The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 106 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
Social Tables shines .
SalesAndCatering.com shines in ease of use and customer support — especially for brand properties (0.0/5) , with exclusive features like Workflow Automations and Mobile Sales CRM.
Side-by-side ratings based on 106 verified hotelier reviews on HTR.
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| Starting Price | Contact sales | From $300/mo |
| Verified Reviews | 0 | 106 |
After analyzing 106 verified reviews, Social Tables users most value its , while SalesAndCatering.com users highlight ease of use, training and support, efficient reporting. Click any theme to see what reviewers say.
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Ease of Use
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Training and Support
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Efficient Reporting
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Event Management
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Email Integration
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How each product ranks among Hotel Sales Software vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
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| Small (10-24 rooms) | #10 0 reviews | #8 2 reviews |
| Mid-Size (25-74 rooms) ▾ | #12 0 reviews | #3 71 reviews |
| Large (75-199 rooms) ▾ | #11 0 reviews | #2 24 reviews |
| X-Large (200+ rooms) ▾ | #9 0 reviews | #4 8 reviews |
By Property Type
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| Boutique ▾ | #12 0 reviews | #3 44 reviews |
| Luxury ▾ | #12 0 reviews | #4 19 reviews |
| Branded / Chain ▾ | #12 0 reviews | #2 79 reviews |
| Extended Stay ▾ | #11 0 reviews | #3 14 reviews |
By Region
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| North America ▾ | #12 0 reviews | #3 103 reviews |
| Asia Pacific | #8 0 reviews | #3 1 reviews |
Choosing the right sales and catering software for your hotel can dramatically impact your operations, revenue, and guest satisfaction. Both Social Tables Sales & Catering CRM and STS Cloud aim to streamline your sales process, but only one has the recent validation and extensive reviews to back its effectiveness. Your decision hinges on your hotel’s size, complexity, and specific needs—so which platform is truly the better fit?
Social Tables offers a full-service CRM built specifically for property management groups, aiming to coordinate multiple venues and streamline event planning. However, it has a zero-star rating based on reviews, with no recent feedback to support its claims. Conversely, STS Cloud by SalesandCatering.com boasts a 4.68/5 rating from 96 reviews, reflecting recent, consistent positive feedback from users worldwide. Given the lack of recent data on Social Tables, STS Cloud presents a more reliable choice for your hotel’s sales team. Do you need a proven, well-reviewed platform, or are you willing to consider an unvalidated option?
If your hotel operates multiple properties or manages group bookings across a portfolio, Social Tables' property management features might seem appealing. Still, its zero-rating and absence of recent reviews make it untrustworthy as a decision basis. On the other hand, STS Cloud provides a user-friendly, cost-effective solution with a proven track record in diverse hotel segments, from boutique hotels to large conference venues. If you seek a platform with a clear, recent validation that supports both small and large properties, STS Cloud is the definitive choice.
Social Tables scores a 0/5 for ease of use, with no recent reviews to clarify its onboarding or UI quality. Meanwhile, STS Cloud holds a 4.74/5 rating from 96 recent reviews, with users praising its intuitive interface and quick learning curve. Many highlight how easy it is for staff to adapt, even with minimal training, and appreciate the straightforward navigation. Given the substantial recent positive feedback, Edge: STS Cloud.
Social Tables claims to manage bookings from lead to close, but it offers no unique features beyond standard CRM. In contrast, STS Cloud provides six distinct features such as e-signatures, file & document management, lead scoring, workflow automations, mobile CRM, and pipeline CRM—features that support comprehensive sales and catering operations. With more features and recent user appreciation, Edge: STS Cloud.
Social Tables offers no recent reviews or data on customer support, making its support reputation impossible to verify. Conversely, STS Cloud’s recent reviews rate support at 4.72/5, with users consistently praising responsive, helpful teams and detailed onboarding. Many note how support helped them transition smoothly and solve issues promptly. Based on current feedback, Edge: STS Cloud.
Social Tables has zero verified integrations, limiting its ability to connect with other hotel systems. Meanwhile, STS Cloud integrates with seven partners, including Stayntouch, SkyTouch, RoomKey, Oracle Hospitality, and Cloudbeds, enabling seamless data flow across systems. This flexibility enhances operational efficiency. Edge: STS Cloud.
