Amadeus – Guest Management Solutions vs. SendSquared:
Which Is Right for You?

The Decision

Choosing between Amadeus Guest Management Solutions and SendSquared hinges on your hotel’s specific needs. Both aim to enhance guest engagement and foster loyalty, but they differ significantly in scope, features, and regional presence. Amadeus offers a broad, integrated system with extensive functionalities and global reach, while SendSquared is a more targeted communication tool with a narrower focus. Consider your hotel’s size, market segment, and growth plans when making this choice.

Is Amadeus or SendSquared Better for Hotels?

Amadeus’s Guest Management Solutions is a comprehensive platform designed to handle everything from guest profiles to marketing automation, with an emphasis on data-driven loyalty strategies. SendSquared focuses primarily on personalized communication across channels like email, SMS, and phone, aiming to create lifelong guest relationships. While Amadeus’s user interface scores higher with a 3.38/5 rating and more recent reviews, SendSquared’s interface remains very limited, with a 1/5 rating. Do you need a full-scale CRM or a specialized communication tool?

Amadeus boasts a robust feature set, including guest profiles, segmentation, automation, and a centralized data warehouse, making it suitable for larger or more complex hotel operations. SendSquared’s features are limited, lacking advanced automation or segmentation, but it excels at simple, direct guest messaging. With 13 reviews in the last six months, Amadeus’s more recent feedback offers a clearer picture of active user satisfaction, while SendSquared’s limited review count diminishes confidence in its current performance. Which platform aligns better with your hotel’s operational complexity?

SendSquared vs Amadeus: Which Should Your Hotel Choose?

If your hotel needs an all-in-one guest management and marketing platform capable of managing multiple properties and extensive guest data, Amadeus is the clear choice. Its 24 unique features and integrations with 104 partners serve larger hotels, brands, and multi-property groups well.

On the other hand, if your primary goal is to build simple, personalized guest communication flows without requiring deep analytics or automation, SendSquared might suffice. However, given SendSquared’s very limited review history and lack of recent feedback, Amadeus’s more mature, well-supported solution provides more confidence for hotels seeking reliability and growth.

Is Amadeus or SendSquared Easier to Use?

Amadeus scores 3.38/5 in ease of use, with reviews indicating a learning curve but generally positive feedback on onboarding. Users mention that the system is reliable once familiar but note that the interface and reporting tools could be more intuitive. The onboarding process is rated around 3.33/5, suggesting room for improvement, especially for smaller teams new to such platforms.

SendSquared’s interface is rated only 1/5, with reviews criticizing its limited tech capabilities and complex setup. Its onboarding experience is similarly rated poorly, primarily because users find the platform difficult to navigate and lacking in essential features. For hotel teams prioritizing ease and quick adoption, Amadeus’s higher rating makes it the better choice.

Edge: Amadeus.

Which Has Better Features: Amadeus or SendSquared?

Amadeus offers 24 distinct features, including guest profiles, WYSIWYG HTML editing, segmentation, automation, and a guest feedback module. Its open API and extensive automation tools enable tailored messaging and analytics, providing a comprehensive guest engagement suite.

SendSquared, by comparison, offers no unique features beyond basic communication channels, limiting its capabilities. Its absence of automation, segmentation, or analytics features means it cannot support advanced marketing strategies. For hotels seeking a feature-rich platform, Amadeus’s broader capabilities give it a clear edge.

Edge: Amadeus.

Which Has Better Customer Support: Amadeus or SendSquared?

Amadeus has a customer support rating of 3.58/5, with reviews describing support as professional and efficient, albeit with some room for faster responses. Recent reviews highlight that support generally meets expectations, especially for larger hotels needing ongoing assistance.

SendSquared’s customer support scores only 1/5, with multiple reviews criticizing the company’s inability to deliver on promises and lack of tech capability. Users have expressed frustration over unfulfilled commitments and poor technical support. For hotels prioritizing reliable, responsive support, Amadeus’s higher rating is decisive.

Edge: Amadeus.

Which Has More Integrations: Amadeus or SendSquared?

Amadeus features integrations with 104 verified partners, including major industry providers like Stayntouch, Priority Software, and Profitroom. Its extensive partner network allows hotels to connect with various systems for reservations, revenue management, and marketing.

SendSquared has only one verified integration, with no additional partnerships listed. This severely limits its ability to connect with other hotel systems, reducing its utility for hotels seeking a unified tech environment. The breadth of integrations thus strongly favors Amadeus.

Edge: Amadeus.

Which Do Hoteliers Rate Higher: Amadeus or SendSquared?

Amadeus’s overall rating stands at 4/5 based on 13 reviews, with recent feedback highlighting its reliability and feature set. Hotels across various segments—city center, branded, and independent—rate it around 3.8/5, with some noting it’s best suited for larger or more complex operations.

SendSquared’s single review rates it at 0/5, reflecting user dissatisfaction and skepticism about its claims. With no recent positive feedback, hotels should be cautious about relying on SendSquared’s claimed capabilities. Amadeus’s higher, more recent ratings make it the preferred choice.

Edge: Amadeus.

How Much Do Amadeus and SendSquared Cost?

Both products do not publicly disclose detailed pricing structures. Amadeus’s solution is typically customized, often involving implementation fees and tailored quotes based on hotel size and needs. SendSquared does not provide clear pricing information, suggesting it may lack the flexibility or scale necessary for larger hotels.

Because of the lack of transparent pricing, your decision should consider the value and features offered relative to your budget. Amadeus’s comprehensive suite may come at a higher price point but offers more value for larger operations.

What Type of Hotel Should Use Amadeus?

• Hotels that manage multiple properties or brands and need centralized data.
• Hotels seeking a full CRM with marketing automation, segmentation, and guest feedback tools.
• Hotels aiming to increase guest loyalty and drive repeat bookings.
• Larger hotels or hotel groups with complex operational needs.
• Hotels that prioritize extensive integrations and regional presence.

Not ideal if your hotel is small, boutique, or just beginning to explore guest engagement platforms, as Amadeus’s scale and complexity may be unnecessary.

What Type of Hotel Should Use SendSquared?

• Hotels or vacation rentals focusing primarily on direct guest communication.
• Small properties or independent hotels wanting a simple, channel-agnostic messaging tool.
• Teams that prefer basic email and SMS outreach without complex automation.
• Hotels with limited budgets or looking for a quick, easy-to-implement communication solution.

Not ideal if your hotel requires automation, segmentation, or integration with other systems, as SendSquared’s capabilities are very limited.

Amadeus vs SendSquared: The Bottom Line for Hotels

Amadeus provides a full-featured guest management and marketing platform suited for larger, multi-property hotels. Its extensive integrations, proven support, and recent positive reviews make it the clear leader for hotels seeking a comprehensive solution.

SendSquared is a basic communication tool ideal for small or boutique hotels that need simple guest outreach. Its limited feature set, poor recent reviews, and minimal integrations make it less suitable for hotels aiming for growth or sophisticated engagement.

If your hotel requires a reliable, scalable CRM with automation and data capabilities, go with Amadeus. For straightforward guest messaging without complexity, SendSquared might suffice—but proceed with caution given its limited support and features.

In conclusion, for most hotels looking for a trusted, well-supported, and feature-rich platform, Amadeus stands out as the better choice.