The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 25 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
LIKE MAGIC shines in onboarding , with exclusive features like Multi-property portfolio monitoring and Automated Replies.
Sweeply shines , with exclusive features like Inspection and Deep cleaning.
Side-by-side ratings based on 25 verified hotelier reviews on HTR.
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| Likelihood to Recommend |
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| Ease of Use |
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| Customer Support |
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| Value for Money |
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| Starting Price | From $1,100/mo | From $200/mo |
| Verified Reviews | 16 | 9 |
How each product ranks among Staff Collaboration Tools vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
| Segment |
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| Small (10-24 rooms) ▾ | #7 7 reviews | #12 2 reviews |
| Mid-Size (25-74 rooms) ▾ | #16 5 reviews | #18 6 reviews |
| Large (75-199 rooms) | #19 2 reviews | — |
| X-Large (200+ rooms) | — | #24 1 reviews |
By Property Type
| Segment |
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| Boutique ▾ | #17 5 reviews | #20 4 reviews |
| Luxury | #24 2 reviews | #18 4 reviews |
| Branded / Chain | #25 1 reviews | #22 2 reviews |
| Extended Stay ▾ | #8 8 reviews | #13 3 reviews |
By Region
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| North America | #33 0 reviews | #23 1 reviews |
| Europe ▾ | #6 15 reviews | #8 8 reviews |
Choosing between LIKE MAGIC Staff App and Sweeply Staff App hinges on your hotel's specific operational needs and growth plans. Both products aim to streamline staff collaboration but differ significantly in features, user experience, and market presence. Your team must consider which platform aligns better with your current challenges—whether it's automation across guest journeys or task management—and which offers more recent, positive feedback.
LIKE MAGIC, with its Swiss origin and a focus on automating the entire guest journey, boasts more recent reviews and a higher overall rating. Sweeply, despite fewer reviews, offers a competitive set of features and a lower price point. Which product will best support your hotel's growth?
Both LIKE MAGIC and Sweeply address hotel staff collaboration, but they solve different problems. LIKE MAGIC automates and integrates guest-facing operations, reducing manual tasks and staff workload, while Sweeply concentrates on task management and department coordination, aiming to improve internal communication.
While LIKE MAGIC emphasizes a fully digital guest experience, Sweeply is more targeted at optimizing day-to-day staff workflows. Do you need a platform that enhances guest interactions or one that streamlines staff tasks?
If your hotel requires an all-in-one platform to automate the guest journey from booking to checkout, LIKE MAGIC is the better fit. It’s especially suitable for hotels aiming to reduce staffing costs and improve guest satisfaction through integrations and automation—like the 80% staff reduction achieved at Zipper Hotel.
Conversely, if your priority is improving internal staff workflows, reducing errors, and simplifying department communication, Sweeply is the more appropriate choice. It’s ideal for hotels with multilingual staff or those needing better task oversight, such as The Views Hotels, which modernized operations across 750 rooms with Sweeply.
LIKE MAGIC scores a perfect 5/5 for ease of use, with a highly positive review highlighting its intuitive, mobile-first design and rapid onboarding process. Users praise its seamless integration and automation, making staff adoption straightforward.
Sweeply, rated 4.78/5, also receives praise for its straightforward interface and quick learning curve. Users note that it simplifies communication and task management without steep training requirements.
Edge: LIKE MAGIC.
LIKE MAGIC offers 4 exclusive features—multi-property monitoring, automated replies, message templates, and open API—enhancing automation and customization. These features support a fully digital guest experience, from self-check-in to automated messaging.
Sweeply provides 4 unique features—inspection, deep cleaning, lost & found module, and print old records—that strengthen operational oversight and maintenance tracking. It excels in internal task management and departmental coordination.
Edge: LIKE MAGIC, due to its broader automation capabilities and integration potential.
LIKE MAGIC receives a customer support rating of 4.88/5 and a Net Promoter Score of 9.94/10, with reviews emphasizing prompt, helpful responses and ongoing support. Hotels like Anstatthotel highlight its responsiveness as a key benefit.
