SynXis Central Reservation System vs. Vertical Booking (CRS):
Which Is Right for You?

The Decision

Choosing the right reservations software for your hotel involves evaluating many factors, including ease of use, features, support, and cost. Both SynXis Central Reservation System by Aven Hospitality and Vertical Booking aim to streamline your booking management, but they differ significantly in scope and user feedback. Your decision hinges on your hotel’s size, complexity, and specific operational needs—so, which platform aligns better with your goals?

Is SynXis Central Reservation System or Vertical Booking Better for Hotels?

SynXis by Aven Hospitality is a long-standing industry leader, boasting a robust feature set, high reliability, and extensive global presence. It’s favored for managing multiple properties with complex distribution and integration needs, especially in large hotel groups or chains. Meanwhile, Vertical Booking is a more recent player, praised for its ease of use, affordability, and flexible features suited for independent hotels and boutique properties.

Both platforms aim to optimize reservations, but SynXis excels in extensive connectivity and enterprise management, while Vertical Booking emphasizes simplicity, customization, and cost-effectiveness. Given the differences, your choice depends on whether your hotel prioritizes scale and integration or flexibility and budget. Are you ready to prioritize a proven, comprehensive system or a more nimble, affordable one?

SynXis vs Vertical Booking: Which Should Your Hotel Choose?

If your hotel needs a comprehensive, enterprise-grade CRS with deep integrations, SynXis is the clear choice. It’s ideal if you manage multiple properties, require robust channel management, and value proven stability, with an average review score of 4.2/5 from 50 reviews, and a high overall rating of 80.5 HTScore.

On the other hand, if your hotel is smaller, independent, or boutique, and values ease of use and quick deployment, Vertical Booking is more appropriate. It’s rated slightly higher at 4.61/5 based on 27 reviews, with a focus on customizable booking engines and straightforward management.

In summary, choose SynXis for scale, reliability, and extensive integrations; pick Vertical Booking for affordability, ease, and flexibility.

Is SynXis or Vertical Booking Easier to Use?

Both platforms are highly rated for usability—SynXis scores 4.38/5, while Vertical Booking slightly edges ahead at 4.41/5. SynXis offers an intuitive interface for managing complex property portfolios, with onboarding rated at 4.08/5, though some users cite issues with system outages and support delays.

Vertical Booking’s interface is praised for its user-friendliness, with a rating of 4.43/5 for onboarding, and many users note how straightforward it is to manage reservations and rates. Support responsiveness is slightly higher for Vertical Booking, with many reviews emphasizing quick, localized assistance.

Edge: Vertical Booking.

Which Has Better Features: SynXis or Vertical Booking?

SynXis offers nine unique features, including RMS and PMS connectivity, centralized user management, content management, and a dedicated booking engine—features that support extensive multi-property management and complex distribution strategies.

Vertical Booking has only one unique feature—Cancellation Policies—focusing on booking flexibility. However, its core offerings include a customizable booking engine, OTA rate comparison, upselling, and guest review platforms, totaling seven shared features with SynXis.

Edge: SynXis, due to its broader suite of advanced management and connectivity tools.

Which Has Better Customer Support: SynXis or Vertical Booking?

Customer support ratings favor Vertical Booking, scoring 4.5/5 compared to SynXis’s 4.07/5. Reviewers highlight the responsiveness of Vertical Booking’s US-based support team and their quick resolution of issues, often praised for personalized, local service.

SynXis’s support has mixed reviews, with some users citing delays and outages, especially during system upgrades. Many users appreciate the responsiveness of account managers, but others note that delays hamper urgent issue resolution.

Edge: Vertical Booking.

Which Has More Integrations: SynXis or Vertical Booking?

SynXis boasts 80 verified partners, including prominent systems like Profitroom, Triptease, and IVvy, with 28 shared integrations. Vertical Booking has 69 verified partners, including rate shopping tools like RateBoard and M3, with 28 shared partners as well.

Both platforms excel in connectivity, but SynXis’s larger partner network indicates broader enterprise-level integrations. Shared partners support common hotel systems, but SynXis’s higher total indicates more extensive options.

Edge: SynXis.

Which Do Hoteliers Rate Higher: SynXis or Vertical Booking?

Vertical Booking’s reviews, with 27 recent reviews, show an average rating of 4.61/5, especially favored by boutique and resort properties, with a 92% likelihood to recommend. Hotels value its simplicity and cost-effectiveness, rating it highly across segments.

SynXis’s ratings, based on 50 reviews, average at 4.2/5, with a lower likelihood to recommend (85%). Larger properties and chains rate SynXis for its stability and extensive features, but some users cite support issues.

Edge: Vertical Booking.

How Much Do SynXis and Vertical Booking Cost?

SynXis has a transparent base price of $400/month, with no implementation or trial fees, but additional costs may apply for integrations or add-ons, typical for enterprise systems. Vertical Booking’s pricing is not publicly listed, but it emphasizes affordability with no hidden fees, making it appealing for smaller hotels or chains seeking budget-friendly solutions.

Your hotel should request quotes based on needs, but SynXis’s clear pricing suits larger operations, while Vertical Booking’s lack of published prices suggests a more flexible, smaller-scale approach.

What Type of Hotel Should Use SynXis?

• Hotels managing multiple properties or brands.
• Chains seeking centralized control over rates, inventory, and distribution.
• Properties requiring extensive integrations with PMS, RMS, and GDS.
• Hotels with complex distribution channels and high transaction volumes.
• Large resorts or city hotel groups with diverse revenue streams.

Not ideal if your hotel is small, independent, or needs a quick, low-cost setup.

What Type of Hotel Should Use Vertical Booking?

• Independent hotels, B&Bs, and boutique properties.
• Hotels seeking a cost-effective, easy-to-implement CRS.
• Properties prioritizing a customizable booking engine with upselling.
• Hotels with limited IT resources needing straightforward management.
• Small chains with a focus on direct bookings and digital marketing.

Not ideal if your hotel requires deep enterprise integrations or multi-property management.

The Bottom Line for Hotels

SynXis by Aven Hospitality is a comprehensive, enterprise-grade CRS with a strong global footprint, ideal for large, multi-property hotel groups. Its extensive features, broad integrations, and proven stability make it a top choice for complex operations, despite some support and interface challenges.

Vertical Booking offers a flexible, user-friendly solution that caters to independent and boutique hotels. Its high ratings, affordability, and customizable booking engine make it suitable for smaller properties seeking simplicity and direct booking improvements.

If your hotel needs a scalable, reliable system with deep integrations, go with SynXis. If ease of use, cost, and customization are your priorities, Vertical Booking is the better fit.

In conclusion, for larger, more complex operations, SynXis’s proven track record and extensive connectivity deliver the most value. For smaller hotels or those new to CRS, Vertical Booking provides a user-friendly, budget-conscious alternative that still enhances your booking process.