Multi-Channel CRM by Bookboost vs. SendSquared:
Which Is Right for You?

The Decision

Choosing between Bookboost’s Multi-Channel CRM and SendSquared hinges on your hotel’s size, regional presence, and specific communication needs. Both aim to enhance guest relationships, but Bookboost offers a more comprehensive, multi-channel system tailored explicitly for hospitality, while SendSquared emphasizes building long-term loyalty through data-driven engagement. Your decision should align with your operational scale and the depth of communication features you require.

Bookboost’s platform consolidates multiple communication channels and integrates a broad array of features with a solid global presence and high review scores. SendSquared, by contrast, has a minimal presence and limited recent feedback, making it less reliable for most hotels.

Do you want a proven, feature-rich guest communication system with extensive integrations, or are you exploring a more basic approach? Let’s compare these options based on your criteria.

Is Bookboost or SendSquared Better for Hotels?

Bookboost and SendSquared both aim to streamline guest communications but serve different hotel profiles. Bookboost’s platform is designed specifically for hospitality, offering multi-channel messaging, segmentation, automation, and a centralized data warehouse, all rated highly by users. SendSquared, however, has a narrower focus, primarily on email and phone, with just one verified integration and limited recent reviews, making its claim less current and less credible.

Bookboost’s review count (118) and recent reviews (33 in last six months) provide more robust data, with an overall 5/5 rating and a 95% likelihood to recommend. SendSquared’s negligible review activity and 1/5 rating suggest less maturity and trustworthiness.

Given the recent, high-rated reviews for Bookboost, it clearly outperforms SendSquared in credibility and proven effectiveness. Would you prefer a platform with a track record of delivering results or one with unverified claims?

Edge: Bookboost

Bookboost vs SendSquared: Which Should Your Hotel Choose?

If your hotel needs a comprehensive, scalable CRM with multi-channel messaging, automation, segmentation, and a broad partner ecosystem, go with Bookboost. It’s ideal for hotels of all sizes, especially those seeking to personalize outreach across email, SMS, and WhatsApp while managing guest data centrally.

Conversely, if your hotel is a small operation or a vacation rental focused solely on basic email communication without the need for extensive automation or integrations, SendSquared might seem appealing. But given its limited review base, lack of recent feedback, and minimal integrations, it’s less suited for hotels aiming for growth and sophisticated guest engagement.

For most hotels aiming to improve operational efficiency, guest satisfaction, and revenue, Bookboost’s proven capabilities make it the clear choice. SendSquared’s limited scope and credibility issues make it a risky option.

Edge: Bookboost

Is Bookboost or SendSquared Easier to Use?

Bookboost’s interface is praised for its intuitive design, with a 4.66/5 ease of use rating and clear onboarding support, making it accessible even for non-technical staff. Its visual journey builder, templates, and segmentation tools are designed for hospitality professionals, facilitating fast adoption.

SendSquared’s usability is hindered by the low 1/5 rating for ease of use and a support score of 1/5, indicating significant user difficulties. With limited recent reviews and no detailed onboarding data, it appears less user-friendly and less reliable for staff training.

Edge: Bookboost

Which Has Better Features: Bookboost or SendSquared?

Bookboost boasts 26 exclusive features, including email newsletters, campaign templates, a WYSIWYG editor, personalized messaging, advanced segmentation (geographic, market, lead time, room type), guest profiles, multi-hotel management, GDPR/CCPA compliance, A/B testing, and a guest feedback module. These tools support highly targeted, automated campaigns across multiple channels.

SendSquared offers no unique features or detailed capabilities, with only one verified integration and no list of advanced tools. Its feature set appears limited to basic communication functions.

For hotels seeking a feature-rich platform to automate and personalize guest engagement extensively, Bookboost’s suite of 26 unique features gives it a distinct advantage. SendSquared’s minimal feature offering makes it less suitable for sophisticated marketing strategies.

Edge: Bookboost

Which Has Better Customer Support: Bookboost or SendSquared?

Bookboost’s customer support is highly rated at 4.76/5, with reviews highlighting knowledgeable, responsive support and smooth onboarding processes. Users praise their support team for being helpful and ready to assist, which is critical when implementing complex systems.

