SendSquared vs. Sojern Guest Marketing Suite:
Which Is Right for You?

The Decision

Choosing between SendSquared by SendSquared and Sojern Guest Marketing Suite hinges on your hotel’s unique needs and priorities. Both aim to strengthen guest relationships through email and messaging, yet they differ significantly in features, ease of use, and market presence. Your decision should align with whether you prioritize ease of implementation and recent reviews or advanced features and broader integrations. Are you ready to find the better fit for your property?

Is SendSquared or Sojern Better for Hotels?

SendSquared and Sojern both target hotel CRM and email marketing but serve different hotel profiles. SendSquared’s core offering is built around connecting with guests through various communication channels, mainly focusing on small to mid-sized properties. In contrast, Sojern emphasizes a broader suite of features, including detailed segmentation and guest feedback modules, tailored more toward larger, branded, or boutique hotels.

While SendSquared’s review count is only 1 and the overall score is 0/5, the recent reviews are also non-existent, signaling limited recent user feedback and confidence. Conversely, Sojern boasts 12 reviews with top-tier recent ratings (4.75/5 for ease of use, 4.92/5 for support, and 10/5 for NPS), indicating stronger current customer satisfaction.

Both products address guest communication, but Sojern’s extensive feature set and recent positive reviews make it the clearer choice for hotels needing reliable, scalable marketing tools. Are you comfortable risking support and usability for the promise of core functionalities, or do you prefer proven, highly-rated solutions?

SendSquared vs Sojern: Which Should Your Hotel Choose?

If your hotel is a small to mid-sized property seeking a straightforward, cost-effective way to engage guests, SendSquared might seem appealing. Its focus on communication channels like email, text, and phone aligns with basic guest engagement needs. However, with only one review and a 0/5 rating, its lack of recent feedback or proven performance suggests significant risks.

On the other hand, Sojern is better suited for properties that want a comprehensive marketing platform with advanced segmentation, guest feedback, and a wider ecosystem of integrations. Its high ratings—especially recent ones—show that users value its ease of use, broad functionality, and support. For most hotels aiming for dependable guest engagement, Sojern offers a more secure and feature-rich option.

If your hotel needs a reliable, well-supported platform with recent positive reviews and more extensive integrations, go with Sojern. If your team is prepared to navigate unproven tech and limited support, SendSquared might be considered but with caution.

Is SendSquared or Sojern Easier to Use?

Ease of use is critical for staff adoption and quick ROI. SendSquared’s rating is 1/5 for usability, with reviews highlighting issues like poor tech capabilities and unfulfilled promises. Its onboarding experience appears weak, and user feedback is virtually absent, which could hinder your team’s proficiency.

Sojern outperforms drastically, with a 4.75/5 ease of use rating and onboarding rated at 4.91/5. Recent reviews praise its intuitive interface, clear communication, and responsive support, making it easier for your team to adopt and operate effectively.

Edge: Sojern.

Which Has Better Features: SendSquared or Sojern?

SendSquared offers no exclusive features beyond basic communication tools, limiting its capabilities. In contrast, Sojern provides 11 unique features, including campaign and transactional templates, guest profiles, GDPR and CCPA compliance, de-duplication, database health monitoring, PCI compliance, segmentation, guest feedback modules, and a centralized data warehouse.

These features directly support advanced targeting, compliance, and data management, giving your team more control and insights. Given the significant feature gap, Sojern’s broader functionality makes it the better choice for hotels seeking a comprehensive guest engagement suite.

Edge: Sojern.

Which Has Better Customer Support: SendSquared or Sojern?

Customer support quality is reflected in review scores: SendSquared scores a disappointing 1/5, with consistent complaints about unfulfilled promises and technical shortcomings. Its support experience appears unreliable, which could lead to frustrations and delays in critical moments.

Sojern excels with a 4.92/5 support rating, with recent reviews citing excellent assistance, proactive communication, and helpful onboarding. This level of service ensures your team can quickly resolve issues and maximize the platform’s potential.

Edge: Sojern.

Which Has More Integrations: SendSquared or Sojern?

SendSquared’s ecosystem is limited, with only 1 verified integration—Stayntouch. This restricts your ability to connect with other systems, potentially hampering data flow and automation.

Sojern offers 33 verified partners, including common integrations like Stayntouch, plus Profitroom, Mirai, HOTELTIME, and more. Its expansive connectivity supports broader workflows and data sharing, making it the adaptable choice for hotels seeking an integrated marketing system.

Edge: Sojern.

Which Do Hoteliers Rate Higher: SendSquared or Sojern?

With only one review and a 0/5 rating, SendSquared’s user feedback is practically nonexistent and untrustworthy. No recent data indicates satisfied users or positive experiences.

Conversely, Sojern has 12 recent reviews with high satisfaction scores, especially in ease of use and support. Hotels across multiple segments—boutique, city center, resorts—rate it highly, confirming its standing as a trusted and effective platform.

Edge: Sojern.

How Much Do SendSquared and Sojern Cost?

SendSquared does not publicly disclose pricing; it appears to lack a clear, tiered pricing model, which could lead to unpredictable costs or hidden fees. This obscurity makes budgeting difficult for your team.

Sojern charges a base price of $400 per month, with no mention of additional fees or tiered plans. Its transparent pricing allows for straightforward budgeting and comparison with other marketing investments, making it more predictable and easier to justify.

What Type of Hotel Should Use SendSquared?

• Hotels that primarily need a simple communication tool for guest outreach via email, text, or phone.
• Small properties, vacation rentals, or villas focused on basic guest interactions.
• Teams that prefer a straightforward, no-frills approach over complex features.
• Hotels with limited budgets and minimal integration needs.

Not ideal if:

• Your property requires extensive automation or segmentation.
• You need reliable support or recent user validation.
• You operate a larger or branded hotel with more sophisticated marketing needs.

What Type of Hotel Should Use Sojern?

• Hotels that want a full-featured guest marketing platform with segmentation and feedback tools.
• Boutique, resort, or city center hotels aiming to increase direct bookings and guest loyalty.
• Properties seeking extensive integrations with other systems like PMS or booking engines.
• Hotels looking for scalable solutions with proven support and high user satisfaction.

Not ideal if:

• Your hotel is a small boutique with minimal marketing activity.
• You prefer a low-cost, simple email tool without additional features.
• Your team is hesitant to adopt new, more complex systems without dedicated support.

SendSquared vs Sojern: The Bottom Line for Hotels

The core difference lies in their scope and current performance. SendSquared is a basic communication tool with poor recent reviews and limited features, making it risky for most hotels.

In contrast, Sojern offers a broad, integrated guest marketing platform with excellent recent ratings and support, suitable for larger, growth-oriented properties seeking reliable, scalable solutions.

If you need a simple, budget-friendly option for small properties, SendSquared might suffice—but only if you’re willing to accept its limitations. For most hotels aiming for a reliable, feature-rich system that can grow with them, Sojern stands out as the better choice.

When to choose SendSquared:

• Small, budget-conscious properties with minimal marketing needs.
• Hotels seeking a straightforward communication tool without advanced features.
• Properties comfortable with limited support and unproven recent user feedback.

When to choose Sojern:

• Hotels wanting a proven, scalable guest engagement system.
• Properties requiring extensive features, integrations, and reliable support.
• Hotels aiming for long-term growth and higher guest loyalty through targeted marketing.

In summary, for most hotels, especially those prioritizing recent positive reviews, ease of use, and feature breadth, Sojern is the recommended pick.