Sweeply, rated 4.67/5 with a score of 9.78/10, also enjoys positive feedback. Users appreciate its quick issue resolution and attentive service, although some mention room for more detailed training.
Edge: LIKE MAGIC.
LIKE MAGIC boasts 10 verified integrations, including major PMS and access system partners like apaleo, Oracle Hospitality, and Mews. Its open API allows further customization and third-party connections, supporting complex setups.
Sweeply, slightly edging out with 11 verified partners, includes shared integrations with apaleo, Oracle, and Mews, plus additional hotel-specific partners like Guesty and Cloudbeds. Its diverse integration options support a broad range of operational tools.
Edge: Sweeply.
LIKE MAGIC’s recent reviews are more numerous, with 16 total and 2 in the last 6 months, compared to Sweeply’s 9 reviews with no recent feedback. LIKE MAGIC’s review scores also reflect a higher overall score and more recent positive experiences.
Hotels in extended stay, boutique, and city center segments praise LIKE MAGIC’s automation and efficiency. Sweeply is favored by hotels like hostels and luxury properties for its task management clarity, but less so across segments with recent reviews.
Edge: LIKE MAGIC.
LIKE MAGIC charges a base price of $1,100 per month, with no free tier or trial available. This higher cost reflects its broader automation and integration features.
Sweeply, priced at $200 monthly, offers a more affordable entry point with no trial or setup fees. Its lower price makes it attractive for smaller hotels or those seeking core task management tools.
LIKE MAGIC is a comprehensive guest journey management platform designed to automate operations and improve guest satisfaction. Its automation, integrations, and recent reviews make it particularly suitable for hotels seeking to modernize and reduce staffing costs.
If your hotel needs a robust, all-in-one digital solution capable of transforming guest interactions and operational workflows, LIKE MAGIC is the clear choice. Its higher rating, recent reviews, and extensive features give it a decisive advantage.
On the other hand, Sweeply excels as a task management tool, especially for hotels prioritizing internal staff coordination and operational oversight. Its lower price, diverse integrations, and specialized modules make it ideal for properties seeking streamlined internal workflows rather than a guest-facing platform.
Choose LIKE MAGIC if your goal is to automate and elevate the guest experience; opt for Sweeply if internal staff productivity and communication are your priorities. Both are valuable, but your decision should align with your hotel’s core operational focus.
Staff Collaboration Tools pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.
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| Starting Price | From $1,100/mo | From $200/mo |
According to HTR's product database, LIKE MAGIC (Staff App) and Sweeply Staff App share 8 features. Here are the key differences — features one has that the other lacks.
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| Automated Replies | ||
| Deep cleaning | ||
| Inspection | ||
| Lost & found module | ||
| Message Templates | ||
| Multi-property portfolio monitoring | ||
| Open API | ||
| Print old records |
We analyzed 5 verified case studies to compare what hotels actually achieve with each platform across four key business objectives.
"Like Magic allowed us to operate with just six staff members, without compromising guest experience. The platform is easy to use, fun to work with, and has revolutionized how we ru..."
"Sweeply is a game changer, Everyone is connected in one system now."
"LIKE MAGIC isn't just a tool for us, it's the backbone of our overall guest experience. If I ever worked somewhere else, I'd bring it with me."
No published case study for this goal yet.
Ranks higher for
Unique capabilities
Ranks higher for
Unique capabilities
Where the ratings diverge most
It depends on your requirements. LIKE MAGIC (Staff App) and Sweeply Staff App share many core Staff Collaboration Tools features, but each has unique capabilities. LIKE MAGIC (Staff App) offers 10 verified integration partners, while Sweeply Staff App offers 11. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. LIKE MAGIC (Staff App) leads in ease of use at 5.0/5 vs 4.8/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
LIKE MAGIC (Staff App): No. Sweeply Staff App: No. Neither product currently offers a free tier. Most Staff Collaboration Tools vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. LIKE MAGIC has an HT Score of 0 and Sweeply has 0. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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