The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 45 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
Blastness shines in ease of use and customer support , with exclusive features like Fully Customizable Themes and Drag and Drop Page Builder.
ROIBACK shines .
Side-by-side ratings based on 45 verified hotelier reviews on HTR.
| HTScore |
|
|
| Likelihood to Recommend |
|
|
| Ease of Use |
|
|
| Customer Support |
|
|
| Value for Money |
|
|
| Starting Price | Contact sales | Contact sales |
| Verified Reviews | 36 | 9 |
After analyzing 45 verified reviews, Blastness users most value its website management and design, revenue management system, revenue consultants, while ROIBACK users highlight . Click any theme to see what reviewers say.
|
|
|
|---|---|
| Pros | |
|
+
Website Management and Design
▾
|
|
|
+
Revenue Management System
▾
|
|
|
+
Revenue Consultants
▾
|
|
|
+
Channel Manager
▾
|
|
| Cons | |
|
−
Customizable Reports
▾
|
|
|
−
Seamless Integrations
▾
|
|
How each product ranks among Website Design vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
| Segment |
|
|
|---|---|---|
| Small (10-24 rooms) ▾ | #8 20 reviews | #26 0 reviews |
| Mid-Size (25-74 rooms) ▾ | #8 13 reviews | #17 3 reviews |
| Large (75-199 rooms) | #23 0 reviews | #13 1 reviews |
| X-Large (200+ rooms) | — | #7 2 reviews |
By Property Type
| Segment |
|
|
|---|---|---|
| Boutique ▾ | #8 15 reviews | #20 3 reviews |
| Luxury ▾ | #8 13 reviews | #17 3 reviews |
| Branded / Chain | #11 3 reviews | #14 2 reviews |
| Extended Stay | #9 3 reviews | #16 0 reviews |
By Region
| Segment |
|
|
|---|---|---|
| North America | #23 0 reviews | #27 1 reviews |
| Europe ▾ | #6 36 reviews | #17 1 reviews |
| Asia Pacific | #15 0 reviews | #5 3 reviews |
| Middle East | — | #8 1 reviews |
Choosing between Blastness Website Design by Blastness and Roiback | Hotel Web Development by ROIBACK hinges on your hotel’s specific digital goals. Both platforms aim to enhance your online presence, but they do so through different approaches—Blastness combines website creation with integrated revenue management, while Roiback focuses purely on crafting high-converting websites. Your decision should reflect whether you prioritize revenue tools or a pure web design experience. Are you seeking an all-in-one solution or specialized web development?
Blastness offers a full-service platform rooted in website design, content management, SEO, and revenue management tools. Roiback, on the other hand, is solely dedicated to creating visually compelling websites optimized for conversions. Both address your need for a strong online presence, but Blastness's additional revenue tools give it an edge in driving direct bookings and revenue growth. Would your team benefit more from a combined website and revenue platform, or is a standalone website sufficient?
If your hotel needs a website that doubles as a revenue management tool, go with Blastness. Its 'Blastness Suite' integrates channel management, pricing strategy, and strategic consulting, making it ideal for hotels aiming to boost direct bookings and optimize revenue. If your priority is a visually appealing, conversion-focused website with a modern design, Roiback is better suited, especially if you want a site that aligns perfectly with your branding and marketing campaigns.
For hotels that want a comprehensive digital presence with added revenue tools, Blastness is the clear choice. Conversely, if your hotel seeks a sleek, high-performance website primarily to attract and convert visitors, Roiback will meet your needs. The core difference lies in Blastness's broader service scope versus Roiback’s concentrated web design expertise.
Blastness scores a 4.81/5 for ease of use, driven by its intuitive CMS, drag-and-drop builder, and extensive onboarding support. Reviewers highlight how quickly their teams adapt to the platform, citing its user-friendly interface and straightforward content updates. Roiback also scores well with a 4.5/5, praised for its visual design tools and ease of integrating branding, but some users mention that its backend can be slightly less intuitive.
Edge: Blastness, due to its higher ease of use ratings and more recent positive reviews confirming smooth onboarding.
Blastness offers 16 features, including unique tools like customizable themes, a drag-and-drop page builder, and SEO plugins—none of which Roiback provides. Roiback offers 13 shared features but stands out with ADA compliance, a feature absent in Blastness. Blastness’s added functionalities give you more control over website design and optimization, while Roiback focuses on strategic website layout and visual appeal.
Edge: Blastness, because of its broader set of unique features that empower you to tailor your website and enhance discoverability.
Blastness’s customer support scores 4.86/5, with reviews emphasizing their responsiveness, strategic guidance, and proactive support. Users frequently mention how Blastness’s support team is always available and willing to assist with complex requests. Roiback’s support, rated at 4.38/5, is described as friendly and effective but slightly less responsive according to recent reviews, which cite occasional delays in resolution.
Edge: Blastness, with higher support ratings and more recent reviews confirming faster, more comprehensive assistance.
