such as the rate match tool, optimized user experience, and persuasive booking options contribute significantly to this improvement.
Where hoteliers push back
Hoteliers are impressed by the system's advanced functionalities, such as automated rate and availability management, customizable templates, and mult... Hoteliers are impressed by the system's advanced functionalities, such as automated rate and availability management, customizable templates, and multi-language support. These features enhance the booking process, making it more efficient and user-centric.
Several reviews highlight cost-related concerns, particularly the high prices for specific features like custom URLs and payment provider options. Use... Several reviews highlight cost-related concerns, particularly the high prices for specific features like custom URLs and payment provider options. Users feel that these charges are not justified and suggest more reasonable pricing.
Ranks higher for
Unique capabilities
Where the ratings diverge most
It depends on your requirements. Roiback | Booking Engine and Simple Booking (Reservations System) share many core Booking Engine features, but each has unique capabilities. Roiback | Booking Engine offers 27 verified integration partners, while Simple Booking (Reservations System) offers 56. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. Simple Booking (Reservations System) leads in ease of use at 4.8/5 vs 4.5/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
Roiback | Booking Engine: No. Simple Booking (Reservations System): No. Neither product currently offers a free tier. Most Booking Engine vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. ROIBACK has an HT Score of 72 and Simple Booking has 68. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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