SendSquared’s support and onboarding ratings are both 1/5, with reviews criticizing the company’s inability to deliver promised features and tech capabilities. The lack of recent reviews and poor support scores suggest unresolved issues and limited user satisfaction.

Edge: Bookboost

Which Has More Integrations: Bookboost or SendSquared?

Bookboost offers 35 verified integrations with platforms like RoomRaccoon, hotelkit, Sirvoy, and more, enabling seamless data flow and enhanced functionality across systems. This extensive partner ecosystem supports a unified, scalable approach for hotels.

SendSquared has only one verified integration—Stayntouch—limiting its connectivity options. This significantly restricts its ability to fit into complex hotel tech stacks or expand functionalities.

For hotels needing a flexible, well-connected platform that supports multiple partners, Bookboost’s integration network is a decisive advantage. SendSquared’s limited integrations make it less adaptable.

Edge: Bookboost

Which Do Hoteliers Rate Higher: Bookboost or SendSquared?

Bookboost’s reviews consistently give top marks, with a 5/5 overall rating and a 95% likelihood to recommend. Hotels across segments, from boutique to branded, praise its ease of use, support quality, and results-driven features.

SendSquared has no recent reviews or ratings, and the single existing review points to unfulfilled promises and technical shortcomings. Its credibility is unestablished, making it difficult to gauge user satisfaction.

Based on recent, verified feedback, hoteliers prefer and highly rate Bookboost, reinforcing its status as the more reliable and effective platform.

Edge: Bookboost

How Much Do Bookboost and SendSquared Cost?

Bookboost’s pricing starts at $600 per month, with no freemium, monthly flat fee, or implementation costs mentioned. The straightforward pricing reflects its comprehensive feature set and support.

SendSquared does not publicly disclose pricing details, making direct comparison impossible. The lack of transparency and minimal reviews suggest it may be less cost-effective or less scalable.

Considering the clear, published pricing for Bookboost, it provides clarity and value for hotels investing in guest communication. SendSquared’s pricing ambiguity adds risk and uncertainty.

Edge: Bookboost

What Type of Hotel Should Use Bookboost?

• Hotels that want to automate personalized multi-channel communication (SMS, WhatsApp, email) to increase conversions.
• Hotels seeking a centralized platform with extensive segmentation and automation features.
• Hotels with multiple properties or brands needing unified guest data management.
• Hotels aiming to boost guest satisfaction, loyalty, and revenue through targeted campaigns.
• Teams that value integrations with other hotel systems and data-driven insights.

Not ideal if:

• Your hotel is a small vacation rental with minimal communication needs.
• You lack technical resources for onboarding or system setup.
• Your budget is very limited, as the platform’s cost might be higher than basic solutions.

Bookboost suits hotels looking for a scalable, feature-rich system to upscale their guest engagement and marketing.

What Type of Hotel Should Use SendSquared?

• Small hotels or vacation rentals with simple communication needs.
• Hotels that primarily focus on email campaigns with limited automation.
• Teams seeking a straightforward, no-frills guest engagement tool.
• Hotels with minimal integration requirements, primarily using a single PMS system.

Not ideal if:

• Your property has multiple locations or complex CRM needs.
• You require advanced segmentation, automation, or multi-channel messaging.
• You prefer a platform with proven, recent customer support and high user ratings.

SendSquared may appeal to very small-scale operations but lacks the robustness to support growing or sophisticated hotels.

The Bottom Line for Hotels

Bookboost is a clear leader in the hotel CRM and email marketing space, backed by over 118 reviews, a 98.8/100 score, and recent high ratings. Its comprehensive feature set and extensive integrations make it a strong choice for hotels aiming to scale their guest communication and marketing efforts.

SendSquared, with only one recent review and limited features, appears less mature and less capable of supporting the needs of most hoteliers. Its minimal integrations and support ratings suggest it’s better suited for very small operations with basic communication requirements.

If your hotel seeks a reliable, feature-rich platform to grow guest loyalty and operational efficiency, Bookboost is the recommended choice. SendSquared might be considered only if your needs are extremely basic or you’re early in your digital transformation journey.