The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 100 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
roommaster shines in ease of use and customer support — especially for brand properties (5.0/5) , with exclusive features like Revenue management module and Payment processing.
Selfie shines .
Side-by-side ratings based on 100 verified hotelier reviews on HTR.
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| Value for Money |
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| Starting Price | From $500/mo | Contact sales |
| Verified Reviews | 100 | 0 |
After analyzing 100 verified reviews, roommaster users most value its customer support, reservation management, centralized data management, while Selfie users highlight . Click any theme to see what reviewers say.
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Customer Support
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Reservation Management
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Centralized Data Management
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Cloud and Mobile Access
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Report Generation
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User Interface Experience
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Group Booking Capabilities
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How each product ranks among Property Management Systems vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
| Segment |
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Selfie |
|---|---|---|
| Small (10-24 rooms) ▾ | #30 26 reviews | — |
| Mid-Size (25-74 rooms) ▾ | #13 54 reviews | — |
| Large (75-199 rooms) | #31 3 reviews | — |
| X-Large (200+ rooms) | #32 1 reviews | — |
By Property Type
| Segment |
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Selfie |
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| Boutique ▾ | #22 35 reviews | — |
| Luxury ▾ | #34 8 reviews | — |
| Branded / Chain ▾ | #24 15 reviews | — |
| Extended Stay ▾ | #27 6 reviews | — |
By Region
| Segment |
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Selfie |
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| North America ▾ | #10 62 reviews | — |
| Europe ▾ | #29 11 reviews | — |
| Middle East | #27 0 reviews | — |
Choosing the right property management system (PMS) is pivotal for your hotel's operational success. Both roommaster PMS by RoomMaster and Selfie aim to streamline your workflows, but they serve very different purposes and audiences. While Selfie focuses on review analysis and customer insights, roommaster PMS offers a comprehensive suite for managing reservations, front desk, housekeeping, and financials. Which system aligns better with your hotel’s core needs?
Roommaster PMS is an established property management system designed to handle operational tasks like reservations, guest management, housekeeping, and revenue reporting. It boasts 83 reviews, a 4.33/5 overall rating, and a robust set of features—including channel management, EPoS, online check-in, and integrated payments—that cater to full-scale hotel management.
Selfie, on the other hand, is an AI-driven review and feedback platform with no reviews or market presence but aims to optimize customer insights and reputation management. Its primary focus is analyzing guest reviews and providing actionable recommendations, not operational management. Do you need a system that directly manages hotel operations, or are customer reviews your current priority?
The core divergence lies in their functions: roommaster is a full PMS platform suited for large or multi-faceted hotels, while Selfie is a customer review tool that enhances reputation and guest satisfaction. Given their different focuses, which problem do you need to solve today—the day-to-day hotel management or understanding your guest feedback?
If your hotel needs a comprehensive management platform that centralizes reservations, financials, housekeeping, and guest data, roommaster is the clear choice. It is ideal for hotels requiring extensive operational features, multi-property support, and integrations—especially given its 56 verified partners and presence across 18 regions.
Selfie might be suitable if your primary goal is to analyze customer reviews, improve online reputation, and gather insights from guest feedback. However, with no reviews, no market presence, and no integrations, Selfie is not a viable operational solution for hotels seeking to streamline daily tasks. Is your focus on operational management or review analysis? For direct hotel management, roommaster is the better fit.
roommaster scores a 4.22/5 for ease of use, supported by a 4.17/5 onboarding rating and positive reviews about its user-friendly interface. Users highlight that the system is easy to train staff on and allows quick access to reservation and financial data from anywhere, thanks to its cloud-based platform.
Selfie, with no user ratings or reviews, offers no comparative data on usability. Given its focus on review analysis rather than direct hotel management, it’s unlikely to serve as a front-line operational tool. Edge: roommaster.
roommaster offers a suite of over 60 features exclusive to its platform, including channel management, EPoS, revenue management, online check-in/out, integrated payments, guest profiles, and automated reporting. It also supports guest messaging, digital registration, and group booking functionalities, making it a comprehensive PMS.
Selfie has no features listed or available integrations, indicating its role is primarily review analysis rather than direct guest or operational management. For hotel operations, roommaster’s extensive feature set clearly outperforms Selfie. Edge: roommaster.
roommaster’s support scores 4.25/5, with reviews praising quick responses, effective troubleshooting, and helpful customer service. Some reviews note that support can be inconsistent, but overall, users find it reliable for resolving issues swiftly.
Selfie offers no data or reviews about customer support, making it impossible to assess its service quality. Given its limited market presence and review footprint, it cannot match roommaster’s established support reputation. Edge: roommaster.
roommaster boasts 56 verified integration partners, including Sage, Volo, GuestCentric, Inntopia, and others. These integrations cover channels, POS, revenue management, and more, giving your hotel flexibility in connecting essential systems.
