The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 869 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
Canary Technologies shines in ease of use and customer support — especially for brand properties (5.0/5) , with exclusive features like Multi-Channel Delivery (Email, SMS, WhatsApp, Chat).
Upgreats shines .
Side-by-side ratings based on 869 verified hotelier reviews on HTR.
| HTScore |
|
|
| Likelihood to Recommend |
|
|
| Ease of Use |
|
|
| Customer Support |
|
|
| Value for Money |
|
|
| Starting Price | From $300/mo | Contact sales |
| Verified Reviews | 869 | 0 |
After analyzing 869 verified reviews, Canary Technologies users most value its upselling effectiveness, guest messaging, contactless check-in, while Upgreats users highlight . Click any theme to see what reviewers say.
|
|
|
|---|---|
| Pros | |
|
+
Upselling Effectiveness
▾
|
|
|
+
Guest Messaging
▾
|
|
|
+
Contactless Check-In
▾
|
|
|
+
Digital Tipping
▾
|
|
| Cons | |
|
−
Customization Options
▾
|
|
|
−
PMS Integration
▾
|
|
|
−
AI Functionality
▾
|
|
How each product ranks among Upselling Software vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
| Segment |
|
|
|---|---|---|
| Small (10-24 rooms) ▾ | #1 79 reviews | — |
| Mid-Size (25-74 rooms) ▾ | #1 584 reviews | — |
| Large (75-199 rooms) ▾ | #2 129 reviews | — |
| X-Large (200+ rooms) ▾ | #1 60 reviews | — |
By Property Type
| Segment |
|
|
|---|---|---|
| Boutique ▾ | #1 406 reviews | — |
| Luxury ▾ | #1 325 reviews | — |
| Branded / Chain ▾ | #1 397 reviews | — |
| Extended Stay ▾ | #1 69 reviews | — |
By Region
| Segment |
|
|
|---|---|---|
| North America ▾ | #1 733 reviews | — |
| Europe ▾ | #6 42 reviews | — |
| Asia Pacific ▾ | #4 18 reviews | — |
| Middle East ▾ | #5 10 reviews | — |
When choosing an upselling platform for your hotel, both Canary Upsells and Upgreats aim to boost revenue and enhance guest experience. Canary, with its comprehensive suite, specializes in contactless check-ins, multi-channel communication, and in-depth integration, while Upgreats emphasizes personalized pre-arrival offers with a straightforward setup. Your decision hinges on whether you prioritize extensive features and proven reliability or a simple, pre-arrival focused solution.
If your hotel seeks a mature, well-reviewed upselling system with a broad feature set and proven ROI, Canary is the clear choice. Conversely, if your main goal is personalized pre-arrival engagement with minimal complexity, Upgreats might be appealing — but note its limited review data makes it less proven.
Canary Upsells, founded in 2016, boasts nearly 800 reviews, a 4.8/5 overall rating, and a 96% likelihood to recommend, reflecting strong industry trust and recent positive sentiment. Upgreats, established in 2018, has no reviews or ratings available, making its reputation and effectiveness less verifiable.
Canary offers a broad set of features, including multi-channel delivery, room upgrades, gift vouchers, offer orchestration, and automation tools, totaling 12 unique functionalities. Upgreats provides a simplified pre-arrival email solution with basic automated upsells, but it lacks the extensive features and integrations that Canary provides.
Given the recent review activity, Canary's platform has demonstrated consistent performance in driving revenue and guest satisfaction. Upgreats’ limited publicly available reviews mean its efficacy and user satisfaction are untested at scale.
Edge: Canary Upsells
If your hotel needs a full-featured upselling platform with proven results, choose Canary. It suits medium to large hotels or chains that want automation, multi-channel messaging, and detailed guest engagement tools, supported by a strong global presence.
If your hotel is smaller, emphasizes pre-arrival communication, and prefers a quick, easy setup without requiring extensive features, Upgreats could meet your needs. However, with no reviews, its performance and integration capabilities remain unverified.