With no recent reviews for Social Tables, it’s impossible to gauge hotel satisfaction. In contrast, STS Cloud’s 96 reviews yield a 4.68/5 score, with hotels across segments—especially boutique, branded, and conference hotels—highlighting ease of use, reporting, and support. Review recency affirms STS Cloud’s current relevance and user satisfaction. Edge: STS Cloud.
Social Tables does not publicly disclose pricing, suggesting it may be custom or less transparent. STS Cloud’s flat monthly fee of $300 offers predictable costs for unlimited users, making budgeting straightforward. For hotels seeking clear, recent pricing, STS Cloud’s transparent model is preferable.
The core difference is that Social Tables aims to serve property management groups with a focus on event coordination, whereas STS Cloud offers a versatile, all-in-one sales and catering platform for a range of hotel types. While Social Tables appears tailored for complex property portfolios, its lack of recent reviews and zero ratings mean it cannot be confidently recommended today.
If your hotel requires a user-friendly, well-supported, scalable platform with proven success and recent validation, STS Cloud confidently emerges as the stronger choice. It offers more features, better customer support, and a clear pricing structure, making it suitable for most hotel segments. Choose STS Cloud if reliable, recent, and comprehensive support is your priority.
If your hotel operates multiple venues with highly specific event needs and you have confidence in unreviewed solutions, Social Tables might still be worth exploring—but be prepared for uncertainty. Ultimately, for most hotels, STS Cloud provides the security and functionality to enhance your sales outcomes today.
Hotel Sales Software pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.
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| Starting Price | — | From $300/mo |
According to HTR's product database, Social Tables Sales & Catering CRM and STS Cloud (by SalesandCatering.com) share 5 features. Here are the key differences — features one has that the other lacks.
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| E-Signatures | ||
| File & Document Management | ||
| Lead Scoring | ||
| Mobile Sales CRM | ||
| Pipeline CRM | ||
| Workflow Automations |
We analyzed 1 verified case studies to compare what hotels actually achieve with each platform across four key business objectives.
No published case study for this goal yet.
"We have a lot of growth in the pipeline and are expecting to grow the portfolio by about 25% by the end of the year. We reviewed many sales systems for our properties, and STS Clou..."
What hoteliers love
Multiple users emphasize STS's straightforward, user-friendly interface. It allows for quick onboarding, minimal training, and easy adaptation by team... Multiple users emphasize STS's straightforward, user-friendly interface. It allows for quick onboarding, minimal training, and easy adaptation by team members, positively contributing to seamless daily operations.
Users laud the exceptional training and customer support provided by STS. The team is responsive, offers timely assistance, and customizes training se... Users laud the exceptional training and customer support provided by STS. The team is responsive, offers timely assistance, and customizes training sessions to fit user needs, greatly benefiting operational transitions.
Many reviews highlight STS's robust reporting features. Users appreciate the ability to generate custom reports that track group volumes, revenue, and... Many reviews highlight STS's robust reporting features. Users appreciate the ability to generate custom reports that track group volumes, revenue, and sales activities. Some suggest adding more comprehensive reports for more detailed insights.
Where hoteliers push back
While STS is highly praised, several reviews point out areas for improvement, including better email integration, enhanced reporting, and more intuiti... While STS is highly praised, several reviews point out areas for improvement, including better email integration, enhanced reporting, and more intuitive event calendar functionalities.
While STS offers several robust features, some users find limitations with email integration, specifically with Gmail. They suggest improvements in th... While STS offers several robust features, some users find limitations with email integration, specifically with Gmail. They suggest improvements in this area for better workflow between emailing and system activities.
Ranks higher for
Unique capabilities
Where the ratings diverge most
It depends on your requirements. Social Tables Sales & Catering CRM and STS Cloud (by SalesandCatering.com) share many core Hotel Sales Software features, but each has unique capabilities. Social Tables Sales & Catering CRM offers 0 verified integration partners, while STS Cloud (by SalesandCatering.com) offers 7. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. STS Cloud (by SalesandCatering.com) leads in ease of use at 4.7/5 vs 0.0/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
Social Tables Sales & Catering CRM: No. STS Cloud (by SalesandCatering.com): No. Neither product currently offers a free tier. Most Hotel Sales Software vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. Social Tables has an HT Score of 0 and SalesAndCatering.com has 38. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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