SendSquared vs. Thynk Hotel CRM:
Which Is Right for You?

The Decision

When evaluating hotel CRM and email marketing tools, your main focus is on which platform better addresses your needs around guest engagement, operational efficiency, and growth potential. SendSquared claims to foster lifelong guest relationships through integrated communication channels but has limited recent reviews and a poor overall rating. Thynk, on the other hand, boasts a high user rating, recent positive feedback, and a broader feature set. Which product aligns more with your hotel’s goals?

Both products aim to strengthen guest relationships; SendSquared emphasizes personalized communication via email, text, and phone based on PMS data. Thynk offers a broader, Salesforce-powered platform, combining guest data management with marketing automation and analytics. Are you looking for a specialized communication tool or a comprehensive CRM platform?

Is SendSquared or Thynk Better for Hotels?

SendSquared was designed to help hospitality businesses build relationships through targeted guest communication, primarily focusing on email and SMS campaigns. Thynk combines guest profiles, automation, and analytics within a more extensive platform capable of multi-property management and deep customization. Given SendSquared's current review count and recent lack of feedback, it’s difficult to assess ongoing performance. Thynk, with 24 reviews in the last six months and an 8.63/5 NPS score, demonstrates its active adoption and user satisfaction. Do you want a focused communication tool or a broader CRM solution?

SendSquared's limited recent feedback suggests unresolved tech issues and questionable business practices, which may impact your trust. Thynk’s recent reviews praise its ease of use, robust integrations, and customizable features, making it a more reliable choice for modern hotel teams. Which platform feels more aligned with your hotel’s operational needs and growth ambitions?

Thynk Hotel CRM vs SendSquared: Which Should Your Hotel Choose?

If your hotel needs a versatile, scalable CRM platform that centralizes guest data, automates marketing workflows, and offers detailed analytics, go with Thynk. Its ability to support multi-property operations and integrate with numerous partners makes it ideal for large or multi-brand hotels aiming to streamline operations and drive direct bookings.

If your team is primarily seeking a simple, communication-focused tool with minimal integration needs, SendSquared might seem appealing. However, given its poor recent ratings and negative reviews about tech capability, it’s risky for hotels aiming for reliable, long-term growth. For most hotels, Thynk’s extensive features and recent positive feedback provide a more dependable foundation.

Is SendSquared or Thynk Easier to Use?

SendSquared's UI and onboarding experience are rated 1/5, with reviews indicating significant technical issues and unmet promises, leading to frustration among users. Many review comments highlight a disconnect between their sales pitch and product capabilities, complicating staff adoption. Conversely, Thynk scores an impressive 4.38/5 for ease of use, with reviews praising its intuitive interface and smooth onboarding process.

Thynk’s positive feedback about user-friendly design and professional training suggests your team will be able to adopt it quickly and efficiently. Edge: Thynk.

Which Has Better Features: SendSquared or Thynk?

SendSquared offers no exclusive features beyond basic communication functionalities. Thynk, however, provides eight unique features not available in SendSquared, including guest profiles, GDPR compliance, automatic de-duplication, a WYSIWYG HTML editor, personalized one-to-one communication, template editing, API access, and a centralized multi-hotel management system.

These features enable tailored marketing, compliance, and operational efficiency. Thynk’s advanced customization and automation tools give your team more control and scalability. Edge: Thynk.

Which Has Better Customer Support: SendSquared or Thynk?

Both platforms lack detailed recent support reviews, but SendSquared’s reviews are overwhelmingly negative, with many citing a lack of responsiveness and unfulfilled commitments. Its support score of 1/5 reflects this dissatisfaction.

Thynk’s support is rated 4.25/5, with reviewers emphasizing professional onboarding, helpful training, and responsiveness to issues. Many users highlight Thynk’s ongoing updates and attentive customer service as key strengths. Edge: Thynk.

Which Has More Integrations: SendSquared or Thynk?

SendSquared has only one verified partner, Stayntouch, limiting its ability to connect with other hotel systems. Thynk boasts 14 verified integrations, including key industry players like Oracle Hospitality, Mews, and Get Into More, along with Stayntouch.

This broader integration ecosystem allows your hotel to automate processes more effectively and reduce manual work. Thynk’s open API and extensive partnerships make it a flexible choice for diverse tech stacks. Edge: Thynk.

Which Do Hoteliers Rate Higher: SendSquared or Thynk?

SendSquared’s single review and overall poor ratings make it impossible to determine user satisfaction confidently. Thynk, with 24 reviews and an average rating of 80.86/100, consistently receives positive feedback, especially from hotels in North America, Europe, and Asia Pacific.

Large and branded hotels seem to appreciate Thynk’s customization and analytics capabilities, and recent reviews applaud its ease of use. Its higher rating and recent reviews suggest a more trusted and user-approved product. Edge: Thynk.

How Much Do SendSquared and Thynk Cost?

SendSquared does not publicly disclose its pricing, indicating a likely custom quote model, which may be cost-prohibitive or opaque. Thynk charges a clear monthly fee of $500, with no additional implementation or setup costs.

While the price difference is notable, the value you receive from Thynk’s extensive features and integrations likely outweighs the cost for most hotels. If budget is your primary concern, SendSquared may seem cheaper but comes with significant risks and limitations. Edge: Thynk.

What Type of Hotel Should Use SendSquared?

• Hotels that prioritize simple, direct guest communication and have minimal integration needs.
• Small properties or vacation rentals focused on basic email and SMS outreach.
• Teams that prefer a straightforward, low-automation platform to build guest relationships.
• Hotels with limited technical staff willing to manage a less reliable system.
• Not ideal if you require multi-property management, automation, or analytics.

SendSquared’s lack of recent updates and poor reviews make it unsuitable for hotels seeking growth or operational efficiency.

What Type of Hotel Should Use Thynk?

• Large hotels, hotel groups, or multi-property brands needing centralized guest data.
• Hotels that want to automate marketing processes and personalize guest interactions.
• Teams looking for a scalable platform that integrates with multiple systems.
• Hotels seeking detailed analytics and reporting to inform business decisions.
• Not ideal if your hotel operates with minimal tech infrastructure or prefers a basic communication tool.

Thynk’s comprehensive approach is better suited for hotels aiming for data-driven growth and operational excellence.

Thynk Hotel CRM vs SendSquared: The Bottom Line for Hotels

The core difference lies in the scope and reliability: SendSquared offers a narrow focus on guest communication but suffers from tech issues and limited recent support. Thynk provides a full-featured CRM with a broad integration network, backed by recent positive reviews and high user satisfaction.

If your hotel needs a dependable, scalable platform that enhances guest relationships and streamlines operations, Thynk is the clear choice. Its richer feature set, better support, and recent reviews make it more suitable for hotels aiming to grow and modernize.

Choose SendSquared only if your needs are very basic, your budget is tight, and you’re willing to accept significant limitations and potential risks. For most hotels, Thynk’s advanced capabilities and proven track record make it the smarter investment.