For properties prioritizing revenue through complex guest interactions, Canary's 12 features and 54 integrations make it the superior choice. Conversely, if simplicity and pre-arrival offers are your focus, Upgreats might be worth exploring, though its lack of proven market traction is a concern.
Edge: Canary Upsells
Canary boasts a user rating of 4.85/5 for ease of use, supported by its intuitive interface, quick onboarding process rated at 4.69/5, and extensive support network. Its platform is praised for reducing manual errors, automating complex tasks, and smoothly integrating with PMS systems.
Upgreats’ user experience details are unavailable, and without reviews or ratings, assessing ease of use is challenging. Its straightforward email automation feature suggests ease for small hotels, but its lack of detailed onboarding or support data leaves usability uncertain.
Edge: Canary Upsells
Canary offers 12 exclusive features not found in Upgreats, including multi-channel delivery (email, SMS, WhatsApp), room upgrade merchandising, gift vouchers, offer orchestration, and dynamic upgrade pricing. Its advanced segmentation, automated fulfillment routing, and A/B testing capabilities enable sophisticated upselling strategies.
Upgreats provides a single core feature: automated pre-arrival personalized emails aimed at increasing ancillary revenue. It lacks the extensive additional functionalities and integrations that Canary boasts.
For hotels seeking a deeply customizable and multi-faceted upselling system, Canary’s features provide a distinct advantage. Upgreats’ limited feature set makes it less suitable for complex revenue strategies.
Edge: Canary Upsells
Canary consistently receives high support ratings – 4.71/5 for customer support and onboarding – with reviews praising its responsiveness and collaboration. Clients appreciate its proactive assistance and robust support infrastructure across regions.
Upgreats offers no publicly available support ratings or customer feedback, making it impossible to assess the quality of its support. The lack of review data for Upgreats raises questions about its post-sale service levels.
Given Canary’s extensive support network and proven responsiveness, it is the more reliable partner for hotel teams needing assistance. Upgreats’ support quality remains unverified.
Edge: Canary Upsells
Canary integrates with 54 verified partners, including top PMS systems like Cloudbeds and Mews, as well as specialized solutions like WebRezPro and innRoad. Its extensive integration ecosystem allows for smoother implementation and operational cohesion.
Upgreats only offers 4 verified integrations, including popular PMS systems, but lacks the breadth of Canary’s partnership network. This limits its flexibility and scope of automation.
For hotels that depend on seamless integration with existing technology stacks, Canary’s extensive partner list is a decisive advantage. Upgreats’ limited integrations may restrict its adaptability.
Edge: Canary Upsells
Canary’s reviews reflect a 4.8/5 overall score from 794 reviews, with recent feedback highlighting its impact on revenue, efficiency, and guest experience. It is particularly favored by hotels in North America, Europe, and other regions, with many property types praising its versatility.
Upgreats has no publicly available reviews or ratings, making it impossible to gauge user satisfaction or compare property-specific ratings. Without data, we cannot determine whether it meets hoteliers' expectations.
Given the volume and recency of reviews, Canary’s high ratings underscore its proven effectiveness. Upgreats’ unverified reputation makes it a less confident recommendation.
Edge: Canary Upsells
Canary charges a base price of $300 per month, with no freemium, flat, or per-room fees, making costs predictable. Its pricing structure includes no implementation fee and no trial information, but the investment aligns with its extensive feature set.
Upgreats’ pricing is not publicly available, though it emphasizes no monthly flat fees or fixed costs. Without clear pricing details, assessing value is difficult, but the lack of transparency is a drawback.
For budget-conscious hotels seeking clarity on investment, Canary’s transparent pricing provides confidence. The cost-benefit ratio for Upgreats remains uncertain, given the absence of public pricing.
Edge: Canary Upsells
Not ideal if:
Summary: Canary is suited for mid-sized to large hotels, chains, or properties looking to maximize revenue with a feature-rich platform and proven support.
Not ideal if:
Summary: Upgreats may appeal to smaller hotels or those starting with pre-arrival offers, but its lack of reviews and features makes it less suitable for larger or more complex operations.
Canary Upsells offers a broad, reliable, and well-supported platform with extensive features, integrations, and proven results. Its deep market presence and large review base provide confidence in its ability to drive revenue and improve guest satisfaction.