Selfie has no listed integrations or verified partners, limiting its utility to review analysis without operational connectivity. For comprehensive hotel management, roommaster’s extensive integrations give it the advantage. Edge: roommaster.
roommaster’s overall rating of 4.33/5 is based on 83 reviews, with recent reviews in the last six months highlighting its operational efficiency and customer support. Hotels of various sizes, especially boutique and resort properties, rate it highly for centralizing operations and improving revenue.
Selfie, lacking reviews and market presence, has no ratings or feedback to compare. As a result, roommaster’s established reputation and recent positive feedback make it the more trusted choice. Edge: roommaster.
roommaster costs a flat $500 per month, with no implementation fee or trial period, making it a predictable investment for mid-sized hotels. Selfie’s pricing details are not publicly available, and no trial offers are listed, which complicates direct comparison.
Since Selfie’s pricing remains unclear, and roommaster’s transparent fee structure is well-defined, your hotel can better budget and plan for roommaster’s solution. Edge: roommaster.
Not ideal if your hotel:
Not ideal if your hotel:
At its core, roommaster is a full-featured PMS designed for hotels seeking to centralize operations, manage multiple properties, and optimize revenue. It provides an extensive suite of tools, integrations, and customer support that many hotels rely on daily.
Selfie, by contrast, is an AI-enabled review analysis platform that can boost your reputation management but does not replace a PMS or operational system. If operational efficiency is your priority, roommaster’s proven track record and features make it the definitive choice.
Choose roommaster if your hotel needs a trusted, comprehensive management system with recent positive reviews and extensive integrations. Opt for Selfie only if your focus is strictly on review insights and reputation enhancement, and not daily operations.
Property Management Systems pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.
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Selfie | |
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| Starting Price | From $500/mo | — |
According to HTR's product database, roommaster PMS and Selfie share 0 features. Here are the key differences — features one has that the other lacks.
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Selfie |
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| Booking Engine | ||
| Channel Manager | ||
| EPoS | ||
| Housekeeping module | ||
| Payment processing | ||
| Revenue management module |
Showing top differences. 48 more features differ between these products.
We analyzed 4 verified case studies to compare what hotels actually achieve with each platform across four key business objectives.
"From my point of view as an asset manager that has the responsibility to tell the owners about their investment, roommaster gives me all that information. It's easy to report and e..."
No published case study for this goal yet.
"We’re an independent hotel surrounded by giants, but roomMaster gave us the tools we needed to stand tall alongside them."
No published case study for this goal yet.
What hoteliers love
While some users experience excellent customer support, others find inconsistencies. They suggest that improvements in support agent expertise and und... While some users experience excellent customer support, others find inconsistencies. They suggest that improvements in support agent expertise and understanding of user issues are needed for a more satisfying experience.
Reservation handling is noted as a strong point, with users finding RoomMaster user-friendly and effective for managing reservations, including group... Reservation handling is noted as a strong point, with users finding RoomMaster user-friendly and effective for managing reservations, including group bookings. However, some see room for improvement, particularly in handling rooming lists and group check-ins.
RoomMaster's shift from disjointed manual methods to centralized data management is highly praised for reducing errors and improving the reliability o... RoomMaster's shift from disjointed manual methods to centralized data management is highly praised for reducing errors and improving the reliability of hotel operations. Users appreciate having all reservations, guest information, and financial data in one secure platform, enhancing workflow efficiency.
Where hoteliers push back
RoomMaster's report generation, while helpful, is identified as an area needing improvement. Users demand more efficiency and effectiveness in creatin... RoomMaster's report generation, while helpful, is identified as an area needing improvement. Users demand more efficiency and effectiveness in creating and exporting reports, suggesting that enhancements could streamline analysis tasks.
Some users note the need for improvements in user experience, particularly emphasizing the need to eliminate repetitive tasks like frequent logins, wh... Some users note the need for improvements in user experience, particularly emphasizing the need to eliminate repetitive tasks like frequent logins, which can affect the seamlessness of using the software for daily tasks.
Unique capabilities
Where the ratings diverge most
It depends on your requirements. roommaster PMS and Selfie share many core Property Management Systems features, but each has unique capabilities. roommaster PMS offers 56 verified integration partners, while Selfie offers 0. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. roommaster PMS leads in ease of use at 4.1/5 vs 0.0/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
roommaster PMS: No. Selfie: No. Neither product currently offers a free tier. Most Property Management Systems vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. roommaster has an HT Score of 83 and Selfie has 0. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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