SHR Customer Relationship Management (CRM) vs. Sojern Guest Marketing Suite:
Which Is Right for You?

The Decision

Choosing between SHR Customer Relationship Management (CRM) by SHR Group and Sojern Guest Marketing Suite hinges on your hotel’s specific needs for guest engagement and marketing automation. SHR Group’s platform offers a broad set of features integrated into a single system, designed to maximize guest loyalty and operational efficiency. Sojern, on the other hand, specializes in guest marketing through email, SMS, and chat, with a focus on driving direct bookings and building long-term relationships. Which solution aligns best with your strategic priorities?

Both products aim to enhance guest communication, but SHR Group’s CRM is more comprehensive in terms of automation, segmentation, and loyalty management. Sojern’s strength lies in targeted marketing campaigns and multichannel outreach. Is your priority to deepen guest relationships through an all-in-one system, or to amplify your marketing reach with specialized tools?

Is SHR Group or Sojern Better for Hotels?

If your hotel needs a unified platform that combines guest data management, segmentation, automation, and loyalty programs, SHR Group is the clear choice. Its core strengths include profile management, automated marketing, and a loyalty portal, making it ideal for hotels aiming for high guest retention and operational cohesion.

Conversely, if your hotel’s primary focus is on executing targeted marketing campaigns, building guest relationships via email and SMS, and increasing direct bookings without extensive loyalty features, Sojern is better suited. It’s especially effective for hotels that want to leverage guest communication as a key revenue driver.

Given the recent review data, SHR Group’s larger review count (26 vs 12) and more recent reviews suggest a more established, continually supported platform. Sojern’s niche focus makes it attractive for marketing-specific goals but offers fewer features overall. Which approach matches your hotel’s growth strategy?

Is SHR Group or Sojern Easier to Use?

SHR Group scores a high 4.77/5 for ease of use, with many reviewers praising its intuitive interface and smooth onboarding process. Customers mention the platform’s user-friendly dashboard and straightforward automation setup, making it accessible even for teams with limited technical expertise.

Sojern also earns a strong 4.75/5 rating, with reviews highlighting its ease of navigation and helpful customer onboarding. Users appreciate the clarity of its marketing tools and the support they receive during implementation.

Edge: SHR Group — its broader feature set combined with high usability simplifies adoption across various hotel sizes and types.

Which Has Better Features: SHR Group or Sojern?

SHR Group offers a suite of 15 features exclusive to its platform, including multi-hotel management, personalized communication, WYSIWYG email editors, event-based automations, and attribute-based segmentation. It also includes a loyalty portal with customizable programs, guest profiles, and open API access, supporting complex marketing and engagement strategies.

Sojern provides only 2 features unique to its platform—GDPR and CCPA compliance—which are essential but do not advance marketing or loyalty capabilities. It primarily focuses on email, SMS, chat, and reservation monitoring.

With 15 features exclusive to SHR Group versus just 2 for Sojern, the choice is clear. If your hotel needs extensive segmentation, automation, and loyalty management, SHR Group’s feature set is more comprehensive.

Edge: SHR Group—its wide-ranging, interconnected features support deeper guest engagement and operational efficiency.

Which Has Better Customer Support: SHR Group or Sojern?

Both platforms are highly rated for customer support, with SHR Group and Sojern each earning a 4.92/5 rating. SHR Group’s support is often praised for responsiveness and professionalism, with users noting their team’s proactive approach during onboarding and ongoing use.

Sojern’s support similarly receives glowing reviews, with clients appreciating the helpfulness and quick response times. Some users mention the value of regular check-ins and tailored assistance to optimize campaign performance.

Yet, SHR Group’s consistently higher review count (26 vs 12) and recent reviews lend confidence that its support remains active and well-regarded.

Edge: SHR Group — its larger, more recent review base reinforces its reputation for excellent customer service.

Which Has More Integrations: SHR Group or Sojern?

SHR Group boasts 81 verified partner integrations, including major PMS, booking engines, and revenue management platforms like Visual Matrix, Mews, Oracle Hospitality, and more. Its open API allows further customization and expansion, supporting complex hotel ecosystems.

Sojern, with only 33 verified partnerships, covers essential integrations like Mirai, HOTELTIME, and Net Affinity but lacks the breadth of SHR Group.

If your hotel relies on a broad array of operational tools, SHR Group’s extensive integration network provides more flexibility and streamlined workflows.

Edge: SHR Group — its 81 verified integrations and open API give it a clear advantage for comprehensive connectivity.

Which Do Hoteliers Rate Higher: SHR Group or Sojern?

Currently, SHR Group’s review count (26) surpasses Sojern’s (12), and recent reviews emphasize high satisfaction levels. SHR Group’s users mostly come from boutique and luxury hotels, rating it 4.8/5 on average, citing its impact on revenue management and guest engagement.

Sojern’s reviews, though positive, are fewer and less recent, averaging around 4.5/5, with hotel types varying from boutique to limited-service properties.

Given the larger, more recent review base, SHR Group’s user ratings are more reflective of ongoing, consistent satisfaction.

Edge: SHR Group — its higher number and recency of reviews support a stronger reputation among hoteliers.

How Much Do SHR Group and Sojern Cost?

SHR Group does not publicly disclose its pricing, indicating a bespoke quote based on hotel size and needs. No free trial or freemium option is available, but many users find the investment justified by its comprehensive features.

Sojern charges a base price of $400 monthly, with no free tier or trial. Its straightforward pricing makes it easy to budget, especially for hotels focused on marketing automation rather than broader guest management.

If your hotel seeks an all-in-one platform, be prepared for custom pricing with SHR Group. For targeted marketing, Sojern’s transparent monthly fee is appealing.

What Type of Hotel Should Use SHR Group?

• Hotels that want an integrated CRM, loyalty management, and revenue-driving automation.
• Properties aiming to unify guest data and personalize marketing campaigns.
• Hotels seeking to improve operational efficiency with interconnected tools.
• Larger hotels or resorts with complex segmentation needs.
• Teams that prioritize detailed guest profiling and analytics.

Not ideal if your hotel is small, with simple marketing needs, or prefers a minimal setup.

What Type of Hotel Should Use Sojern?

• Hotels that primarily focus on targeted email and SMS campaigns.
• Properties eager to boost direct bookings through guest outreach.
• Hotels seeking straightforward, cost-effective marketing automation.
• Smaller hotels or chains with limited operational integration needs.
• Teams that want a quick-to-deploy solution with minimal setup.

Not ideal if your hotel needs extensive loyalty programs, detailed segmentation, or a unified guest profile system.

The Bottom Line for Hotels

The core difference between SHR Group and Sojern centers on scope and specialization. SHR Group offers a broad, interconnected platform with advanced segmentation, loyalty, and automation features, making it ideal for hotels that want a comprehensive guest relationship system.

Choose SHR Group if your hotel prioritizes operational integration, deep guest insights, and loyalty management, especially at larger scales. Its larger review base and feature set make it the more reliable, future-proof choice.

Sojern excels in targeted marketing and simple automation, suitable for hotels that want to enhance direct booking campaigns without the complexity of a full CRM. Its lower price point and ease of use benefit smaller properties or those focused mainly on marketing outreach.

In conclusion, if your hotel aims for a full-service guest engagement platform with extensive integrations and advanced features, SHR Group is the definitive pick. For marketing-centric hotels needing straightforward tools, Sojern remains a viable, budget-friendly option.