Upgreats provides a straightforward pre-arrival email tool with no public reviews, making its effectiveness uncertain. It’s best suited for small hotels focused solely on pre-arrival engagement without complex automation needs.
If your hotel needs a trusted, feature-rich upselling solution that’s proven to deliver ROI, Canary is the clear choice. For simple pre-arrival offers and minimal complexity, Upgreats might suffice, but its untested status warrants caution.
Final Verdict: For most hotels seeking a dependable, scalable upselling system, Canary Upsells is the recommended solution. Upgreats may serve very limited or specific needs, but its lack of validation makes it a less compelling option at this time.
Upselling Software pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.
|
|
|
|
|---|---|---|
| Starting Price | From $300/mo | — |
According to HTR's product database, Canary Upsells and Upgreats share 2 features. Here are the key differences — features one has that the other lacks.
| Feature |
|
|
|---|---|---|
| Ancillary Product Merchandising | ||
| Gift Vouchers & Prepaid Experiences | ||
| Multi-Channel Delivery (Email, SMS, WhatsApp, Chat) | ||
| Multi-Property/Chain Dashboard | ||
| Offer Orchestration (Booking → Pre-Arrival → Arrival → In-Stay → Post-Stay) | ||
| Room Upgrade Merchandising |
We analyzed 8 verified case studies to compare what hotels actually achieve with each platform across four key business objectives.
"In short, we’ve been able to improve the guest experience, eliminate fraud, and drive incremental revenue from upsells."
No published case study for this goal yet.
"Anytime a software works well and makes my life easier, I like it and Canary has done exactly that. I absolutely recommend the platform to all other hotel operators."
No published case study for this goal yet.
What hoteliers love
Many reviews mention that Canary's upselling features have been instrumental in increasing revenue through room upgrades, early check-in, and other ad... Many reviews mention that Canary's upselling features have been instrumental in increasing revenue through room upgrades, early check-in, and other add-ons. The automated system assists in capturing additional revenue by pushing relevant offers to guests at optimal times during their stay.
Reviewers appreciate Canary's guest messaging feature for improving communication efficiency. It enables hotels to address guest inquiries quickly, re... Reviewers appreciate Canary's guest messaging feature for improving communication efficiency. It enables hotels to address guest inquiries quickly, reducing the burden on front desk staff and enhancing guest satisfaction. The integration of AI for automated responses has been beneficial but requires careful tuning to avoid generic interactions.
Canary's contactless check-in feature has been highlighted for improving the check-in experience, making it faster and more convenient for both guests... Canary's contactless check-in feature has been highlighted for improving the check-in experience, making it faster and more convenient for both guests and staff. This functionality is especially appreciated during high-volume periods, allowing smoother operations and enhancing guest arrivals.
Where hoteliers push back
Customization is frequently mentioned as an area for improvement. Users desire more flexibility in customizing automated messages, upselling templates... Customization is frequently mentioned as an area for improvement. Users desire more flexibility in customizing automated messages, upselling templates, and guest communication to better align with their brand and enhance guest personalization.
Several reviews emphasize the smooth integration between Canary and the hotel's PMS, which facilitates real-time data synchronization and reduces manu... Several reviews emphasize the smooth integration between Canary and the hotel's PMS, which facilitates real-time data synchronization and reduces manual errors. However, some users note challenges with initial setup and suggest improvements for deeper system integration.
Unique capabilities
Where the ratings diverge most
It depends on your requirements. Canary Upsells and Upgreats share many core Upselling Software features, but each has unique capabilities. Canary Upsells offers 54 verified integration partners, while Upgreats offers 4. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. Canary Upsells leads in ease of use at 4.9/5 vs 0.0/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
Canary Upsells: No. Upgreats: No. Neither product currently offers a free tier. Most Upselling Software vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. Canary Technologies has an HT Score of 100 and Upgreats has 0. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
|---|---|---|
| Customer Ratings & Reviews |
|
How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
|
How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
|
How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
|
How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
Product recommendations advisor