Blastness connects with 15 verified partners, such as Mews, Vertical Booking, and hotelcube, providing a solid array of integrations. Roiback integrates with 27 partners, including major brands like GuestCentric and Winhotel, offering more options for connecting your PMS, distribution platforms, and marketing tools. If your hotel relies on multiple third-party integrations, Roiback’s larger partner network could be advantageous.
Edge: Roiback, thanks to its greater total number of verified integrations, enhancing operational flexibility.
Blastness has a significantly higher review count (36 reviews) and more recent positive feedback, with an NPS score of 9.64/5 and a recommendation rate of 96%. Hotels across segments, especially boutique and city-center properties, praise its revenue tools, website quality, and supportive service. Roiback has only 8 reviews, with an NPS of 8.38/5 and an 84% likelihood to recommend, mostly from luxury and branded hotels.
Edge: Blastness, because of its larger, more recent review base and consistently higher ratings.
Both Blastness and Roiback do not publicly disclose detailed pricing, but they operate on a similar model: custom quotes based on hotel size and needs. Neither platform offers a freemium plan or fixed monthly rates, emphasizing tailored solutions over standardized packages. Expect to negotiate directly with each provider for a quote reflecting your hotel’s size, scope, and features required.
The core difference is that Blastness combines website creation with revenue management, offering a broader suite of tools designed to increase direct bookings and optimize revenue streams. Roiback is a focused web development platform that excels in producing visually compelling and high-converting websites, primarily aimed at inspiring visitors and driving initial engagement.
Choose Blastness if your hotel needs a full-service platform that handles website, online visibility, and revenue optimization, making it a one-stop solution. Opt for Roiback if your priority is a stunning, strategic website that emphasizes branding and visitor conversion, with less emphasis on integrated revenue tools.
In conclusion, if your hotel seeks an all-in-one system backed by recent, positive feedback, Blastness is the strongest choice. If your goal is a visually captivating website tailored for high conversion, Roiback will serve you well, especially if you value extensive third-party integrations.
According to HTR's product database, Blastness Website Design and Roiback | Hotel Web Development share 14 features. Here are the key differences — features one has that the other lacks.
| Feature |
|
|
|---|---|---|
| Blog Post Composer | ||
| Drag and Drop Page Builder | ||
| Fully Customizable Themes | ||
| SEO Plugins | ||
| Whitelabel Capability |
We analyzed 2 verified case studies to compare what hotels actually achieve with each platform across four key business objectives.
"The constant evolution of tools such as Business Intelligence and RMS, which my team and I use on a daily basis, has led to very interesting results."
No published case study for this goal yet.
No published case study for this goal yet.
"The new website offers a more agile, intuitive, and personalized user experience. We wanted our website to reflect our corporate identity, our hotels, and our differential value pr..."
What hoteliers love
Blastness is praised for developing engaging hotel websites that improve conversion rates and direct bookings. Their design optimization for desktop a... Blastness is praised for developing engaging hotel websites that improve conversion rates and direct bookings. Their design optimization for desktop and mobile platforms, combined with effective digital marketing strategies, enhances online visibility, attracting more direct reservations and reducing commission expenses.
The Blastness Revenue Management System (RMS) stands out for its ability to streamline pricing strategies and boost revenue. Users appreciate its intu... The Blastness Revenue Management System (RMS) stands out for its ability to streamline pricing strategies and boost revenue. Users appreciate its intuitive design, which simplifies complex processes and responds quickly to market changes. However, there is room to enhance forecasting tools by integrating advanced analytics for better strategic pricing decisions.
Blastness' revenue consultants receive high praise for their expertise and tailored strategic guidance. They are credited with helping hotels optimize... Blastness' revenue consultants receive high praise for their expertise and tailored strategic guidance. They are credited with helping hotels optimize occupancy rates and revenue performance. Their proactive and insightful recommendations are consistently recognized as invaluable by users.
Where hoteliers push back
While users find existing reporting features helpful, there is a demand for more granular and customizable options. Enhanced reporting capabilities wo... While users find existing reporting features helpful, there is a demand for more granular and customizable options. Enhanced reporting capabilities would provide deeper insights into specific data points, further refining strategies and identifying growth opportunities.
Users express a desire for further integrations with other essential hotel management platforms like PMS and guest management systems. They believe de... Users express a desire for further integrations with other essential hotel management platforms like PMS and guest management systems. They believe deeper integrations would enhance operational efficiency and provide a more comprehensive approach to guest acquisition strategies.
Ranks higher for
Unique capabilities
Ranks higher for
Where the ratings diverge most
It depends on your requirements. Blastness Website Design and Roiback | Hotel Web Development share many core Website Design features, but each has unique capabilities. Blastness Website Design offers 15 verified integration partners, while Roiback | Hotel Web Development offers 27. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. Blastness Website Design leads in ease of use at 4.8/5 vs 4.3/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
Blastness Website Design: No. Roiback | Hotel Web Development: No. Neither product currently offers a free tier. Most Website Design vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. Blastness has an HT Score of 80 and ROIBACK has 0. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
|---|---|---|
| Customer Ratings & Reviews |
|
How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
|
How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
|
How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
|
How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
Product recommendations advisor